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'Just Tell Us a Little Bit About Yourself'

A qualitative research on the role of gender in the evaluation

of job applicants in the cultural sector

Student Name and Number: Naomi Loos (10610464)

Document: MA Thesis

Study: Sociology: Social Problems and Social Policy, Department of social and behavioral sciences, Universiteit van Amsterdam

Date: July 9, 2018

Word count: 19,383

Thesis Supervisor: Dr. K. de Keere Second Reader: Dr. A.T. van Venrooij

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First of all, I would like to thank my thesis advisor dr. Kobe de Keere for guiding me through

this thesis, and for providing me the opportunity to undertake a video elicitation study.

I would also like to thank all the people that took the time and effort to participate in this

research, it is much appreciated.

Last but not least, I would like to say a word of thanks to my parents for their

encouragements and support throughout the years.

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Abstract

This study has aimed to examine the role of gender in the evaluation of job applicants, with a

focus on the Dutch cultural sector. Following Lamont (2012), Lamont el al. (2014) and

Ridgeway (2011), the research is based on the theoretical assumption that gender is a

primary category employers use to evaluate job applicants. Job applications are an important

gate keeping moment in the labor market, and influence larger scale labor market outcomes.

The (Dutch) cultural sector proved to be an interesting case, since it is often portrayed as the

glamorous future of work while simultaneously, statistics indicate persisting gender

differences within the sector. 16 semi-structured video elicitation interviews with employers

were conducted to answer the research question. The interviews indicate that male and

female applicants are evaluated differently by employers. Women were evaluated in

communal and emotionally expressive terms, and were simultaneously expected to be eager

workers. Men were evaluated in more passive terms, and were more likely associated with

particularity and agency. The data showed that for women, displaying too much eagerness

could lead to social repercussions. This did not occur for men. Furthermore, the results of the

interviews indicate persisting gendered status beliefs in job allocations. Whereas women

were more likely perceived to be suited for front-stage and service-oriented jobs, men were

more likely allocated to back-stage occupations and explicitly linked to earning money.

Additionally, the research indicates that in more general terms, employers evaluate

candidates in terms of authenticity and (cultural) similarity. Findings that are in line with

Koppman (2016) and Rivera (2012), who state that hiring processes entail a process of

cultural matching rather than just 'skill sorting'. Employers would often refer to their

'gut-feeling' to explain their evaluations.

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Contents

Introduction ... 9

Theoretical Framework ... 12

The Evaluation of Job Applicants ... 12

Sex-Categorization and Gender Stereotypes ... 15

Gender Stereotypes and Status Beliefs at Work ... 18

Agency and Communality ... 18

Working Girls ... 21

Case Selection: Dutch Cultural Sector ... 23

Research Methods and Analysis ... 25

Research Design ... 25

Researching Evaluations ... 27

Researching Gender Differences ... 28

Vacancies ... 29

The Interviews ... 30

Ethics ... 32

Data Analysis ... 32

Results of the Rankings ... 34

General Findings ... 37

The Quest for the True Personality ... 37

The Gut-Feeling ... 40

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Cultural Similarities ... 43

Resemblance ... 45

Gender-Related Findings ... 47

Imagined Work ... 47

Personality Traits and Emotional Expressivity ... 52

Work Ethic ... 56

Conclusions ... 62

Limitations and Further Research ... 64

Bibliography ... 66

Appendix ... 70

Scenarios Played by Actors... 70

Scenarios ... 71

Anouk ... 71

Iris ...

72

Laura ...

73

Sanne ...

74

Stan ...

75

Tom ...

76

Niels ...

77

Lars ...

78

Rankings per Interview ... 79

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Transcriptions ... 82

'Sarah' ... 82

'Ingrid' ... 91

'Aileen' ... 100

'Saskia' ... 116

'Albert' ... 129

'Rosa' ... 148

'Eva' ... 163

'Caroline' ... 175

'Michael' ... 187

'Jennifer' ... 198

'Edith' ... 219

'Willem' ... 237

'Claire' ... 253

'James' ... 264

'Vera' ... 283

'Julie' ... 302

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Introduction

Gender equality and women’s emancipation are more and more defined in terms of

employment. In the past few decades, women have gained more access to the labor market

and young women are expected to 'empower' themselves by building a career (McRobbie,

2007, pp. 722-723). Women are encouraged to be economically independent and to take

their fate in their own hands. Dozens of articles have been written on the ‘work-life balance’

the modern working woman has to find (McRobbie, 2016 pp. 87-93; Prügl, 2015). According

to Angela McRobbie, for many women the idea of romance has shifted from the realm of

love to the realm of work: 'no longer looking for a husband as a sole breadwinner, young

women romanticize the idea of a career' (McRobbie, 2016, p. 91). The Dutch government has

even called ‘work’ and ‘economic independence’ the most important pillars of its recent

women’s emancipation policies (Van Engelshoven 2018, pp. 2-8).

These developments and encouragements do not mean that gender inequality is not still

apparent in the labor market. For example, women in the Netherlands earn approximately

16 percent less than men, a percentage of which 8 percent still goes unexplained (Atria,

2017, p. 1). Women more often work part time and many sectors are partially gendered (e.g.

many women work in health care, men dominate the financing sector)(CBS, 2014, p. 14).

Additional research has shown that in the European cultural sector men still have a higher

chance of being promoted (Gill, 2002, p. 82). This research aims to examine whether these

gender inequalities can also be found in the evaluation of job applicants: an important gate

keeping moment in the light of labor market (in)equality, either granting or denying people

access to paid work. As Rivera stated in her 2012 research on hiring practice: ‘one of the

most crucial moments in labor market stratification is the decision to hire’ (p.999).

The research follows Lamont, Beljean and Clair's (2014) argument that the process of (re)

producing inequalities is complex and multi-layered, involving the daily practice of cultural

processes, such as stigmatization, rationalization and evaluation (pp. 573-574). Lamont et

al.’s (2014) work on cultural processes zooms in on micro-level processes and interactions,

and their relation to the already much-debated macro- and meso-structures (pp. 574-575).

Taking a cultural process perspective helps us acknowledge that inequality often is a process

taking place on the interpersonal level (Lamont et al., 2014, pp. 579- 580).

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This research will mostly focus on the cultural process of evaluation, e.g. the determination

of who is competent and worthy (Lamont et al., 2014, p. 594). In the context of this

research, evaluation means determining who is considered competent and of value for a

particular job by employers in the cultural sector. Employers will have to make sense of a job

applicant and assess his or her competencies while having limited information and time to

do so. In her 2012 study, Rivera demonstrated how this evaluation of job applicants does not

solely involve assessing relevant job-skills, but also the evaluation of all sorts of cultural

markers (pp. 1000-1002). Following Rivera's reasoning that hiring entails more than

processes of 'skill sorting' (2012, p. 1000), I aim to find out what role gender plays in hiring

practice. Collins (1992) McRobbie (2016; 2007), and Ridgeway (2011) have already argued

that in the work place, just as in any other context, people draw from gender stereotypes to

assess a person’s skills and to make sense of a situation. This study will apply their work to

the context of applicant evaluation.

The research will solely focus on the Dutch cultural sector, since it is a sector that shows an

interesting gender paradox: the sector scores above the national average when it comes to

both the gender wage gap and the amount of female employees working in the sector (Atria,

2017, pp. 1-4; CBS, 2014, p.14.). Furthermore, the fact that the sector is so often glamorized

and portrayed as 'the future of work' makes it highly relevant for sociological research

(Banks & Milestone, 2011, pp. 73-75; McRobbie, 2016, pp. 60-70). The fieldwork for this

thesis took place in the Dutch cities of Amsterdam, The Hague and Utrecht.

The general research question I will be answering in this research is:

RQ: How do employers working in the Dutch cultural sector evaluate male and female job

applicants?

The research question is divided in the following sub questions:

RSQ What sort of competencies and personality traits are expected from male and female

employees?

RSQ To what extend do gender stereotypes play a role in the expectations employers have

from male and female job applicants?

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A video elicitation study was undertaken to illuminate the evaluation criteria employers in

the cultural sector deploy. In the following sections, the theories of which the above

research questions are derived shall be discussed in greater detail, as well as the case

selection.

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Theoretical Framework

The Evaluation of Job Applicants

"Basically, my job consists of putting the right man in the right place" (Vera).

Lamont (2012) and Lamont et al. (2014) have written extensively on the sociological

relevance of evaluation processes. They view evaluation processes as one of the many

cultural processes that influence social stratification and (possible) social inequalities. In

their 2014 article on cultural processes and social inequality, Lamont et al. connect cognitive

micro-processes to their macro-social outcomes by focusing on cultural processes, or as they

state: 'the inter-subjective frameworks of cultural structures' (p. 574). These frameworks

contain shared categories and classifications which individuals use to make sense of the

world around them and 'contribute to the production and reproduction of inequality in

routine ways' (Ibid.). Lamont et al. (2014) describe evaluations as cultural processes that

serve to 'negotiate, define and stabilize value in social life' (p. 593). Thus, individuals will

draw from cultural frameworks to determine who is competent and of worth (pp. 573-574).

Cultural processes usually take place unintentionally and unconsciously, which means they

are not solely performed or practiced by dominant actors who (re)affirm their advantageous

positions by doing so (pp. 583-585). An important characteristic of these cultural processes is

that they do not directly involve a struggle for (material) resources, rather, cultural

processes take place in the realm of meaning-making; the processes help us sort people out

and make sense of a given social interaction or situation (p. 583). Cultural processes are thus

indirectly connected to the distribution of resources and processes of stratification (Lamont,

2012, p. 205; Lamont et al., 2014, p. 583).

In recent years, Lamont (2012) and Lamont et al. (2014) have written extensively on the

relevance of evaluation processes in relation to socioeconomic inequality (Lamont, 2012, pp.

202-203; 2014, pp. 593). According to them, a crucial factor in the reproduction of

inequality, is the notion that individuals belonging to different groups are evaluated by

differently (Lamont, 2012, pp. 206-207; Lamont et al. 2014, pp. 293-295). The ways people

are evaluated is influenced by the ways they are being classified and categorized. This

mechanism makes that evaluation processes can have unequal outcomes. Additionally,

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Lamont (2012) stretches that even in modern day 'economistic' Western society, evaluation

processes entail more than quantified criteria (such as monetary worth), evaluative practice

often consist of more intangible and cultural forms of knowledge, such as expertise and

connoisseurship (pp. 204-205).

Lamont et al. (2014) have stated that processes of evaluation are especially apparent in the

spheres of employment and education, since both realms are regularly concerned with

questions regarding who is competent and of worth (p. 594). Employers are important

gatekeepers in the labor market. They play a significant role in producing, reproducing

and/or tackling labor market inequalities (Rivera, 2012, p. 1000). As Rivera (2012) stated:

‘hiring is a powerful way in which employers shape labor market outcomes’ (p. 1000). Their

individual hiring practices and their interactions with job applicants influence larger scale

labor market stratification. The evaluations of an employer greatly influences an applicants'

chances to employment and thus access to paid work.

As portrayed by Vera's quote at the beginning of this chapter, employers evaluate job

applicants to assess their competencies and to match the right person to the right job,

making Lamont’s (2012) and Lamont et al.'s (2014) work very relevant for this research. Job

applications are interpersonal processes, in which employers use all sorts of criteria to assess

an applicants’ competency and worth to the company or organization (Rivera, 2012, pp.

1000-1001). Recent sociological work by De Keere (2014), Koppman (2016) and Rivera (2012)

illustrates how this selection of new employees, or 'putting the right man in the right place',

is not just based on the matching of so-called 'hard skills' (Rivera, 2012, p. 1000). For

example, De Keere (2014) has discussed how in the labor market, there is a growing

importance for (potential) employees to show their 'true personality' in a job application or

during a job interview (pp. 316-320).

Additionally,

Rivera has researched the importance of

cultural similarities in hiring decisions made by recruiters working at an elite professional

service firm. Her research shows that hiring decisions cannot solely be explained by the

relevant characteristics of applicants, such as the matching of skills and job demands.

Rather, recruiters would in their evaluations also look for a 'cultural match', an 'affective

spark' and/or commonalities with the applicant in question (2012, pp. 999-1000; pp.

1008-1012; pp. 1014-1015). Rivera thus demonstrates how hiring practice is complicated and

layered, involving much more mechanisms than are often thought of. In her 2016 article

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‘different like me’ Koppman describes how this process of cultural matching plays out in

creative employment. According to her, hiring in the cultural sector also concerns a process

of cultural match-making, in which high class cultural omnivores stand the highest chance of

being hired, simply because they have bigger chance of finding cultural resemblances with

the recruiter they encounter. Thus, De Keere's (2014), Koppman's (2016) and Rivera's (2012)

work illustrate how evaluation processes often involve social and cultural knowledge, rather

than a pure matching of hard skills.

Recent research has shown that gender discrimination and inequality are still apparent in

the cultural and creative labor market. Koppman mentions how in advertisement, men are

more likely to be hired for a creative job than women are (2016, p. 317). Gill (2002)

describes how women working in new-media were less often offered commercial contracts,

and when they did manage to get a contract, they were often paid less than their male

counterparts (p. 82). The women often blamed ‘unclear criteria for evaluating work’ for the

persistence of these inequalities (Ibid.). Thus indicating a connection between employers'

evaluations and gender inequalities in the (cultural sector's) labor market.

Summarizing, Lamont's (2012) and Lamont et al.'s (2014) work on evaluation processes and

its link to larger scale social inequalities, provides us a helpful tool to examine hiring practice.

The evaluation of applicants by (potential) employers greatly influences individual and

macro-level employment outcomes, and can be considered an important gate-keeping

moment in the light of labor market inequalities. Although I will follow Koppman's (2016)

and Rivera's (2012) logics on evaluations in hiring practice, this research will shift its focus

from the realm of cultural similarities to the realm of gender differences.

In the following

section, I shall argue why I expect gender to be an important factor in the evaluation of job

applicants, mostly drawing from the work of Collins (1992), McRobbie (2007;2016) and

Ridgeway (2011).

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Sex-Categorization and Gender Stereotypes

"The only thing photo's on resumes are good for, is that it helps me find out whether I am

dealing with a man or a woman. I just look at the picture and I think: okay, that is a man and

that is a woman. "(Julie).

In her 2012 article on evaluation processes, Lamont describes categorization as an essential

part of evaluation practice. She states: "at a minimum, (e)valuation requires categorization,

i.e., determining in which group the entity (e.g. object or person) under consideration

belongs" (2012, p. 206). Thus, once a person is categorized it becomes apparent from which

cultural frameworks and by which standards he or she will be evaluated (Ibid.). In her book

Framed by Gender (2011), Ridgeway argues that gender serves as a primary category for

organizing and coordinating social interactions. Ridgeway describes gender as an

ever-present background identity.

By assessing a person’s sex, we know how to position them and

ourselves in a given situation, it tells us from which cultural frameworks we should draw to

interpret the behavior of the people we encounter. According to Ridgeway,

sex-categorization

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precedes every social interaction and the gender stereotypes deriving from

this sex-categorization influence the course and outcomes of the interaction (2011, pp. 7-8;

pp. 32-36).

Ridgeway thus states that sex-categorization influences the way we interpret and evaluate

the behavior of the people we encounter. This is only possible because we all share

common, cultural knowledge on gender roles, based on traditional gender stereotypes and

biases (2011, pp. 38-43). These gender stereotypes are more far reaching and influential

than is often recognized, and are often used unconsciously (Ibid., p. 57). They are both

descriptive and prescriptive: gender stereotypes serve as 'cultural instructions to express

gender' (Ibid., pp. 57-59).

In the introduction of her book, Ridgeway explicitly states that she is mostly preoccupied

with researching how gender inequalities persist, rather than why they persist (2011, p. 4).

Though, differences in stereotypes do not explain persisting gender inequality per se (Ibid.,

1Ridgeway distinguishes between the concept of sex ('the physical status of being male and female') and the

concept of gender ('shared cultural expectations associated with being male or female')(2011, p.7). Thus, sex-categorization precedes and determines the gender stereotypes people will be associated with.

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pp.43-44). In order to do so, Ridgeway turns to the concept of 'status beliefs' e.g. the shared

cultural understanding that one group is more competent than another (Ibid., pp. 46-49).

Ridgeway argues that in the case of gender, the competitive in-group favoritism both men

and women would naturally have, has changed into status beliefs, because the two groups

have been mutually dependent over longer periods of time. She states that in order to

coordinate social life, with its struggle for resources, one group has to overcome in-group

favoritism so that different groups can come to agree that one group is more 'respected,

status worthy and presumed to be more competent' (Ibid., p. 45). When people work

together on a shared goal, hierarchies tend to develop, which leads to certain people or

groups becoming more influential than others (Ibid., pp. 46-47). According to Ridgeway, in

Western society, this mechanism basically entails that both men and women have come to

‘agree’ or believe that one group is more competent than the other. In our society, men are

considered more respectable and competent than women (Ibid., pp. 34-36; pp. 44-51).

When discussing status beliefs, Ridgeway makes a distinction between specific and diffuse

status beliefs. Specific status beliefs entail the idea that members of one group are better at

performing a specific range of tasks than members of another group. An example of this is

the persisting idea that women are better at performing care tasks, such as caring for

children, while men are more likely considered being good at performing manual labor or

being in a leader (Ibid., pp. 50-51; p. 137). Diffuse status beliefs on the other hand entail the

idea that members of a certain group are more competent overall, rather than in a specific

range of tasks. Thus, Ridgeway argues that the implications of diffuse status beliefs are much

broader. She states that when diffuse status beliefs persist, members of the group that is

considered more competent overall will experience advantages over an 'unlimited range of

situations' (Ibid., pp. 50-51).

Ridgeway also explicitly discusses gender stereotypes and status beliefs in the sphere of

work and occupational relations. She argues that if ‘gender serves as a primary cultural

frame for coordinating social relations among individuals, then it is easy to see it would be

pulled into the organization of social relations in the workplace as well’ (Ibid., p. 93). Every

day relations in the workplace create ‘the job matching processes that allocate men and

women to positions in employment […] and shape the power and rewards they have access

to’(Ibid.). We use primary categories in uncertain situations, of which job applications are a

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prime example. A person's character and skills have to be estimated from just one or two

short meetings and a resume, making it very likely that both employer and employee will use

primary categories, and thus gender, to efficiently make sense of the context and the person

they are dealing with.

Ridgeway (2011) specifically addresses the ways in which she believes gender inequality

persists in hiring trajectories. Just like Rivera (2012), Ridgeway argues that hiring trajectories

do not solely consist of matching an applicants' hard skills with the skills needed to perform

a certain job (2011, pp. 99-100). Ridgeway states that in the process of attracting and hiring

new employees, employers develop a gendered image of their 'preferred worker'; an image

that often is not explicitly communicated in the job description. Though, this image sets a

standard to which applicants are evaluated (Ibid., pp. 100-101). The (stereotypical) gendered

nature of this image of the preferred worker becomes salient in divergent ways. Ridgeway

for example mentions that it depends on gender stereotypical tasks that are part of the job,

such as doing care work or manual labor. Whenever the employer perceives the vacancy as

consisting of mostly 'feminine skills', such as care-giving, the chance that a woman is hired

for the job increases, and vice versa (Ibid., pp. 101-103). Another factor Ridgeway includes is

the social status of the job. Ridgeway argues that the higher the status of a given profession,

the more likely it is that the employers' preferred worker is a man, which coincides with her

stating that men are overall considered more worthy and competent (Ibid., pp. 101-103).

Ridgeway stresses that although the bias gender stereotypes produce are often

unintentionally and implicit, they can be considered a type of discrimination and influence

people's likelihood of being hired and promoted (Ibid., pp. 103-105).

Concluding, I would argue that Ridgeway's work shows how evaluation processes and

sex-categorization go hand-in-hand (Ibid., p.93). Gender is present in every interaction. The use

of gender as a primary category to organize social interactions constantly reifies gender

stereotypes and reproduces the biased expectations we have of men and women (Ibid., pp.

33-35; pp. 40-43; p. 93). Employers draw from the same gender stereotypes and status

beliefs we all draw from. Thus, based on Lamont's (2012) remarks about the importance of

categorization and Ridgeway's (2011) work on sex-categorization and gender stereotypes in

social interactions, I would argue it is likely that gender stereotypes play a role in evaluation

processes and could lead to men and women being evaluated by different standards.

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Gender Stereotypes and Status Beliefs at Work

Ridgeway's (2011) work naturally leads us to the question what then some of the gender

stereotypes and status beliefs are that are being used to make sense of the people we

encounter and evaluate in the workplace. In the following section, I shall discuss literature

that covers stereotypical expectations and gender-related differences that occur in the labor

market. Before discussing these stereotypes in more detail, it is important to make clear

what stereotypes mean in this research. As briefly mentioned in the previous section,

stereotypes are more far reaching and salient in interactions than is often assumed

(Ridgeway, 2009, p. 148; 2011, p. 57). In a 2009 article on the role of gender in social

interactions, Ridgeway states that gender stereotypes are beliefs about 'how "most people"

view the typical man or woman' (2009, p. 148). Ridgeway states that we all know and

(unconsciously) anticipate this shared stereotypical knowledge, regardless if we agree (Ibid,

pp. 148-149). Thus, the stereotypes described in this section will give us a sense of the

cultural frameworks through which men and women are likely viewed; it discusses some of

the cultural knowledge employers might draw from while evaluating male and female

applicants.

Agency and Communality

In his work on consumer culture, Baudrillard (1998) has elaborated on some of the most

persistent gender stereotypes in Western culture (pp. 88-90; pp. 96-98). According to him,

men are often portrayed as particular and demanding, displaying professionalism and a

strong work ethic and strongly emphasizing a preference for competitiveness and challenge

(1998, pp. 96-97). This relationship between sports and (hegemonic) masculinity has also

been emphasized by Colleen English (2017), who stated that the image of the ideal man is

produced in the arena of sports and athletics (p. 186). Furthermore, the man's particularity

demonstrates the man as having power, since he is in the position to chose and be

demanding (Baudrillard, 1998, pp. 96-97). The 'feminine model' on the other hand, portrays

women as vain and pleasure-seeking. According to Baudrillard, women are mostly portrayed

as being preoccupied with their own well-being and appearance (Ibid.). Women are not

expected to take part in competition and they are not expected to be demanding. Rather,

they are portrayed as decorative, aesthetic objects and the consumers of culture, not

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carrying any responsibilities (pp. 97-98). Women are in 'the force of prestige', while men are

'the force of production' (p. 97). According to Baudrillard 'men are still being invited to play

soldiers, and women to play dolls with themselves' (Ibid., p. 97).

In a text discussing women's place in the stratification system and labor market, Collins

(1992) makes a point similar to Baudrillard (1998). Collins (1992) argues that in their work,

women are more likely to work in front-stage jobs and perform so-called ‘Goffmanian Labor’

(1992, pp. 213-214): they are expected to take the front-stage and do

impression-management on behalf of the company, and carry out the company culture. Thus, they are

playing 'dolls' on behalf of the company (Baudrillard, 1998, p. 97; Collins, 1992, pp. 213-215).

According to Collins, women are more likely to do work that focuses on order-taking,

respectability and the production of status and prestige (1992, p. 214).

In line with

Baudrillard, he states that women's (paid) employment 'tends to be concentrated in the

culture production sector' (1992, pp. 223-224). This entails a wide range of activities, such as

the production and consumption of beauty products, being a teacher and most importantly

for this research: working in the cultural and creative sector (Ibid., p. 224).

Men on the other

hand are more likely to work at the organizational back-stage, which according to Collins

often entails 'material production and its power relations', rather than cultural production

and first-line impression-management (Collins, 1992, pp. 213-214). Related to Baudrillard's

statement that men are more likely associated with professionalism, Collins states that men

are more likely thought of as money earners and order-givers; men also more likely to hold a

position higher up in the company hierarchy (Baudrillard, 1998, pp. 96-97; Collins, 1992, pp.

227-229).

Additionally, Ridgeway argues that in situations in which a group of people has to achieve a

shared goal, women are more likely and more expected to engage in what she calls 'positive

socio-emotional behavior' or 'communality' (2011, pp. 86-87). Ridgeway describes

communality as being 'supportive, friendly and emotionally expressive', which translates into

behaviors such as being agreeable, smiling, and providing emotional support in relationships

(2011, pp. 86-87). Although communality is behavior that is task directed, it is also aimed at

increasing the well-being of the group and caring for others (Ibid., p. 86). Ridgeway argues

that this is due to the fact that women often have a subordinate position in social

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women are more likely expected to be 'emotionally expressive' and to engage in emotional

labor (pp.377-378). The concept of "emotional labor' was originally coined by Hochschild

(1983) and refers to 'the work employees perform to manage their own and others'

emotions in an effort to align them with situational expectations" (Cottingham et al., 2014,

p. 378). Angela McRobbie stated that in the current economy, 'the management of female

affect', a concept she refers to as 'affective labor', is becoming an increasingly important

component of paid employment (McRobbie, 2016, pp. 103-105). According to McRobbie, it

is mostly women that are trained and encouraged to display and manage affection during

their work, as a result of an economy that more and more shifts its focus to the production

of experiences and a promise of well-being. This development is especially salient in what

she refers to as the 'creative industries', a sector that is more likely to offer its customers

immaterial products and experiences (Ibid., pp. 103-104).

Whereas women are more likely to be associated with communal and emotional behavior,

Ridgeway argues that men are more likely to be associated with agency and power (2011,

pp. 58-59). Personality traits such as being aggressive or assertive are considered more

desirable and appropriate for men (Ibid.). Gender status beliefs have led to men being

considered more 'natural' and easily accepted leaders and figures of authority, which gives

them an advantageous labor market position compared to women (Ridgeway, 2011, pp.

80-81). Men's perceived authority and higher status also 'protects' them from having to engage

in (all too much) emotional labor, nor are they ought to be emotionally expressive

(Cottingham et al., 2015, p. 379).

Ridgeway even states that men who do display their

emotions are likely to be frowned upon, since it deviates from stereotypical expectations

about masculine behavior (2011, p. 59).

According to Ridgeway, because of their perceived authority, men are considered more

competent leaders than women. In mixed-sex contexts, men will be more likely to perform a

task higher up in the hierarchy that entails the direction of group activities and giving orders

to subordinates (Ibid.). She later states that the tying together of leadership and masculinity,

makes it more difficult for women to be accepted as leaders, since authority seems less

'legitimate and proper' for them (Ibid., p. 80). Women who succesfully seek authority are

likely to be evaluated more harshly and negatively than their male counterparts, especially in

mixed-sex contexts (Ibid., pp. 81-83).

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Concluding, we can state that men traditionally are associated with ‘order giving’ and

agency, while women are considered communal ‘order takers’. This is partly due to the types

of work men and women are linked to. Women are associated with the ‘displaying’ of a

certain company culture and to engage in friendly, supportive behavior, while men are

expected to operate in the realm of decision-making, again associating them with power and

agency (Collins, 1992, pp. 214-215; pp. 228-229). This association with power makes that

men can afford to display particularity (Baudrillard, 1998, pp. 96-97). Thus, Collins

summarizes that men are typically occupied with earning money, while women are

'specialized' in converting money into status and culture (1992, pp. 227-229).

Working Girls

Adkins (2008) and McRobbie (2007; 2016) have recently argued that gender relations on the

labor market are changing in Western societies. McRobbie argues that as part of a new,

post-feminist sexual contract, young women are now no longer encouraged to find their

happiness in the domestic sphere. Rather, their governments increasingly stimulate them to

participate and succeed in the labor market (2007, pp. 719-720; 2016, pp. 87-93). McRobbie

(2007) states that: 'from being assumed to be headed towards marriage, motherhood and

limited economic participation, the girl is now a social category understood primarily as

being endowed with economic capacity' (p. 722).

Women on the labor market are nowadays

expected to be 'active, willing, motivated and aspiring' workers (McRobbie, 2007

paraphrased by Adkins 2008, p. 192).

Although these developments are presented as feminist politics, according to McRobbie they

are part of far reaching neoliberal changes in 'advanced' Western economies (2007, p. 721).

As discussed in the introduction, Dutch government has recently implemented emancipation

policies that encourage women to enter the labor market and become economically

independent (Van Engelshoven, 2018, pp. 2-8). In her analysis of similar policies

implemented by the UK government, McRobbie states that

young women entering the labor

market are nowadays ‘attributed with capacity’, they are ‘working girls’ for whom the sky is

the limit (2007, pp. 726-727). Drawing from McRobbie's (2007) work, Adkins has stated that

in this new sexual contract, womanhood is no longer solely defined in terms of restrictions;

opportunities and freedom are increasing (2008, p. 191).

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22

Though, Adkins (2008) and McRobbie (2007; 2016) emphasize that these developments do

not quite advance gender equality in the workplace. McRobbie states that, within this new

sexual contract, women remain aesthetic objects, expected to display femininity and a

'girlish enthusiasm', something McRobbie refers to as the 'post-feminist

masquerade'(McRobbie, 2007, pp. 722-726; McRobbie, 2016, p. 110). This display of

femininity now serves to compensate for their newly acquired unlimited access to the labor

market; showing men that there is no reason to feel intimidated (McRobbie, 2007, pp.

722-725). The post-feminist masquerade serves to reaffirm women's subordinate positions even

with an increase in opportunities. Nowadays, young women, operating in a neoliberal and

competitive society, are encouraged to move away from feminist politics and to work

towards individual perfection (2007, p. 723; 2007, p. 726). Thus, McRobbie states that

so-called emancipation policies and an increasing presence of women in the labor market have

not led to a decrease in gender differences. If any, it has made the display of femininity and

enthusiasm even more crucial. Adkins adds to this that, with women's newly obtained

capacities and freedoms, men have 'moved on' to dominate ever expanding and increasingly

important parts of the economy, such as information technologies (IT), which again provides

them an advantageous position over women (2008, pp. 193-195). Thus, according to Adkins

(2008) and McRobbie (2007;2016) recent 'investments' in women's labor market

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23

Case Selection: Dutch Cultural Sector

As stated in the introduction, this research will zoom in on the Dutch cultural sector. The

research follows the definition of the cultural sector the Dutch Ministry of Education, Culture

and Science has formulated. This broad definition includes all organizations working on the

production of arts and the preservation of cultural heritage, organizations providing creative

business services and the media- and entertainment industry (Ministerie OCW, 2011, p. 11).

The Dutch cultural sector contributes 2.25 per cent to the Dutch GNP (Cultuur in Beeld,

2016, p. 15). The majority of the cultural organizations in the Netherlands works on a

commercial basis, generating their income without state funding. For the organizations that

do receive state subsidies, generating other sources of income has become increasingly

important in the past several years due to policy changes and budget cuts (Ministerie OCW,

2011, p. 8; Ministerie OCW, 2017, p. 16; Rijksoverheid a, no date).

Most of the cultural activities in the Netherlands take place in the city of Amsterdam and its

surroundings, the city even claims to be the 'cultural capital' of the Netherlands (Cultuur in

Beeld, 2016, p.51; Gemeente Amsterdam, no date ). The cultural sector makes up 2.5

percent of the city's total income, but the sector also indirectly contributes to the ever

growing tourist industry (Gemeente Amsterdam, no date; Jonkers, 2017, p. 4). The fast

majority of the interviews I conducted included employers working for an Amsterdam based

cultural organization. Only three interviews took place outside of Amsterdam, in the cities of

The Hague and Utrecht.

As mentioned before, relatively many women work in the cultural sector, but the sector

simultaneously shows a gender wage gap that is above average. Official statistics point out a

gender wage gap of 19.9 percent in the Dutch cultural sector, which is even higher than the

national average of 16.1 percent. Interestingly enough, the sector scores third highest when

it comes to the amount of female employees working in the sector, right after the health

care sector and the educational sector (CBS, 2014, p. 14).

According to Collins, the cultural sector has always been relatively welcoming to the

entrance of women, although men would continue to dominate the sector (1992, pp.

225-226). And as discussed earlier, in her 2016 study on advertisement agencies, Koppman found

evidence that men are more likely to be hired for high status creative jobs (p. 317).

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24

Nowadays, with its flexibility and informality, the cultural sector is often presented as the

fun and glamorous 'future of work' (Banks & Milestone, 2011, pp. 73-75). Attracting many

aspiring employees, not only men, but also capable young women who are encouraged to

follow their passions and do the work they love (McRobbie, 2016, p. 87-93). Both Gill (2002)

and McRobbie (2016) have criticized the 'cool and egalitarian' image of the cultural sector,

especially in its relation to the position of women. Gill (2002) has described how an informal

club mentality easily slips into an 'old boys' network' kind of atmosphere (p. 82). McRobbie

(2016) has stated that the turn to 'affective labor' e.g. the idealization of 'passionate work'

and 'doing what you love', has led to even more women working under precarious

conditions, leaving them unable to unionize or address atrocities, especially in what she calls

the creative industries (2016, pp. 103-107). The informal club sphere that causes the sectors'

popularity, also leads to opaque hiring practices and evaluation criteria (Gill, 2002,

McRobbie, 2016, pp. 17-32).

Concluding, I would argue that the Dutch cultural sector provides and interesting and

relevant case to assess the micro-level processes of evaluation and its relation to gender

(stereotypes) in job applications. However, it is important to note that Gill (2002) and

McRobbie's (2016)

work on inequality in the cultural sector was written in the context of the

United Kingdom (and to a smaller extent, Berlin), rather than a Dutch context. Thus, this

research aims to examine if, and to what extend, some of the above described stereotypes

and mechanisms can be identified in the Dutch cultural sector.

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25

Research Methods and Analysis

Design

To assess how employers evaluate male and female job applicants, sixteen semi-structured

video elicitation interviews were conducted. Participants were shown eight video resumes in

which an applicant would introduce him- or herself. The most important aim of this research

is to examine how participants would make sense of the video resumes and what evaluation

criteria would come up. Using a qualitative research method, focusing on how people

interpret and construct their social world, therefore seemed most suited to examine what

meaning employers would attach to the (scarce) information provided to them in the video

resumes (Bryman, 2012, pp. 399-401).

Doing a video elicitation interview enables the interviewer to move beyond vague and

socially desirable answers, and to go into depth during the interview. To speak with Pugh

(2013), the nature of this research enables the researcher to examine employers' more

visceral use of cultural frameworks concerning gender, rather than doing an interview that

would mostly (re)produce more superficial knowledge on how employers talk about these

cultural frameworks (pp. 43-47). Instead of having a conversation about the evaluation of

job applicants, the employers that took part in this research were asked to actually practice

evaluation (Ibid.). Another advantage of the research design, is that photo and video

elicitation helps both the participant and the interviewer to discuss topics that would have

otherwise been forgotten or that would have remained undisputed. Photo and video

elicitation helps avoiding any mismatches in understanding of the topic of conversation

between interviewer and informant (Bryman, 2012, p. 480; Harper, 1988, p. 65; Harper,

2002, pp. 18-20).

As mentioned above, participants viewed eight video resumes, which were used as a tool to

have a conversation about the evaluation of job applicants and thus to illuminate evaluation

criteria. Video resumes are short video clips in which job applicants introduce themselves to

a (potential) employer. The videos I have used for this research are part of a four year

Veni-research project on hiring practice and the role of cultural capital, called 'Hiring on taste'.

The research is conducted by dr. Kobe de Keere. Eight scenarios portraying fictional job

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26

applicants were written and later filmed for this research. Four of the fictional applicants are

male and four are female.

Actors would either present themselves by using a professional style (e.g. discussing

concrete, applicable skills) or by using a more personal style (e.g. discussing personality traits

and personal development). While talking about their personal lives and characters the

actors either carry out a sportive or a more cultural lifestyle. The sportive scenario mentions

sports such as swimming or running as the hobbies of the job applicant; these scenarios

emphasize how much the applicant enjoys hard work and competition. When an actor had

to carry out a more culture oriented lifestyle, he or she mentioned having more artistic

activities, such as creative writing or playing the piano, as their hobbies. These taste

differences and presentation styles were designed as indications of class and lifestyle .

All videos followed a similar format

(

for scenarios, see appendix

)

: the applicant starts with a

short introduction, in which he or she mentions they have studied social sciences at the

University of Amsterdam. The introduction is followed by a shot in which they work on their

laptop. Then, the applicant discusses his or her hobbies, which is followed by a shot of the

applicant answering their phone. The videos end with the applicant discussing the type of

employee he or she is and a more informal take in which the applicant is shown laughing. All

videos show the applicant standing in front of the same gray wall. Following the same

format was hoped to minimalize the chance that any differences in evaluation criteria are

the consequence of differences in the design or content of the videos. To reduce the chance

that the name of the applicant would signify a certain class or lifestyle, the applicants names

were based on the top ten most popular Dutch names in the 1992-1995 period, resulting in

the names Stan, Tom, Lars and Niels for the male job applicants and the names Anouk, Iris,

Sanne and Laura for the female job applicants.

Ultimately, sixteen video resumes were filmed, using eight different actors. Thus, all actors

have portrayed two different job applicants. Doing this made it possible to alternate actors

every other interview, and to assess whether a certain actor was (im)popular due to the

scenario he or she portrayed, or that this judgment solely depended on the actor (and vice

versa). The order in which the videos resumes were played was alternated in the final five

interviews, to find out if the popularity of certain scenarios had anything to do with the

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27

video order. Table 1 in the appendix contains an overview of the job applicants and the style

of their scenario. The full texts of the scenarios too are included in the appendix.

The actors playing in the video resumes were selected based on a number of characteristics.

To start with, all of the selected actors were white, and in their twenties. All actors were

asked to wear a black t-shirt or a black blouse. Only algemeen Nederlands speaking actors

were selected. This selection was made to single out as many other sources of labor market

disadvantages as possible, such as being non-white, being old(er) and having an accent or

speaking a dialect (Rivera, 2012, p. 1001; Riach & Rich, 2010). The aim of the research is to

specify and elicit one specific mechanism that might determine the outcome of a job

application, rather than including all possible characteristics and mechanisms that can

influence the evaluation of a job applicant (Koppman, 2016, p. 297). Both ethnicity and age

have shown to be of significant influence on hiring practice. I believe that selecting actors

that enjoy white and age privilege

will help me find out what (possible) influence gender has

on job application outcomes. Though, I am aware of the fact that by doing this my study will

not provide a complete image of hiring practice and the evaluation processes that play a role

in it.

Researching Evaluations

Since the focus in this research is on the cultural process of evaluation, the interviews

contained two components that would help illuminate evaluation criteria. First of all,

participants were asked to give a short reaction right after each video resume they viewed.

After giving their first reactions, I would ask them what kind of person they thought the

applicant is, how he or she would do their job, and what kind of work would suit the

applicant (for interview guide, see appendix). Doing this enabled me to find out what kind of

criteria the participant applies to assess the competency of an applicant and what

participants expected of them.

Secondly, all participants were asked to rank the applicants presented to them in the videos,

by selecting a top-three of applicants they would most likely sent an invite for a job

interview. Additionally, twelve out of sixteen participants were asked to single out the

applicant they least favored. Including these rankings allowed me to ask participants to

explain which applicants they considered to be competent and how they justify these

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28

decisions. Lamont (2010) has even stated that rankings are an essential part of evaluation

processes (p. 124-125). Ranking thus seemed a sufficient way to capture processes of

evaluation, the video resumes hereby served as a tool to probe what sort of evaluation

criteria employers apply.

Additionally, an approximate of ten interviewees were asked which applicant they

considered most representative, professional, ambitious, humorous or precise (among other

things, depending on the topics the participants had brought up during the interview). This

was not as much an essential part of the interview, it served mostly as a way to keep the

interview going and to probe which evaluation criteria found most resonance (for example,

asking which job applicant came across as having good leadership skills did not really work

out). These kind of questions were not asked in all interviews, both due to time limits and/or

because the interview led another way.

Researching Gender Differences

The 50/50 gender balance among the scenarios provided me the opportunity to assess if any

of the presentation styles are evaluated and appreciated differently when executed by

actors of different genders. Furthermore, the division of having a more personal or

professional style and a more economic or cultural taste also taps into some of the gender

stereotypes discussed in the theory section: such as the woman being associated with

culture and the man with sports and competition (Baudrillard, 1998; McRobbie, 2007;

Collins, 1992). The fact that applicants of both genders all portray these different scenarios,

made that the evaluations of the videos could not solely be based on actors playing

stereotypical scenarios. Thus, I would argue that the video resumes, although designed as

part of a different research, were a valuable tool that helped illuminate gender-related

evaluation criteria during the interviews.

participants were not asked any gender-related questions until the end of the interview,

thereby following Koppman's (2016) study of hiring practice in advertising agencies and the

influence of taste and socialization on these practices (pp. 299-300). Though, just like

Koppman (2016), I would ask follow-up questions when participants mention any

gender-related issues during the interview (Ibid., pp. 299-300). Though, based on my theoretical

framework I mostly focused on implications of gender-related differences in evaluations,

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29

such as the mentioning of leadership capacities, competitiveness, imagining an applicant as

order-giving or order-taking, doing front-stage or back-stage work, or a mentioning of

aesthetics or appearance.

Vacancies

It is important to note that I chose not to make use of any (fake) vacancies during the

interviews, neither were participants provided any paper resumes. It was decided to leave

out vacancies and paper resumes, because this research is preoccupied with the question

how different people are evaluated by recruiters; providing the recruiters a vacancy and

more specific resumes might lead to them solely matching participants to (relevant) job

skills, the so-called hard skills. It was expected this would only provide socially desirable

answers. If employers did ask for a vacancy or a more specific job description, I asked them

to imagine hiring the applicants for a middle-range management function or to imagine what

kind of work they thought would be a good fit for the applicant. Additionally, before the

viewing of the video resumes, participants were asked to imagine all applicants having

similar resumes and working experience.

Another advantage of not providing fixed vacancies is that it enabled me to find out what

sort of work participants thought would suit a given job applicant, a line of thinking inspired

by Ridgeway's (2011) concept of the 'preferred worker' as discussed in the theory section

(pp. 101-103). Asking participants what type of work they thought would suit the applicant,

enabled me to illuminate possible gendering of certain jobs (ibid.)

I would argue that not providing participants any paper resumes and vacancies to evaluate

the job applicants presented to them in the video resumes, is both a strength and a

weakness of this research. By reducing the odds of being provided a socially desirable

answer, the set-up of the interviews differs from a ‘normal’ hiring process, in the sense that

the participants were deprived of fairly crucial information about the job applicants. Though,

all participants seriously participated in the thought-experiment and the research design.

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30

The Interviews

Ultimately, I have been able to conduct 16 interviews, in which I interviewed 12 women and

4 men. Interviews took an approximate 40 to 70 minutes, with an average of 50 minutes.

The participants worked for 11 different organizations. Before I undertook these interviews,

I conducted two trial interviews to test my interview design and topic list. 12 participants

indicated to take part in hiring trajectories for their company or on a very regular basis. 4

participants indicated that the number of times they take part in hiring trajectories varies, 2

of whom said to only take part in hiring trajectories 3 to 4 times a year. All participants work

in the Dutch cultural sector. 9 participants work in a museum, 4 participants work in a

theatre, and the other 3 participants work at a broadcasting organization, an arts education

centre and a music venue. These organizations are located in Amsterdam, Utrecht and The

Hague. 8 of these organization receive subsidies. 13 participants work for an

Amsterdam-based organization, 2 participants work in Utrecht and 1 participant works in The Hague.

The division of participants' functions is displayed below in figure 1.

The table shows the job

division among participants. All interviews took place at participants' offices, during office

hours. Since several participants are employed by the same organization, I believe that

linking more specific details such as job descriptions and date of the interview to aliases

would jeopardize participants' anonymity.

HR-employee

12

HR-trainee

1

Head of a Department

2

2

Director of Organization

1

Figure 1. Job descriptions of participants

It proved quite difficult to find male participants; as mentioned above, only 4 out of 16

people interviewed were male. This gender imbalance among participants has made it

impossible to draw any solid comparisons between male and female employers and the

ways they evaluated the applicants.

2 One respondent worked as the head of a customer service department, the other respondent works as the

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31

The aim to conduct 20 interviews, sadly was not achieved due to a last-minute cancellation

of an organization that would have provided me five more participants. In order to meet my

deadlines and have proper time to analyze all my collected data, I decided to stick to the 16

participants that had agreed on doing an interview and not to continue my search for any

more participants.

Access to the field was obtained by directly approaching cultural organizations and by

approaching employment agencies that focus particularly on the cultural sector and creative

jobs, either by email or phone. Only once did I use my personal network to get in touch with

a participant. In total, an approximate 60 organizations were contacted, and it showed quite

difficult to find participants. The majority of organizations that declined my interview

request due to a lack of capacity and time, many organizations informed me that either

budget cuts or the fact that so-called 'tourist-season' was about to start led to a big

workload.

Two selection criteria were applied for selecting the organizations I would approach, the first

being that the organizations meet the definition of a cultural organization, as defined in my

theory section, the second selection criterion was that the participant regularly takes part in

either applicant recruitment and selection practices or job interviews, or both. Since it

turned out to be very difficult to find participants, I decided not to define 'regular' too

strictly in my emails. I felt that being a 'labor market gatekeeper' twice a year is just as

significant as being a gatekeeper over twenty times a year. Therefore, the amount of

recruitment trajectories and job interviews participants took part in was very divergent,

varying from 3 or 4 interviews a year to 12 a week. One of the participants was an

HR-trainee who was mostly involved in recruitment and selection trajectories, although she

occasionally attended and took part in job interviews. The type of work that participants

sought and hired new employees for also greatly differed: from more executive functions

(such as hiring box office staff) to heads of departments and hiring for their own

HR-department. Furthermore, participants were not told that my research focused on gender

differences beforehand, to avoid receiving mostly socially desirable answers to my

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32

Ethics

All participants took part in this research on a voluntary basis and have given their consent

to record the interview on audio. A consent form was provided in 12 out of 16 interviews. In

the other four interviews, participants have verbally given their consent to record the

interview on tape before starting the interview. Participants were informed they could

refuse to answer questions or withdraw from the interview at any moment. The audio

recordings were kept on a secured device and deleted after the interviews were transcribed.

Since the interviews mostly evolved around questions concerning the participants' work, it

was of uttermost importance to warrant their anonymity. Especially since several

participants worked for the same organization. Great attention was paid to transcribing the

interviews anonymously. References that would make the participant and/or the

organization recognizable are not included in the transcriptions.

Data Analysis

All interviews were recorded on audio and transcribed the same week the interview took

place. In the coding process I have used Charmaz’ (2014) work on coding practice, in order to

stay organized and remain close to the data. I started my analysis with one or several rounds

of initial line-by-line coding, to get a good sense of what was actually being said by

participants and what themes had (unexpectedly) come up in the interview. After I had

conducted and coded all of the interviews, I started my rounds of focused coding to see if

any themes came up regularly in the data and to see what stood out (p. 116; pp. 124-128).

When it came to the content of my analysis, I have used Tavory & Timmermans' (2009)

concept of 'abductive analysis'; I constantly went back and forth between my collected data

and pre-existing theories (pp. 245-248). Thus, whereas the gender-related findings were

made sense of with my theoretical framework in mind, the more general findings in this

research emerged inductively from the data.

I started my first round of line-by line coding and taking notes simultaneously with the

conduction of the interviews, to see if any unexpected themes came up. This first round of

analysis led to the inclusion of questions concerning sense of humor and appearance in the

interview guide. It also led me to focus a little less on the topic 'leadership skills', since

questions concerning the topic did not find much resonance. Because of their age and vague

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33

work experience, many participants mentioned that the applicants seemed too young and

inexperienced to have leadership skills. After I finished the open coding of an interview, I

would write one or several memos, covering themes and quotes that had caught my

attention or that seemed to either align or contradict some of the theories I had been

reading. I also compared memos covering different interviews. I have used these memos to

determine what topics I would focus on during my rounds of focused coding.

After a few rounds of initial coding, I noticed that participants' initial evaluations of

applicants right after watching a video resume, provided me the most valuable and thorough

information. Not only was the applicant still fresh in the participants' mind, which made

their initial evaluation the moment in the interview in which participants provided me most

elaborate and thorough evaluations of applicants, it was also all done without me having

mentioned any possible evaluation criteria or themes for the participants to focus on (such

as asking 'who do you think is most ambitious?'). Thus, since the research was mainly

concerned with untangling how employers would make sense of the applicants in the video

resumes, I decided that for the rest of my result section I would slightly move away from the

rankings and focus more on participants' initial evaluations of the applicants.

Furthermore, I assessed (possible) differences in the evaluations of applicants, by thoroughly

comparing all evaluations applied to female applicants, to all evaluations applied to male

applicants. I decided to do so, since discussing the differences between the scenarios mostly

illuminated class- and lifestyle related evaluation criteria and I felt this would

over-complicate both my analysis and findings. Therefore, in my result-section I shall mostly focus

on (seemingly) gender-related outcomes of the interviews and more general themes that

frequently came up. Thus, my result section is not a full coverage of my data, for the sake of

clarity and due to time limits, only the most salient themes are discussed.

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34

Results of the Rankings

In the following chapters, I shall discuss the most salient findings of this research. This

chapter opens with a discussion of the rankings, followed by a chapter that discusses three

more general themes that came up during the interviews and a chapter that elaborates on

gender-related findings of this research.

As a part of the examination of evaluation processes, all informants were asked to formulate

a top-three that included the job applicants they would most favorably invite over for a job

interview. Interestingly, all top-three rankings included two men and one woman or two

women and one man. None of the participants composed a top-three that solely consisted

of candidates of the same gender, which might indicate a certain awareness of norms

concerning gender equality among HR-employees. One participant explicitly mentioned not

wanting to compose a top-three consisting only of male applicants. Thus, the even gender

division in the rankings does not indicate that employers thought of male candidates as

being more competent, as Ridgeway has argued (2011, pp. 50-51). The figures below display

the results of the rankings figures 2 and 3 below

(an overview of the rankings per interview

is to be found in the appendix).

Figure 2. Ranking results per actor

Actress 1 Actress 2 Actress 3 Actress 4

Number one

10

1

1

0

Top-three

11

5

5

2

Actor 1 Actor 2 Actor 3 Actor 4

Number one

1

1

2

0

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35

Figure 3. Rankings results per scenario, number of times included in top-three

M

F

Cultural

11

16

Sportive

12

9

Personal

10

18

Professional

13

7

M

F

Cultural/personal

5

10

Cultural/professional

6

6

Sportive/personal

5

8

Sportive/professional

7

1

What mostly stands out in the figures, is that actress 1 is by far the most popular actor, being

the only actor that was ranked number one 10 times and who was included in a top-three 11

times. In comparison: the number two most popular actor, actor 3, was chosen as the

number one applicant twice and included in a top three 6 times. Another interesting finding

is that, for the female applicants the personal and cultural scenario was most appreciated:

The personal presentation style made it to a top-three 18 times, female applicants with a

cultural lifestyle were included 16 times. Again in comparison: female applicants presenting

themselves in a professional manner were included in the rankings 7 times and the sport

lifestyle was included 9 times. Though, it must be noted that actress 1 portrayed the sport

and personal scenario 'Anouk' and the cultural and personal scenario 'Sanne', which makes it

difficult to unravel whether it was the actor or the scenario that was appreciated most.

Another result that stands out is that the economic and professional scenario for the female

job applicants (Iris) only makes it to a top-three once (as the number three). Again, it is

difficult to draw any conclusions from this, since this scenario was in 50 per cent of the

interviews performed by the least popular actress (actress 4). The rankings of the male

scenarios do not indicate a particular preference for a certain lifestyle, manner of

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