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Multi-user Interactive TV: the next step in personalization

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Multi-user Interactive TV: the next step in personalization

Paradox?

with personalization comes a focus on single users

…however, TV is a collective medium

Current IPTV architectures lack services

for multiple users of the same TV!

Multi-user TV services!

from a user perspective…

… and from a business perspective

Multi-user Social TV

Multi-user Content Recommendations

Multi-user Targeted Advertising

There is a need for a proper multi-user

identification system!

Most (IP)TV architectures make no distinction between terminal and user

Focus on single user results in lack of proper user identification system

Demo!

TV is increasingly personalized…

Use cases from IMS-based IPTV and Integrated IPTV requirements document

Ray van Brandenburg (TNO), Oskar van Deventer (TNO), Georgios Karagiannis (University of Twente), Mike Schenk (TNO)

And also: multi-user subscribed channels, interactive TV show etc.

Dad watching alone Dad watching with his children

Chat, Video, Audio etc.

Problem…

Dad watching alone Mom + Dad Mom + Dad + Children

Identification?

Combine IMS-based IPTV with RFID!

• IMS IMPI/IMPU identifiers, stored on RFID card

• SIP Digest authentication between terminal and IMS core

Try it yourself

Multi-user Subscribed Channels

1. Log in yourself

2. Watch your personal channels

3. Log in your friend and see how the subscribed channels are

combined 4. Log in a child for parental

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