July 8, 2015 – 11:00 Robert Lelkes
Entrepreneurship
vs.
About the Master Thesis
› Insight into changes in students’ preferences as reactions changes in external factors
Research Question
“Do external factors affect students’ choice of entrepreneurship over job seeking?”
“Under what condition are students intending to become entrepreneurs?”
Research Setting
› Choice-based conjoint analysis
› Attributes choice based on perceived importance › Attribute levels choice based on actual cases
Sample
› 47 respondents in total › Sample from Slovakia
Results (1)
› H1: Barriers will have negative effect on
entrepreneurship intention (holds)
› H2: Support factors will have positive effect on
entrepreneurship intention (holds)
› H3: Job offer will have negative effect on
Results (2)
› H4: Attitude towards entrepreneurship will have moderating
effect on the relation between contextual factors and entrepreneurial intent (does not hold)
› H4a: Risk taking prosperity will have moderating effect on the
relation between contextual factors and entrepreneurial intent
(does not hold)
› H4b: Locus of control will have moderating effect on the relation
between contextual factors and entrepreneurial intent (does
Results (3)
› We defined two segments
› Using parameter estimates allows us to calculate students’ preferences
Attributes Least Preferred Most Preferred
# steps 7/10 1/4
Required Capital 5000€ 1€
Features of Incubator Courses Courses, offices,
possible funding
