University of Groningen
Driving adoption Noppers, Ernst Harm
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Publication date: 2018
Link to publication in University of Groningen/UMCG research database
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Noppers, E. H. (2018). Driving adoption: The symbolic value of sustainable innovations. Rijksuniversiteit Groningen.
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Driving adoption
The symbolic value of sustainable innovations
The research in this PhD thesis was made possible with support of the Netherlands Organization for Scientific Research (Nederlandse organisatie voor Wetenschappelijk Onderzoek)
Cover Design: Ernst Noppers
Cover Image: Adapted from the movie Back to the future Printing: Ridderprint BV
ISBN: 978-94-034-1075-3 (Digital Version) ISBN: 978-94-034-1076-0 (Printed Version) 1e druk, 2018
Driving adoption
The symbolic value of sustainable innovations
Proefschrift
ter verkrijging van de graad van doctor aan de Rijksuniversiteit Groningen
op gezag van de
rector magnificus prof. dr. E. Sterken en volgens besluit van het College voor Promoties.
De openbare verdediging zal plaatsvinden op donderdag 22 november 2018 om 14.30 uur
door
Ernst Harm Noppers
Promotor
Prof. dr. E.M. Steg
Copromotor
Dr. K.E. Keizer
Beoordelingscommissie
Prof. dr. G.P. van Wee Prof. dr. T.H.A. Bijmolt Prof. dr. K.A. Brookhuis
Chapter 1: General introduction 7 Chapter 2: The adoption of sustainable innovations: Driven by symbolic and
environmental motives
17
Chapter 3: The adoption of sustainable innovations: The role of instrumental, environmental, and symbolic attributes for earlier and later adopters
41
Chapter 4: The role of adoption norms and evaluations of product attributes in the adoption of sustainable innovations
65
Chapter 5: The importance of instrumental, symbolic, and environmental attributes for the adoption of smart energy systems
87
Chapter 6: General discussion 103
Dutch summary | Nederlandse samenvatting 117
Acknowledgements | Dankwoord 127
