A p p e n d i x 1 : G l o s s a r y
“consumer” The consumer is the person that is the final buyer and user of the product. In this report the consumer is the person that buys the can in the supermarket, opens the can and uses its contents.
“customer” The customer in this report is the organisation that buys the empty cans from Impress, fills them, closes them and sells them to a supermarket. Examples of Impress’
customers are Heinz and Masterfoods (Whiskas).
“Impress” Impress Holdings BV together with its consolidated subsidiaries.
“filler” see customer.
“Flextab” The new flextab opening solution, invented and developed by Impress. This opening solution is described on page Error! Bookmark not defined..
“EZO end” Easy Open end. The easy open end is an opening solution on which the flextab is based. The EZO end is described in detail on page Error! Bookmark not defined..
A p p e n d i x 2 : M a r k e t p o t e n t i a l Market potential of Flextab in Europe
Market segment
Ready
Meals Pet food Total
Total ends in Million units 4000 5800 9800
% converted to EZO 81% 82%
Impress Market Share 29.8% 20.1%
Current Impress EZO sales (million units) 966 956 1921
Conversion to Flextab (million units)
Low estimate (10% conversion in 5 years) 97 96 192 Medium estimate (35% conversion in 5 years) 338 335 673 High estimate (55% conversion in 5 years) 531 526 1057 Development of flextab (in million units)
Scenario* Low est Med est High est
Y+1 (8% of conversion) 85 54 15
Y+2 (20% of conversion) 211 135 38
Y+3 (35% of conversion) 370 235 67
Y+4 (65% of conversion) 687 437 125
Y+5 (100% of conversion) 1057 673 192
* Y is the year that flextab is introduced in the market
A p p e n d i x 3 : E Z O c a p a c i t y Capacity of EZO producers in million units
COMPANY 52 65 73 83 99 Club Total
% of Total Crown CCK 200 1500 3400 800 200 200 6300 29.2%
Impress 230 650 2550 390 250 4070 18.9%
MIVISA 300 600 2000 500 100 550 4050 18.8%
SPAIN (others) 500 500 500 1500 7.0%
AUXILIAR
CONSERVERA 50 400 200 200 50 50 950 4.4%
Massily 300 300 300 900 4.2%
Vogel and Noot 0 0 400 0 200 200 800 3.7%
INCAM 60 200 200 200 60 720 3.3%
US Can P. MAY 0 0 500 200 0 0 700 3.2%
ASA 200 200 200 600 2.8%
Global Ends 50 100 150 50 50 50 450 2.1%
Poland Pack 300 300 1.4%
- Italy 200 500 500 500 1700 7.9%
- France 500 1400 300 200 2400 11.1%
- UK 500 1500 2000 9.3%
-Morrocco 200 200 0.9%
Glud and Marstrand 0 0 200 0 0 0 200 0.9%
Total 890 4150 10900 3040 1210 1350 21540
Capacity Mix Steel 4% 19% 51% 14% 6% 6%
Source: Impress
