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VU Research Portal

Learning to manage and control interfirm relationships

Bruin, B.J.

2016

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citation for published version (APA)

Bruin, B. J. (2016). Learning to manage and control interfirm relationships. Vrije Universiteit.

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Table of contents

Acknowledgements 7

Chapter 1 Introduction 11

1. Interfirm relationships 11

2. Motivation and research question 12

3. Structure and content of dissertation 16

Chapter 2 Learning to control interfirm relationships: case study

evidence from failure and success experiences

25

1. Introduction 25

2. Theoretical framework 28

2.1 Control in interfirm relationships 28

2.2 Learning and interfirm control 31

2.3 Learning and outcome of prior experiences 34

2.4 Learning and stages of interfirm relationships 36

2.5 Learning and organizational roles 37

3. Methodology 39

3.1 Case study research 39

3.2 Case selection 40

3.3 Data collection 41

3.4 Data analyses 44

4. Case analyses 45

4.1 Case Livestock Group 45

4.2 Within-case analysis Livestock Group 63

4.3 Case Centocor 68

4.4 Within-case analysis Centocor 83

4.5 Cross-case analysis 87

5. Conclusion 90

Chapter 3 The effects of different types of partnering experience on

interfirm performance

93

1. Introduction 93

2. Uncertainty and partnering experience 99

3. Hypotheses 103

3.1 Initial partnering experience 103

3.2 Subsequent partnering experience and favorable transaction conditions

104 3.3 Subsequent partnering experience and unfavorable transaction

conditions

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4. Methodology 110

4.1 Interfirm relationships and experimental games 110

4.2 Experimental design and treatments 111

4.3 Experimental task 113

4.4 Variable definitions 116

4.5 Procedures and participants 126

5. Results 128

5.1 Descriptive statistics and correlations 128

5.2 Hypotheses testing 130

5.3 Supplementary analyses: usage of specific communication tactics 143

6. Discussion 145

Chapter 4 Partnering experience and knowledge: is more always better? 149

1. Introduction 149

2. Theory 155

2.1 Uncertainties and learning in alliance management 155

2.2 Partnering experience 156

2.3 Knowledge storage 157

3. Hypotheses 158

3.1 Initial experience 158

3.2 Subsequent experience and favorable transaction conditions 160

3.3 Subsequent experience and unfavorable transaction conditions 161

4. Methodology 163

4.1 Experimental task 163

4.2 Manipulations 165

4.3 Participants and procedures 166

4.4 Measurement of variables 168

5. Results 173

5.1 Descriptive statistics and correlations 173

5.2 Hypothesis 1 175

5.3 Hypothesis 2 179

5.4 Hypothesis 3 183

5.5 Supplementary analysis of communication 187

6. Discussion 191

Chapter 5 Discussion 195

1. Main findings and contributions 195

2. Practical implications 201

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References 207

Appendix A Interview protocol 226

Appendix B Detailed overview documents and interviews Livestock Group

case

227

Appendix C Detailed overview documents and interviews Centocor case 229

Appendix D Incentives provided by payoffs per game 231

Appendix E Experimental instructions 234

Appendix F Definitions of codes 237

Appendix G Results on proportion of integrative communication, perception

partner behavior and time used for decision making (chapter 3)

239

Appendix H Graphical presentation of mediation models 243

Appendix I Results on specific communication tactics (chapter 3) 244

Appendix J Results on proportion of integrative communication, perception

partner behavior and time used for decision making (chapter 4)

252

Appendix K Results on specific communication tactics (chapter 4) 257

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