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ANNEXURE

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Annexure A: South African retail hierarchy

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(Source: Prinsloo, 2010: 71)

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(Source: Prinsloo, 2010: 72)

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Annexure B: Theoretical compilation and influence of retail models

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Annexure C: Underlying methodology, strengths and weaknesses of retail

forecasting models.

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Annexure D: Sample of AMPS dataset from Eighty20

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Annexure E: Screen visuals from a spider graph calculation

(Source: Own Compilation)

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Annexure F: Screen visuals of 10km radii from telecommunication retailers

across South Africa

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Annexure G: Complete list of municipalities in South Africa with the value of telecommunication retail opportunity (not

covered)

Geographical Area BOP Households BOP Simcards

BOP Estimated

Monthly Market

ROP Households ROP Simcards

ROP Estimated Monthly Market Total Estimated Monthly Market Eastern Cape Amahlathi 18 246 Baviaans 1 989 Blue Crane Route 4 752 Buffalo City 19 128 Camdeboo 1 851 Elundini 21 528 Emalahleni - EC 17 961 Engcobo 23 892 Gariep 4 554 Great Kei 5 796 Ikwezi 1 584 Inkwanca 3 339 Intsika Yethu 21 102 Inxuba Yethemba 1 122 King Sabata Dalindyebo 28 188 Kouga 3 732 Kou-Kamma 4 392 Lukanji 14 019 Makana 1 401 Maletswai 1 359 Matatiele 32 145 Mbhashe 30 729 542 829 1 140 625 R48.21m 341 265 361 100 R48.35m R96.55m 40 758 R1.76m 13 536 14 270 R1.88m R3.64m 5 356 R0.25m 2 643 3 479 R0.48m R0.73m 11 111 R0.49m 5 031 7 098 R1.01m R1.49m 38 833 R1.59m 12 396 14 999 R2.07m R3.66m 4 757 R0.22m 2 139 2 742 R0.4m R0.62m 41 179 R1.69m 10 320 11 453 R1.52m R3.2m 38 514 R1.64m 10 893 9 813 R1.26m R2.9m 48 320 R2.02m 13 104 13 502 R1.83m R3.85m 11 326 R0.51m 5 193 7 048 R1.m R1.51m 12 360 R0.52m 4 113 4 783 R0.68m R1.2m 3 507 R0.15m 1 314 1 711 R0.22m R0.37m 7 609 R0.33m 2 826 3 458 R0.48m R0.82m 44 550 R1.9m 11 457 9 318 R1.16m R3.06m 3 287 R0.16m 1 428 1 642 R0.27m R0.43m 60 954 R2.61m 17 214 14 838 R1.8m R4.42m 9 392 R0.41m 4 761 6 541 R0.85m R1.26m 12 163 R0.56m 6 747 9 361 R1.18m R1.74m 30 575 R1.3m 9 654 9 867 R1.28m R2.59m 3 676 R0.17m 1 923 2 698 R0.39m R0.56m 2 946 R0.13m 1 071 1 490 R0.24m R0.37m 63 152 R2.59m 17 211 19 505 R2.77m R5.36m 67 288 R2.91m 19 233 17 002 R2.22m R5.13m

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136 Mbizana 23 163 47 081 R1.97m 12 510 12 157 R1.61m R3.58m Mhlontlo 26 859 55 923 R2.36m 16 050 16 348 R2.18m R4.53m Mnquma 28 020 62 521 R2.75m 17 466 14 196 R1.76m R4.5m Ndlambe 5 361 11 961 R0.51m 5 352 7 813 R1.14m R1.65m Nelson Mandela Bay 1 755 4 007 R0.17m 3 222 6 669 R1.21m R1.38m Ngqushwa 13 167 27 348 R1.15m 7 479 7 064 R0.87m R2.02m Ngquza Hill 25 740 51 611 R2.13m 13 725 13 623 R1.78m R3.91m Nkonkobe 15 873 32 661 R1.34m 9 945 10 914 R1.46m R2.81m Ntabankulu 15 822 32 239 R1.35m 8 487 7 996 R1.02m R2.37m Nxuba 3 549 7 938 R0.34m 3 132 4 108 R0.57m R0.91m Nyandeni 34 218 67 808 R2.8m 16 557 14 922 R1.89m R4.69m Port St Johns 19 467 37 609 R1.51m 9 162 8 595 R1.11m R2.62m Sakhisizwe 9 402 19 784 R0.84m 6 699 8 436 R1.22m R2.05m Senqu 15 390 31 567 R1.33m 8 523 8 459 R1.14m R2.47m Sundays River Valley 6 954 17 217 R0.76m 7 734 9 708 R1.22m R1.98m Tsolwana 5 763 12 169 R0.51m 3 765 4 097 R0.54m R1.06m Umzimvubu 29 517 59 569 R2.47m 17 250 19 376 R2.66m R5.13m Free State 222 537 494 295 R21.35m 193 869 252 865 R33.54m R54.89m Dihlabeng 6 741 16 692 R0.76m 6 717 7 871 R1.05m R1.81m Kopanong 7 686 17 513 R0.77m 7 935 11 650 R1.62m R2.38m Letsemeng 5 166 12 551 R0.56m 6 099 8 715 R1.19m R1.75m Mafube 4 368 10 404 R0.46m 4 338 5 350 R0.68m R1.14m Maluti a Phofung 56 841 115 233 R4.85m 35 313 42 310 R5.61m R10.46m Mangaung 41 700 94 565 R4.09m 38 622 49 500 R6.16m R10.25m Mantsopa 3 849 8 980 R0.4m 3 414 4 044 R0.54m R0.94m Masilonyana 9 282 20 246 R0.86m 8 220 11 059 R1.44m R2.3m Matjhabeng 18 975 39 650 R1.63m 19 626 32 121 R4.35m R5.98m Metsimaholo 4 338 9 958 R0.43m 4 596 6 577 R0.9m R1.33m Mohokare 5 793 12 675 R0.55m 4 929 6 857 R0.98m R1.53m Moqhaka 7 527 18 733 R0.84m 7 938 9 681 R1.31m R2.15m

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137 Nala 4 932 11 545 R0.51m 4 458 5 311 R0.72m R1.23m Naledi - FS 4 413 9 439 R0.4m 3 321 4 198 R0.6m R1.m Ngwathe 11 691 25 830 R1.11m 9 636 12 104 R1.62m R2.73m Nketoana 5 313 13 374 R0.61m 5 586 6 716 R0.9m R1.52m Phumelela 6 273 15 190 R0.68m 6 597 8 553 R1.11m R1.79m Setsoto 7 329 16 964 R0.75m 6 105 6 863 R0.92m R1.67m Tokologo 4 479 10 496 R0.47m 4 290 5 636 R0.8m R1.26m Tswelopele 5 841 14 257 R0.64m 6 129 7 747 R1.04m R1.68m Gauteng 35 046 81 699 R3.45m 52 254 89 354 R12.46m R15.91m City of Johannesburg 612 919 R0.02m 195 199 R0.02m R0.05m City of Tshwane 17 286 40 549 R1.72m 24 858 42 335 R6.31m R8.04m Ekurhuleni 984 2 336 R0.1m 1 428 2 480 R0.43m R0.53m Emfuleni 543 1 452 R0.07m 792 1 165 R0.19m R0.26m Lesedi 2 964 6 635 R0.28m 3 387 5 338 R0.76m R1.04m Merafong City 3 666 7 864 R0.3m 9 558 19 704 R2.27m R2.57m Midvaal 1 464 3 666 R0.16m 2 292 3 948 R0.68m R0.84m Mogale City 5 568 13 114 R0.57m 5 973 8 109 R1.09m R1.66m Randfontein 1 092 2 790 R0.13m 1 455 2 158 R0.32m R0.45m Westonaria 867 2 373 R0.1m 2 316 3 917 R0.38m R0.48m KwaZulu-Natal 596 091 1 296 018 R55.28m 453 606 538 021 R71.02m R126.3m Abaqulusi 16 785 35 739 R1.5m 12 144 14 215 R1.84m R3.34m Dannhauser 11 568 24 894 R1.04m 8 874 10 352 R1.24m R2.28m eDumbe 9 108 20 177 R0.88m 7 008 8 125 R1.08m R1.96m Emadlangeni 2 868 6 971 R0.31m 3 384 4 727 R0.65m R0.95m Emnambithi/Ladysmith 19 938 42 323 R1.76m 16 197 21 165 R2.65m R4.41m Endumeni 693 1 766 R0.08m 810 1 065 R0.14m R0.23m eThekwini 19 317 43 225 R1.83m 19 638 27 817 R3.6m R5.43m Ezingoleni 6 540 14 947 R0.66m 4 938 4 940 R0.6m R1.26m Greater Kokstad 1 485 3 855 R0.18m 1 641 2 051 R0.31m R0.49m Hibiscus Coast 11 544 26 482 R1.15m 11 538 15 970 R2.17m R3.32m

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138 Hlabisa 6 483 14 935 R0.65m 6 078 7 642 R0.97m R1.62m Imbabazane 13 581 28 059 R1.16m 8 727 9 591 R1.24m R2.4m Impendle 5 268 10 284 R0.42m 2 907 3 454 R0.47m R0.89m Indaka 12 540 26 721 R1.13m 7 395 6 423 R0.79m R1.92m Ingwe 13 839 29 627 R1.27m 9 114 9 683 R1.29m R2.56m Jozini 23 502 46 385 R1.9m 15 264 20 715 R2.87m R4.77m Kwa Sani 1 722 4 004 R0.17m 1 968 3 014 R0.45m R0.63m KwaDukuza 4 776 11 278 R0.5m 4 548 5 743 R0.84m R1.34m Mandeni 3 756 8 413 R0.36m 2 907 3 172 R0.4m R0.77m Maphumulo 11 922 25 944 R1.12m 7 995 8 126 R1.08m R2.2m Mfolozi 9 771 21 375 R0.91m 8 172 10 326 R1.34m R2.24m Mkhambathini 7 626 17 423 R0.78m 6 243 7 525 R1.07m R1.84m Mpofana 4 947 12 108 R0.54m 5 502 7 278 R1.02m R1.55m Msinga 24 246 50 420 R2.17m 13 374 12 870 R1.73m R3.91m Mthonjaneni 3 300 7 734 R0.34m 2 655 2 645 R0.33m R0.67m Mtubatuba 11 901 27 280 R1.19m 9 684 10 497 R1.35m R2.54m Ndwedwe 15 231 34 309 R1.49m 11 148 11 156 R1.42m R2.91m Newcastle 32 286 65 795 R2.64m 24 183 31 670 R3.92m R6.57m Nkandla 11 826 28 084 R1.24m 10 497 11 621 R1.5m R2.74m Nongoma 12 696 30 939 R1.39m 11 091 10 838 R1.3m R2.68m Nqutu 17 289 40 419 R1.77m 13 581 12 824 R1.55m R3.32m Ntambanana 4 449 10 863 R0.49m 3 837 3 611 R0.43m R0.92m Okhahlamba 16 512 34 027 R1.42m 11 007 13 219 R1.8m R3.22m Richmond 4 356 9 792 R0.43m 3 354 3 939 R0.55m R0.98m The Big 5 False Bay 4 569 9 846 R0.42m 3 435 4 255 R0.6m R1.02m The Msunduzi 15 918 34 938 R1.47m 14 262 18 693 R2.31m R3.78m Ubuhlebezwe 14 196 29 325 R1.22m 9 297 10 813 R1.47m R2.69m Ulundi 10 395 25 735 R1.15m 9 858 10 133 R1.24m R2.38m Umdoni 903 2 066 R0.09m 1 032 1 665 R0.25m R0.34m Umhlabuyalingana 21 756 42 499 R1.77m 12 021 14 674 R1.91m R3.68m

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139 uMhlathuze 20 631 40 898 R1.61m 19 998 34 264 R5.04m R6.65m uMlalazi 16 575 37 597 R1.65m 13 230 15 235 R2.21m R3.85m uMngeni 6 429 16 191 R0.72m 7 917 10 711 R1.51m R2.22m uMshwathi 14 622 34 931 R1.57m 13 254 15 360 R2.04m R3.61m Umtshezi 5 247 11 182 R0.48m 3 492 3 825 R0.5m R0.98m UMuziwabantu 12 843 27 639 R1.19m 8 757 9 704 R1.36m R2.55m Umvoti 11 877 26 225 R1.15m 7 638 7 044 R0.88m R2.04m Umzimkhulu 27 342 55 848 R2.34m 15 516 15 834 R2.09m R4.43m Umzumbe 21 285 45 302 R1.91m 13 947 14 541 R1.89m R3.81m UPhongolo 9 468 20 566 R0.89m 6 795 7 782 R1.05m R1.93m Vulamehlo 8 364 18 632 R0.81m 5 754 5 478 R0.66m R1.47m Limpopo 587 112 1 225 200 R51.72m 397 161 474 003 R63.28m R115.m Aganang 19 812 44 186 R1.92m 14 046 14 069 R1.76m R3.68m Ba-Phalaborwa 14 487 31 313 R1.34m 13 929 21 101 R2.85m R4.19m Bela-Bela 2 151 5 661 R0.25m 2 871 3 863 R0.54m R0.79m Blouberg 22 551 47 404 R2.01m 12 822 11 480 R1.47m R3.48m Elias Motsoaledi 22 758 49 576 R2.12m 17 268 20 316 R2.65m R4.77m Ephraim Mogale 17 859 36 968 R1.54m 10 842 11 360 R1.49m R3.03m Fetakgomo 12 354 26 104 R1.09m 10 347 14 479 R1.9m R2.99m Greater Giyani 30 375 58 337 R2.39m 13 242 11 762 R1.47m R3.87m Greater Letaba 37 695 75 844 R3.18m 20 409 21 470 R3.03m R6.21m Greater Tubatse 35 076 70 880 R2.9m 31 659 50 325 R6.39m R9.3m Greater Tzaneen 41 361 86 665 R3.67m 27 492 31 990 R4.49m R8.16m Lepele-Nkumpi 20 268 41 905 R1.75m 11 643 11 295 R1.47m R3.22m Lephalale 7 734 18 545 R0.82m 8 928 12 598 R1.56m R2.38m Makhado 66 744 142 021 R6.09m 45 090 51 490 R7.07m R13.17m Makhuduthamaga 25 743 56 115 R2.43m 16 668 16 112 R2.13m R4.56m Maruleng 14 826 29 274 R1.2m 7 743 8 144 R1.14m R2.35m Modimolle 2 619 6 584 R0.29m 3 093 4 010 R0.51m R0.81m Mogalakwena 28 215 59 767 R2.51m 17 967 18 061 R2.24m R4.75m

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140 Molemole 16 470 34 272 R1.44m 10 869 13 035 R1.83m R3.28m Mookgopong 1 614 4 061 R0.19m 1 617 1 963 R0.27m R0.46m Musina 5 511 11 764 R0.53m 2 841 2 491 R0.32m R0.85m Mutale 15 102 29 649 R1.24m 8 562 10 725 R1.52m R2.76m Polokwane 58 284 125 275 R5.23m 48 006 61 877 R7.92m R13.15m Thabazimbi 4 356 9 328 R0.37m 7 461 14 882 R2.24m R2.61m Thulamela 63 147 123 701 R5.2m 31 746 35 105 R5.01m R10.21m Mpumalanga 273 510 583 484 R24.35m 249 810 362 692 R48.12m R72.46m Albert Luthuli 26 187 53 817 R2.24m 19 206 25 939 R3.49m R5.74m Bushbuckridge 49 602 94 199 R3.78m 26 691 33 008 R4.39m R8.17m Dipaleseng 2 163 5 153 R0.22m 2 649 3 994 R0.55m R0.78m Dr JS Moroka 21 315 44 359 R1.83m 15 297 18 692 R2.3m R4.13m Emakhazeni 5 676 13 562 R0.59m 8 010 13 172 R1.83m R2.42m Emalahleni 16 215 36 874 R1.5m 28 470 52 792 R7.05m R8.55m Govan Mbeki 7 251 15 114 R0.6m 8 514 14 918 R2.25m R2.85m Lekwa 2 745 7 421 R0.34m 4 137 5 903 R0.81m R1.14m Mbombela 50 871 116 337 R4.95m 57 363 84 640 R11.02m R15.97m Mkhondo 11 115 24 761 R1.07m 8 910 10 423 R1.29m R2.37m Msukaligwa 7 899 18 249 R0.79m 8 106 10 925 R1.36m R2.15m Nkomazi 35 625 69 749 R2.82m 23 013 30 927 R4.16m R6.98m Pixley Ka Seme 7 842 16 142 R0.67m 5 385 6 534 R0.85m R1.52m Steve Tshwete 5 802 13 870 R0.58m 11 919 23 040 R3.3m R3.88m Thaba Chweu 6 525 15 859 R0.71m 6 390 7 624 R1.04m R1.75m Thembisile 12 294 27 425 R1.17m 10 761 13 143 R1.42m R2.59m Umjindi 2 658 6 609 R0.3m 2 673 3 141 R0.4m R0.7m Victor Khanye 1 725 3 986 R0.17m 2 316 3 878 R0.61m R0.77m North West 291 987 625 548 R25.86m 271 974 388 149 R48.38m R74.23m City of Matlosana 4 530 10 793 R0.47m 4 656 5 924 R0.79m R1.25m Ditsobotla 15 942 37 011 R1.6m 14 721 18 027 R2.45m R4.06m Greater Taung 29 574 59 370 R2.39m 17 763 19 472 R2.51m R4.9m

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141 Kagisano/Molopo 15 855 31 717 R1.3m 9 603 11 548 R1.61m R2.91m Kgetlengrivier 7 473 16 453 R0.69m 7 221 10 606 R1.61m R2.3m Lekwa-Teemane 6 837 16 342 R0.71m 8 061 11 429 R1.46m R2.17m Madibeng 37 920 82 713 R3.36m 50 694 85 015 R9.96m R13.32m Mafikeng 13 194 27 035 R1.11m 8 694 10 156 R1.3m R2.41m Mamusa 2 376 5 712 R0.25m 2 265 2 579 R0.35m R0.6m Maquassi Hills 6 816 14 929 R0.64m 5 310 6 551 R0.91m R1.55m Moretele 24 801 50 548 R2.03m 17 463 21 292 R2.48m R4.51m Moses Kotane 38 439 76 083 R3.01m 34 254 55 046 R6.92m R9.92m Naledi 2 814 6 323 R0.28m 2 361 3 151 R0.48m R0.76m Ramotshere Moiloa 22 050 47 784 R2.02m 18 561 24 727 R3.36m R5.38m Ratlou 17 130 34 909 R1.43m 9 666 9 334 R1.18m R2.61m Rustenburg 25 647 60 007 R2.48m 42 624 72 117 R8.05m R10.53m Tlokwe City Council 1 500 3 818 R0.18m 1 746 2 400 R0.38m R0.55m Tswaing 14 775 33 825 R1.47m 12 684 15 099 R2.11m R3.58m Ventersdorp 4 314 10 177 R0.45m 3 627 3 677 R0.46m R0.91m Northern Cape 76 389 179 141 R7.77m 89 889 135 119 R18.74m R26.51m !Kheis 1 653 4 596 R0.21m 2 496 3 455 R0.49m R0.7m //Khara Hais 1 872 4 951 R0.23m 2 655 3 805 R0.54m R0.76m Dikgatlong 6 216 13 878 R0.59m 5 769 7 672 R1.m R1.59m Emthanjeni 1 254 3 437 R0.16m 2 169 3 409 R0.45m R0.61m Gamagara 1 602 3 952 R0.17m 3 186 5 935 R0.82m R0.99m Ga-Segonyana 7 461 15 206 R0.61m 6 726 10 235 R1.29m R1.9m Hantam 1 515 4 066 R0.19m 2 337 3 628 R0.56m R0.75m Joe Morolong 14 589 29 137 R1.18m 9 048 10 967 R1.53m R2.71m Kai !Garib 4 692 13 142 R0.62m 7 284 10 314 R1.36m R1.97m Kamiesberg 1 335 3 307 R0.15m 1 803 2 761 R0.38m R0.53m Kareeberg 1 365 3 451 R0.16m 1 821 2 741 R0.39m R0.55m Karoo Hoogland 1 485 4 099 R0.19m 2 364 3 636 R0.57m R0.76m Kgatelopele 1 797 4 481 R0.2m 3 585 6 840 R1.05m R1.24m

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142 Khâi-Ma 1 272 3 381 R0.15m 2 478 4 313 R0.61m R0.76m Magareng 3 147 7 033 R0.3m 2 958 3 987 R0.53m R0.83m Mier 765 1 923 R0.09m 1 023 1 529 R0.21m R0.3m Nama Khoi 3 024 7 496 R0.33m 4 674 7 729 R1.04m R1.37m Phokwane 3 558 7 415 R0.31m 2 970 4 342 R0.62m R0.93m Renosterberg 1 347 3 212 R0.14m 1 656 2 534 R0.36m R0.5m Richtersveld 1 125 2 741 R0.12m 2 403 4 696 R0.65m R0.77m Siyancuma 2 058 5 412 R0.24m 2 793 3 845 R0.53m R0.77m Siyathemba 2 295 6 167 R0.28m 3 486 5 173 R0.71m R0.99m Sol Plaatjie 2 790 6 902 R0.3m 3 492 4 938 R0.66m R0.97m Thembelihle 1 545 4 190 R0.19m 2 613 4 032 R0.56m R0.74m Tsantsabane 741 1 843 R0.08m 1 005 1 602 R0.26m R0.35m Ubuntu 2 322 5 611 R0.25m 2 832 4 244 R0.63m R0.88m Umsobomvu 3 564 8 111 R0.35m 4 263 6 759 R0.94m R1.28m Western Cape 71 283 201 737 R9.08m 148 341 246 803 R34.78m R43.86m Beaufort West 1 926 4 814 R0.22m 2 133 2 769 R0.4m R0.62m Bergrivier 3 315 9 611 R0.43m 8 409 15 111 R2.17m R2.6m Bitou 951 2 195 R0.09m 1 686 3 244 R0.49m R0.58m Breede Valley 6 234 17 128 R0.75m 9 573 12 801 R1.65m R2.4m Cape Agulhas 1 575 4 797 R0.22m 3 978 6 818 R0.99m R1.2m Cederberg 4 392 12 663 R0.57m 9 171 14 877 R2.02m R2.59m City of Cape Town 6 510 16 701 R0.71m 15 768 30 623 R4.53m R5.24m Drakenstein 1 680 5 493 R0.26m 4 194 6 595 R0.82m R1.08m George 1 800 5 754 R0.27m 4 002 6 066 R0.84m R1.11m Hessequa 2 436 7 304 R0.34m 5 541 9 103 R1.23m R1.56m Kannaland 1 434 4 414 R0.21m 2 541 3 317 R0.41m R0.62m Knysna 1 785 4 189 R0.17m 3 354 6 377 R0.96m R1.13m Laingsburg 756 2 271 R0.11m 1 662 2 721 R0.36m R0.47m Langeberg 2 733 9 514 R0.46m 6 789 9 963 R1.36m R1.82m Matzikama 2 955 8 258 R0.38m 5 595 9 112 R1.31m R1.69m

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143 Mossel Bay 1 707 4 622 R0.2m 4 722 9 457 R1.5m R1.7m Oudtshoorn 2 442 6 922 R0.32m 3 627 4 685 R0.62m R0.94m Overstrand 1 491 3 416 R0.14m 2 511 4 624 R0.71m R0.85m Prince Albert 1 275 3 655 R0.17m 2 319 3 591 R0.52m R0.69m Saldanha Bay 4 062 9 995 R0.42m 8 289 15 664 R2.25m R2.68m Stellenbosch 1 029 2 521 R0.1m 1 782 3 000 R0.41m R0.52m Swartland 3 675 11 810 R0.55m 10 398 18 218 R2.66m R3.21m Swellendam 897 3 747 R0.19m 3 321 5 313 R0.73m R0.92m Theewaterskloof 9 135 23 468 R1.02m 15 576 25 603 R3.55m R4.57m Witzenberg 5 088 16 475 R0.79m 11 400 17 151 R2.29m R3.08m National 2 696 784 5 827 748 R247.07m 2 198 169 2 848 105 R378.65m R625.72m

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144

Annexure H: South African household density

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145

Annexure I: Printable view of Telecom Opportunity Dashboard

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Telco Retail Demographic Coverage Model

Province North West Select Province

Municipality Rustenburg Select Municipality

Telecom Coverage by ANY Select Retailer

Demographic Breakdown based on Selection

Existing Telecom Retailers

Please note that the data included in the above as well as model outcomes are based on ANY 's retail store network situated within Rustenburg municipality, North West.

TELECOM RETAIL DEMOGRAPHIC COVERAGE MODEL

10 000 20 000 30 000 40 000 50 000 60 000 70 000 80 000 00 - 04 05 - 09 10 - 14 15 - 19 20 - 24 25 - 29 30 - 34 35 - 39 40 - 44 45 - 49 50 - 54 55 - 59 60 - 64 65 - 69 70 - 74 75 - 79 80 - 84 85+ Age

Rustenburg ANY Balance

50 000 100 000 150 000 200 000 250 000 300 000 350 000 Language

100 000 200 000 300 000 400 000 500 000 600 000

Black African Coloured Indian or Asian

White Other Race

10 000 20 000 30 000 40 000 50 000 60 000 70 000 80 000 90 000 1 2 3 4 5 6 7 8 9 10+

People per household

1 2 3 4 5 6 7

Vodacom PepCell Nashua MTN Cell C Altech Autopage

8ta Virgin

Nr of stores per Brand

20 40 60 80 100

Ave Distance to Customer

Rustenburg ANY National Benchmark SC Space (GLA) :

209457 m²

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Socio Economic Breakdown based on Selection

20 000 40 000 60 000 80 000 100 000 120 000 140 000 Dwelling Type

10 000 20 000 30 000 40 000 50 000 60 000 70 000 80 000 90 000 100 000

Rented Owned but not yet paid

off

Occupied rent-free

Owned and fully paid off

Other Dwelling Tenure

50 000 100 000 150 000 200 000 Unknown None Primary Secondary Tertiary Education

- 10 000 20 000 30 000 40 000 50 000 No income R 1 - R 4800 R 4801 - R 9600 R 9601 - R 19k R 19k - R 38.2k R 38.2k - R 76.4k R 76.4k - R 153.8k R 153.8k - R 307.6k R 307.6k - R 614.4k R 614k - R 1.2m R 1.2m - R 2.46m > R 2.46m Unspecified

Annual household income

20 000 40 000 60 000 80 000 100 000 120 000 140 000 160 000 180 000 200 000 Household Goods

20 000 40 000 60 000 80 000 100 000 120 000 140 000 160 000

From home From cell phone

From work From elsewhere

No access to internet Internet Access

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Telecom Retail Opportunity based on Selection

Scenario Input variables

Enter values in the table below to populate Scenario; Scenario 1 is locked.

Annual Household Income ASPU Nr Phones ASPU Nr Phones

No income 1 1 10 1 R 1 - R 4800 44 1 50 1 R 4801 - R 9600 38 1 50 1 R 9601 - R 19k 45 2 50 1 R 19k - R 38.2k 55 2 100 2 R 38.2k - R 76.4k 77 2 100 2 R 76.4k - R 153.8k 118 3 200 2 R 153.8k - R 307.6k 186 3 200 2 R 307.6k - R 614.4k 304 3 300 3 R 614k - R 1.2m 304 3 300 3 R 1.2m - R 2.46m 304 3 400 4 > R 2.46m 304 3 500 4 Unspecified 44 1 10 1

Market Breakdown by level of Mobile Phone Adoption

Households with Mobile Phone

Yes - Within 121 923 Yes - Outside 61 521 Willing - Within 4 533 Willing - Outside 4 041 Not willing - Within 4 110 Not willing - Outside 2 709

Market Breakdown by Annual Household Income

Scenario 1 Scenario 2

Yes - Within R30.24m R31.88m

Yes - Outside R10.4m R12.15m

Willing - Within R0.21m R0.18m

Willing - Outside R0.13m R0.12m

Not willing - Within R0.m R0.04m

Not willing - Outside R0.m R0.03m

Scenario 1: AMPS Data Scenario 2: What if

R0.m R1.m R2.m R3.m R4.m R5.m R6.m R7.m R8.m R9.m

Scenario 1: AMPS Data

R0.m R2.m R4.m R6.m R8.m R10.m R12.m

Scenario 2: 'What if' Result

Rustenburg ANY Balance Yes - Within , 121 923 Yes - Outside , 61 521 Willing - Within , 4 533 Willing - Outside , 4 041 Not willing - Within , 4 110 Not willing - Outside , 2 709 Other, 15 393

Household Mobile Phone Adoption by Household R0.m R10.m R20.m R30.m R40.m R50.m Scenario 1 Scenario 2

Monthly Market Value by level of Phone Adoption

Yes - Within Yes - Outside Willing - Within Willing - Outside Not willing - Within Not willing - Outside

Annual Estimated Market: Rustenburg ANY = 365m Balance = 126m Annual Estimated Market: Rustenburg ANY = 385m Balance = 148m

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Summary

Total Market Breakdown by Segment

Scenario 1 Scenario 2

Annual Opportunity R491.84m R532.83mFrom entire Rustenburg Municipal area

Current Coverage R365.42m R385.17mFrom ANY store Current Coverage

Balance R126.42m R147.66m

BOP Scenario 1 Scenario 2

Annual Opportunity R71.63m R107.6m

Current Coverage R41.87m R63.97m

Balance R29.76m R43.63m

ROP Scenario 1 Scenario 2

Annual Opportunity R420.21m R425.23m

Current Coverage R323.55m R321.19m

Balance R96.66m R104.03m

Market Share on Balance Anticipated Market Share

BOP Insert

ROP Insert

Annual Market Scenario 1 Scenario 2 Scenario 1 Scenario 2

BOP R11.9m R17.45m 24 003 21 311

ROP R19.33m R20.81m 14 423 11 773

Total R31.24m R38.26m 38 426 33 084

SC Market Indicators

Indicator Municipal Value Provincial Value

Households per 1m² GLA 0.95 1.21

GLA for every Telecom Retailer 11 637 9 250

SC Space (GLA) 209 457 791 397

Saturation Index

40% 20%

Value (Spend) Volume (Simcards)

Current Coverage, R365.42m , 74% Balance, R126.42m , 26% Entire Market Current Coverage, R41.87m, 58% Balance, R29.76m, 42% BOP Market Current Coverage, R323.55m, 77% Balance, R96.66m, 23% ROP Market