Samengevat onderzoekt deze masterproef de relatie tussen MVO en de betrokkenheid van werknemers van lokale besturen. Omwille van deze context werd societal impact als verklarend mechanisme opgenomen en het belang van other-regarding values geanalyseerd.
Het effect van de diverse MVO-initiatieven op AOC werd simultaan bestudeert. Uit deze analyses blijkt dat MVO-initiatieven gericht naar werknemers het grootste effect hebben op AOC. Voor zover onze kennis, is dit de eerste studie die in de context van lokale besturen het verklarend effect van societal impact en de modererende rol van other-regarding values onderzoekt. Uit de resultaten van dit onderzoek blijkt dat societal impact de relatie tussen MVO-initiatieven gericht naar de burger en AOC volledig medieert. Bovendien is deze relatie sterker bij werknemers die gekenmerkt worden door other-regarding values. Tot slot wordt ook de relatie tussen MVO-initiatieven gericht naar de werknemer en AOC partieel gemedieerd door societal impact. Deze bevindingen wijzen op belangrijke implicaties voor zowel de academische wereld als de praktijk.
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Appendix
Bijlage 1: Constructen
Constructen Subconstructen Items Bron
MVO De gemeente of stad waarvoor ik
werk:
Farooq e.a. (2014).
Employees response to CSR:
exploring the role of employees' collectivist orientation.
European Management Journal, 32: 916-927.
MVO-werknemer Moedigt werknemers aan om deel te nemen aan vrijwilligerswerk
MVO-werknemer Voert een beleid dat
medewerkers aanmoedigt om hun vaardigheden te ontwikkelen
MVO-werknemer Is voornamelijk begaan met de noden en wensen van de werknemers
MVO-werknemer Voert een flexibel beleid om een goed evenwicht tussen werk en privé te voorzien voor de werknemers
MVO-werknemer Neemt gewoonlijk eerlijke beslissingen met betrekking tot personeelszaken
MVO-werknemer Ondersteunt werknemers die een bijkomende opleiding willen volgen
MVO-maatschappij Levert voldoende bijstand aan organisaties die goede doelen nastreven
MVO-maatschappij Ondersteunt NGO's die werken rond bepaalde problemen (zoals armoede, milieuproblemen,…)
MVO-maatschappij Doet mee aan campagnes en projecten die het welzijn in de maatschappij bevorderen
MVO-milieu Neemt deel aan activiteiten met als doel om het milieu te beschermen en te verbeteren
MVO-milieu Doet investeringen om
toekomstige generaties een beter leven te bezorgen
MVO-milieu Voert een beleid om de negatieve impact op het milieu te
verminderen
MVO-milieu Streeft naar een duurzame ontwikkeling die rekening houdt met toekomstige generaties
MVO-burger Beschermt de rechten van de burgers meer dan wat wettelijk opgelegd is
MVO-burger Verschaft volledige en correcte informatie aan de burgers over de aangeboden diensten
MVO-burger Beschouwt de tevredenheid van
In deze job is het niet mogelijk om mensen echt te helpen
Values Other-regarding values
Behulpzaam (werken voor het welzijn van anderen)
Agle et al (1999)
Gelijkheid (broederschap, gelijke kansen voor iedereen)
Medeleven (empathie voor anderen voelen)
Liefhebbend (hartelijk en zacht zijn)