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Appendix A: Data collection schedule
Introduction
The schedules in this appendix describe how data was collected. This is done in table form using the following abbreviations
Object: Involved party: Method:
BS: Barter service business unit CH: Chairman IN: Interview BA: Barter sales business unit CE: CEO OB: Observation CS: Cruise ship business unit SM: Sales Manager AR: Archival records PP: Pearl party business unit CM: Cruise ship Manager
PM: Pearl party Manager AM: Accounts manager
When an item is in brackets this means that the data collected from that source has been limited.
Shareholder wealth maximisation
BS BA CS PP
Profit IN:CH IN: CE IN: AM (AR)
IN: CE IN: AM (AR)
IN: CE IN: CM IN: AM (AR)
IN: CE IN: PM IN: AM (AR) Continuity IN: CH
IN: CE
IN: CH IN: CE
IN: CH IN: CE
IN: CH IN: CE
Product development strategy
BS BA CS PP
Strategic alignment
IN: CH IN: CE
IN: CE IN: SM
IN: CE IN: CM
IN: CE IN: PM
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O: CH, CE
AR O: CH, CE
AR O: CH, CE
AR O: CH, CE Market
orientation
IN: CE AR
IN: CE AR
IN: CE IN: CM AR
IN: CE IN: PM AR Core
competences
IN: CE AR
IN: CE IN: CE AR
IN: CE AR
Balanced product development
BS BA CS PP
Balanced share/growth matrix
IN: CH IN: CE AR
IN: CH IN: CE AR
IN: CE IN: CM AR
IN: CE IN: PM AR
Product development timing & planning
BS BA CS PP
product development cycle time
IN: CH IN: CE (AR)
IN: CE IN:
SM (AR)
IN: CE IN: CM (AR)
IN: CE IN: PM (AR)
Cannibalisation IN: CE IN: SM AR
IN: CE IN:
SM AR
IN: CE IN: SM AR
IN: CE IN: SM AR
After the proposed data collection methods follow -up interviews occur with the CEO on the findings of the relationships.
