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Master  Thesis    

 

“An  analysis  of  the  influence  of  Unit  Labour  Costs  on  changes  in  trade  

and  investment  flows  between  The  Netherlands,  Portugal  and  Spain,  

and  subsequent  implications  for  Dutch  companies  operating  there,  

1996-­‐2012”  

      Louk  Goorhuis         Supervisor:  Mr.  H.  Vrolijk     Co-­‐assessor:  Mr.  W.  Westerman     June  20,  2014    

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Abstract  

 

This  research  focuses  on  the  influence  of  Unit  Labour  Costs  (ULC)  on  trade  and   investment   flows   between   the   Netherlands   on   the   one   hand   and   Portugal   and   Spain   on   the   other   hand.   Considering   the   importance   of   Portugal   and   Spain   as   trade  and  investment  partners  of  the  Netherlands,  and  the  debate  on  the  nature   of  recovery  of  both  countries  after  two  crises,  the  need  for  an  assessment  of  the   true   impact   of   ULC   on   this   relationship   is   prevalent.   A   clear   overview   of   the   pitfalls  and  opportunities  of  Portugal  and  Spain’s  macro  and  meso  environment   could   benefit   investors   and   managers   in   their   decisions   to   locate   production   facilities   or   engage   trade   with   these   countries.   Using   publicly   accessible   databases  as  main  source  of  data,  trade  and  investment  flows  are  mapped  out  in   order  to  see  in  what  way  ULC  influences  the  trade  and  investment  trends  on  a   national   and   sectoral   level.   Moreover,   a   regression   analysis   is   performed   to   measure   the   influence   of   ULC   on   the   trade   balance.   The   gain   in   cost   competitiveness  of  Portugal  and  Spain  has  so  far  contributed  to  an  improvement   in  exports,  it  seems.  However,  FDI  has  not  responded  in  a  similar  fashion,  and  the   regression  analysis  cannot  provide  a  decisive  answer  about  the  influence  of  ULC   on   the   trade   and   investment   balance.   It   seems   that   ULC   is   not   adequate   as   a   prime   indicator   that   influences   the   company’s   decision   to   invest   in   a   country.   Other  factors  have  an  important  impact  as  well.    

 

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Table  of  Contents  

 

Abstract  ...  2  

  Table  of  Contents  ...  3  

  1.     Introduction  ...  5   1.1   Overview  Countries  ...  6   1.2   Outline  ...  8   2.     Literature  Review  ...  9   2.1   Economic  Literature  ...  9  

2.2   Exports  &  FDI  ...  11  

2.3   Management  Literature  ...  12   3.     Methodology  ...  15   3.1   Research  Methodology  ...  15   3.2     Data  Collection  ...  15   3.3   Trend  Analysis  ...  15   3.4   Regression  Analysis  ...  17   3.5   Caveats  ...  19  

4.     Unit  Labour  Costs  ...  22  

4.1   Unit  Labour  Costs  National  Level  ...  22  

4.2     Unit  Labour  Costs  Sectoral  Level  ...  23  

5.     Trade  ...  26  

5.1   Trade  Flows  –  Global  Level  ...  26  

5.2   Trade  Flows  –  National  Level  ...  29  

5.3     Trade  flows  –  Sectoral  Level  ...  31  

6.    FDI  ...  35  

6.1   Investment  Balance  Spain  –  The  Netherlands  ...  35  

7.     Regression  Results  ...  36  

8.     Discussion  ...  37  

8.1     Connecting  ULC,  Trade  and  FDI  trends  ...  37  

8.2   Opportunities  and  Risks  for  Dutch  Companies  ...  38  

9.   Conclusion  ...  40  

9.1   Strengths  and  Weaknesses  ...  40  

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1.     Introduction  

 

During   the   past   decades,   an   increasing   number   of   companies   have   started   to   operate   outside   their   home   country   borders.   When   enlarging   their   scope   of   business,  firms  can  decide  to  export  more  or  choose  for  a  more  complex  form  of   internationalization:   Foreign   Direct   Investment   (FDI).   Both   are   influenced   by   a   variety   of   factors,   including   macro   economic   factors   as   well   as   business   management  decisions.      

The   choice   between   these   two   modes   of   trade   is   subject   to   certain   macro   economical  events.  The  entrance  of  a  country  to  the  European  Monetary  Union   (EMU)  is  such  a  macro  economical  event.  For  each  of  the  participating  countries,   there   are   major   advantages   to   the   EMU,   such   as   a   reduced   and   stable   inflation   rate,   currency   stability,   a   lower   interest   rate   and   the   elimination   of   adverse   spillovers   from   competitive   devaluations   (Beetsma   &   Giuliodori,   2010).   These   advantages  influence  both  exports  and  FDI.  Fifteen  years  after  the  EMU  went  into   full   effect,   large   imbalances   in   trade   and   investment   have   surfaced   between   member  countries.  Two  crises  exposed  these  imbalances,  the  first  one  being  the   global  financial  crisis  of  2008  and  the  second  one  the  euro  crisis  of  late  2009.  The   first   crisis   started   with   the   collapse   of   the   housing   bubble   in   the   US1  and  

afterwards   contaminated   Europe   and   the   rest   of   the   world.   Both   the   US   and   a   large  part  of  the  European  economies  were  thrown  in  a  deep  recession.  The  euro   crisis   originated   from   rising   governmental   debt   levels,   partly   as   a   result   of   the   global  financial  crisis.  Rising  doubts  about  whether  governments  would  be  able   to  meet  their  debt  obligations  nearly  resulted  in  the  bankruptcy  of  some  of  these   countries2.  However,  at  the  heart  of  the  second  crisis  seems  to  be  another  cause:  

a  lingering  imbalance  in  competitiveness  among  EMU  countries.    

The  euro  crisis  brought  to  light  that  the  economic  progress  of  the  years  before   was  not  balanced  between  member  countries.  The  so-­‐called  ‘northern’  countries   achieved  real  growth,  whereas  the  ‘GIPSI’3  countries  lagged  behind  (IMF  2013).  

Darush   et   al.   (2010)   set   out   the   sequence   of   events   that   resulted   in   the   loss   of   competitiveness   of   the   GIPSI   countries.   First,   the   introduction   of   the   euro   decreased  interest  rates  and  spurred  confidence  that  institutions  and  economies   were  expected  to  converge  to  the  northern  core  economies  of  the  EU.  Secondly,   domestic  demand  surged,  leading  to  a  increase  in  wages  relative  to  productivity.   Thirdly,  as  a  result  of  this,  growth  accelerated,  further  encouraged  by  a  growing   construction   sector   (especially   the   case   in   Spain)   and   government   spending.   Moreover,  exports  stagnated  as  share  of  GDP  and  imports  increased.  There  was   abundant  foreign  capital  to  finance  this,  according  to  Darush  et  al.  (2010)  leading   to  a  rising  public  and  private  indebtedness.    

Regaining  competitiveness  then  is  one  of  the  most  important  ways  of  restoring   the   balance   in   the   EMU.   Since   the   exchange   rate   mechanism   is   not   available                                                                                                                  

1  For  an  overview  of  the  causes  of  the  global  financial  crisis,  see  

http://www.economist.com/news/schoolsbrief/21584534-­‐effects-­‐financial-­‐crisis-­‐are-­‐still-­‐ being-­‐felt-­‐five-­‐years-­‐article  

2  For  an  overview  of  the  causes  of  the  euro  crisis,  see   http://www.economist.com/node/21536871  

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anymore   to   the   countries   involved,   nor   is   independent   monetary   policy,   few   options   remain.   One   option   is   political   and   economical   reform,   which   runs   through  institutions.  The  other  is  bringing  the  labour  costs  down,  which  might   lead  to  fundamental  changes  in  trade  patterns  (Wihlborg  et  al.  2010).  The  latter   option   will   be   the   focus   of   this   research,   which   will   analyse   the   trade   and   investment  relationships  between  two  GIPSI  countries,  Portugal  and  Spain,  and   one   of   the   European   core   countries:   the   Netherlands.   It   will   assess   the   developments   in   Unit   Labour   Costs   (ULC)   in   all   three   countries,   and   its   subsequent   impact   on   both   conventional   trade   and   FDI.   What   are   recent   developments  in  ULC  in  these  countries  and  has  there  been  a  visible  effect  in  the   trade  and  investment  statistics?    

The  Netherlands  is  an  important  trading  partner  for  both  Portugal  and  Spain.  It   is   the   premier   investor   in   Portugal,   and   the   main   destination   for   Portuguese   investments   too.   Moreover,   the   Netherlands   is   the   fifth   largest   exporter   to   the   country   (IMF   CDIS).   The   Netherlands   is   Spain’s   main   investor   as   well,   and   the   third  most  important  destination  for  Spanish  investments.  Furthermore,  it  is  the   seventh   trade   partner   of   the   Netherlands.   Considering   the   importance   of   these   countries  as  trade  and  investment  partners  for  the  Netherlands,  the  goal  of  this   research  is  to  outline  both  the  long  term  and  recent  developments  in  the  macro-­‐   and   meso   environment   in   which   Dutch   companies   operate   when   starting   or   expanding  activities  in  Portugal  and  Spain,  at  the  hand  of  the  ULC  indicator.  The   role  of  ULC  will  be  explored  by  a  trend  analysis  and  a  regression  analysis.  

The  main  research  question  will  be  as  follows:  

How   have   the   trade   and   investment   flows   changed   in   the   period   1996-­‐2012   between   The   Netherlands   on   the   one   hand   and   Spain   and   Portugal   on   the   other   hand?    

1.1   Overview  Countries  

In  order  to  present  a  clear  picture  about  the  countries  subject  to  this  research,  I   will   shortly   review   the   economic   and   political   situation   in   Portugal   and   Spain   since  the  1970s.  Figure  1.1  and  1.2  show  the  trends  in  economic  growth  of  the   three   countries   and   the   world.   All   countries   start   with   increasing   economic   growth.  Then,  varying  from  1998  to  2000,  each  economy  falls  into  a  recession,  in   which  Portugal  and  the  Netherlands  are  hit  the  hardest.  Spain  and  the  world  in   general   quickly   regain   momentum,   which   last   until   2006,   when   growth   starts   declining  again  and  eventually  falls  drastically  as  a  result  of  the  global  financial   crisis.   Portugal   and   the   Netherlands   struggle   up   but   then   plunge   into   negative   growth  rates  as  well.  After  a  short  revival,  the  European  countries  enter  into  the   negative   growth   rate   number   again   whereas   the   world   economy   performs   remarkably  better.  

1.1.1   Portugal  

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1985  until  economic  growth  truly  returned,  and  in  1985  Portugal  joined  the  EEC.   In   1999   Portugal   joined   the   European   Monetary   Union   (EMU),   which   provided   exchange  rate  stability,  falling  interest  rates,  and  falling  inflation.  Falling  interest   rates,  in  turn,  lowered  the  cost  of  public  debt  and  helped  the  country  achieve  its   fiscal   targets.   From   2002   onwards,   the   Portuguese   economy   stagnated   once   more,  with  GDP  per  capita  falling  from  80%  of  the  EU  25  average  in  1999  to  70%   in  2007.  Also,  unemployment  increased  by  40%  in  this  period.  It  was  not  until   the  late  2000s  that  Portugal  encountered  another  severe  financial  crisis,  which   threw   the   country   into   recession   and   forced   the   country   to   negotiate   with   the   IMF  and  the  EU  to  stabilize  the  country’s  finances  again.    

1.1.2   Spain  

Spain   has   also   known   a   period   with   much   political   turmoil   in   its   recent   past.   After  a  devastating  civil  war  started  in  1936,  the  emergent  political  system  was  a   dictatorship   under   general   Franco.   For   this   reason   the   country   was   internationally   isolated   until   the   9160.   During   the   1960s,   Spain   experienced   a   significant  economic  growth.  After  the  death  of  Franco  in  1975,  democracy  was   restored,  resulting  in  Spain  joining  the  NATO  in  1982  and  the  EEC  in  1986.  After   suffering  from  the  global  recession  in  the  early  1990s,  Spain  regained  economic   growth  for  a  long  period  until  2007,  fuelled  by  accession  to  the  EMU  which,  just   like   in   Portugal’s   case,   resulted   in   low   interest   rates.   This   in   turn   spawned   a   property   bubble,   which   busted   as   a   result   of   the   financial   crisis   in   2008   and   caused  a  deep  and  long  term  recession,  throwing  unemployment  levels  back  to   about  25%.    

Figure  1.1   Annual  Economic  Growth  the  Netherlands,  Portugal  and  Spain

Source:  EuroStat,  UNCTAD  

    -­‐5%   -­‐4%   -­‐3%   -­‐2%   -­‐1%   0%   1%   2%   3%   4%   5%   6%  

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1.2   Outline    

First  of  all,  a  theoretical  background  will  be  presented  in  which  I  discuss  relevant   macro   economical   and   business   management   theory.   After   gaining   an   understanding   of   the   factors   that   influence   trade   on   both   levels,   the   research   methodology   will   be   discussed.   The   main   definitions   of   statistical   parameters   will  be  defined,  as  well  as  the  differences  between  the  statistics  of  the  variety  of   databases  that  are  used.  Furthermore,  the  details  of  the  regression  analysis  will   be  discussed.  Also,  several  potential  caveats  in  the  data  will  be  analysed.  Thirdly,   I   will   analyse   the   trade   patterns   from   The   Netherlands   towards   Spain   and   Portugal  during  the  period  1996  -­‐  2012.  Exports  will  de  analysed  first,  both  on  a   national   and   a   sectoral   level,   followed   by   FDI.   In   this   section,   I   will   observe   whether   the   trends   in   trade   and   investments   resemble   the   expectations   that   derived  from  the  theory.  The  influence  of  Special  Purpose  Entities  (SPEs)  on  the   data   will   be   discussed   as   well.   Afterwards,   the   regression   results   will   be   presented.   Fourthly,   I   will   discuss   the   results   and   their   implications   for   Dutch   businesses.  Finally,  the  conclusion  will  summarize  the  findings.  

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2.     Literature  Review  

 

The   next   paragraphs   will   discuss   the   literature   that   will   be   used   to   analyse   changes  in  trade-­‐  and  investment  flows.  First,  macro  economic  literature  will  be   discussed  followed  by  a  clarification  on  the  difference  between  exports  and  FDI.   Finally,   relevant   business   management   literature   will   be   discussed.   This   literature  might  be  able  to  provide  an  alternative  explanation  of  trends  in  trade   and   investments   that   cannot   be   explained   by   macro   economic   theories.   The   theoretical  section  is  concluded  by  an  expectation  on  how  each  theory  influences   the   trade   and   investment   flows   between   The   Netherlands   and   Portugal   and   Spain.    

2.1   Economic  Literature    

2.1.1   Specialization  and  Factor  Endowments  

From   the   premise   that   comparative   advantage   determines   fundamental   trade   structures,   I   will   use   a   Ricardian   perspective   on   relative   ULC   to   analyse   international  competitiveness.  International  trade  structures  have  been  subject   to  research  ever  since  Ricardo  argued  the  benefits  of  trade  through  comparative   advantages.  According  to  him,  even  if  one  country  does  not  possess  any  absolute   production  advantage  over  another  country,  it  should  focus  on  whatever  product   it   has   a   relative   production   advantage   in.   This   way,   international   trade   would   flourish   to   the   advantage   of   both   countries.   Two   other   economists,   Heckscher   and  Ohlin,  elaborated  on  this  model  and  pointed  out  that  a  country  will  export   products   that   rely   on   abundantly   present   resources   in   the   country,   and   will   import  products  that  do  use  the  countries’  scarce  production  factors.  Following   this  theory,  a  country  with  abundant  capital  will  export  capital  intensive  goods   and  import  labour  intensive  goods,  and  vice  versa  for  a  labour  intensive  country.   Eventually,  the  differences  between  the  two  countries  will  converge  since  there   will  be  a  rise  in  demand  for  labour  in  the  labour  abundant  country,  and  a  rise  in   demand   for   capital   in   the   capital   abundant   country,   resulting   in   an   increase   in   wage  and  prices.    

2.1.2     Ricardian  Theory  and  Unit  Labour  Costs  

Labour  costs  are  the  key  relative  price  in  the  Ricardian  model  of  trade.  In  terms   of   tradable   goods,   exports   and   imports   depend   on   the   real   wage4.   Therefore,  

relatively  low  ULC  will  enable  a  country  to  produce  at  more  competitive  prices,   stimulating   exports.   Furthermore,   firms   will   be   inclined   to   locate   their   production  in  countries  where  the  costs  of  labour  are  relatively  low.  Unit  Labour   Costs   (ULC)   measure   the   average   cost   of   labour   per   unit   of   output   and   are   calculated  as  the  ratio  of  total  labour  costs  to  real  output.  It  is  an  indicator  of  how   productivity  relates  to  the  costs  of  generating  that  productivity.  The  numerator   reflects  the  major  costs  category  in  the  production  process,  labour  compensation,   and  the  denominator  the  output  from  the  production  process  (GDP).  A  low  level   of   ULC   relative   to   other   countries   can   be   seen   as   a   source   of   competitive   advantages  of  a  country.  On  the  short  term,  improving  cost  competitiveness  can   lead   to   loss   of   employment   in   some   industries.   On   the   longer   run   though,                                                                                                                  

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countries   are   able   to   gain   larger   shares   of   the   world   market   and   consequently   create   more   jobs.   In   conclusion,   decreasing   ULC   to   regain   competitiveness   can   happen   through   two   distinct   ways:   either   increase   labour   productivity,   or   restrain  wages.  An  important  notion  here  is  that  a  balanced  input  of  both  ways  is   key   to   a   sustainable   edge   in   competitiveness,   which   results   both   more   productive   and   better   paid   jobs.   A   decline   in   ULC   by   means   of   cutting   wages   leads   to   different   consequences   in   the   quality   and   wages   of   jobs   than   gains   in   productivity.   For   example,   a   strong   emphasis   on   wage   reduction   threatens   productivity   growth   since   it   can   lead   to   deteriorating   innovation   and   a   fall   in   investment  in  human  capital.    

The   use   of   ULC   as   a   comprehensive   indicator   for   competitiveness   is   not   undisputed.  Van  Ark  et  al.  (2005)  summarize  the  main  three  drawbacks.  First  of   all,  since  ULC  measures  only  take  into  account  the  costs  of  labour,  other  costs  of   inputs   are   ignored,   such   as   costs   of   capital   and   costs   of   intermediate   inputs.   These  costs  can  influence  the  cost  competitiveness  of  countries  as  well.  Second,   competitiveness   stems   not   only   from   costs   but   also   other   factors   like   technological  and  social  capabilities,  which  can  improve  product  quality  and  yet   is  not  taken  into  account  in  ULC  measures.  Moreover,  factor  inputs  alone  are  not   the   only   determinants   of   competitiveness,   as   the   work   on   competitiveness   by   Michael   Porter   has   shown.   Porter’s   Diamond   (Porter,   1990)   explains   competitiveness  from  four  dimensions.  Next  to  factor  inputs,  demand  conditions,   the   presence   of   local   suppliers   and   clusters,   and   firm   strategy,   structure   and   rivalry  play  an  important  role  in  competitiveness.  These  latter  three  factors  are   not  taken  into  account  by  ULC  indicators.  Thirdly  and  finally,  ULC  measures  may   be  influenced  by  bilateral  market  access  agreements,  direct  and  indirect  export   subsidies  or  tariff  protection.    Despite  these  three  main  points  of  criticism  on  the   use  of  ULC  as  indicator  for  competitiveness,  research5  has  shown  that  use  of  the  

Ricardian   model   has   been   relatively   successful.   Further   empirical   research   supporting   ULC   as   an   indicator   for   competitiveness   has   been   carried   out   by   Rodríguez  and  Pallas  (2007).  They  focused  on  the  determinants  of  FDI  in  Spain   during  the  period  1995-­‐2008,  and  concluded  that  the  key  variable  in  explaining   the  behaviour  of  FDI  is  the  difference  between  the  productivity  of  labour  and  its   cost.  This,  and  the  fact  that  ULC  is  a  convenient  and  concrete  tool  to  work  with,   makes   the   ULC   indictor   the   preferred   theoretical   framework   to   investigate   competitiveness   and   trade   relations   between   the   Netherlands,   Portugal   and   Spain.    

With  this  discussion  in  mind,  certain  expectations  arise  about  on  the  one  hand   developments   of   ULC   and   on   the   other   hand   trends   in   trade-­‐   and   investment   flows.  First  of  all,  a  country’s  external  position  will  worsen  when  that  country  is   relatively  expensive  compared  to  other  countries.  Its  exports  will  decline  since   obviously,  countries  with  rapid  productivity  growth  rates  and  lower  labour  costs   are   better   positioned   to   sell   their   products   and   services   at   lower   prices.     Moreover,   increased   UCL   will   probably   exert   further   upward   pressure   on   imports.   Secondly,   a   country   with   relatively   higher   ULC   will   attract   less   direct   investment,  since  it  is  relatively  expensive  to  produce  in  that  country.  Vice-­‐versa,   decreasing  or  lower  ULC  will  attract  foreign  capital.  Foreign  firms  will  invest  in                                                                                                                  

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the  country  to  benefit  from  lower  production  costs,  enabling  them  to  lower  their   prices  and  increase  competitiveness.    

2.1.3   Unit  Labour  Costs  and  the  Current  Account  

The  current  account  of  a  country  represents  the  increase  in  claims  of  residents   on   foreign   incomes   or   outputs,   minus   the   increase   in   similar   foreign-­‐owned   claims  on  home  income  or  output  (Obstfeld  and  Rogoff,  1996).  This  means  that   the  current  account  does  not  only  include  the  trade  balance,  but  also  net  capital   gains  on  existing  foreign  assets.  Blanchard  and  Giavazzi  (2002)  concluded,  only  a   short  time  after  the  establishment  of  the  euro  area,  that  the  euro  area’s  current   account  imbalances  could  be  explained  by  the  increasing  integration  of  financial   markets  and  goods  markets.  The  consequence  of  this  process  of  integration  was   that  countries  with  higher  growth  prospects  experienced  deficits  and  the  more   mature  economies  experienced  surpluses.  I  will  estimate  the  influence  of  ULC  on   the   current   account   in   order   to   capture   the   effect   that   ULC   has   on   the   trade   balance.      

2.2   Exports  &  FDI  

Exports  and  FDI  are  the  two  main  trade  flows  that  will  be  analysed.  Export  is  a   part  of  international  trade  where  goods  are  produced  in  one  country,  and  then   shipped   to   another   country   for   sale   or   further   trade.   This   way   of   international   trade   is   seen   as   advantageous   when   a   company   is   adverse   to   both   higher   investments   and   greater   involvement   in   other   countries   in   order   to   sell   their   products.   Export   is   relatively   cheap   and   does   not   require   large   upfront   investments.   FDI   on   the   other   hand   does   require   higher   upfront   investments.   The  first  decision  to  be  made  when  considering  FDI  is  to  set  up  a  new  business   abroad   (greenfield   investment)   or   to   acquire   an   existing   local   firm   (make   an   acquisition).  FDI  will  allow  the  company  to  sell  its  product  directly  to  the  foreign   market,  cutting  out  transportation  costs  of  its  goods,  but  also  allowing  the  firm  to   avoid  trade  barriers  like  tariffs  and  import  quota.  Moreover,  FDI  brings  the  firm   in  closer  proximity  to  the  end  customer  in  a  country,  allowing  it  to  improve  its   competitive  position.  In  short,  exporting  is  characterized  by  relatively  low  sunk   costs,  yet  higher  cost  per  unit  as  to  FDI.    

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transfer  of  technology.  The  threat  of  competition  may  stimulate  domestic  firms   to   innovate.   Imitation   effects   and   the   movement   of   personnel   trained   by   multinational  subsidiaries  also  enhance  the  transfer  of  technology  to  local  firms   A   final   note   on   export   and   FDI   concerns   the   fact   that   most   theory   describes   exports   and   FDI   as   substitutes.   When   a   company   starts   increasing   their   FDI,   export  will  automatically  decrease.  However,  is  this  truly  the  case?  Conconi  et  al.   (2013)  focus  on  this  question  and  come  to  a  different  conclusion.    They  focus  on   a  different  spectrum  of  the  process  of  exporting  and  FDI,  and  consider  exports  as   a   method   of   reconnaissance.   Their   results   suggest   that   firms,   when   exporting,   gain   valuable   knowledge   about   foreign   markets.   This   knowledge   can   trigger   companies   to   start   investing   abroad   via   FDI,   thus   increasing   both   exports   and   FDI.    

2.3   Management  Literature  

2.3.1   Dunning’s  OLI  Framework  

In  managerial  literature,  multiple  models  have  been  developed  that  explain  the   decision  to  export  to  or  to  produce  abroad.  Dunning  (1977,  1981)  developed  the   so-­‐called   OLI   approach,   consisting   of   ownership,   location   and   internalization   advantages.   This   framework   entails   that   firms   have   to   posses   a   certain   set   of   advantages  to  transform  into  MNEs.    

First   of   all,   companies   with   the   potential   to   become   an   MNE   must   have   the   ownership   of   certain   firm-­‐specific   advantages,   such   as   intangible   assets   like   trademarks,   managerial   know-­‐how   and   technologies   or   organizing   capabilities.   Markusen   (1984)   stresses   that   these   advantages   need   to   be   internationally   mobile,  or  usable  between  factories  worldwide,  in  order  to  provide  multi-­‐plant   economies   of   scale.   Secondly,   internalisation   advantages   stem   from   the   intangible   asset’s   public   good   characteristic.   The   choice   for   internalization   originates   from   several   dangers.   For   example,   due   to   opportunistic   behaviour,   intangible   assets   could   quickly   dissipate,   due   to   the   following   reasons:   it   is   impossible   to   write   complete   contracts,   licensees   can   exploit   their   knowledge   about  the  intangible  assets  after  a  licensing  period,  and  licensees  can  free  ride  on   the   reputation   of   the   firm   (Williamson,   1981).   Thirdly,   firms   have   to   have   localisation  advantages  that  make  them  prefer  to  produce  abroad,  rather  than  to   just   export   abroad.   In   short,   there   must   be   some   kind   of   cost   advantage   in   producing   abroad   instead   of   exporting,   Figure   2.1   summarizes   Dunning’s   framework.   By   determining   which   components   of   Dunning’s   OLI   framework   a   firm   possesses,   we   can   determine   which   mode   of   internationalization   the   firm   will  carry  out.      

Table  2.1    Dunning’s  OLI  Framework  (Dunning,  1981)  

  Ownership  

Advantages   Internalization  Advantages   Location  Advantages  

Licensing   Yes   No   No  

Exports   Yes   Yes   No  

FDI   Yes   Yes   Yes  

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2.3.2   Process  Theory  of  internationalization    

Besides   this   seemingly   rational   choice   between   the   two   modes   of   entry,   the   factor   time   also   plays   an   important   role   in   the   internationalization   process,   described   in   the   so-­‐called     ‘stage   theory’   of   MNE   evolution.   Stage   theory   starts   with   the   assumption   that   when   the   home   market   is   saturated,   an   MNE   has   to   evolve   in   order   to   maintain   growth.   Johansen   &   Vahlne   (1990)   pioneered   this   theory,  describing  the  internationalization  process  as  consisting  of  incremental   steps,  rather  than  large  leaps  taken  by  the  company.  They  distinguish  four  modes   of   entry   of   a   foreign   business   environment,   each   higher   mode   representing   a   higher  degree  of  internationalization:  

• Stage  1:  No  regular  export  activities   • Stage  2:  Export  via  independent  agents  

• Stage  3:  Establishment  of  an  overseas  sales  subsidiary   • Stage  4:  Overseas  manufacturing  unit  

The   reason   for   this   processed   way   of   internationalization,   Johansen   &   Vahlne   argue,  in  that  rather  than  optimum  resources  allocation,  internationalization  is   the   consequence   of   incremental   adjustments   to   changing   conditions   in   the   environment  of  the  firm.  The  lack  of  routines  in  a  new  environment  and  lack  of   knowledge   result   in   incremental   rather   than   larger   steps.   This   model   is   often   called  the  Uppsala  Internationalization  Model,  named  after  the  university  of  the   researchers,   whose   sample   consisted   of   four   Swedish   MNEs.   Tied   with   the   concept   of   the   different   internationalization   stages   is   the   concept   of   ‘psychic   distance’.  Psychic  distance  is  an  umbrella  term  for  all  factors  that  influence  the   information  flow  between  the  firm  and  its  markets,  including  factors  like  culture,   language   and   political   systems   (Johanson   and   Vaulne   1977,   p   24.)   The   process   theory   of   internationalization   indicates   that   over   the   years   leading   to   current   globalized  marketplace,  the  share  of  FDI  has  decreased  compared  to  the  share  of   exports   in   trade   flows.   After   all,   the   psychic   distance   has   decreased   after   the   accession   of   all   three   countries   to   the   EMU,   and   the   increasingly   harmonizing   effects  of  membership  of  the  EU.  Overcoming  trade  and  investment  barriers  by   FDI  has  become  less  necessary.  However,  this  does  not  necessarily  have  to  be  the   case.   On   macro   levels,   trade   and   FDI   are   complementary,   since   firms   in   one   industry   or   nation   are   still   in   stage   1,   whereas   firms   in   other   nations   or   industries  are  in  stage  4.    

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stage  a  company  is  in,  meaning  that  after  saturation,  a  company  can  evolve  into  a   next  stage,  which  is  FDI.      

What   we   can   expect   then   is   that   if   the   ULC   falls   due   to   sustainable   gains   in   productivity  or  long-­‐term  cost  shedding,  companies  will  start  investing  more  and   FDI  will  rise.  At  the  same  time,  exports  will  rise  and  imports  will  fall.  Deviations   from   these   expectations   can   be   attributed   to   other   factors   in   the   Porters   diamond,  or  in  the  consecutive  stage  a  company  is  in.    

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3.     Methodology  

 

This  chapter  will  outline  the  data  collection  process,  the  data  sources  and  how   they  are  used,  and  attain  to  some  caveats  in  the  data  collection  process.    

3.1   Research  Methodology    

This   research   consists   of   an   exploratory   part,   which   investigates   changes   in   trade   and   investment   patterns   between   the   Netherlands   on   the   one   hand,   and   Portugal  and  Spain  on  the  other,  and  an  econometrical  part,  which  analyses  the   determinants   of   changes   in   the   trade   balance   for   Portugal   and   Spain.   First,   developments   in   ULC   for   all   three   countries   will   be   discussed,   followed   by   an   overview  of  the  trade  patterns  between  the  countries  on  a  global  a  national  and  a   sectoral  level.  The  complete  FDI  analysis  is  analysed  in  the  appendix  because  of   its   lower   relevance   in   relation   to   ULC.   A   summary   of   the   findings   is   however   given   in   the   text   to   provide   the   reader   with   the   essential   information.   The   developments   in   ULC   and   trade   and   investments   will   be   compared   to   see   whether   they   are   in   line   with   the   theoretical   predictions.   If   not,   alternative   explanations   are   discussed.   Second,   a   regression   analysis   will   be   performed   to   determine  the  influence  of  several  factors  that  affect  the  trade  balance.  This  way,   we  can  estimate  the  influence  of  ULC  on  the  trade  balance.    

3.2     Data  Collection  

First  of  all,  for  the  trend  analysis  of  trade  and  investment  relations  between  the   countries  involved,  data  has  been  collected  from  several  international  databases   on   trade   and   FDI,   listed   in   the   next   subpart.   Secondly,   data   for   the   regression   analysis   has   been   collected   from   the   EU   database   AMECO.   Thirdly,   in   order   to   complement   the   quantitative   data   on   trade   and   investment   relations,   a   small   interview   with   an   open   character   has   been   be   conducted   with   Mr.   van   de   Ven,   employee  of  start-­‐up  located  in  Barcelona,  to  help  highlight  the  considerations  of   a  company  in  how  to  engage  operations  in  Spain.  The  summary  of  this  interview   can  be  found  in  appendix  7.1.  A  final  note  on  the  data  collection  is  that  this  paper   will   make   use   of   FDI   stock   data,   as   opposed   to   FDI   flows   data.   FDI   flows   are   subject  to  larger  fluctuations,  thus  making  it  harder  to  recognize  any  patters.  FDI   positions  relate  to  the  stock  of  investments  at  a  given  point  in  time  (e.g.  end  of   year,   end   of   quarter).   FDI   flows   and   positions   include   equity   (10%   or   more   voting  shares),  reinvestment  of  earnings  and  inter-­‐company  debt.  FDI  income  is   the   return   on   direct   investment   positions   of   equity   (dividends   and   reinvested   earnings)  and  debt  (interest)6.  

3.3   Trend  Analysis  

The  databases  used  for  the  trend  analysis  include  UNCTAD  Stat  (United  Nations   Conference  on  Trade  And  Development),  CBS  Statline  (Dutch  Central  Bureau  of   Statistics),   OECD   StatExtracts   (Organization   for   Economic   Cooperation   and   Development),   IMF   CDIS   (International   Monetary   Fund)   and   the   DNB   (Dutch   Central   Bank).   The   table   below   summarizes   the   different   databases   used   and   what  data  they  have  provided:  

                                                                                                               

6  This  is  in  line  with  the  OECD  Benchmark  Definition  of  Foreign  Direct  Investment,  4th  edition   (2008)  

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Table  3.1     Overview  used  databases  

  CBS   OECD   IMF   UNCTAD   DNB  

SPEs  included   No   No   Yes   Yes   No  

Re-­‐exports  included   Yes   Yes   Yes   Yes   -­‐  

Currency   €   €   $   $   €  

 

  CBS   OECD   IMF   UNCTAD   DNB  

Country  Level  trade   x   x   x   x    

Sectoral  Level  trade   x   x        

Country  Level  

Investments   x   x        

Sectoral  Level  

Investments   x          

Data  on  SPEs     x   x     x  

3.3.1   CBS  

The  data  of  CBS  Statline  is  used  for  measuring  imports  and  exports  on  a  sectorial   level   in   the   bilateral   trade   between   the   Netherlands,   Portugal   and   Spain.   CBS   uses  a  classification  for  the  export  of  goods  that  is  based  on  the  “Nomenclature   uniforme  des  marchandises  pour  les  Statistiques  de  Transport,  Revisée  (NSTR).”   This   codification   has   been   used   in   member   states   of   the   European   Union   since   January  1st,  19677.  Yet,  for  statistics  involving  foreign  countries,  they  also  use  the  

Standard   International   Trade   Classification   (SITC)8,   which   makes   the   data  

compatible  with  data  from  sources  like  the  OECD.     3.3.2   UNCTAD  

The   data   of   UNCTAD   Stat   is   used   for   obtaining   data   on   sector   trade   between   Portugal,   Spain   and   the   world.   Furthermore,   global   trade   data   has   also   been   extracted  from  this  database.  UNCTAD  data  is  listed  in  millions  of  dollars  at  the   current  exchange  rate  of  the  US$,  so  in  order  to  compare  them  to  the  CBS  and   OECD   data,   they   have   been   converted   at   the   exchange   rate   of   the   date   of   consultation.    

3.3.3   OECD  

The  data  from  the  OECD  is  used  to  describe  the  general  trade  and  FDI  patterns  in   The   Netherlands,   Portugal   and   Spain.   The   OECD   define   FDI   as   “a   category   of   investment   that   reflects   the   objective   of   establishing   a   lasting   interest   by   a   resident   enterprise   in   one   economy   (direct   investor)   in   an   enterprise   (direct   investment   enterprise)   that   is   resident   in   an   economy   other   than   that   of   the   direct   investor.   The   lasting   interest   implies   the   existence   of   a   long-­‐term   relationship   between   the   direct   investor   and   the   direct   investment   enterprise   and   a   significant   degree   of   influence   (not   necessarily   control)   on   the   management  of  the  enterprise.  The  direct  or  indirect  ownership  of  10%  or  more   of   the   voting   power   of   an   enterprise   resident   in   one   economy   by   an   investor   resident  in  another  economy  is  the  statistical  evidence  of  such  a  relationship.”9    

                                                                                                               

7  "Goederenclassificatie  NST/R."  CBS.  The  overview  of  the  classification  is  available  at  -­‐ http://www.cbs.nl/nl-­‐NL/menu/methoden/classificaties/overzicht/nst/default.htm  

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3.3.4   IMF  

The   IMF   CDIS   database   was   founded   in   2009   to   provide   and   improve   the   data   availability  and  quality  of  direct  investment  worldwide.  According  to  the  IMF,  the   classification  of  data,  concepts,  valuation  and  coverage  collected  in  the  CDIS  are   consistent   with   the   sixth   edition   of   the   Balance   of   Payments   and   International   Investment   Position   Manual   and   the   fourth   edition   of   the   OECD   Benchmark   Definition   of   Foreign   Direct   Investment.   They   define   direct   investment   to   take   place   when   “an   investor   resident   in   one   economy   makes   an   investment   that   gives   control   or   a   significant   degree   of   influence   over   the   management   of   an   enterprise  that  is  resident  in  another  economy”10.  Whereas  this  definition  seems  

to  be  similar  to  the  OECD  definition,  the  IMF  CDIS  data  does  include  FDI  flows   that   run   trough   SPEs.   Utilizing   this   difference   between   these   two   data   sources   allows  us  to  make  inferences  about  SPEs.  

3.3.5   DNB  

The  Dutch  Central  Bank  (DNB)  maintains  statistics  on  foreign  direct  investment   of   Dutch   companies.   They   include   both   industry-­‐wide   as   well   as   national   investment   statistics.   Industry   wide   data   is   limited   to   a   certain   group   of   countries   though,   in   which   Portugal   is   not   concluded.   Industry   wide   data   from   the  DNB  is  thus  only  used  for  the  case  of  Spain.    

3.3.6   Zephyr  (Bureau  Van  Dijk)  

Zephyr   is   a   database   containing   information   about   Mergers   &   Acquisitions.   It   provides   information   on   worldwide   M&A   transactions,   which   can   be   broken   down   in   many   different   categories.   For   this   paper,   ‘acquisition’   was   defined   as   the   acquirer   company   acquiring   at   least   50%   of   the   target   company,   thereby   gaining   a   majority   share.   This   will   gain   the   acquirer   a   profound   impact   on   the   target  company,  since  it  will  hold  a  majority  share  and  is  thus  able  to  influence   the   decision   making   process.   The   sample   selected   for   Portugal   includes   28   acquisitions   during   the   period   1999-­‐2011,   and   the   sample   selected   for   Spain   contains  130  acquisitions,  during  the  period  1997-­‐2012.  A  detailed  explanation   of  the  dataset  can  be  found  in  appendix  3.1.    

3.4   Regression  Analysis  

The  data  for  the  regression  analysis  is  collected  from  the  AMECO  database,  the   Annual  Macro  Economic  Database  of  the  Directorate-­‐General  for  Economic  and   Financial   Affairs   of   the   European   Commission.   Although   EuroStat   is   the   EU’s   statistical   office,   AMECO   publishes   most   monetary   and   financial   statistics   in   collaboration  with  the  European  Central  Bank  (ECB).  The  data  encompasses  the   time  period  2002-­‐2012.  

I  will  follow  the  literature  on  the  intertemporal  approach  to  the  current  account,   which   analyses   the   long-­‐term   relationship   between   the   current   account   and   several  macro  economic  determinants.  More  specifically,  I  use  the  methodology   applied  by  Collignon  and  Esposito  (2011)  to  analyse  the  influence  of  ULC  on  the   current  account.  Central  in  the  intertemporal  approach  to  the  current  account  is   the  identity  that  the  current  account  balance  is  equal  to  the  difference  between   domestic  investment  and  savings,  aggregated  across  private  and  public  sectors,                                                                                                                  

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and  the  trade  balance.  Thus,  the  determinants  of  the  current  account  balance  and   the   trade   balance   stem   from   factors   that   have   an   impact   on   investment   and   savings  decisions.  Collignon  and  Esposito  (2011)  take  the  following  factors  into   account:   private   savings   depend   on   macro   economical   factors   such   as   the   government  budget  balance,  relative  interest  rate  and  GDP  relative  to  a  reference   country.   Relative   GDP   per   capita   reflects   higher   external   borrowing   requirements  that  catching  up  countries  require  (lower  levels  of  GDP  per  capita   result   in   the   expectation   that   the   country   will   converge   and   catch   up   with   the   higher-­‐level   GDP   countries,   thereby   reducing   the   current   account   balance   because   of   the   need   for   more   borrowing).   The   government   budget   balance   reflects   the   twin   deficit   assumption11,   and   the   dependency   ratio   reflects   the  

higher  consumption  share  of  the  non-­‐working  population  (the  ratio  represents   the  population  below  15  or  above  65  years  on  the  population  between  15  and   65).   The   relative   long-­‐term   interest   rate   reflects   the   fact   that   the   long-­‐term   interest   rate   can   increase   savings   since   it   makes   current   consumption   more   expensive  compared  with  future  consumption.  It  also  increases  opportunity  cost   of  investments.  Finally,  the  ULC  reflects  the  competitiveness  measure.    

Concerning   the   econometrical   methodology,   the   following   considerations   were   made.   To   begin   with,   I   estimated   the   equation   in   first   difference   estimators,   because  of  the  following  reasons:  first,  estimating  in  first  differences  (calculated   as   the   difference   between   the   values   of   y   in   this   period   and   in   the   previous   period,  denoted  by  the  'delta'  sign)  remedies  for  the  autocorrelation.  Secondly,   this  eliminates  the  potential  fixed  effects,  yet  also  eliminates  the  constant  in  the   equation.  The  use  of  first  differences  is  also  motivated  by  the  fact  that  most  of  the   variables   are   non-­‐stationary,   meaning   that   the   joint   probability   distribution   of   this   process   changes   over   time,   and   parameters   like   the   mean   and   variance,   if   present,  change  as  well  and  do  follow  a  trend.  Economic  data,  like  the  data  used   in  this  paper,  is  frequently  seasonal  and  connected  with  the  non-­‐stationary  price   level.   To   test   whether   the   variables   are   stationary   or   not,   a   unit   root   test   was   conducted,   which   examines   the   null-­‐hypothesis   that   the   series   contains   a   unit   root  (and  consequently,  is  non-­‐stationary)  versus  the  alternative  hypothesis  that   the  series  is  stationary.  The  results  of  the  unit  root  test  are  listed  in  appendix  3.4.   Moreover,   differencing   the   equation   is   used   since   there   is   not   enough   data   available  to  use  other,  more  approved  econometrical  methods,  such  as  including   lagged   variables   (ARMA   regression   or   Autoregressive   Distributed   Lags   model).   In  effect,  the  equation  estimates  the  effect  of  the  difference  in  the  independent   variables   on   the   difference   in   our   dependent   variable   (difference   between   two   subsequent   years).   Country   specific   effects   are   left   out,   since   we   are   merely   interested  in  the  ‘direction’  of  the  effect  instead  of  a  perfect  explanatory  model,   keeping   in   mind   the   limited   number   observations.     Based   on   the   AIC   (Akaike   Information  Criterium),  which  measures  the  relative  quality  of  a  statistical  model   for  a  given  set  of  data,  a  trend  variable  was  left  out  for  Portugal  but  included  for   Spain.   The   AIC   considers   the   goodness   of   fit   of   the   model   in   relation   to   the   complexity  of  the  model.  In  the  case  of  Portugal,  the  AIC  for  the  model  without   the  trend  variable  rendered  a  better  model  than  the  one  with  the  trend  variable   included.  For  Spain,  this  was  not  the  case.  This  confirms  the  choice  of  modelling                                                                                                                  

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the   two   countries   separately.   Even   by   comparing   all   the   different   models   including   and   excluding   variables   like   the   constant   and   trend,   the   estimated   influence   of   the   independent   variables   on   the   dependent   variable   is   still   fairly   similar.   Again,   the   exact   explanatory   power   might   not   been   found,   but   an   indication  of  the  cohesion  can  be  made.  

The  specification  of  the  model  is  as  follows:  

∆𝑇𝐵!,! = 𝛽!∆𝐺𝐷𝑃𝑟𝑒𝑙!,!+  𝛽!∆𝐺𝐵!,!+  𝛽!𝐼𝑁𝑉𝑃!,!+  𝛽!∆𝐷𝐸𝑃!,!+        𝛽!∆𝐿𝑇𝐼𝑟𝑒𝑙!,!+  𝛽!∆𝑈𝐿𝐶!,!+ 𝜂!+  𝜀!,!        

In   this   equation,   TB   represents   the   trade   balance,   expressed   as   share   of   GDP.   GDPrel   is   the   difference   between   a   country’s   GDP   and   the   US   one,   GB   is   the   government  balance  in  terms  of  GDP,  INVP  is  the  share  of  private  investment  of   total   GDP,   DEP   is   the   dependency   ratio   and   LTIrel   is   the   ration   between   a   country’s   long   term   interest   rate   and   the   US   one.   ULC   represents   a   competitiveness   measure,   which   in   this   case   is   the   annual   change   in   ULC.   Subscript  i  indicates  the  country  while  t  represent  the  time  period.  ηt  are  time   specific  dummies  controlling  for  common  shock  and  ε  is  the  error  term.  

The  regression  results  are  discussed  in  chapter  7.    

3.5   Caveats  

There  are  a  number  of  caveats  in  the  data  that  need  to  be  addressed.  The  first   two  caveats  relate  to  trade  data;  the  third  one  is  about  FDI.      

3.5.1   Global  Value  Chain  (GVC)  Analysis  

GVC  analysis  holds  that  value  is  added  throughout  each  stage  of  the  production   of  a  product.  Since  stages  of  production  can  be  performed  in  different  countries,   this  means  that  multiple  countries  profit  from  producing  one  product.  However,   the   exports   are   accounted   to   the   home   country   of   the   company   that   sells   the   product.  This  means  that  the  measure  of  national  exports  can  distort  the  actual   value  of  those  exports  (Sturgeon  et  al,  2013).  Recently,  these  developments  have   been  noticed  by  central  statistical  agencies,  such  as  the  Dutch  Central  Statistics   Agency.  In  their  most  recent  report  on  international  trade12,  they  conclude  that  

the   direction   and   size   of   the   trade   balance   with   a   country   does   not   give   an   unambiguous   insight   in   what   weight   this   trade   partner   has   for   the   Dutch   economy.  For  instance,  according  to  the  report,  the  2,5  billion  euro  trade  surplus   the   Netherlands   experienced   in   trade   with   Brazil   was   reduced   to   a   balanced   trade  balance  after  taking  GVCs  into  account.   However,  trade  databases  do  not   take  into  account  the  effects  of  GVC  analyses  yet.  Therefore,  they  have  not  been   taken  into  account  in  this  research.    

3.5.2   Re-­‐exports  

A  second  issue  to  take  into  account  relates  to  the  fact  that  the  Netherlands  is  a   transit   economy,   meaning   that   it   re-­‐exports   a   lot   of   its   imports.   Re-­‐exports   include   goods   that   have   been   produced   in   another   country   and   are   exported   again,   sometimes   after   a   small   modification.   For   transit   economies,   re-­‐exports                                                                                                                  

12  See    Internationaliseringsmonitor  2014  Tweede  Kwartaal.  CBS.  2014.  

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