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Hoofdstuk V Conclusies en aanbevelingen

5.3. Limitaties en verder onderzoek

Het doel van deze scriptie was het adviseren van de XXXX op welke wijze zij loyaliteit onder haar leden kan creëren en waarborgen door gebruik te maken van de pas. Nader onderzoek biedt de mogelijkheid duidelijke afbakening van verschillende groepen leden te onderscheiden. Dit kan meer inzicht geven in verschillen in mannelijke en vrouwelijke voorkeuren. Het x overwicht in de steekproef van dit onderzoek bepaalt een aantal resultaten, waardoor een representatieve verdeling niet mogelijk is. Een oplossing in deze is een gestratificeerde steekproef. De status aparte van de x bond maakte het de onderzoeker moeilijker vragen precies te formuleren. Dit verklaart deels het (veelvuldige) gebruik van open antwoordmogelijkheden. Deze open versies waren desalniettemin van toegevoegde waarde. De resultaten zijn niet alle te generaliseren naar andere sportbonden daar de combinatie x in de sport geen vergelijk vindt.

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Websites:

(CBS 2007), bezocht op 6 augustus 2008 via www.cbs.nl > inkomen en bestedingen > cijfers > inkomens van huishoudens > inkomensklassen.

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Marketingharts, Hitwise Researchgroup, uit Tijdschift voor Marketing nieuws, november 2007 bezocht maandag 12 november 2007.