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1 Appendix 1: Project Proposal (PP)
From idea to orientation phase
Author Group/division
Project name Date of issue
Version Type of project
Approved by Date:
Checklist
1. Checklist (if all of the answers are NO then do not complete this PP but go directly to Briefing document)
It is a completely new product / process / packaging. yes/no Fundamental research is necessary (internally / externally). yes/no
The technological complexity is high. yes/no
Project requires substantial amount of R&D hours yes/no
Production location is unknown. yes/no
Substantial investments are necessary. yes/no
Consumer & Market information
2. Short description of the activity (summary)
Short summary of what, when and why (Concept, Positioning, USP’s & Strategic fit):
3. Pricing
Consumer price & Indication for standard cost of sales
Financial information
4. Reward calculation
A) Rough estimation of Marginal Income
B) Rough estimation of Total project costs (marketing A&P, fixed costs, R&D, Investments):
C) Reward
Give a short motivation for calculation.
Product- and packaging requirements
5. Product
General description of product (Concept, Positioning & USP’s):
6. Packaging
General description of primary packaging:
Organisation
7. Project team (for orientation phase) Project leader / project team members:
8. Project planning in orientation phase (milestones) Project Briefing:
Date of introduction:
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2 Appendix 2: Feedback form MT
Feedback form Business Recommendation Breakthrough CALIF
1 What were your expectations on this business recommendation report?
Technical concept which is verified with marketing and commercial facts.
2 What should be the objectives of a business recommendation like this?
Feasibility leading to a few options for a commercial realization.
3 Whom do you see as a target group(s) of this recommendation?
R&D Director;
Marketing/ Commercial Director;
Executive Board Members.
4 On what criteria do you decide a concept will get a “GO” in this stage?
Realistic estimation on numbers (volume, segmentation etc.);
Concrete suggestion on logistics, production site, possibly indication of supplier/ partner to work with.
5 Did the report communicate the right information you needed to make a decision about approval?
Yes
6 Did you miss some contents/topics to be discussed?
6a Which?
Scenario plan resulting in at least 3 options to select;
The content of scenario can include intelligence of social/political changes.
6b Why?
To create possible steps to proceed.
7 Were some elements unnecessary?
7a Which?
No 7b Why?
-
8 What do you think of the depth of detail we went into in the report?
For Breakthrough CALIF ok
9 Do you have any further comments or suggestion?
Yes, validate with other types of Breakthrough areas where technology innovation is more pronounced.
