Appendix 1
Top visited consumer electronics magazines online
Alexa.com will be used to set up a list of the most visited websites in The Netherland that also
review consumer electronics. The following list of websites that were listed in the top 100 most
visited websites also review consumer electronics.
•
Microsoft Network (MSN)
www.msn.com
•
Nu.nl
www.nu.nl
•
Fok!
www.fok.nl
•
Tweakers.net
www.tweakers.net
•
Planet
www.planet.nl
•
Msn.nl
www.msn.nl
Not all websites that showed up in the list were Dutch. Because of the fact that the PR department
in The Netherlands does send review material to, for example, American websites, sites as Yahoo
have been filtered from this list.
Results search engines – online magazines
Below are the results from the search engines. The following magazines were found on the first
two pages using the following search terms:
•
Company
X
Product
X-1
review
•
Company X-1
•
Company
X
Product
X-1
beoordeling
•
Company X URC
•
X-1 review
•
Company
X
Universal
Remote
Control
•
X-1 recensie
•
Universal Remote Control review
•
X-1 beoordeling
•
Company
X
Universal
Remote
Control review
Search engine Search results Search engine Search results
Vinden.nl Techzine.nl Google.nl Techzine.nl
PCMweb.nl Alatest.nl Cnet PCMweb.nl ZDnet Tweakers.net Techradar Remotecentral.com Goodgearguide Trustedreviews
PCMweb.nl PCMweb.nl
List of websites of printed magazines
•
Computer Totaal!
www.computertotaal.nl
•
PCM
www.pcmweb.nl
Appendix 2 - Tables
Table 1: 14 content types for websites (Verhagen & Creemer, 2004)
Content type Description Example
Promotion Forms of promotion Banners, ads, splash screens
Information Product information and information about the online store
Detailed information about the product and annual reports of the online store Interaction Possibilities to interact with the
reseller
E-mail address, telephone number, chatbox
Word-of-mouth Possibilities to interact with other consumers
Virtual community, customer previews Personalization Options to personalize the website to
own preferences
Personal log in Aggregation Products or information that
complement the primary product
Printers next to computers, recipes next to ingredients
Advice Possibility of receiving advice from the reseller
Advice module
Facilities Several facilitating services Shopping cart, calculator, sitemap Assurance Content that builds trust Return policy, security statements Comparison Possibility to compare products Comparison modules, options to sort
products
Selection Assortment of products Selection of products, links to them Bargaining Possibility to bargain Auction site, discount multiple
products
Sensory stimulation Possibility to experience products Images, movies, demo’s
Settlement Finalization of order process Shipping costs, payment options
Table 2: Selection of national and international magazines
National International
• Techzine.nl • Tweakers.net • Cnet.com
• PCMweb.nl • MSN.nl • Techradar.com
• ZDnet.nl • Nu.nl • Goodgearguide.com
• Alatest.nl • Planet.nl • Trustedreviews.com
• Fok.nl • Computertotaal.nl • Remotecentral.com
• Computeridee.nl • MSN.com
Table 3: Results online magazines
Website Company
Y
Compan y X
National Reviews score News Reviews score News
Alatest.nl +++ 8.5* 7.3** - +++ 7.8* 6.2** - Fok.nl - - - - Tweakers.net + positive + - + MSN.nl - - - - Nu.nl - - - - Planet.nl + positive - - - Computeridee.nl + positive - - - Computertotaal.nl + 5** + - -
International Reviews News Reviews News
Cnet.com +++ 8.7* 7.7** + + 7.7* + Techradar.com +++ 7* 8** - + 7* - Goodgearguide.com +++ 9* 7** + ++ 7* 5** - Trustedreviews.com + 8** + + 9* -
Remotecentral.com + moderate ++ - n/a ++
MSN.com + positive - + positive -
28 8.4*
7.1**
11 13 7.8*
5.6** 4
*Company Y Y-1, Company X X-1 ** Company Y Y-2, Company X X-2
*** Techzine uses reviews from PCMweb when not reviewed by them
Table 4: Results from blogs
Blogs listed at Blogged Company Y Company X
Electronista.com 4 0
Shinyshiny.tv 5 5
Gadgets-club.com 0 0
Blogs listed at Technoraty Company Y Company X
Consumer electronics I4U.com 10 11 Scobleizer.com 1 0 Digitaltrends.com 9 1 Digitalmediawire.com 0 0 Techfresh.net 1 0 CEdailynews.com 0 0 Makezine.com 3 0 Crunchgear.com 4 0 Crave.cnet.com 1 1
Wired Gadget blog 4 2
Total 111 32
Table 5: Results from search engines
Search engine and term Company X ranking Company Y ranking
• Universal Remote Control 9 7
• Universal Remote Control informatie Not listed 2,3,4,5,9,16,19
• URC 10 Not listed
• URC informatie Not listed Not listed
• Remote control replacement Not listed Not listed
• Remote control vervanging 8, 17 18
• Remote control consolidation 4 5
• Remote control consolidatie 3 4
• Universele afstandsbediening 11 5
• Universele afstandsbediening informatie
1 Not listed
• afstandsbediening 7, 11, 12, 20 Not listed
Vinden.nl
• Universal Remote Control Not listed 20
• Universal Remote Control informatie Not listed 12
• URC 18 Not listed
• URC informatie Not listed Not listed
• Remote control replacement Not listed Not listed
• Remote control vervanging Not listed Not listed
• Remote control consolidation 11, 12 Not listed
• Remote control consolidatie Not listed Not listed • Universele afstandsbediening Not listed Not listed • Universele afstandsbediening
informatie
• afstandsbediening Not listed Not listed Ilse.nl
• Universal Remote Control Not listed Not listed
• Universal Remote Control informatie Not listed Not listed
• URC Not listed Not listed
• URC informatie Not listed Not listed
• Remote control replacement Not listed Not listed
• Remote control vervanging Not listed Not listed
• Remote control consolidation Not listed Not listed • Remote control consolidatie Not listed Not listed • Universele afstandsbediening
informatie
Not listed Not listed
• afstandsbediening Not listed Not listed
Yahoo.nl
• Universal Remote Control Not listed Not listed
• Universal Remote Control informatie Not listed Not listed
• URC Not listed Not listed
• URC informatie Not listed Not listed
• Remote control replacement Not listed Not listed
• Remote control vervanging Not listed Not listed
• Remote control consolidation 1,2 Not listed
• Remote control consolidatie Not listed Not listed • Universele afstandsbediening
informatie
8 Not listed
• Afstandsbediening Not listed Not listed
Table 6: Pagerank results. Source: Google
Pagerank Indexed pages Deeplink
Company X 6/10 82.800 490
Company Y 7/10 n/a 2490
Table 7: Performance Company X and Company Y on 14 content types from Verhagen & Creemer
Content type Company X Company Y
Promotion Present in the form of a central spotlight and small banners next to the site.
++ Present in the form of a central spotlight and highlighted items on the frontpage.
++
Information Product information is available for every product and information about the store is easy to find (listed on top of every page).
++ Product information is available for every product, but information about the online store itself can only be found when visiting the shopping cart.
+
online store. online store. Word-of-mouth Consumers can not interact with
each other.
- Consumer can interact with each other, but only via the international site.
+
Personalization Consumers can create an account and store shopping cart information. However, account creating is slow and support from the online store not clear.
- Consumers can create an account, but can store shopping cart information for 48 hours using cookies.
-
Aggregation Complementary products are shown at product pages.
++ There is no aggregation. --
Advice Consumers can access a database with frequently asked questions, the official product page and can content consumer support by telephone of e-mail.
++ There is database with frequently asked questions and all the products have detailed information.
++
Facilities The site features a shopping cart and a sitemap.
++ There is a shopping cart. +
Assurance There are several documents where privacy policy, return policy and about the online shop itself.
++ There are several documents where privacy policy, return policy and about the online shop itself.
++
Comparison It is not possible to compare products.
-- It is possible to compare products. ++
Selection Not all Company X products are available, i.e. it is not possible to purchase television.
+ All products of Company Y are available in the online store.
++
Bargaining It is not possible to bargain. - It is not possible to bargain - Sensory
stimulation
Most product pages have photos of the product, but for 3D movies the corporate website has to be visited.
+ Most product pages have photos of the product, and some products feature 3D movies.
++
Settlement Clear order process and possibility pay without creditcard
++ Clear order process but creditcard is required.
+
Summary 13 14
Table 8: Results from online retailers
Amazon UK
Content type Company X Company Y
Promotion There is a special customized channel for Company X products
++ There is a special customized channel for Company Y products
++ Information Product information is available
for most products
++ Product information is available for most products
++ Aggregation Complementary products are
shown at product pages, but list products from competitors.
- Company Y products are shown as complementary products at i.e. televisions
Sensory stimulation
Most product pages have photos of the product and some products feature 3D movies.
++ Most product pages have photos of the product.
+
Summary 6 7
Amazon DE
Content type Company X Company Y
Promotion There is no extra promotion. - There is no extra promotion - Information Product information is available
for most products.
++ Product information is available for most products
++ Aggregation Complementary products are
shown at product pages, but list products from competitors.
- Company Y products are shown as complementary products at i.e. televisions
++
Sensory stimulation
Most product pages have photos of the product.
+ Most product pages have photos of the product.
+
Summary 3 5
Bol
Content type Company X Company Y
Promotion There is no extra promotion. - There is no extra promotion - Information Product information is available,
but limited.
+ Product information is available, but limited.
+ Sensory
stimulation
Minimal amount of extra visual enrichment.
- Minimal amount of extra visual enrichment.
-
Summary 1 1
Boulanger
Content type Company X Company Y
Promotion There is no extra promotion. - There is no extra promotion - Information Product information is available,
but limited.
+ Product information is available, but limited.
+ Sensory
stimulation
Minimal amount of extra visual enrichment.
- Minimal amount of extra visual enrichment.
-
Summary 1 1
Dixons
Content type Company X Company Y
Promotion There is no extra promotion. - Not listed --
Information Product information is available ++ Not listed --
Aggregation For some products the Product X-1 URC is listed as a complementary product.
++ Not listed. --
Sensory stimulation
Minimal amount of extra visual enrichment.
- Not listed --
Mediaworld
Content type Company X Company Y
Promotion There is no extra promotion. - There is no extra promotion. - Information Product information is available
for most products.
++ Product information is available for most products.
++ Sensory
stimulation
Minimal amount of extra visual enrichment.
- Minimal amount of extra visual enrichment.
--
Summary 2 2
Conrad
Content type Company X Company Y
Promotion There is no extra promotion. - Store recommendation +
Information Product information is available for most products.
++ Product information is available for most products.
++ Aggregation Complementary products are
shown at product pages, but list products from competitors.
- Complementary products are shown at product pages, but list products from competitors.
-
Sensory stimulation
Minimal amount of extra visual enrichment.
- Multiple product pictures +
Summary 2 4
Pixmania
Content type Company X Company Y
Promotion There is no extra promotion. - Listed as a must have. + Information Product information is available
for most products.
++ Product information is available for most products.
++ Aggregation Complementary products are
shown at product pages, but list products from competitors.
- Complementary products are shown at product pages.
++
Sensory stimulation
Minimal amount of extra visual enrichment.
- Extra photos and video ++
Summary 2 7
Wehkamp
Content type Company X Company Y
Promotion There is no extra promotion. - There is no extra promotion. - Information Product information is available
for most products.
++ Product information is available for most products.
++ Aggregation Complementary products are
shown at product pages, but list no urcs
- Complementary products are shown at product pages, but list no urcs
-
Sensory stimulation
Minimal amount of extra visual enrichment.
Summary 2 3 Table 9: Listing at online retailers
Retailer Company X Company Y
Figure 1: Results from Trendpedia
Figure 2: Results from Blogpulse
Figure 3: Results from Google trends
