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Norms and values

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(2)

Korean business culture

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Norms and values

Norms and values in business are based on Confucianism

- Collectivism

- Hierarchy and loyalty – top down decisions Where do you fit in scale or respect?

- Respect for seniority

- Relationship building – network - Faith in education and hard work

- Stability based on unequal relationships - Can’t lose face – hard to say no

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Norms and values

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Norms and values

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Norms and values

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Communication patterns in Korea

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Do’s and don’ts

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What to do - examples

Pay respect by using function title on business card

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What NOT to do – examples

Don’t write on business cards Definitely not in red

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Tips for success

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Tips for success

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Ewa Bulthez 

Investment and Trade Counsellor

FLANDERS INVESTMENT & TRADE SEOUL

23, Itaewon-ro 45-gil, Yongsan-gu, Seoul

T: +82 2 790 2480 F: +82 2 790 2483 E: seoul@fitagency.com

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