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APPENDIX I SPSS output
Table.4.3
group1: < 2orders
group2: ≥ 2orders
ANOVA
Sum of Squares df Mean Square F Sig.
Between Groups 5,850 1 5,850 5,712 ,019 Within Groups 78,859 77 1,024 attidudinal loyalty 3 Total 84,709 78 Between Groups 2,616 1 2,616 4,327 ,041 Within Groups 46,548 77 ,605 att.loyalty total Total 49,164 78
Social event
T-test: present versus non-present
Group Statistics
aanwezigheid N Mean Std. Deviation Std. Error Mean
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Social Event
T-test: present versus non-present
Independent Samples Test
Levene's Test for Equality of Variances t-test for Equality of Means
95% Confidence Interval of the Difference
F Sig. t df Sig. (2-tailed) Mean Difference Std. Error Difference Lower Upper
Equal variances assumed 3,623 ,061 -2,903 78 ,005 -,57890 ,19939 -,97585 -,18195
RE.tevredenheid
Equal variances not assumed -4,169 53,015 ,000 -,57890 ,13885 -,85740 -,30040
Equal variances assumed ,299 ,586 -2,197 78 ,031 -,548 ,249 -1,044 -,051
RE.betrokkenheid
Equal variances not assumed -2,562 32,403 ,015 -,548 ,214 -,983 -,112
Equal variances assumed 5,877 ,018 -1,907 78 ,060 -,47526 ,24923 -,97144 ,02093
RE.vookeur
Equal variances not assumed -2,066 28,480 ,048 -,47526 ,23005 -,94614 -,00438
Equal variances assumed 1,654 ,202 -1,928 78 ,057 -,46592 ,24166 -,94702 ,01518
RE.a.intentie
Equal variances not assumed -2,107 28,879 ,044 -,46592 ,22116 -,91832 -,01352
Equal variances assumed 1,448 ,233 -2,090 78 ,040 -,50514 ,24164 -,98620 -,02407
RE.WoM
Equal variances not assumed -2,481 33,525 ,018 -,50514 ,20363 -,91917 -,09110
Equal variances assumed 1,433 ,235 -2,677 78 ,009 -,51457 ,19221 -,89723 -,13190
RE.loyalty.total
Equal variances not assumed -3,188 33,754 ,003 -,51457 ,16142 -,84271 -,18643
Table 4.4
Social event – 3 segments – loyalty total
ANOVA
RE.loyalty.total
Sum of Squares df Mean Square F Sig.
Between Groups 3,512 2 1,756 3,299 ,043
Within Groups 37,255 70 ,532
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Round table
T-test: present versus non-present
Group Statistics
RT aanwezi
gheid N Mean Std. Deviation Std. Error Mean
nee 63 3,0635 ,67497 ,08504 RT.betrokkenheid ja 8 3,6250 ,44320 ,15670 nee 62 2,8306 ,82454 ,10472 RT.WoM ja 8 3,6250 ,74402 ,26305
Independent Samples Test
Levene's Test for Equality of Variances t-test for Equality of Means
95% Confidence Interval of the Difference
F Sig. t df Sig. (2-tailed) Mean Difference Std. Error Difference Lower Upper
Equal variances assumed ,268 ,606 -2,283 69 ,025 -,56151 ,24592 -1,05210 -,07092
RT.betrokkenheid
Equal variances not assumed -3,150 11,617 ,009 -,56151 ,17828 -,95138 -,17164
Equal variances assumed ,005 ,943 -2,589 68 ,012 -,79435 ,30678 -1,40652 -,18219
RT.WoM
Equal variances not assumed -2,806 9,367 ,020 -,79435 ,28313 -1,43103 -,15768
Table 4.8 Congress
T-test : present versus non-present
Group Statistics
C aanwezi
gheid N Mean Std. Deviation Std. Error Mean
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Independent Samples Test
Levene's Test for Equality of Variances t-test for Equality of Means
95% Confidence Interval of the Difference
F Sig. t df Sig. (2-tailed) Mean Difference Std. Error Difference Lower Upper
Equal variances assumed 1,443 ,234 -1,489 70 ,141 -,46484 ,31215 -1,08740 ,15773
C.tevredenheid
Equal variances not assumed -2,259 10,213 ,047 -,46484 ,20579 -,92206 -,00761
Equal variances assumed ,007 ,932 -2,276 69 ,026 -,72879 ,32018 -1,36755 -,09004
C.WoM
Equal variances not assumed -2,427 7,623 ,043 -,72879 ,30028 -1,42725 -,03034
Table 4.10 publications/mailings – 3 segments – loyalty total
ANOVA
Sum of Squares df Mean Square F Sig.
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Table 4.13
program 2 – 3 segments – loyalty total
ANOVA
PR2.tot.loyalty
Sum of Squares df Mean Square F Sig.
Between Groups 6,000 2 3,000 5,889 ,005
Within Groups 28,016 55 ,509
Total 34,015 57
Segment ‘latent loyalty’ – ANOVA test for difference between programs
ANOVA
latent.loyalty.tot
Sum of Squares df Mean Square F Sig.
Between Groups 15,431 5 3,086 3,964 ,002
Within Groups 126,125 162 ,779
Total 141,556 167
Descriptives
latent.loyalty.tot
95% Confidence Interval for Mean
N Mean Std. Deviation Std. Error Lower Bound Upper Bound Minimum Maximum
