Korean business culture
Norms and values
Norms and values in business are based on Confucianism
- Collectivism
- Hierarchy and loyalty – top down decisions Where do you fit in scale or respect?
- Respect for seniority
- Relationship building – network - Faith in education and hard work
- Stability based on unequal relationships - Can’t lose face – hard to say no
Norms and values
Norms and values
Norms and values
Communication patterns in Korea
Do’s and don’ts
What to do - examples
Pay respect by using function title on business card
What NOT to do – examples
Don’t write on business cards Definitely not in red
Tips for success
Tips for success
Ewa Bulthez
Investment and Trade Counsellor
FLANDERS INVESTMENT & TRADE SEOUL
23, Itaewon-ro 45-gil, Yongsan-gu, Seoul
T: +82 2 790 2480 F: +82 2 790 2483 E: seoul@fitagency.com