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“Dealing with Complexity: Improving delivery reliability in a make-to-order environment”

E.W. van Winsum Boermarke 24A

9481 HA Vries 0624208310

e.w.van.winsum@student.rug.nl

student number 1838334

Business Administration Operations and Supply Chains Faculty of Economics and Business

University of Groningen Supervisors:

Dr. M.J. Land Dr. G.D. Soepenberg Alfa Laval Groningen supervisor:

W. van der Steege, MSc.

April 26

th

, 2011

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TABLE OF CONTENTS

1 INTRODUCTION AND PROBLEM STATEMENT ... 3

1.1 Original management problem ... 3

1.2 Problem statement ... 3

1.3 Methodology ... 3

1.4 Thesis structure ... 4

2 ORDER PROCESS ... 4

2.1 Customer and Sales ... 4

2.2 Engineering and preparation ... 4

2.3 Purchasing and supplier ... 4

2.4 Storage ... 4

2.5 Sheet metal processing and storage of sheet metal ... 5

2.6 Production ... 5

2.7 Storage and distribution ... 5

3 DIAGNOSIS ... 5

3.1 Diagnosis methodology ... 5

3.1.1 Operationalization of variables ... 5

3.1.2 Diagnosis framework ... 7

3.2 Determining the relevant problem area ... 8

3.2.1 Step 1: Analysis of the distribution of lateness ... 8

3.2.2 Step 2: Analysis of differences among order subsets ... 8

3.2.3 Step 3: Analysis of differences over time ... 10

3.2.4 Step 4: Analysis Delivery Time Promising or Realization process ... 11

3.3 Determining PPC causes within the main problem area ... 11

3.4 Managerial indications of possible problem factors ... 12

3.5 Diagnosis outcome ... 13

4 THEORY-BASED DISCUSSION ... 14

5 CONCLUSIONS AND RECOMMENDATIONS ... 15

5.1 Conclusions ... 15

5.2 Recommendations ... 16

ACKNOWLEDGEMENTS ... 16

REFERENCES ... 16

APPENDIX 1 ... 18

APPENDIX 2 ... 19

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1 INTRODUCTION AND PROBLEM STATEMENT

Alfa Laval Groningen B.V., previously named Helpman B.V., has been active in producing first- class air-coolers and air-cooled condensers since the beginning of the 20

th

century. These products are used for refrigerating, freezing and air-

conditioning. Production is mainly concentrated on the industrial market and is approximately 80 % engineer-to-order, whereas the remaining 20 % is make-to-order. An organizational chart of Alfa Laval is attached in appendix 1.

1.1 Original management problem

The original management problem called out a need for transparency in the main order routing.

Recently, it has become organizational policy to exert the principles of Lean Manufacturing (Womack, Jones and Roos, 1990) and therefore try to eliminate all types of waste as mentioned in the Lean paradigm – overproduction, waiting, transportation, processing, inventory, movement and defects (King, 2009). However, applying the tools to eliminate these types of waste proved to be a complicated matter. Unforeseen situations arose, such as faulty information concerning inventory levels, large variance in delivery time of material and components, an irregular production schedule of sheet metal processing, etc. These situations are diametrically opposed to the preconditions for Lean Manufacturing, which provoked the need to increase the transparency of the logistical stream, before fully applying the lean principles in order to eliminate waste.

Exploration of the original management problem (lack of transparency in the logistical stream) led to the conclusion that various performance aspects suffer from the lack of transparency in the logistical stream. One of these performance variables which especially suffer from lack of transparency is delivery reliability. In this thesis, the generally low delivery reliability (est. 40

% on time) is recognized and investigated as the organizational problem. The importance of delivery reliability performance of make-to-order and engineer-to-order organizations has been widely acknowledged in literature (Hendry and Kingsman, 1991; Kingsman et al., 1996; Stefansson et al., 2009; etc.). Soepenberg et al. (2008) state that

“high delivery reliability is one of the main order winning criteria for make-to-order companies”.

Diagnosing the delivery reliability will provide management with conclusions and

recommendations with respect to improving this performance variable. A concurrent development is made during this diagnosis, namely improvement of transparency in the logistical stream. However, the

research focuses on determining factors that negatively influence delivery reliability.

The delivery reliability is calculated by measuring the average percentage of orders delivered on time to customers. Based on the preceding explanation the following organizational problem can be devised: The delivery reliability is

too low (est. 40 % on time). In consultation with the

principal, the problem statement has followed from this organizational problem.

1.2 Problem statement

This section contains the research objective and the research questions. These subjects were drawn up in consultation with the principal.

Research objective:

The goal of the research is to produce recommendations with respect to improving the delivery reliability.

Research questions:

- Which variables influence the delivery reliability and how do they relate to each other?

- How can these variables and the relations between these variables be influenced in such a way that the delivery reliability will be improved?

1.3 Methodology

The overall methodology is to perform a quantitative diagnosis and a qualitative theory- based discussion in order to achieve the research objective. In order to effectively diagnose the variables which are of influence on delivery reliability and the relations between them, a diagnosis framework (Soepenberg, 2010) plays an important role. This recently developed framework supports the diagnosis, in order to “indicate those production planning and control (PPC) decisions that have a negative influence on the delivery reliability of make-to-order companies”. The diagnosis framework is also applicable to engineer- to-order environments, and essentially consists of two steps. The first step is to determine the relevant problem area, the second is to determine production planning and control causes within the relevant problem area.

Triangulation of the outcome of the diagnosis

framework delivered two problem indications that

have been provided by Alfa Laval management,

which possibly influence delivery reliability. An

individual quantitative diagnosis of these

managerial indications has been executed while

using tools from the diagnosis framework of

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Soepenberg (2010). An extensive description of the methodology is given in section 3.1.

1.4 Thesis structure

The thesis is structured as follows. In order to offer insight into the main order stream, section 2 provides a description of the order process of Alfa Laval Groningen. Section 3.1 provides an extensive description of the utilized diagnosis framework of Soepenberg (2010). Section 3.2 is based on this framework, and contains the quantitative diagnosis of delivery reliability in order to develop insights in the main problem area. Section 3.3 discusses production planning and control causes in the main problem area. Section 3.4 delivers an individual diagnosis, not related to the diagnosis framework, to investigate managerial indications of possible problem factors influencing delivery reliability.

Section 3 is concluded with a concise description of the outcome of the diagnosis, together with a causal model. This causal model indicates the variables influencing delivery reliability and their relations to each other. Section 4 delivers a theory-based discussion concerning the design that should be provided to the organization in order to create opportunities to influence variables in such a way that delivery reliability will be improved. Section 5 concentrates on conclusions and recommendations.

2 ORDER PROCESS

The goal of this section is to provide a concise description of the order process of Alfa Laval Groningen, in order to facilitate understanding of the diagnosis phase. The main order routing (figure 2.1) is used as a guideline to structure the

description of the order process.

2.1 Customer and Sales

The customer applies for a quotation for a specific product. Specifications of the product are provided by the customer to the sales department of Alfa Laval. The sales department discusses with the engineering department concerning the feasibility of the proposed product, meaning whether or not Alfa Laval has the competencies to produce the product. If the engineering department approves the product, the sales department delivers an initial quotation to the customer, quoting a price and a lead time. The price is based on norm times of engineering, preparation and production for specific product groups. The lead time is based on a

delivery time list. This delivery time list indicates a limited number of different product groups, which all have norm lead times. Following the quotation, three options are possible: the customer sends his/her approval, the customer wishes to change parameters of the quotation or the customer does not wish to order. In the first case, the order is released to engineering. Additionally, a more accurate quotation of lead time is made after engineering and preparation. In the second case, Alfa Laval deliberates with the customer, in order to synchronize all quotation parameters, after which the order is released to engineering. The additional quotation is also conducted. In the third case, the quotation is null and no order is released.

2.2 Engineering and preparation

The engineering department creates technical drawings of the product and determines which components are necessary to meet the needs of the customer. When completing this task, a bill of materials is produced. This bill of materials is processed into the ERP system (IFS) by the preparation department.

2.3 Purchasing and supplier

When a need is ascertained from IFS,

components and/or materials have to be ordered by the purchasing department. Subsequently,

according to the Standard Operating Procedure (SOP), the purchasing terms of at least two suppliers should be reclaimed, from which a supplier is selected on the basis of specifications, price, delivery time and international commercial terms. However, interviews show that in many cases the number of reviewed suppliers is constrained to one. Due to the nature of an engineer/make-to-order environment, the supplier lead times can vary.

2.4 Storage

Purchasing orders are examined by warehouse personnel for any visible defects. When visible defects are detected, the purchasing department is informed and the order is temporarily refused.

When the order is accepted, the waybill is signed by warehouse personnel, after which it is labeled with paper labels, stocked and processed in IFS by hand.

Warehouse personnel bear the responsibility of

storing materials and components at appointed

locations, guaranteeing the quality of the material.

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From interviews, observation and review of documents it seems that no standardized warehousing approach is used in the area of warehouse management. Warehouse management is based on experience and know-how of a limited number of workers. Within Alfa Laval, one warehouse location distinction is made: planking, steel profiles and body work may be stored outdoors, while remaining products must be stored indoors.

2.5 Sheet metal processing and storage of sheet metal

Sheet metal processing has three significant functions: inspecting metal sheets for flaws, processing the metal sheets into bodies and storing the finished bodies. When the quality of metal sheets is approved, CNC machine programs are produced in order to process the metal sheets. These metal sheets are used in the production department for the finishing of final products.

A storage point is created between sheet metal processing and the production line. At this storage point, no standardized warehousing approach is used. Storage of material is based on experience.

Most of the produced material has to be coated by an external organization. This organization returns the material assembled in carts, with paper labels attached to these carts. This material is picked when a production order needs sheet metal for the finishing process.

In all cases, individual work orders are made for the sheet metal department. Sheet metal is needed in the final stage of production, and almost every production order needs a different set of sheet metal. Hence, these sheet metal work orders are linked to production work orders, combining to a single sales order.

2.6 Production

Production consists of four generally similar production lines. Initially, an order is released for production, after which the documenting of quality data takes place. The program for the CNC machine is produced and materials are stamped for quality purposes. Production roughly consists of three steps: building the structure (consisting of body work, fins and tubes), soldering/welding connections and finishing.

Throughout production, warehouse personnel are responsible for delivering materials and components to the production lines.

2.7 Storage and distribution

Hypothetically, finished products are to be stored for a short period of time (approx. 1 day).

Sometimes, finished products are stored longer because orders are produced early due to gaps in

capacity utilization when another order is put in backlog. No standardized approach could be determined in the way finished products are stored, except for a trivial division of the four product groups in the storage lot. Every finished product is manually labeled with paper. Outbound finished products are handled by external distributors, which transport the products to the customers. When a finished product leaves storage, the transaction is manually processed into IFS.

3 DIAGNOSIS

The goal of this section is to perform a diagnosis in order to distinguish the variables that influence delivery reliability and the relations between these variables. This section is organized as follows. Section 3.1 provides a description of the diagnosis methodology. Then, the first stage of the diagnosis is executed in section 3.2, which is the determination of the relevant problem area. Section 3.3 comprises the second stage of the diagnosis, determining PPC (production planning and control) causes in the relevant problem area.

3.1 Diagnosis methodology

3.1.1 Operationalization of variables

Soepenberg et al. (2008) state that in order to achieve high delivery reliability, both the average lateness and the variance of lateness of orders need to be controlled.

The delivery reliability is defined as the conformity of a schedule to a given due date with respect to finished orders. Lateness is defined as the conformity of a schedule for an individual order to a given due date and can be measured by

subtracting the promised delivery time from the realized throughput time (Soepenberg et al., 2008).

The definition of average lateness is bound to be clear. In order to diagnose average lateness, the throughput diagram is a suitable method. Variance of lateness is defined by the deviation of an order set from the schedule across jobs. For diagnosing the variance of lateness of orders, the order progress diagram can be used (Soepenberg et al., 2008). The percentage of late orders can be decreased by reducing the average lateness and/or by reducing the variance of lateness. Thus, the goal of the proposed diagnosis is to reveal variables negatively influencing delivery reliability, by using throughput diagrams and/or order progress diagrams.

The throughput diagram is regarded as a useful

tool for facilitating diagnosis of performance in

terms of delivery reliability (Wiendahl, 1988). It

presents the cumulative input and output of work of

a particular capacity group across time (Soepenberg

et al., 2008). Wiendahl (1988) has proposed

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plotting the number of jobs in a general diagram known as the throughput diagram.

Fig. 3.1. Basics of throughput diagrams. (Soepenberg et al., 2008)

Figure 3.1 illustrates the basics of throughput diagrams, as drawn up by Soepenberg et al. (2008).

The horizontal axis shows the cumulative time in working days. The vertical axis shows the cumulative work in hours. However, this measure can also be indicated in number of orders. Two curves are incorporated in the diagram; the cumulative input and output curve. This number can be expanded, facilitating multiple possibilities for diagnosis. The vertical distance between the two curves represents the work-in-process, the

horizontal distance represents average throughput times. In this way, throughput diagrams can facilitate diagnosis concerning the causes of average lateness. For example: a controlled process shows parallel input- and output curves, an uncontrolled process shows input- and output curves which are not parallel. Observed deviations of the controlled situation can have different causes, which are discussed in diagnosing the throughput diagrams. Throughput diagrams are created for the encompassing process, and for the individual workstations of Engineering and Preparation (Preliminary phase), Purchasing, Sheet Metal Production, Production and Outbound. To produce throughput diagrams, several data are needed.

Therefore, a typology of needed data for throughput diagrams has been created (appendix 2).

Order progress diagrams are regarded as “tools which help to explain the variance of lateness by relating the lateness of individual orders to the progress of these orders and to the input and output control decisions affecting this progress”

(Soepenberg et al., 2008). The order progress diagram helps to show how the lateness of orders varies per workstation, and thus helps to reveal variables which negatively influence delivery reliability. While lateness is monitored through each stage of the process, the extent of delay or speeding up of individual orders per workstation can be determined. Figure 3.2 shows an example of an order progress diagram, derived from

Soepenberg et al. (2008). The line indicated with number three is used to illustrate the functionality of the order progress diagram.

Fig. 3.2. Order progress diagram. (Soepenberg et al., 2008)

Each dot represents the completion at a workstation. The first dot represents order

acceptance, the last dot represent order completion.

If an order would be perfectly on time, this line would follow the reference line, which is zero days lateness. However, this is rarely the case. Line number three shows a lateness of -3 after completing order acceptance. This means that in this case, the order is three days early at order acceptance. Furthermore, the order is accelerated in the process, seen that lateness is -6 after completion at the second workstation. This means that at the point of completion at the second workstation, the order is six days early. Then the order is accelerated again, be it not as dramatic as in the previous phase.

After this, something peculiar can be noticed. The order is delayed, indicated by the upward slope of the order progress line between the fourth and the fifth workstation, and at order completion the order is late. This phenomenon has something to do with various production planning and control (PPC) decisions. Diagnosis of order progress diagrams reveals which PPC decisions influence speeding up or delaying orders, thereby determining factors causing both average lateness and variance of lateness.

To determine average lateness (which is the relationship between average throughput times (ATTs) and realized throughput times) per workstation in the situation of Alfa Laval, virtual due dates (VDDs) are set by subtracting average throughput times of the following stage. Figure 3.3 shows how this process is constructed to facilitate the diagnosis of Alfa Laval’s delivery reliability.

Fig. 3.3. Due date calculation.

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For example, the VDD of production is calculated by subtracting the ATT of the outbound process from the due date (DD) of an order. Due to complications in the data gathering process, the engineering and preparation processes as mentioned in the main routing order have been aggregated in a

‘preliminary phase’. Furthermore, purchasing orders could not be interlinked with sales orders.

Purchasing orders are naturally related to sales orders. However, purchasing orders do not have a systematical relation with sales orders which makes it impossible to relate individual purchasing and sales orders with each other. Therefore, ATT’s of purchasing orders have been combined with respectively the ATT of production and sheet metal production.

Calculation of the ATT may be influenced by outliers in data sets. For diagnosis in order progress diagrams this is not relevant, since every order is treated individually. However, this does deliver problems when a ‘promised output curve’ is drawn in a throughput diagram. A promised output curve is a curve which shows how much work should be completed at a certain moment in time to meet promised due dates. In that case, cumulative data are used, which are influenced by outliers in data sets because they are treated as a group. Therefore, either the mode, median or average is used to make an estimate of the ATT value, depending on which indicator is most reliable when drawing a ‘promised output curve’. Montgomery and Runger (2007) state that a logical principle of estimation, when selecting among several estimators, is to choose the estimator that has minimum variance (minimum variance unbiased estimator). In order to produce accurate estimates of VDDs, these minimum variance unbiased estimators are calculated per workstation for four separate periods.

3.1.2 Diagnosis framework

To achieve improvements, the importance of the diagnosis phase cannot be overstated. The thesis work of Soepenberg (2010) has partly concentrated on producing a framework for diagnosing delivery reliability performance of make-to-order

companies. This framework is used as a solid foundation for achieving results in the diagnosis phase, from which conclusions can be derived.

The initial stage of the diagnosis framework - determining relevant problem areas - consists of four steps. Figure 3.4 illustrates the initial stage of the diagnosis phase. Four results are possible with respect to the area in which the diagnosis will continue following this initial stage: average- oriented delivery time promising, average-oriented realization process, variance-oriented delivery time promising and variance-oriented realization process.

The first three steps primarily help to focus the diagnosis on relevant subsets and to build a

decision whether the diagnosis should be directed towards average lateness or towards variance of lateness. Subsequent to completing the third step, a decision is made concerning whether to focus on an average-oriented or a variance-oriented diagnosis.

Land (2004) argues that in job shops “the delivery reliability performance must result from a combination of (1) well estimating the throughput times for a job when promising a delivery time to the customer, and (2) controlling job progress such that the promised delivery time is met”. In relation to that, the fourth step concerns the analysis of the process of (1) delivery time promising (DP) and (2) the realization process (RP), where it is determined whether diagnosis should continue in the DP or in the RP. The process of DP produces promised delivery times in response to customer’s enquiries.

The main point of interest in DP is whether the made decisions result in accurate promised delivery times, when compared to realized throughput times.

Fig. 3.4. Initial stage of diagnosis phase.

Achieving high delivery reliability performance requires controlled input and output moments throughout the RP. The RP can be subdivided into pre-shop-floor processes and shop-floor processes.

Pre-shop-floor processes are triggered by the order

acceptance decision. The pre-shop-floor processes

and shop-floor processes are separated by the

release decision, which enables controlled progress

of orders on the shop floor (Soepenberg, 2010). The

main point of interest in the RP is whether the

utilized input- and output control measures are

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meaning that late. In that eous with

nosis, it is eness

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mined from ers delivered b

k late. By ell be delivere e in delivery ment. Howeve

th respect to determined.

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entiation is ness, variance ess. The subse al department pect to these d to the subset

Initially, will have littl since a large ss which the herefore, the gh the sheet further

delay in the d, future action d include the

the sheet meta

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ted to analyze ays an importa e of lateness. I e assumption

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hat diagnosis m irection. Utiliz umber of orde eriods through nfluences in de gnificant devi eriods. The fo 1 All ord

and 30 2 All ord

and 31 3 All ord

and 31 4 All ord

and 06 ata analysis sh ariance of late hows the avera

f the four subs

Tab. 3.1. Avera

able 3.1 demo alues for subse aries over time teness remain ubset. The stan n subsets 1, 2 a eviation of sub ubsets. A devi

etermined. In elivered on tim ummer period

ecreased accor emand. Howev igh outliers, ca nd a high stand Resulting f hat despite the

ubsets must be his situation, ti mportant role.

verage latenes rdy. As conclu ariance with a ttle effect on a elivery reliabi as been provid iagnosis on an verage latenes roduction depa

must focus on zed subsets ar ers which are h hout the order emand. Past sa iations in dem

llowing subse ders complete 0-06-2010

ders complete 1-08-2010

ders complete 1-10-2010

ders complete 6-12-2010

hows differen eness figures o age lateness an sets.

age lateness an four subs

onstrates relati et 1, 2 and 3. T e, while the st ns fairly equal, ndard deviatio and 3. Howev bset 4 does dif

ating characte subset 4, mos me. This is bec

has ended an rding to seaso ver, subset 4 c ausing a posit dard deviation from this step

deviating cha e investigated ime-dependen All subsets pe ss, meaning th

uded in parag a positive aver average latene lity. Therefore ded to the assu n average-orie ss of all orders artment is the

an average-or e based on the handled in cer set, following ales results sh mand between ets are used:

ed between 01 ed between 01 ed between 01 ed between 01

nt average late over time. Tab

nd standard d

d standard devi sets.

ively high late The average l tandard deviat , except for th on does not di ver, the standar

ffer from the o er of subset 4

t of the orders cause the dem d demand has onal fluctuatio contains a num tive average la n.

it can be conc aracter of subs in further dia ncy does not p ertain a positiv hat average lat graph 3.2.1, re rage lateness w ess and thus no e, sufficient su umption to foc nted direction s passing throu

focal point to riented e average rtain g seasonal how

these

-05-2010 -07-2010 -09-2010 -11-2010

ness and ble 3.1

eviation

iations of

eness ateness tion of he fourth

ffer much rd other is s are manding

s on of

mber of ateness cluded set 4, all

gnosis. In play an

ve eness is ducing will have

ot on upport cus the n. The

ugh the

o follow.

(11)

3.2.4 Step 4: Analysis Delivery Time Promising or Realization process

Based on the results from the preceding diagnosis steps, the diagnosis focuses on an average-oriented direction. Continuing with the diagnosis model, it is necessary to determine whether the diagnosis will focus on delivery time promising or the realization process. This decision is supported by a throughput diagram of the entire process (figure 3.12). In this figure, four curves are depicted. The order acceptance curve increases with the number of orders that are accepted on a specific day. The order release curve increases with the number of orders released on a specific day. The order completion curve increases with the number of orders completed on a specific day, and the promised output curve increases with the number of

Fig. 3.12. Throughput diagram of entire process.

orders that are promised to be delivered to a customer on a specific day.

The initial finding is that the promised output curve constantly shows a higher value than the order completion curve. For example, on 01-08- 2010 the promised output was 400 orders, while only 350 orders were completed. This confirms the previously measured average positive lateness throughout the whole data set in table 3.1.

Second, the promised output curve significantly pertains an irregular character as opposed to the order completion curve, indicating uncontrolled delivery time promising. This irregularity is determined throughout the whole data set.

However, the sudden shift upwards in the period 1- 8-2010 until 1-9-2010 causes increased average lateness in the period to follow. This is a typical example of uncontrolled delivery time promising, increasing average lateness. For this period, the sales department promised a large number of orders to one customer, without taking capacity into

account. Other orders were put on hold because of the importance of this customer, ultimately resulting in increased average lateness. The irregularities in the order completion curve arise in the period following the sudden shift in the promised output curve, indicating that the

realization process is trying to satisfy the irregularly promised delivery dates. This would lead one to think there is some flexibility in the production process because capacity is not fully utilized.

However, in the period following the sudden shift high overtime labor costs were made. Weekend shifts were put in to try to satisfy the irregularly promised delivery dates. Hence, the realization process, which is related to

the order completion process, has a stable output when overtime labor is not incorporated.

These findings indicate that further analysis must mainly focus on delivery time promising.

3.3 Determining PPC causes within the main problem area

In the previous sub-section, delivery time promising is defined as the main problem area with respect to the low delivery reliability.

A delivery time list, externally imposed from the larger business unit, is used to promise initial delivery times. This delivery time list indicates similar delivery times for Alfa Laval Groningen and other Alfa Laval factories. However, about 80

% of Alfa Laval Groningen’s products are custom- built, while in other Alfa Laval factories this percentage is not higher than 20 %. Since the greater part of Alfa Laval Groningen’s orders is customer-specific, a standard delivery time list merely based on product group characteristics does not seem to be a sensible tool to promise delivery times. Furthermore, when using a standard delivery time list, shop-floor status is not taken into account.

According to Soepenberg (2010), shop-floor status (e.g. the work-in-process level) should be taken into account when promising delivery times, in order to promise accurate delivery times. Using a standard delivery time list when promising delivery times results in a workload which is more or less equally distributed to demand. Since demand is volatile and customer specific in a make-to-order environment, workload will also become volatile. This is shown by the promised output curve in figure 3.12.

After engineering and preparation, a more

accurate delivery time can be estimated. However,

for many orders this actual estimated delivery time

is much longer than the initial promised delivery

time. Then, the organization is hesitant to correct

delivery times towards the customer. Hence, it

starts to put pressure on capacity groups to finish

these orders on time. This influences the planning

of other orders, causing them to be delivered tardy,

setting off a chain reaction.

(12)

With several op managem cause actu longer tha Engineeri anticipate a prolong be tempo work-in-p which pro character which are time list.

3.4 Man facto The p through t managem potential indicated prelimina Second, m originatin goal of th these ind the low d unrealisti The f lateness o there is a the prelim diagram investiga In fig curve (ac of the op continuou station cu throughp perspecti near to th constant prelimina of arrivin processin output cu should be (engineer meet the based on by calcul depreciat workstati

h respect to del pen interview ment have indi ual estimated an the initially ing and prepa ed, special com ged material d

rarily unavail process levels oduces capaci ristics of an en e not congruou

nagerial indic ors

previous diagn triangulation.

ment delivered problem facto d lateness poss

ary phase (eng management i ng from the pr his section is t dications and t delivery reliab ic delivery tim first indication occurs at the p a sense that ca

minary phase.

of the prelimi ate this indicat gure 3.13, a ve ctual input) is peration compl usly follows t urve, indicatin put time. Furth ive the operati he arrival at st work-in-proc ary workstatio ng orders and ng them. In fig urve represent

e completed b ring and prepa

promised del n virtual due da

lating backwa ted by the ave ion (see figure

livery time pr ws with Alfa La

cated various delivery time y promised de aration can tak mponents can elivery time, c able from sup s can be taken ity restrictions ngineer-to-ord us with a stan

cations of pos

nosis results h Interviews wi d two indicatio ors. First, man sibly originati gineering and indicated laten roduction pha to quantitative to determine f bility, in additi me promising.

n comprises th preliminary ph apacity is not f

An individua inary phase is tion.

ery irregular a detected. How letion curve (a the slope of th ng a controlled hermore, from

ion completio tation curve, in

ess level. This on can capacit

has little prob gure 3.13, the ts the numbers by the prelimin

aration) at a g ivery date of t ates, which ar ards from the o erage throughp

e 3.3).

romising, aval

factors that e being much elivery time.

ke longer than be ordered w components c ppliers and

into account s. These are al der environmen ndard delivery

ssible problem

have been test ith Alfa Laval ons of other nagement ing from the

preparation).

ness possibly ase. Hence, the

ely investigate factors causing

ion to

he opinion tha hase, because fully utilized i al throughput

used to arrival at statio wever, the slop actual output) he arrival at

d average m a vertical

on curve remai ndicating a s means that t tate the numbe blems

promised s of orders tha nary phase given time, to

the order. It is re determined order due date put times per

with can

ll nt,

m

ed l

e e g

at in

on pe

ins he er

at

s e

W (a fig pr ab at or ar du tim nu or 30 co th w pr th ca de

Fig. 3.13. Th

When comparin

actual output) gure 3.13 show romised outpu bove the order t a given mom rders have bee re have to be c ue dates (on th mes). Howeve umber of arriv rders. The num 00 orders. Sin omplete more he number of p hen orders arr romised delive he preliminary

apacity manag elivery times.

Fig. 3.14. Th

hroughput diagr

ng the order c with the prom ws different p ut curve predo r completion c ment in time, e

en completed, completed in o he basis of ave er, at that mom vals is slightly mber of order ce the worksta

orders than th promised outp rive according ery times are u y phase does n gement but fro

hroughput diagr

am preliminary

ompletion cur mised output cu

patterns, with t ominantly pres curve. This me .g. 15-06-201

whereas 400 order to meet erage through ment in time, t y higher than 3 completions i ation can neve he number of a put cannot be p g to plan. Hen

unrealistic. La not originate fr om unrealistic

ram production

y phase.

rve urve, the siding

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(13)

The second indication comprises the opinion that an increase in lateness is caused by insufficient capacity utilization in the production phase. Figure 3.14 shows a smooth arrival at station pattern and a smooth operation completion pattern for the production department. It is remarkable to see the difference between the operation completion curve of figure 3.13 and the arrival at station curve of figure 3.14. In theory, the arrival at station curve in figure 3.14 should follow the pattern of the operation completion curve in figure 3.13.

However, the arrival at station curve in figure 3.14 is much smoother, hence more controlled. This controlling occurs when the purchasing department (the intermediate department between the

preliminary phase and the production phase) plans its purchasing orders to the capacity of the production department. The minimizing of inventory costs is the main reason for this

smoothing. Controlling the input for production has positive effects on the output of production. The operation completion curve shows a stable, predictable output, with a minimal increase in work-in-process (vertical distance between arrival at station and operation completion curves) and average throughput time (horizontal distance between the same curves) in the eventful summer period. Also, output of the production department is usually at maximum capacity, provided they are supplied with the right materials on the right time.

However, the promised output curve constantly presides above the operation completion curve.

This means that throughout the measured time, more orders should have been completed in order to satisfy promised due dates.

The reason for this is two-fold. First, as shown in figure 3.13, a large proportion of orders is completed late by the preliminary phase, originating from unrealistic delivery time promising. This lateness causes late arrivals for production. Second, 19 % of purchasing orders are delivered late. A distribution of lateness is shown in figure 3.15 in order to visualize this percentage.

The purchasing orders which are delivered late cause increased variance of lateness. Planning adjustments are made to allow other orders to come first in case of tardy purchasing order deliveries.

However, since the output of the production

Fig. 3.15. Distribution of lateness Purchasing orders.

department is usually at maximum capacity, overall average lateness, and thus delivery reliability, is not influenced by the lateness of purchasing orders.

3.5 Diagnosis outcome

In section 3.3, the inaccuracy of the externally imposed delivery time list came forward as the main factor causing the low delivery reliability of Alfa Laval Groningen. Delivery times are promised too tight in comparison with average throughput times. The list with standard delivery times based on product groups does not coincide with the engineer-to-order character of 80 % of the products of Alfa Laval. Furthermore, the remainder of 20 % is make-to-order, which also does not coincide with a standard delivery time list. No integration takes place between sales and operations during the quotation process of delivery times. Often, complications occur because of the nature of a product, causing longer lead times. Despite this, the sales department uses the standard delivery time list, which contains delivery times that are too short in comparison with average throughput times. This causes orders to be late, even before they have started their process through the main routing order.

Processes are put under pressure to deliver late orders faster, which influences the planning of other orders, causing them to be delivered tardy, which increases variance of lateness.

Also, the diagnosis shows that when work orders are completed on time/late by the sheet metal department, 99 % of these orders are eventually delivered late as a sales order. This is in sharp contrast with the work orders which are completed early by the sheet metal department. Of those work orders, 62 % is eventually delivered late as a sales order. Because of the maximum capacity utilization in the production department, this is currently not of influence on delivery reliability. However, it does influence the variance of lateness. As demonstrated in figure 3.7, reducing variance of lateness with a positive (tardy) average lateness has little influence on delivery reliability. However, in the situation of a negative (early) average lateness, delivery reliability can be improved by reducing variance of lateness. Hence, when average lateness should be decreased in the future, this variance of lateness will have more and more influence on delivery reliability.

Furthermore, a managerial indication has

pointed out a factor in the realization process

causing increased variance of lateness. In the

purchasing process, 19 % of the purchasing orders

are delivered late. At the moment, this does not

influence delivery reliability because production is

operating at maximum capacity. Again, should

average lateness be decreased in the future, this

variance of lateness will have increasing influence

on delivery reliability.

(14)

Figure 3.16 shows a causal model, which depicts the factors causing low delivery reliability and the relations between each other.

Fig. 3.16. Causal model.

The relation between the accuracy of the initial delivery time quotation and the overall delivery reliability is indicated as a positive relationship.

This means that the more accurate the initially quoted delivery times are, the higher delivery reliability becomes, and vice versa. This is in turn influenced by the level of integration between sales and operations. The higher the level of integration is, the higher the accuracy of the initial delivery time quotation is, and vice versa. Two factors in the realization process are the delivery reliability of suppliers and the delivery reliability of the sheet metal process, which have a positive relation with the accuracy of the initial delivery time quotation.

After decreasing average lateness by improving the level of integration between the sales and

operations departments, the effect of decreasing lateness of purchasing orders and improving the delivery reliability of the sheet metal department will be improved overall delivery reliability.

4 THEORY-BASED DISCUSSION

To mitigate the problem of low delivery reliability, two directions can be taken. The first is to deviate from the delivery time list policy. In that case, development of a comprehensive systematic process is needed to establish accurate delivery time promising, while integrating the production and sales departments. This can take form according to the ideas of Hendry and Kingsman (1993), Kingsman et al. (1996) and Park et al. (1999).

Among others, Hendry and Kingsman (1993), Kingsman et al. (1996), Park et al. (1999), Jorgensen (1986) and Eliashberg and Steinberg (1987) have emphasized the importance of integration between sales and operations

departments in make-to-order environments when quoting lead times and prices. The best and most practical solution is to find a compromise between these two variables, by integrating sales and operations departments.

Kingsman et al. (1996) continued the work of Hendry and Kingsman (1993). They present a comprehensive model based on a chi-squared analysis of data to divide the market into groups of similar orders. Also, a strike rate matrix is produced for each sector to calculate the probability of winning orders when promising combinations of prices/lead times. Integration of sales and operations departments plays a large part in this decision-making process. Kingsman et al. (1996) define this model as customer enquiry management (CEM). Park et al., (1999) presented a delivery date decision support system which was largely based on the CEM. They implemented the system in an organization in a make-to-order environment. This implementation showed significant successes:

- “The rate of meeting the promised delivery dates for customer orders was saliently increased”

- “The processing time of customer enquiry was reduced to a few minutes from several weeks”

- “Manufacturing costs were reduced”

- “A discord between the marketing and production departments was reduced”

Delivery time promising can be viewed as a part of the outcome of the CEM system. Kingsman et al. (1996) describe the outcome of customer enquiry management as the result of a

comprehensive analysis. This analysis comprises an estimation module (configuration and routing time), interlinking with a capacity planning module (taking work-in-process into account) and a marketing module (setting a lead-time and price combination with the highest probability of winning the order). Kingsman et al. (1996) state that an organization must carry out an initial evaluation in which it examines the practical feasibility. Hours needed for design work must be calculated, after which a cost calculation is made on the basis of material and hours. A lead time is calculated on the basis of time needed for engineering, preparation, acquisition of materials and products, production, delivery and on the time when capacity is available.

To illustrate this, Kingsman et al. (1996) made a modular distinction in which they generate the

‘estimation module’, the ‘capacity planning module’ and the ‘marketing module’, which all relate to CEM. Also, CEM uses routing information, capacity planning and marketing techniques to estimate a competitive lead time in combination with a price setting. Also, CEM delivers integration between sales and operations functions, leading to more accurate delivery time promising and providing more understanding for different views of both departments.

The second direction that can be taken to

mitigate the problem of low delivery reliability, is

to reduce lead time of the realization process.

(15)

However, according to Kingsman et al. (1989), Hendry and Kingsman (1991) and Stefansson et al.

(2009), effective lead time reduction of the realization process is part of a hierarchical system which must be moulded into shape by customer enquiry management, together with the essential integration of sales and operations functions. The more inaccurate delivery time promising is, the more difficult proper planning and scheduling becomes. However, there are a number of actions which can be taken to decrease lead time of the realization process. For the sheet metal production process, lead time reduction can be reached by increasing capacity, introducing efficiency programs, introducing job release mechanisms (Hendry and Kingsman, 1991) and using a modeling approach for creating robust production plans (Stefansson et al., 2009; Kingsman et al., 1989). For the purchasing process, lead times can be improved by adding more suppliers, thereby extending the options and reducing risk (Kamann and Bakker, 2004; Hayes et al., 2005). Furthermore, incentives and fines can be created in contractual agreements (Handley and Benton Jr., 2009) which would limit the impact of long lead times from suppliers for Alfa Laval Groningen. Also, critical components which are often delivered late, may be considered for in-house production in order to improve flexibility (Hayes et al., 2005). Further research is needed to investigate the options to decrease lead time of the realization process.

Summarizing, concurrent implementation of CEM and decreasing realization time seems favorable. However, implementing CEM introduces a higher level approach which deliberately moulds the order planning into a shape that it can be produced effectively. Concluding, for providing the most lucid and solid foundation for both options, direct implementation of CEM is the best solution for the long term. In that situation, efforts made to decrease lead time of the realization process are facilitated by CEM.

5 CONCLUSIONS AND RECOMMENDATIONS

Recognizing the importance of delivery reliability is essential for engineer/make-to-order companies. Alfa Laval Groningen has set out a search to find root causes for its low delivery reliability. By exploring the problem and structurally diagnosing average lateness and variance of lateness, this article has helped to reveal the main causes for low delivery reliability within Alfa Laval Groningen. Furthermore, this article has produced recommendations based on the outcome of the diagnosis of average lateness and variance of lateness, in order to improve delivery reliability.

5.1 Conclusions

Extensive diagnosis has revealed that the main cause for average lateness, and thus delivery reliability, originates from unrealistic delivery time promising. In delivery time promising, Alfa Laval Groningen uses a standard delivery time list, which does not provide integration between sales and operations. In MTO/ETO environments, integration between operations and sales when determining delivery dates and prices to quote is one of the four key features of effective customer enquiry

management (Hendry and Kingsman, 1993).

Delivery times for special, custom-built products are selected from a standard delivery time list. In this make-to-order (thus customer-specific) environment, the delivery time list does not take specific variables as capacity, engineering time, preparation time, materials and components lead time and production time into account. This leads to inaccurate quotations of delivery times. The output of the realization process (engineering, preparation, production and distribution) is not able to follow the promised delivery times, resulting in reduced delivery reliability. The organization tries to promise competitive due dates (DDs) from the delivery time list in combination with competitive prices, to convince customers into placing a definitive order. However, most of the promised DDs are unrealistic. The crux lies in higher than anticipated engineering, preparation and production times of customer specific products and high variation in delivery times of materials and components. On the one hand, if the organization decides to promise DDs partly on the basis of longest possible delivery time of materials and components in order to remain on the safe side, DDs will not be competitive. On the other hand, if the organization promises DDs partly on the basis of shortest possible delivery time of materials and components in order to produce a competitive bid, risk of exceeding DDs dramatically increases. This occurs when Alfa Laval Groningen applies its delivery time list. A side effect of the inaccurate delivery time list is that tardiness already occurs at the first workstation, the preliminary phase.

Although this process copes easily with the number of arrivals, output is still late. The reason for this is that, when related to average throughput times, delivery times are promised so tight that this process virtually has to finish operations in the past in order to meet promised due dates. Thus, when calculating backwards from order due dates with average throughput times, a backlog already exists in the preliminary phase. Hence, promised delivery times are unrealistic. Also, this results in recurring tardiness in the following stages of the process. The realization process is pressurized to finish orders faster and can barely meet this requirement.

In addition, variance of lateness increases

because of lateness of purchasing orders. Over 19

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