1. McCafé
M1mT NmT A1mT H1mT A2mT CmT M2mT A3mT WmT H2mT FvT H1vT H2vT SvT M1vT H3vT M2vT ZvT AvT M3vTWAARDERING 5 4 4 4 5 4 1 4 5 3 4 3 4 5 5 5 3 4 2 5 4
BOODSCHAP
Specifieke boodschap (SB) 0 0 1 0 1 0 0 0 1 1 0 0 0 1 0 0 0 0 0 1 Algemene boodschap (AB) 1 0 0 1 0 0 0 0 0 0 1 0 1 0 0 1 1 1 0 0
ACHTERGRONDKENNIS 1.1 1 1 1 1 1 0 0 0 1 1 1 1 1 1 1 1 1 1 0 1 1.2 1 1 1 1 1 0 0 0 1 1 1 1 1 1 1 1 1 1 0 1 1.3 0 0 1 0 1 1 1 0 1 1 0 0 0 1 0 0 0 0 1 1 1.4 0 0 1 0 1 1 0 0 1 1 0 0 0 1 0 0 0 0 1 1 METAFOOR Totale metafoor (MT) 0 1 1 0 1 0 0 0 1 1 0 0 1 1 1 0 0 1 0 1 Brondomein 0 1 1 0 1 1 1 1 1 1 0 0 1 1 1 0 0 1 1 1 Doeldomein 1 1 1 1 1 0 0 0 1 1 1 1 1 1 1 1 1 1 0 1
2. B&D
M1mT NmT A1mT H1mT A2mT CmT M2mT A3mT WmT H2mT FvT H1vT H2vT SvT M1vT H3vT M2vT ZvT AvT M3vTWAARDERING 4 5 4 3 5 5 5 5 5 3 5 2 4 4 5 5 5 4 3 5 4,3
BOODSCHAP
Specifieke boodschap (SB) 0 0 1 1 1 1 1 1 1 1 1 0 0 0 0 1 1 1 1 1 Algemene boodschap (AB) 0 1 0 0 0 0 0 0 0 0 0 1 0 1 0 0 0 0 0 0
3. Heinz
M1mT NmT A1mT H1mT A2mT CmT M2mT A3mT WmT H2mT FvT H1vT H2vT SvT M1vT H3vT M2vT ZvT AvT M3vTWAARDERING 5 4 2 1 5 4 5 5 4 3 3 3 4 4 4 5 4 4 3 5 3,9
BOODSCHAP
Specifieke boodschap (SB) 0 1 0 0 0 0 1 0 0 0 0 0 1 1 0 1 1 1 1 1 Algemene boodschap (AB) 0 0 0 0 1 1 0 1 1 1 0 0 0 0 1 0 0 0 0 0
ACHTERGRONDKENNIS 3.1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 3.2 0 1 0 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 3.3 0 1 0 0 1 1 1 0 1 0 0 0 1 1 1 1 1 1 1 1 3.4 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 METAFOOR Totale metafoor (MT) 0 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 Brondomein 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 Doeldomein 0 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
4. Optimel
M1mT NmT A1mT H1mT A2mT CmT M2mT A3mT WmT H2mT FvT H1vT H2vT SvT M1vT H3vT M2vT ZvT AvT M3vTWAARDERING 3 5 1 3 3 4 3 3 2 4 3 1 2 3 2 3 1 4 3 5 2,9
BOODSCHAP
Specifieke boodschap (SB) 0 0 0 0 1 0 0 0 1 1 0 0 0 1 1 1 0 1 1 1 Algemene boodschap (AB) 0 0 0 0 0 1 1 1 0 0 0 1 0 0 0 0 1 0 0 0
5. Calvé
M1mT NmT A1mT H1mT A2mT CmT M2mT A3mT WmT H2mT FvT H1vT H2vT SvT M1vT H3vT M2vT ZvT AvT M3vTWAARDERING 2 5 3 4 5 5 5 4 4 4 5 4 5 4 3 5 5 2 5 4 4,2
BOODSCHAP
Specifieke boodschap (SB) 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Algemene boodschap (AB) 1 0 1 1 1 1 1 1 0 1 1 1 1 1 0 0 0 1 1 1
ACHTERGRONDKENNIS 5.1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 5.2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 5.3 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 5.4 0 0 0 0 1 1 0 1 1 1 1 1 0 1 0 1 0 1 0 0 5.5 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 METAFOOR Totale metafoor (MT) 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Brondomein 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Doeldomein 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
6. Hak
M1mT NmT A1mT H1mT A2mT CmT M2mT A3mT WmT H2mT FvT H1vT H2vT SvT M1vT H3vT M2vT ZvT AvT M3vTWAARDERING 5 4 3 3 3 1 3 2 5 5 3 4 1 4 5 1 4 5 4 5 3,5
BOODSCHAP
Specifieke boodschap (SB) 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Algemene boodschap (AB) 0 0 0 1 1 1 1 0 1 1 1 1 0 1 1 1 0 1 1 1
Totale metafoor (MT) 1 0 0 1 1 1 1 0 0 1 0 0 0 0 0 1 1 1 1 0
Brondomein 1 0 0 1 1 1 1 1 1 1 1 1 1 0 0 1 1 1 1 1
Doeldomein 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
7. Linera
M1mT NmT A1mT H1mT A2mT CmT M2mT A3mT WmT H2mT FvT H1vT H2vT SvT M1vT H3vT M2vT ZvT AvT M3vTWAARDERING 1 3 1 2 4 4 3 5 3 2 5 1 3 2 1 3 2 3 4 5 2,9
BOODSCHAP
Specifieke boodschap (SB) 0 0 0 0 0 1 0 0 0 0 0 0 1 0 0 0 0 0 0 1 Algemene boodschap (AB) 0 0 1 0 1 0 0 0 1 1 0 0 0 0 1 0 0 1 0 0
ACHTERGRONDKENNIS 7.1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 7.2 0 0 0 0 0 1 0 0 0 0 0 0 1 0 0 0 0 0 0 1 7.3 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 METAFOOR Totale metafoor (MT) 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Brondomein 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Doeldomein 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 1 1 1 1
8. IBM
M1mT NmT A1mT H1mT A2mT CmT M2mT A3mT WmT H2mT FvT H1vT H2vT SvT M1vT H3vT M2vT ZvT AvT M3vTWAARDERING 1 3 3 3 4 2 5 4 3 2 4 3 4 2 1 1 1 3 1 3 2,7
BOODSCHAP
Specifieke boodschap (SB) 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 Algemene boodschap (AB) 1 1 1 1 1 1 0 1 1 1 1 1 1 0 0 1 0 0 1 1