Appendix I: Mexx Europe Holding Company structure
Appendix II: Mexx Europe Holding Strategic Council Structure Appendix III: Mexx Europe Holding 2006 organizational structure Appendix IV: Application form Mexx Connect Card/ Connect website Appendix V: Mexx Connect information brochure
Appendix VI: Mexx Connect internet newsletter
Appendix VII: Generic flowchart of the creation of an apparel line Appendix VIII: Process Summary step one, two and four
Appendix IX: Seasonal Process Map Overview Mexx Men and Women Appendix X: Examples of a moodboard
Appendix XI: Two types of Values in the Rokeach Value Scale
1 Appendix I: Mexx Europe Holding Company structure
Source: Organization chart brand & product &marketing structure, may 2006.
MEXX Europe Holding Company structure
Vice President Business Integration
Chief Operating Officer & Chief Financial Officer
Vice President Marketing/Licensing/Direct
Vice President Human Resources
Vice President MEXX
Vice President Liz
& other brands Presidents Brands
VP Consumer Sales
Vice President Business Development Senior Vice
President Sales Chief Executive Officer
2 Appendix II: Mexx Europe Holding Strategic Council Structure
53 Company Meeting
26/01/2006
VP Human Resources
& Gen.
services
VP Liz &
Other Brands
VP Sourcing &
Manufacturing VP Mexx B rand
Strategic Council
CEO
VP Consumer Sales
VP Business Development
Legal CFO
IT & Operations
VP Operations
SVP Brands & Marketing SVP Sales
3 Appendix III: Mexx Europe Holding 2006 organizational structure
Organization Mexx Lifestyle management team
Source: Organization chart brand & product &marketing structure, may 2006.
Personal Assistant Venus Parsi
Product Marketing Charles Rijgersberg
VM Display Manager Europe
TBD
Director Human Resources
Ramon de Kok
Design Manager Women Hanna Reinika
Design Manager Men Timo Karanko
Director Product Development Mexx Lifestyle Micheline Savarin
Creative Director Marcom Chris Dangtran
Creative Director Product Licensing Theo Williams Group Director
Mexx Lifestyle Stephen Fairchild Senior Vice President
Mexx Jeff Fardell
4 Mexx Europe Holding
2006 Mexx divisional organizational structure
Executive Assistant Irene Wiegand Bruss
Director Human Resources
Ramon de Kok Planning & Control
Finance TBD
Group Director Mexx Lifestyle Stephen Fairchild
Group Director Youth/Sport Boudewijn Schipper
Director XX Saskia Geertvliet
Group Director Mechandising Lifestyle
Nur Koca
Director Licensing Reka Tiggelman
Director Marketing Mexx
Joan Drost
Division Director BAC
Marianne Naberhaus-Smith Senior Vice President
Mexx Jeff Fardell
5 Appendix IV: Application form Mexx Connect Card/Connect website
6
7 Appendix V: Mexx Connect information brochure
8 Appendix VI: Mexx Connect internet newsletter
9 Appendix VII: Generic flowchart of the creation of an apparel line by Burns and Bryant (2002:166)
Step 1: Research
Market Research: Fashion Research:
Consumer Research Fashion Trends Research Product Research Color Research
Market Analysis Fabric and Trim Research Target Customer Profile
Step 2: Design 1. Design Inspiration 2. Plan the Line
3. Sketch Design and Select Fabrics and Trims 4. Design Team Reviews Line
5. Write Garment Specification Sheet
Step 3: Design Development and Style Selection 1. Make First Pattern
2. Cut and Sew Prototype
3. Approve Prototype Fit, Revise Style or Drop Style 4. Estimate Initial Cost
5. Present and Review the Line
6. Select Styles for Final Line (Final Adoption) 7. Determine the Final Cost
8. Order Fabric for Sales Samples 9. Order Sales Samples
Step 4: Marketing an Apparel Line
1. Sales Representatives Show Line at Market and Through Other Promotion Strategies
2. Retail Buyers Place Orders
Step 5: Preproduction
1. Order Production Fabrics, Trims and Sundries 2. Finalize Production Pattern and Written Documents 3. Grade Production Pattern into Size Range
4. Make Production Marker 5. Inspect Fabric
6. Production Spreading, Cutting, Bundling and Dye Lot Control
Step 6: Sourcing Select Production Facility
Step 7: Apparel Production Process and Quality Assurance
1. Sew Production Order (May Include Approval of First Size Run by Contractor)
2. Finish, Inspect, Press, Tag and Bag Order
Step 8: Distribution and Retailing
1. Send Order to Manufacturer’s Distribution Center or Retailer’s DC or Directly to Retailer
2. Quality Assurance Check
3. Pick Orders and Send to Retail Store Distribution Center
4. Review Season’s Sales Figures
- 10 Appendix VIII: Process Summary step one, two and four
Week 5 – 7 Design
•Design teams go shopping to collect new ideas
•Initial sketches are made &
reviewed with patternmakers
•Determine which base blocks to use and necessary new block development by pattern makers
•Blocks are created by Division, not Product Line
•Publish sketches to Production Center for initial samples
•Collect trend & color information from shopping trips, magazines, internet, etc..
•Compose mood boards & initial color cards
•Research on fabrics & visit European fairs
•Artwork proposals
•Adoption meeting to share concepts across divisions to ensure alignment and highlight opportunities
•Create sample requirements commitment list
•Plans for product mix & depth based on history and market requirements (option & retail price)
•Plans for number & types of fabric required
Process Summary
Week 1-4
Product Merchant Collection Coordinator
Week 1-4
Design Manager
Timing Re-
sponsibility
1.1. LLiinnee AArrcchhiitteeccttuurree
&
& PPllaannnniinngg
2.2. LLiinnee ccoonncceepptt // c
coolloorr // ffaabbrriiccss
4.4. SSkkeettcchhiinngg && AArrttwwoorrkk
- 11
Appendix IV: Seasonal Process Map Overview Mexx Men and Women
2
S eas onal Process Map Overview
Line Planning &
Architecture
Color / Concepts /
Fabrics
Fabric Package
Initial Sampling
Initial Fabric Projections
Initial Fabric Order
PO Confirmation
Final Fabric
Projections Start Sales Receive Product
In Warehouse
Allocations Track Sales Performance
Product In- Store
Set-up Fabric Master Set-up Style
Master
Merchandising Seminar
Distributor Pre- Commitments
Final Cuts Wholesale
Planning
Retail Product Objective & Sales
Strategy
Space Update / Cluster Decisions
Range Planning
Sketching &
Artwork
Pilot & Dupes Sampling
Seminar Preparations
Pricing Sampling Re-makes Wholesale
Pre-Sales
Wholesale Style Sheets to Showroom Samples to
Showroom
Regional Sales Meetings
Close Sales Sales Review
& Drop Styles
Wholesale Post-Sales Barcode
Transmissions
Manufacturing (Supply Tracking)
Customs
Quality Control
Product Reconditioning Shipping
Finalization
Update Retail Open-to-Buy Regional
Feedback (Review) Euroland
Decisions Retail PLU
Updates Product Returns
Physical Inventory
Return to Stock
2nd Fabric Order
Fabric shortfalls
& cancellations
S tart S tart
He re He re
- 12 Appendix X: Examples of mood boards
- 13
14 Appendix XI: Two types of Values in the Rokeach Value Scale (Solomon and Rabolt, 2004: 132)
Instrumental Values (modes of conduct) Terminal Values (desirable end states)
Ambitious A comfortable life
Broadminded An exciting life
Capable A sense of accomplishment
Cheerful A world at peace
Clean A world of beauty
Courageous Equality
Forgiving Familiy security
Helpful Freedom
Honest Happiness
Imaginative Inner harmony
Independent Mature live
Intellectual National security
Logical Pleasure
Loving Salvation
Obedient Self-respect
Polite Social recognition
Responsible True Friendship
Self-Controlled Wisdom
