APPENDICES
Appendix I: Projected sales for mobile wallet service NTT DoCoMo Appendix II: RFID tags for mobile phones
Appendix III: Internal interviews Media Catalyst Appendix IV: External interviews music industry
Appendix I: Projected sales for mobile wallet service of NTT DoCoMo
Appendix II: RFID tags for mobile phones
Source: http://www.docomolabs-usa.com/pdf/WCNC2005PanelbyEtohforDistributionv2.pdf
Appendix III: Internal interviews Media Catalyst 1. Hans Howarth - Managing director
Core competences
¾ What are the core competences of Media Catalyst?
¾ What would you consider to be the core values of Media Catalyst?
Innovation
¾ How are the products of Media Catalyst innovative and how is this achieved?
Production
¾ What part of the production process provides which part of the costs?
¾ What is limiting the production capacity?
Finance
¾ How is the financial position of Media Catalyst at this moment?
Marketing
¾ What determines the quality of the product?
¾ How was the market of Media Catalyst segmented?
¾ What else do you base segmentation on for future clients?
¾ Are you not afraid of being ‘stuck in the middle’ – both creative and technical?
¾ Is there a marketing information system?
¾ How is a product priced at Media Catalyst?
¾ Is the PR agency working properly? What is expected of the agency?
¾ Do you keep track of environmental changes such as competitors’ actions, developments and trends?
¾ What developments do you see yourself as being interesting for Media Catalyst?
Management and organization
¾ Why is the structure of the organization as it is?
¾ How has the provision of information been arranged (standard forms, meetings, presentations, general lines of communication)?
¾ Who sets the policy?
¾ Do employees get a standard amount of training and why?
¾ How do you deal with work pressure for employees?
¾ Does strategy-evaluation ever take place?
Personnel
¾ How are the personnel motivated?
2. Michel van Koekenberg - Technical project manager
• What are the core competences of Media Catalyst?
• What sets Media Catalyst apart from its competitors from a technical perspective?
• How does an order get accepted or rejected from a technical point of view?
• What investments are usually required to be made for a new project for the technology department?
• Does the technology department invest in Research and Development?
• What is the main disadvantage of the lack of a proper R&D department?
• Is there ever too little in-house knowledge to take on a project?
• If so, how is this dealt with for the future?
• What is especially innovative about the technology that is used and implemented at Media Catalyst?
• Which technological developments with regard to the internet do you see that might affect or be interesting to Media Catalyst?
3. Olly Wright - Information architect
• Wat zijn de core competences van Media Catalyst?
• What is innovative about the IA of MC?
• Is it something that competition is not able of duplicating?
• How do you stay innovative as an information architect?
• What technological or consumer developments do you expect to impact Media Catalyst’s business?
• Which markets and what type of products are particularly interesting to be active in from an IA perspective?
• Since MC prides itself on delivering innovative solutions, how do you legitimize your products? (For example, Flash on mobile is still very new and has not proven itself yet.
How do you convince clients to invest in it?)
• Which part of the MC production process needs the largest investments?
4. Ilse Spuesens - Human Resource manager
• What kind of training can and/or do the employees receive?
• How would you describe the culture at Media Catalyst and what are the implications of that culture for the functioning of the company?
• How are employees motivated?
• Is there a high level of sickness absence, and if so, what do you think is the cause of that?
• What is the procedure for recruitment?
• Is the work pressure high and if so, what are the consequences?
Appendix IV: External interviews music industry
1. Universal Music 2. Warner Music Group 3. EMI
Interview questions
• What is your function at your record company?
• What are your record company’s mission and vision?
• How does your record company translate this mission to its online activities?
• What role does the internet momentarily play in your record company’s business?
• How has, in your opinion, the internet changed the music consumer?
• How has this affected your record company?
• How does your record company anticipate on this new musical world, with new distribution methods, online retailers and more in-control consumers?
• The record companies traditionally established ‘relationships’ with DJs to ensure airplay for their records. Is there a similar construction for the online retailing?
• What are your record company’s expectations for the future with regard to online retailing?
• Which online retailers does your record company currently use for the distribution of your music?
• How important is a corporate website for your record company and who makes the website?
• Will your record company start its own blog for example?
• What do you think about mobile music; will this be the future, as it is increasingly becoming in Japan already?
• Your record company has several partnerships worldwide with mobile operators to enable the distribution of music content to mobile phones. Is there such a partnership in the Netherlands as well?
4. MTV Networks
Interview questions:
• What is your function at MTV Networks?
• What is the mission of MTV Networks?
• How does MTV translate this mission to its online activities?
• How has, in your opinion, the internet changed the music consumer?
• How has this affected MTV?
• How important are the websites of MTV, TMF and The Box for MTV Networks?
• Does MTV Networks increasingly pay attention to communicating with its viewers via the internet?
• If so, what does this entail (for example more online ads, better website)?
• Does MTV Networks have a music retail portal such as Apple’s iTunes?
• MTV has several partnerships worldwide with mobile operators to enable the distribution of music content to mobile phones, for example with MINICK in Germany. Is there such a partnership in the Netherlands as well?
• Why (not)?
