University of Groningen
Stimulating creativity de Jonge, Kiki
DOI:
10.33612/diss.95094713
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Publication date: 2019
Link to publication in University of Groningen/UMCG research database
Citation for published version (APA):
de Jonge, K. (2019). Stimulating creativity: matching person and context. Rijksuniversiteit Groningen. https://doi.org/10.33612/diss.95094713
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Summary
The identification of novel ideas as a creative contribution is key to new product
development and innovation, but little is known of what constitutes a creative idea, why, and for whom, and for doing what. By investigating these questions (Chapter 2), we found that the perception of creativity seems to imply some sort of valuation or appreciation of the idea (Runco & Smith, 1992), and is affected by the perception of novelty, feasibility, positive surprise and disruptiveness. Creativity perceptions were constituted similarly for laypeople and experts, and affected the expected success of novel ideas, the willingness to endorse implementation, and the perceived added value for further idea generation. Knowing this, we tested if and how well people are actually able to use novel ideas as a starting point for further idea generation, and expected this to differ per person (Chapter 3). Given that group work is ubiquitous in modern organizations, and that group brainstorming remains highly popular despite the risks of productivity loss, we found it important to understand more about the factors that contribute to (or inhibit) creative idea generation. Although recognizing creativity revolves around the perception of other people’s ideas, whereas cognitive stimulation
concerns generating ideas oneself, our findings suggest that the two processes are strongly interrelated. We expected and found that the indirect effect of input novelty on cognitive
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stimulation through perceived creativity is affected by individual differences, in this case, the need for structure and autonomy. Last, we focused on individual differences in approach-avoidance motivation and their tendency to use a specific cognitive pathway when
brainstorming, in order to investigate what type of input (diverse or homogenous) would be optimal for cognitive stimulation to occur (Chapter 4). Our findings suggested that both approach motivated and avoidance motivated people seem to use input as an important additional search cue, and are stimulated to follow the cognitive pathway that aligns with the diversity level of the input. The findings in these three chapters together show various interplays between person and situation, and give us more insight into when and how ideas are perceived as a creative contribution, and help us understand the circumstances that stimulate rather than harm creative performance.
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Dutch Summary
Nederlandse Samenvatting
De identificatie van vernieuwende ideeën als creatieve bijdrage is essentieel voor nieuwe productontwikkeling en innovatie, maar er is weinig bekend over wat een idee creatief maakt, waarom en voor wie dit zo is, en voor welk doeleinde. Door deze vragen te
onderzoeken (Hoofdstuk 2), ontdekten we dat de perceptie van creativiteit een vorm van waardering van het idee lijkt te impliceren (Runco & Smith, 1992) en wordt beïnvloed door de perceptie van nieuwheid, haalbaarheid, positieve verrassing en disruptiviteit.
Creativiteitspercepties werden op dezelfde manier gevormd voor leken en experts, en beïnvloedden het verwachte succes van nieuwe ideeën, de bereidheid over te gaan tot implementatie, en de verwachte toegevoegde waarde voor verdere ideeëngeneratie. Dit wetende, hebben we getest of en hoe goed men daadwerkelijk in staat is om vernieuwende ideeën te gebruiken als uitgangspunt voor verdere ideeëngeneratie, met de verwachting dat dit per persoon zou verschillen (Hoofdstuk 3). Gezien groepswerk een kernonderdeel is in veel moderne organisaties en dat groep brainstormen ondanks de risico's van productiviteitsverlies zeer populair blijft, vonden we het belangrijk om meer te weten te komen over de factoren die
