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Managing social impact in design: social centered research

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Social-centred research

Jantine Bouma PhD

april 2014

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interdisciplinary

actor

network

theory

technical

philosophy

design

social

ecology

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Technical mediation

(

Verbeek, 2006)

Change of script

Change of perception

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Social mediation

Direct consequences

Indirect consequences

EXAMPLE: Writing a report

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Small influences: nudges

A nudge is any aspect of choice architecture

that alters people behavior in a predictable

way without forbidding any options or

significantly changing their economic

incentives

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From one technology towards

another

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anticipation/

identification

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ubiquitous computing

‘Long term, the PC and workstation will wither

because computing access will be everywhere:

in the walls, on wrists, and in ‘scrap

computers’ (like scrap paper) lying about, to

be grabbed as needed.’ (Weisser 1991)

The home of tomorrow looks more like the

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Ambient Intelligence

Embedded Many networked devices are integrated into the environment Context aware These devices can recognize you

and your situational context

Personalized They can be tailored towards your needs

Adaptive They can change in response to you

Anticipatory They can anticipate your desires without conscious mediation

Layers of intelligence, (Aarts &Marzano, 2005)

Layers of intelligent

technology

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What social impact can we

expects for future users

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New approach

From an individual approach toward a

social ecological approach: the screenplay

method.

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Scenario based on screenplays

Scenario 3: the influence of new availability

of information about his heart condition

on Patrick’s behaviour

Problem:

Patrick is having a difficult time adjusting

to his heart condition. He is afraid to

exercise (although the doctor has

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technical

Solution:

He can monitor his heart rhythm on his mobile

phone and he will receive extra warnings in critical

situations.

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consequences

Impact:

Patrick continuously checks the information

provided by the device. After finishing a light task

for his wife, he checks to see whether his data

has changed.

His children (who can read a blog with a

summary about his condition during the day) add

to his concerns by confronting him with

variations in his heart rhythm.

His doctor assures him many times that these

variations are normal.

Since he has gotten his heart manager, Patrick has

rarely left his house anymore.

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results

Contextual characteristics Factors of influence(from literature) Social impact 1. Availability of technology.

Influence of social norms. Risky behaviour with ABS.

Might lead to increased risks.

1. Visibility of technology.

Influence of social norms. Impact of foreground and background positions of technology.

Nudge to increase awareness.

Might lead to social withdrawal and increased safety behaviour.

1. Constant

availability of data. Impact of direct feedback on behaviour. Influence of social norms. Impact of foreground and background positions of technology.

Nudge to increase awareness.

Individual and social behaviour may be adapted to control the data from the product.

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conclusion

Social impacts can be anticipated

However, not all consequences will be found

Technology is constantly mediating our

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