42
APPENDIX 2
TABLE 11
Means, Standard Deviations, and Correlations
Variable Mean SD 1 2 3 4 5 6 7 8 9 10 11 12
1 Type of Advertisement .10 1.00 -
2 Information Processing Depth Score -1.59 2.21 .18* - 3
Inference of Manipulative
Intent
Score 2.94 1.19 .18* .11 -4 Processing Depth Category -.69 .72 .23** .72*** -.08 -
5 Thoughts Valence Score .89 2.36 -.15 -.26*** -.61*** -.08 -
6 Amount of Thoughts Listed 2.99 1.76 .19** -.18* -.11 .24** .08 -