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The handle http://hdl.handle.net/1887/49787 holds various files of this Leiden University dissertation.

Author: Beusekom, M.M. van

Title: Pharmaceutical pictograms for low-literate medication users

Issue Date: 2017-06-20

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About the author

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About the author

272

Curriculum Vitae

Mara van Beusekom was born in Breda, The Netherlands, on 22 November 1990. After receiving her gymnasium diploma at the Mencia de Mendoza Lyceum in 2007, she moved to Middelburg to study Liberal Arts & Sciences at University College Roosevelt, a selective honours college of Utrecht University. Here, she obtained her Bachelor of Science degree (cum laude) in 2010. She went on to study Biomedical Sciences at Leiden University with a specialisation in Science Communication, for which she received her cum laude Master of Science degree late 2012. After being awarded with a PhD position through the LUMC MSc/PhD-trajectory, she started to work on the project that is described in this thesis, a collaboration between the Leiden University Medical Center (LUMC) department of Clinical Pharmacy & Toxicology, the Leiden University group Science Communication & Society, and graphic design agency Buro Derk Dumbar. Since 2014, Mara has been active in ‘EACH: International Association for Communication in Healthcare’, where she is now part of the research committee (rEACH) and secretary of the early-career committee (yEACH). Currently, Mara is a Visiting Scholar in health psychology and health communication at the School of Medicine of the University of St Andrews, Scotland.

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About the author

273

A

Publications

van Beusekom MM, Land-Zandstra AM, Bos MJW, van den Broek JM, Guchelaar HJ.

Pharmaceutical pictograms for low-literate patients: understanding, risk of false confidence, and evidence-based design strategies. Patient Educ Couns. [in press].

van Beusekom MM, Grootens-Wiegers P, Bos MJW, Guchelaar HJ, van den Broek JM.

Low literacy and written drug information: information-seeking, leaflet evaluation and preferences, and roles for images. Int J Clin Pharm. 2016;38(6):1372-79.

Land-Zandstra AM, van Beusekom MM, Koppeschaar CE, van den Broek JM. Motivation and learning impact of Dutch flu-trackers. JCOM. 2016;15(1):A04.

Grootens-Wiegers P, de Vries MC, van Beusekom MM, van Dijck L, van den Broek JM (2015) Comic strips help children understand medical research. Targeting the informed consent procedure to children’s needs. Patient Educ Couns. 2015;98(4):518-24.

van Beusekom MM, Bos MJW, Wolterbeek R, Guchelaar HJ, van den Broek JM. Patients’

preferences for visuals: differences in the preferred level of detail, type of background and type of frame of icons depicting organs between literate and low-literate people. Patient Educ Couns. 2015;98(2):226-33.

Moester MJ, Schoeman MA, Oudshoorn IB, van Beusekom MM, Mol IM, Kaijzel EL, Löwik CW, de Rooij KE. Validation of a simple and fast method to quantify in vitro mineralization with fluorescent probes used in molecular imaging of bone. Biochem Biophys Res Commun. 2014;443(1):80-5.

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Acknowledgements

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Acknowledgements

276

I would like to express my appreciation to everyone who has supported me and my work over the course of my PhD. There are far too many people to mention individually, but there are some that I would like to thank in particular.

My PhD supervisors Henk-Jan and Jos, my sincere thanks for giving me the opportunity to carry out this research and for your helpful feedback throughout the project. My PhD co-supervisor Mark, thank you for all the moments of discussion, your advice and enthusiasm. I would also like to thank the members of my thesis committee for their time and the valuable critical appraisal of my work.

Derk Dumbar, Gert Dumbar and all other designers from Buro Derk Dumbar who were part of the pictogram development process, thank you for the playful and creative collaboration. I am also thankful to SLS Communicatiediensten for their trust and readiness to work with us. Of course, this research would not have been possible without the participants and people who helped me reach out to our target group, including pharmacies, TaalPlusschool ROC Mondriaan Den Haag, Foodbank Haaglanden and the Royal Dutch Pharmacists Association (KNMP).

I would like to thank my colleagues at SCS and KFT, and all students and co-authors who have contributed to studies, as mentioned in the chapters. Paranimf Ronella, it was great that we could undertake this adventure together – thank you for your insights and friendship. Anne and Pedro, thank you for all the motivating coffee moments.

Marion, thank you for your support to get things done, and get them done quickly.

Martina Teichert, thank you for your excellent work to continue the prospective study.

I would also like to express my gratitude to EACH: International Association for Communication in Healthcare, in particular members of the early-career committee, yEACH, and the research committee, rEACH, for providing a friendly and supportive environment to grow in health communication.

Dear family and friends, thank you for your great patience and for keeping me up-to- date on the world. My grandparents and paranimf sister, and especially my parents, thank you for your positivity and personal support in every way imaginable. aj, thank you for your endless encouragement and your ability to put things into perspective for me.

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