The effect of a financial education
intervention on the financial
behavior of MBO students.
-
and the moderating role of a window of
opportunity and stress
Defense master thesis Marketing Management
Introduction (1)
› The impact of the debt problem
› Debts a result of unhealthy financial behavior.
Introduction (2)
› Current research on the effect of financial education on behavior show mixed results.
› The moment in time of the intervention may be important for the effectiveness:
‘The window of opportunity’.
Methodology
› Data:
- Sample size of survey data consists of 89 participants.
› Design:
- 1 factor with 2 levels: Participation: yes or no - 2 moderator variables:
Window of opportunity Perceived stress
Methodology
› Seven stage hierarchical multiple regression analysis.
Results
› No significant effect of financial education intervention on financial behavior.
› No significant moderating effects.
Discussion
› No direct effect of financial education intervention was to be expected.
› Surprising lack of effect of window of opportunity › Different coping strategies could explain effects of
Discussion
› What could work in financial education: - Differentiated to individual needs
- Message framing
- Reinforcing the message
Limitations and further research
› Extensive questionnaire demands focus and patience. › Settings facilitated consulting between students
› Small sample
› Further research: - Longitudinal study
