CAPACITY: INTERFIRM ABSORPTIVE

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Defense master thesis Marketing Management

Ruben Balfoort January 22, 2016

First supervisor: Dr. J. Berger Second supervisor: Dr. Jing Wan

INTERFIRM ABSORPTIVE

CAPACITY:

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Introduction & Research aims

› Knowledge: an important source for competitive advantage › Knowledge Sharing between firms

› Aim 1: insight into the effects of contractual and relational

governance mechanisms.

› Aim 2: insight into the influence of PACAP and RACAP on different forms of organizational learning performances and the moderating effect of environmental turbulence.

Governance

Mechanisms ACAP

Learning

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• What is the influence of relational governance and contractual governance on PACAP and RACAP?

• Do these separate influences differ from a combined role

of these governances on PACAP and RACAP?

• What is the effect of relationship duration on the

relationship between the combined governance mechanisms and PACAP and RACAP?

• To what extent does environmental turbulence affect the

relationships, which direct effects are first measured, between RACAP and explorative learning and between PACAP and exploitative learning?

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Theoretical background

› Governance mechanisms: Relational & Contractual

› ACAP: a set of organizational routines and processes by which firms acquire, assimilate, transform and exploit

knowledge to produce a dynamic organizational capability. (Zahra and George 2002). Consists of PACAP and RACAP. › Learning performances: Explorative & exploitative learning

performances

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Methodology & Analysis

› Control variable: relationship duration (not significant) › Moderator: environmental turbulence

› 166 relationships (322 Questionairres) › Analysed in SmartPLS in two steps:

• outer model & structural model

• Data validity & reliability

• Discriminant validity

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Results (Left: buyers; right: suppliers)

Relation β(Beta) P-value Rejected/ Supported

β(Beta) P-value Rejected/ Supported H1a _{Contractual Governance -}

PACAP

-.055 .727 Rejected .060 .504 Rejected

H1b _{Contractual Governance -}

RACAP

H2a _{Relational Governance - PACAP} _.523 _.000 _Supported _.309 _.004 _Supported H2b _{Relational Governance -} RACAP .573 .000 Supported .428 .000 Supported H3 _{Governance Mechanisms -} PACAP .519 .000 Rejected .263 .001 Rejected H4 _{Governance Mechanisms -} RACAP .573 .000 Rejected .414 .000 Rejected

H5 _{RACAP - Exploitative learning}

performance

.585 .000 Supported .490 .000 Supported

H6 _{PACAP – Explorative learning}

performance

.300 .000 Supported .244 .004 Supported

H7a _{RACAP - Exploitative learning}

performance, moderated by environmental turbulence

H7b _{PACAP – Explorative learning}

performance, moderated by environmental turbulence

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Limitations & future research advices

› Limited generalizability

› Questions regarding environmental turbulence › No longitudinal study

• Other future research advice:

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Conclusions & managerial implications

› Relational governance important: investments are important

› Contractual Governance not significant

› No unambiguous added value of combining the governance mechanisms

› PACAP & RACAP (ACAP) important for learning performances

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