Appendix: XXX User Experience Survey (for company X)
1. Please indicate that on average how often have you been visiting XXX during the last six months
A. Once in two months B. Once a month
C. More than once a month D. None/I don’t know
2. Please indicate to what degree do you agree with the following statements
Strongly Disagree Disagree Slightly Disagree I don’t know/ I don’t have an opinion Slightly Agree Agree Strongly Agree 1 2 3 4 5 6 7
Access to the site is easy
Links in the site are problem-free Navigation through XXX is easy. XXX is an user friendly site
3. To what extend do you agree with that
Strongly Disagree Disagree Slightly Disagree I don’t know/ I don’t have an opinion Slightly Agree Agree Strongly Agree 1 2 3 4 5 6 7
The web page design is attractive to me
The layouts and color used in this site looks appeal For me, design of the website is intuitive
4. According to your experience with xxx, to what degree do you feel that Strongly Disagree Disagree Slightly Disagree I don’t know/ I don’t have an opinion Slightly Agree Agree Strongly Agree 1 2 3 4 5 6 7
The content displayed in this website match the information that I would like to know about X
This website give me a sense of feeling being a unique customer
The advertisement and promotion newsletter that I received from X is tailored to my situation
This website is not interested in my personal needs
5. Concerning XXX forums and discussion board, to what degree do you agree with that
6. Please indicate that to what extend do you agree with the following statements
7. Please rate your overall experience with XXX
1 2 3 4 5 6 7
8. In general, how satisfied are you with XXX
9. Please rate your overall satisfaction by using the X products and services
1 2 3 4 5 6 7
10. How satisfied are you with the overall performance of X products and services
11. Please indicate to what degree you agree that
12. Please rate the overall value of X product to your household
1 2 3 4 5 6 7
13. Please specify how likely you would
Very Unlikely Unlikely Slightly Unlikely I don’t know/ I don’t have an opinion Slightly Likely Likely Very likely 1 2 3 4 5 6 7
pay a higher price for X’s product relatively to the other brand for the same benefit still purchase X’s product even if the Y’s price decreases somewhat? Strongly Disagree Disagree Slightly Disagree I don’t know/ I don’t have an opinion Slightly Agree Agree Strongly Agree 1 2 3 4 5 6 7 I feel a sense of belonging by using X’s products Because I have a strong positive feeling about X, I want to remain a customer of X. I care about the long term
14. Please indicate how likely you would Very Unlikely Unlikely Slightly Unlikely I don’t know/ I don’t have an opinion Slightly likely Likely Very Likely 1 2 3 4 5 6 7
