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The  Unbundling  of  Dealing  Commissions  

           

Pepijn  Kluin  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Pepijn  Kluin  

10386513  

28-­‐06-­‐2015  

Bachelor  thesis  Economics  and  Finance  

Universiteit  van  Amsterdam  

Supervisor  UvA:  Patrick  Tuijp    

Supervisor  Kempen  &  Co:  Mark  van  der  Plas  

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Statement  of  Originality  

This  document  is  written  by  Student  Pepijn  Kluin  who  declares  to  take  full  responsibility   for  the  contents  of  this  document.  

I  declare  that  the  text  and  the  work  presented  in  this  document  is  original  and  that  no   sources  other  than  those  mentioned  in  the  text  and  its  references  have  been  used  in   creating  it.  

The  Faculty  of  Economics  and  Business  is  responsible  solely  for  the  supervision  of   completion  of  the  work,  not  for  the  contents  

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1.  Introduction  

 

This   thesis   examines   the   effects   of   the   unbundling   of   dealing   commission.   The   commission   and   service   payments   of   the   last   three   years   from   clients   of   a   full   service   broker   are   observed.   Because   there   are   already   clients   who   are   paying   an   unbundled   commission  tariff,  a  comparison  can  be  made  with  the  clients  who  did  not.  This  gives  a   first  impression  of  the  potential  effects  of  a  switch  of  the  industry  to  unbundling  dealing  

commissions.                        

  In   previous   studies   performed   by   Edmister   and   Subramanian   (1982)   the  

commission  fees  are  taken  as  a  constant  across  brokers  because  of  their  inflexibility.  In   other  studies  of  Keim  and  Madhaven  (1997),  Jones  (2000)  and  Goldstein  et  al.  (2009)   the  service  provided  isn’t  taken  into  account  as  a  determinant.  The  unbundling  of  these   commissions   should   give   more   insight   on   the   determinants   of   the   commission   fee.   Further   there   not   many   studies   that   make   a   distinction   in   low   cost   and   full   service   brokers.  As  this  study  is  done  at  full  service  broker  this  contributes  to  a  more  profound   view   on   the   brokerage   commissions.   Finally   the   study   also   shows   whether   the   unbundling   of   commission   addresses   the   problem   of   research   service   payments   being  

linked  to  volume.  This  is  a  relatively  new  field  due  to  regulation.      

  For  a  long  time  low  cost  brokers  and  full-­‐service  brokers  co-­‐exist.  Hence  the  full-­‐

service  brokers  offer  much  higher  dealing  commissions,  then  the  low  cost  broker.  The   reason  for  this  is  that  the  commission  of  the  low  cost  broker  only  exists  of  execution  cost   whereas   by   the   full-­‐service   broker   the   execution   cost   and   services   are   bundled   in   the   commission.  (Goldstein  et  al.,  2009).      

 Therefore   commission   prices   that   institutional   investors   pay   at   full   service   brokers  are  often  inflexible  and  negotiated  as  a  package  deal  upfront.  As  consequence  of   the   inflexible   tariff   the   service   cost   the   institutional   inventors   make   increase   with   the   traded  volume.  If  the  research  costs  are  for  instance  bundled  in  the  dealing  commission   then  they  pay  more  for  research  when  they  are  trading  more  as  an  investor.      

  This   leads   to   service   costs   not   being   transparent   (Financial   Conduct   Authority,  

2014).   Given   this   lack   of   transparency   the   Financial   Conduct   Authority   (FCA)   noted   a   conflict   of   interest   between   the   clients   of   the   institutional   investors,   who   bear   the   transaction   cost,   and   the   investment   managers.   The   investment   managers   take   less   scrutiny   for   services   paid   by   management   fee   then   for   services   paid   by   their   own  

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resources  (Financial  Conduct  Authority,  2014).              

  To  address  these  problems  the  regulation  for  research  payments  by  investment  

funds  is  being  revised.    The  FCA  and  ESMA  are  both  advising  to  unbundle  the  payments   for   services   from   dealing   commission.   The   European   Commission   (2015)   has   also   implemented  this  advice  in  the  first  draft  for  MiFID  II.  

Through  regression  analyses  is  shown  that  from  the  clients  who  have  unbundled   their   commission   payments   the   service   payments   are   still   linked   to   traded   volume.   Further  the  clients  with  an  execution  only  tariff  paid  significantly  less  for  research  than   the   client   with   a   bundled   tariff   this.   They   paid   €   75,000   more   in   terms   of   cheque   payments   and   5.7   basis   points   more   for   research   services.   Moreover   the   size   of   the   clients  was  only  an  important  determinant  of  the  amount  of  research  paid  if  measured  in   basis  points.  Small  size  clients  paid  on  average  4.7  basis  points  more  for  research.      

For   execution   there   is   no   significant   difference   between   clients   who   unbundled   their  commissions  paid  and  clients  with  a  bundled  fee.  This  is  corrected  for  the  size  of   the   client   in   terms   of   order   flow,   which   is   negatively   correlated   with   the   fee   on   a   5%   significance  level.  Also  the  volume  traded  was  an  important  determinant.  The  liquidity   provision  did  not  play  a  significant  role  in  the  determination  of  the  execution  tariff  while   this  should  according  to  previous  research.  However  the  broker  confirmed  they  intend   to  start  using  it  as  an  indicator.  

  The   results   show   that   the   research   and   service   payments   after   unbundling   the  

dealing  commissions  are  still  linked  to  traded  volume.  However  the  new  regulation  does   address  some  other  concerns  of  the  FCA  (2014)  and  the  ESMA  (2015).  Table  2  and  Table   3   show   that   the   bundled   clients   pay   more   for   research   services   than   the   clients   who   unbundled   their   dealing   commissions.   Thus   it   could   be   that   the   new   regulation   does   improve   the   scrutiny   on   the   payments   for   research.   Further   small   clients   do   not   pay   more  for  research  when  the  dealing  commissions  are  unbundled.    

 

 

 

 

 

 

 

 

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2.  Literature  Review    

 

2.1  History    

Dealing  commission  is  the  amount  of  money  paid  by  investors  to  their  broker  for  doing  a   transaction   for   them.   Before   1975,   dealing   commissions   were   highly   regulated.   The   commission  consisted  of  a  fixed  price.  This  way  it  was  difficult  to  compete  for  brokers   among  each  other  on  price  so  they  began  offering  extra  services  besides  the  execution  of   a   trade.   This   way   the   commission   paid   became   a   bundled   cost,   which   included   the  

transaction  cost  as  well  as  services  (Goldstein  et  al.,  2009).      

After   the   deregulation   of   the   fixed   price   for   commission   cost   in   1975   the   commission   costs   lowered   substantially.   As   can   be   seen   from   Figure   1   in   the   study   of   Goldstein  et  al.  (2009)  the  average  commission  paid  in  the  late  70’s  was  around  1.2%   where   at   the   beginning   of   2000’s   it   was   around   0.2%.   Second   low   cost   brokers   arose   because   institutional   investors   were   able   to   unbundle   the   execution   cost   from   other   services   provided   by   the   brokers.   From   a   sample   of   25,643,364   NYSE   listed   trades   by   institutional  investors  Goldstein  et  al.  (2009)  found  that  40%  was  executed  by  discount   brokers.    

This  means  that  the  largest  part  of  trades  is  still  done  by  full-­‐service  brokers  who   bundle  their  cost.  The  FCA  estimates  that  of  the  three  billion  dollar  dealing  commission   paid  by  institutional  investors  half  is  spend  on  research  (2014).  These  cost  are  directly   borne  by  the  costumers  of  the  investment  funds.  This  customer  is  already  paying  for  the   in-­‐house   research   of   the   investment   fund   through   the   management   fee.   Bergowitz   (1988)  proved  that  the  impact  of  commission  costs  are  significant  and  thus  need  to  be  

taken  into  account  by  the  investment  manager.          

Because  the  research  and  transaction  cost  are  bundled,  the  price  for  research  is   unclear.   Here   arises   a   conflict   of   interest   between   the   investment   manager   and   his   customer.   The   FCA   found   from   research   in   2011   and   2012   that   only   a   few   firms   preserved   the   same   standards   of   control   for   the   research   paid   through   dealing   commission   as   for   the   research   paid   by   their   own   resources.   Further   firms   paid   for   research   on   trade-­‐by-­‐trade   basis   what   would   mean   the   amount   spend   on   research   would  depend  on  the  trade  volume.  That’s  why  they  want  to  unbundle  the  research  cost   from  the  execution  part.  Besides  this  conflict  of  interest  the  FCA  thinks  that  the  market  

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for  research  is  inefficient  and  lacks  competition.  This  is  also  caused  by  the  unclear  price   for  research.  By  implementing  new  regulations  the  FCA  wants  to  address  this  problem.                

   

2.2  Regulation  

   

On  2  June  2014  the  Financial  Conduct  Authority  published  the  new  guidelines  on  the  use   of   dealing   commission.   These   guidelines   the   FCA   are   only   intentional   for   investment  

managers   settled   in   the   United   Kingdom.   But   because   the   FCA   is   also  designated   with  

the  design  on  inducements  for  MiFID  II,  the  FCA  guidelines  will  be  a  base  for  MiFID  II.   Research  is  part  of  inducements  so  the  FCA  is  deciding  on  what  to  do  with  the  bundled  

dealing  commission.                    

The   new   rules   in   the   UK   demand   investment   managers   to   use   dealing   commission  costs,  paid  by  clients  through  the  management  fee,  only  for  execution  and   substantive  research.  Where  substantive  research  is  research  that  provides  meaningful   conclusions   based   on   analysis   or   manipulation   of   data.   And   for   all   research   service   payments   investment   managers   should   be   able   to   justify   the   decision   to   acquire   the   service.   This   would   improve   the   accountability   of   the   investment   managers   by   their  

clients.                          

Further  the  unbundling  of  the  commission  is  required.  The  new  rules  direct  how   asset   managers   should   address   mixed-­‐use   assessments.   In   mixed-­‐use   assessments   goods   and   services   that   cannot   be   purchased   through   dealing   commission,   such   as   corporate   access   or   research   that   is   not   substantive,   are   bundled   with   execution   and   substantive  research  goods  and  services.  In  such  circumstances  an  asset  manager  should   unbundle   these   elements   so   that   its   clients   only   bear   the   costs   of   execution   and   substantive   research.   Subsequently   the   investment   manager   pays   separately   for   the   corporate  access  and  research.  This  way  there  will  be  a  clearer  price  for  research  and  as   a  consequence  a  more  efficient  market.  

On   19   December   2014   The   European   Securities   and   Market   Authority   (ESMA)   wrote  their  advice  on  MiFID  II.  The  ESMA  acknowledges  just  like  they  FCA  the  conflict  of   interest  between  the  investment  manager  and  his  customer.  Further  it  also  recognizes   the   lack   of   efficiency   in   the   market   for   research.   It   only   addresses   the   problem   in   a  

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  The  ESMA  suggests  that  research  must  be  paid  either  directly.  Or  the  investment   fund  has  to  set  up  a  separate  research  account  funded  by  specific  charge  to  their  clients.   The  direct  payment  would  require  the  investment  fund  to  pay  out  of  its  own  resources   by  either  absorbing  the  cost  themselves  or  increasing  their  management  fee.  

  If   research   is   paid   through   the   specific   research   account   it   has   to   meet   the  

following  conditions.  The  account  is  only  funded  by  the  specific  research  charge  to  the   client.  Only  be  based  on  the  research  budget  set  by  the  investment  firm  for  the  purpose   of  determining  the  need  for  outside  research.  Further  the  payments  should  not  be  linked   to  trading  volume  and  should  not  exceed  the  predefined  amount  of  the  account.  

  The  allocation  of  the  research  budget  to  purchase  third  party  research  should  be  

subject   to   appropriate   controls   and   senior   management   oversight   to   ensure   it   is   managed  and  used  in  the  best  interests  of  the  firm’s  clients.  Such  controls  include  a  clear   audit   trail   of   payments   made   to   research   providers   and   how   the   amounts   paid   were   determined   with   reference   to   quality   criteria.   The   allocation   of   the   research   account  

should  be  explained  to  their  clients  on  the  hand  of  these  quality  criteria.    

  Though  the  ESMA  admits  that  under  the  current  legislation  research  qualifies  as  

inducement.  Under  their  proposed  new  rules  it  would  not.  This  is  in  contrast  with  the   FCA  who  does  see  research  as  an  inducement.  Nevertheless  the  want  clearer  conditions  

under  which  the  receipt  of  research  would  not  qualify  as  inducement.      

On   19   February   2015   the   FCA   reacted   on   the   ESMA’s   advice   for   MiFID   II.   The   think   that   the   ESMA’s   final   proposals   will   lead   to   increased   accountability   over   the   expenditure  on  third  party  research  by  the  portfolio  manager.  ESMA’s  reform  proposal   is  based  on  the  principle  of  requiring  a  full  separation  of  portfolio  managers’  payments   for  third-­‐party  research  (and  how  they  account  for  these  costs  to  their  customers)  from   the   execution   of   orders   with   brokers.   ESMA’s   final   proposals   will   remove   the   inducement  and  conflicts  of  interest  that  can  otherwise  arise  for  portfolio  managers  in   their  arrangements  with  brokers.    

Further  the  FCA  believes  that  the  separation  of  costs  will  improve  the  ability  to   monitor  best  execution,  and  given  the  existing  competition  between  brokers  and  venues   for   execution-­‐only   business,   they   think   it   is   unlikely   that   firms   could   maintain   higher  

transaction  fees  to  subsidize  other  services.              

  At  the  16  April  of  2015  the  European  Commission  (EC)  issued  a  draft  for  the  new  

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conditions  the  research  account  must  meet.  Investment  managers  can  increase  the  fees   through  client  notification  instead  of  a  written  agreement  of  the  client.  Further  there  is   no  change  in  policy  of  banning  the  linkage  between  research  payments  and  commission.   For  instance  the  commission  sharing  agreement  is  still  to  be  forbidden  in  the  draft.  The   EC  has  intends  to  publicize  the  final  rules  in  June  so  it’s  not  foreseen  that  there  hard  line   on  research  payments  will  change.    

      2.3  Implications       2.3.1.  Dealing  commission  

First  of  all  it  should  be  clear  that  the  average  price  of  dealing  commission  should  decline.   Now   the   regulators   demand   to   pay   for   research   services   separately   the   dealing   commission  is  only  presented  by  their  execution  cost.  The  level  of  these  execution  cost  

could  be  determined  by  the  difficulty  of  the  trade.          

  Edmister  and  Subramanian  (1982)  investigated  the  determinants  of  the  difficulty  

of   a   trade.   The   found   several   factors   having   negative   correlation   with   the   amount   of   commission   per   share   paid.   Share   price   a   higher   share   price   usually   causes   an   order   where  fewer  shares  are  needed  to  buy.  Second  the  size  of  the  order;  due  to  economies  of   scale  a  larger  order  lowers  the  cost.  On  the  other  hand  a  bigger  order  size  will  require  

more  capital  requirements  of  the  broker  (Goldstein  et  al.,  2009).      

   Third  liquidity,  higher  liquidity  in  a  stock  makes  the  price  effect,  which  is  trying  

to  be  minimized,  smaller.  This  liquidity  provision  plays  a  crucial  role  in  the  added  value   of   high   touch   brokers   against   the   discount   brokers.   The   high   touch   brokers   are   characterized  by  the  doing  orders  via  the  phone.  This  in  contrast  to  low  touch  brokers   who  do  all  their  orders  electronic.  The  advantage  of  telephone  calls  is  that  the  investor  

can  be  kept  up  to  date  of  the  latest  news,  order  flows  and  insights.        

  Trading  a  block,  which  the  broker  takes  at  his  own  book  or  wherefore  the  broker  

finds   a   counterpart,   is   valuable   for   the   institutional   investor   because   there   is   no   price   influence  this  way.  Loeb  (1983)  also  showed  that  the  cost  of  trading  increase  with  the   size   of   the   fill   of   the   trade.   The   bigger   the   block   relative   to   the   companies   market   capitalization   the   bigger   the   spread/price   cost.   Even   under   the   firms   with   the   largest   market  capitalization  a  block  of  $5.000  had  a  cost  of  1.1%.  Also  the  speed  of  execution,  

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which  is  a  lot  faster  than  with  a  market  order,  is  valuable  to  the  investors.    

  Schwartz  and  Steil  (2002)  investigated  what  the  Chief  Investment  Officers  (CIO’s)  

of   the   seventy-­‐two   funds   surveyed   valued   most.   Little   or   no   market   impact,   speed   of   execution,  not  revealing  the  full  size  of  the  order  and  not  revealing  the  identity  of  the   company   were   the   most   important   factors.   This   indicates   that   block   trades   over   the   counter   are   of   added   value   to   the   investors.   Blocks   as   mentioned   do   fulfil   all   the   characteristics.     Randi   and   Odegaard   (2006)   also   prove   that   trading   cost   on   crossing   networks  are  lower  than  trading  cost  on  exchanges.  Therefore  the  broker  should  receive   more  commission  on  trades  where  this  kind  of  liquidity  is  provided.  The  investor  makes   use  of  the  specific  network  of  the  broker  or  the  broker  takes  on  the  risk  by  doing  the   trade  against  his  own  book.  Herewith  the  broker  is  minimizing  the  market  impact  and  

execution  time.                            

   Later   study   by   Goldstein   et   al.   (2009)   defines   other   important   determinants.  

Their   findings   are   that   size   of   the   investment   fund   and   the   previous   commission   per   share   paid   are   important   factors   determining   the   commission   per   share   paid.   Size   is   significant  because  larger  parties  have  more  bargaining  power  because  they  could  bring   more   order   inflow   (Goldstein   et   al.,   2009).   Not   only   because   more   order   flow   assures   more   commission   but   also   because   other   flow   attracts   order   flow   from   other   clients.  

This  way  the  ability  to  do  over  the  counter  trades  rises.          

    This  implies  that  the  big  institutional  investors  pay  lower  commission  cost  

and  use  more  brokers  because  it’s  easier  for  them  to  be  relevant  for  their  broker.  The   smaller   investors   will   need   to   concentrate   more   flow   to   acquire   premium   services   (Goldstein  et  al.,  2009).  Previous  commission  price  is  significant  because  opportunities   come  and  go  in  between  seconds.  Therefore  it’s  easier  for  the  broker  and  the  investment  

fund  to  have  long-­‐term  contracts  on  the  commission  per  share  paid.      

  Due   to   these   long   term   contracts   between   the   broker   and   the   institutional  

investor,  changing  market  conditions  don’t  play  a  role  in  the  determination  of  amount  of   basis  points.  Therefore  market  volatility,  market  liquidity  and  interest  rates  all  relevant   factors  determining  market  liquidity  will  not  be  accounted  for  in  this  study  (Chordia  et   all.,  2001).  However  firm  specific  factors  as  mentioned  above  do  have  an  impact  on  the  

basis  points  paid  per  trade.                  

  Concluding  under  the  new  regulations  the  predictions  are  lower  basis  points  paid  

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it’s  still  efficient  for  both  parties  to  set  up  a  long  term  contract.  On  the  other  hand  the   commission  don’t  have  to  be  as  low  as  the  tariff  of  the  discount  brokers.  Because  in  the   negotiations   the   broker   could   argue   that   specialised   execution   in   illiquid   funds   and   executing   large   blocks   OTC   is   value   adding.   Further   the   basis   points   paid   could   vary  

across  size  of  the  investors.          

2.3.2.  Research  market      

First  of  all  there  are  different  kinds  of  research  services.  Maber  et  al.  (2014)  identified   three   kinds   of   research   services:   (i)   published   research   i.e.,   widely   spread   written   communications   without   personal   contact;   (ii)   concierge   services   i.e.,   scheduled   communications   that   arise   from   the   co-­‐location   client   investors   and   corporate   managers;   (iii)   high   touch   services   i.e.,   private,   personalized,   and   interactive   communication  between  analyst  and  client  investor.    

The   price   for   these   research   services   is   not   clear   in   the   old   situation.   However   research  should  have  a  price  because  it  does  at  value.  Green  (2006)  found  that  the  client   who  had  first  access  to  the  brokerage  firms  new  research  report  got  an  outperformance.   For   roughly   two   hours   after   the   report   the   outperformance   was   about   1%   for   buy   recommendations  and  1.5%  for  sells.    However  this  alpha  measure  is  one  way  to  value   the   research.   Each   investor   attaches   value   to   different   services.   Some   are   concerned   with  generating  alpha  while  for  others  corporate  access  is  important.  Besides  the  timing   and  time  horizon  of  the  investor  are  also  important  factors.  

The  FCA  estimated  the  price  for  all  the  research  services  to  be  half  of  the  bundled   three   billion   of   dealing   commission.   However   under   the   unbundling   of   dealing   commission   investment   fund   needs   to   value   the   research   on   the   hand   of   quality   measures.   These   quality   measures   could   follow   the   same   process   that   results   in   a   broker.   Or   could   the   institutional   investor   would   require   research   providers   to   set   an   upfront  price  for  an  agreed  level  and  quality  of  goods  and  services  supplied,  which  they  

would  review  on  an  ongoing  basis.  A  broker  vote  is  a  rating  of  the  value  of  the  brokers  

services   (Maber   et   al.,   2014).   In   the   process   investment   managers,   analysts   and   sometimes   traders   of   the   investment   firm   are   surveyed   on   the   value   of   the   broker’s   research   services.   On   the   basis   of   the   number   of   votes   received   the   research   provider   gets  an  amount  assigned  from  the  research  account.  This  needs  to  make  sure  that  the  

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spend  research  isn’t  linked  to  volume.            

  However  it  could  be  that  the  price  for  research  is  best  determined  if  the  research  

payments  are  linked  to  traded  volume.  Brennan  and  Chordia  (1993)  found  that  under   some  conditions  the  price  for  research  is  better  determined  by  selling  research  through   dealing  commission  then  through  a  direct  payment  upfront.  For  example  on  a  good  buy   advice,   where   the   research   found   a   large   difference   between   the   current   and   target   price,  the  institutional  investor  will  buy  more  shares.  Because  it  takes  longer  before  the   current   price   has   reached   the   target   price.   This   way   larger   trading   volume   is   coupled   with  good  advices.  And  so  the  two  parties  share  the  risk.  

 Maybe  that’s  why  a  study  released  by  TABB  Group  on  5  May  2015  showed  that   86%   of   the   buy   side   heads   of   trading   think   that   their   research   payments   will   decline   under  the  new  regulations.  TABB  surveyed  heads  of  trading  of  50  European  investment   fund  managing  €25.5  trillion  in  assets.  Also  a  Although  they  are  going  to  cut  on  research   spending   this   will   mostly   be   done   at   brokers   where   there   is   a   lot   of   low   touch   flow   linked  to  research.  The  high  touch  broker  where  specialized  order  flow  is  allocated  to   research  isn’t  so  likely  to  be  overpaid.    

Another  reason  could  be  that  the  bigger  investment  funds  are  going  to  insource   their   research.   They   already   have   their   own   analyst   and   could   expand   this   section.   However   the   smaller   investment   funds   have   not   enough   money   to   hire   analysts.   And   under   the   proposal   of   the   ESMA   setting   up   a   separate   research   account   would   be   too   much   of   an   administrative   burden   (ESMA,   2014).   Therefore   they   are   likely   to   cut   on   their  research  spending  now  they  are  forced  to  pay  out  of  their  own  resources.    

    There  are  also  concerns  that  due  to  this  decline,  especially  the  small  and  

medium  sized  enterprises  (enterprises  with  a  market  cap  of  less  than  200mln  SMEs)  will   be   negatively   affected.   It   will   be   no   longer   profitable   to   coverage   research   for   SMEs.   Therefore   the   SMEs   will   have   more   trouble   raising   capital   (FCA   2014,   ESMA   2014).   However  the  FCA  (2014)  thinks  that  also  under  the  new  regulations  there  is  research  on   SMEs.   The   increased   transparency   will   increase   competition   and   specialization.   This   would   favour   the   smaller   research   firms   and   brokers   who   supply   more   research   on   SMEs.  

Finally  there  are  concerns  about  the  value  added  tax.  These  taxes  are  not  levied   on   the   bundled   dealing   commission.   However   separate   research   payments   to   third   parties  are  subject  to  value  added  tax.  This  would  cut  research  spending  even  more.  On  

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the   other   hand   it   creates   a   level   playing   field   for   specialized   parties   who   only   deliver   research.        

Concluding   the   spending   on   research   is   going   to   decline   under   the   new   regulations.   The   unbundling   will   lead   to   more   price   transparency   and   greater   accountability  of  the  portfolio  managers.  This  will  lead  to  investment  managers  applying   more  scrutiny  to  research  spending.  On  the  other  hand  the  increased  price  transparency   will   lead   to   more   specialization   and   improved   quality   (integrity   research,   2015).   The   broker  is  already  highly  specialized  and  covers  a  lot  research  on  SMEs  and  high  touch   services.   This   would   mean   they   are   well   positioned   and   the   impact   of   the   decline   in   research  payments  will  be  small  

 

 

3.  Data

 

I received all the data of the brokers’ clients. From these clients a random selection was made from the clients who had a minimum tiering of gold. Clients receive at the broker a tiering of platinum, gold, silver or bronze. This tiering is based on the amount of revenue a client had last year or the potential revenue. This resulted in a selection of 27 clients. All the transaction from 2012 until 10 April 2015 are retrieved. These transaction data contain the following specifics:, Date, ISIN Code, Buy/Sell, Volume, Average price and turnover.

The venue on which a trade is done is coming from another system and is only available for 2014. From each trade is sorted out on which platform the trade is done. These platforms are grouped in four different categories. Primary market, these are the markets where the stocks are initially issued and listed. Multilateral trading facilities (MTF), these platforms are an alternative to the primary market and are subjected to less regulation. Dark pools, these are also alternative trading platforms where the order book isn’t visible. Even after the trade the counterparty isn’t discovered. And last over the counter (OTC Cross). These are trades against the own book of the traders or directly to other parties without intervention of a trading platform.

All trades other than equity are deleted. Also the trades who cancelled and therefore did not earn any commission are deleted. All amounts are converted to euros with the matching end of the date quote in the currency pair. After these corrections 10,985 trades remain. All the cheque payments are also converted to euros. These payments are direct payments, which are not in the commission fee paid on an annual basis.

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From Bloomberg all the daily volumes of all the 445 stocks traded in are retrieved. I got all the daily volumes from 01-01-2012 until 10-04-2015. The volumes are of the primary

listing of the stock.

The size of a client and level of research services provided to a client are also important. These factors are used in a several hypothesis. To determine the size clients are sorted into three classes. According to their traded volume over the year clients are small, medium or big. To determine the research level the broker provided the amount of calls made to clients by analysts or sales marketing people. Further the number of niches where research reports are provided, number events, marketing events and roadshows are retrieved.

Figure 1 shows that 87% of all the commission tariffs paid on trades are between the 5 and 20 basis points. These basis points tariffs are in line with the findings of Goldstein et al. (2009), Jones (2000) and Keim and Madhaven (1997). Goldstein et al. (2009) reports that 90% of the commissions paid on trades are between the 5 and 15 basis points. Jones (2000) finds an average commission tariff of 12 basis points. Keim and Madhaven (1997) reported average commissions tariffs of 20 basis points. Therefore the tariffs used in this thesis are for representative for the brokerage industry.

Further Table 1 shows that the average share price of 30,00 is a bit lower than 40,00 reported in Goldstein et al. (2009). However the average amount of shares traded is much higher than in Goldstein et al. (2009). Where Goldstein reports an average amount of shares of 2,327 the average amount of share traded in this sample is 93,812. This could be due to the nature of the broker who is specialized in block trading. The average volume traded per client of 118,117 million is line with the categories one and two in terms of size in the study of Goldstein et al. (2009).          

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Figure  1:  The  amount  of  basis  points  paid  per  trade.                                            

This   figure   shows   the   frequency   of   the   amount   of   basis   points   paid   per   trade.   Those   are   both   bundled  and  unbundled  commission  tariffs.  

              0   500   1000   1500   2000   2500   0.0001   0.0003   0.0005   0.0007   0.0009   0.0011   0.0013   0.0015   0.0017   0.0019   0.0021   0.0023   0.0025   0.0027   0.0029   0.0031   0.0033   0.0035   0.0037   0.0039   0.0041   0.0043   0.0045   0.0047  

basis  points  tariff      

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Table  1:  Descriptive  statistics                        

This  table  shows  the  number,  mean,  median,  standard  deviation,  minimum  and  maximum  of  the   variables  used  in  the  regressions.  The  research  payments  of  clients  paying  by  cheque  measured   in  euros.  The  average  amount  of  shares  traded  per  year.  The  average  percentage  of  daily  volume   traded  per  year.  The  average  stock  price  traded  per  year.  Average  volume  traded  measured  in   euros.  The  average  volume  traded  by  bundled  +  cheque  account  measured  in  euros.  The  average   amount   of   basis   points   paid   for   research   per   year.   The   average   volume   traded   by   bundled   account  measured  in  euros.  The  amount  of  cross  trades  over  the  counter  as  percentage  of  traded   volume.  Service  provided  to  the  client  measured  with  the  dummy  variables  medium  service  and   premium   service.   The   size   of   the   investors   measured   with   the   dummy   variables   small   or   medium.  The  sort  account  measured  with  the  dummy  variables  bundled  or  bundled  +cheque.  

Variable   N   mean   median   st  dev   min   max  

Research  payments   of  clients  paying  by  

cheque    €   46   112,004.51                          100,687.73                       67,424.40                           0   278,172.50                             Shares   106   93,812   70,359   78,230   10,567   532,368     %Mkt   106   50.5%   31.98%   119%   1%   1223%     Price   106   29.84   27.4   10.9   14.77   84.18   Volume  €   76   118,107,863                      97,054,285                      87,488,188                      9,690,735                      483,636,373                         Bundled  +  cheque  *     Volume   32   100,962,337   81,063,131   73,323,730   9,690,735   329,517,884     Execution  basis   points   106   0.073%   0.074%   0.021%   0.021%   0.120%    

Research  basis  points   76   0.107%   0.080%   0.076%   0.000%   0.414%  

Bundled*volume  €   30                     131,676,971                       106,017,981                       103,801,708                       19,735,880                       483,636,373       Liquidity  provision   27   65%   65%   22%   21%   98%   Dummies                             Medium  service   27   30%   0   0.460   0   1   Premium  service   27   37%   0   0.488   0   1   Small  size   27   33%   0   0.476   0   1   Bundled  +Cheque   76   41%   0   0.495   0   1   Medium  size   27   33%   0   0.476   0   1   Bundled  account   76   79%   0   0.410   0   1  

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4. Empirical Method

It  would  be  wise  for  the  industry  to  anticipate  on  the  unbundling  of  dealing  commission.   Given  that  the  FCA  as  well  as  the  ESMA  is  supporting  unbundling  and  this  will  become   the  standard  for  the  coming  years.  By  already  getting  an  insight  in  the  current  execution   and   research   tariffs   the   clients   are   paying.   The   broker   could   take   initiative   in   the  

negotiations  with  clients.                  

  To  get  insight  this  paper  examines  the  current  payments  structures,  examination  

of   27   big   clients.   There   are   currently   five   possible   payment   structures   for   investment   funds.  (i)  Execution  only:  the  basis  points  paid  on  a  trade  are  only  represented  by  the   execution   cost,   no   other   services   are   provided.   (ii)   Execution   only   +   check   payments:   these  funds  have  already  unbundled  their  commission  payments.  They  pay  an  execution   only   tariff   per   trade   and   pay   for   research   separately   in   form   of   a   check.   (iii)   Bundled   tariff:  The  commission  tariff  is  represented  by  the  execution  cost  as  well  as  the  research   services  provided.  Sometimes  also  check  payments  are  done  along  with  the  bundled  fee.   (iv)  Bundled  +  cheque:  the  client  is  paying  a  bundled  tariff  and  pays  by  cheque  for  the   research.  (v)  Dual  tariff:  clients  pay  a  bundled  fee  until  the  research  budget  is  reached   and  then  switches  to  an  execution  only  tariff.  

First   the   execution   only   tariff   needs   to   be   determined.   Long-­‐term   contracts   are   made  for  the  amount  of  basis  points  paid  per  trade.  For  this  reason  the  execution  only   fee  doesn’t  per  trade.  Thus  assumptions  have  to  be  made  how  much  of  the  fixed  fee  is  for   execution.   The   clients   who   already   have   an   execution   only   fee   are   a   good   measure   of   what   the   fee   could   be.   Further   there   are   a   few   clients   who   have   a   dual   tariff   and   one   client   who   made   break-­‐up   in   the   bundled   fee.   I   will   use   all   of   these   as   a   base   for   the   execution  only  tariff  plus  the  client  with  the  dual  tariff  as  basis  for  the  execution  only  fee   in  the  bundled  tariff.    

Then   the   research   payments   will   be   determined.   For   the   clients   paying   by   cheques   this   is   straightforward.   For   the   bundled   tariff   I’m   using   the   cheque   payments   and  the  execution  only  fee,  after  subtracting  the  execution  only  fee  from  the  bundled  fee   and   multiplication   of   the   remaining   fee   with   the   volume   the   research   payment   in   the   bundled   fee   are   derived.   After   this   the   cheque   payments   are   added   and   the   research   payments  of  the  bundled  clients  are  complete.      

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According  to  the  ESMA  and  FCA  volume  shouldn’t  be  a  determinant  for  the  clients   who  are  paying  by  cheque  for  their  research.  Cheque  payments  indicate  that  client  has   made   valuation   of   the   research   and   pay   according   to   that.     This   is   one   of   the   main   reasons  for  the  unbundling  of  commissions.  To  check  whether  this  is  true  a  regression  is   performed  on  cheque  payments  of  the  execution  only  accounts  and  the  account  who  pay   bundled   tariff   +   cheques.     An   additional   factor   ”service   level”   is   added   because   clients   can  receive  different  service  level  at  the  broker.  There  are  three  service  levels:  premium,   medium   and   low.   A   higher   service   level   should   result   in   higher   research   payments.  

Clients  receiving  premium  service  should  pay  more  for  research.        

  The   service   level   is   determined   on   the   amount   of   telephone   calls   from   sales  

marketing,   the   number   of   telephone   calls   from   analysts,   number   of   road   shows   participated,   number   of   events   participated   and   the   numbers   of   niches   in   which   research  reports  are  provided.  In  each  of  these  categories  clients  are  ranked  according   to  their  use  of  the  specific  service.  The  ranking  of  the  research  reports  weighs  twice  as  

heavy  as  the  others  factors.      

Also  the  size  medium  or  small  is  taking  into  the  regression.  The  size  of  a  client  is   determined  on  amount  of  order  flow  brought  in  over  the  last  three  years.  This  way  the   potential   of   the   client,   which   is   also   important,   is   clearer   relative   to   only   last   year’s   volume.    The  clients  will  be  split  up  in  three  classes,  big  medium  and  small.  The  dummy   variables   medium   and   small   will   be   taken   into   the   regression.   Herewith   can   be   seen   whether   small   clients   pay   relatively   more   for   research   because   they   don’t   have   the   opportunity  to  insource  their  research  (Markit,  2015.,  Schwartz  and  Steil,  2002.,  TABB   Group,  2014).  Finally  to  see  whether  there  is  a  difference  between  clients  who  have  an   execution  only  tariff  and  who  have  a  bundled  +  cheque  account  the  factor  is  added.  The   regression  equation  is  given  by,  

Research  payments  by  clients  paying  by  cheque  it  =  α  +  β1  traded  volumeit  +  β2  medium  size  i   (1)  

+  β3  small  size  i  β4  premium  service  i  +  β5  medium  service  i  β6  bundled  +  chequeit  +  

ε

it  ,  

   

where  i  identifies  the  company  and  t  identifies  the  year.    

The  second  model  investigates  the  second  concern  of  the  FCA  and  the  ESMA.  According   to  the  regulators  the  clients  who  are  paying  with  a  bundled  fee  are  paying  significantly  

more  for  research  than  the  clients  with  an  execution  only  fee.          

(18)

So  unlike  the  previous  regression  the  basis  points  paid  for  research  and  services  instead   of   the   euro   amount   paid   are   used   as   dependent   variable.   As   it   is   known   that   the   payments  of  the  bundled  clients  are  linked  to  volume  the  relative  price,  the  amount  of   basis   points   is   a   better   measure.   By   using   “bundled”   as   a   dummy   variable   in   the   regression  a  comparison  can  be  made  between  the  bundled  account  and  the  execution   only  account.    Other  factors  used  in  the  model  will  be  the  service  level  and  the  size  of  the   company.   This   again   will   show   whether   the   concern   that   the   small   firms   will   pay   relatively   more   for   research   and   services   than   the   large   firms   is   true   (TABB   Group,   2014.,  MARKIT  2015.,  Schwartz  and  Steil,  2002.).  Further  to  see  whether  the  volume  has   a  different  effect  for  bundled  clients  than  for  the  execution  only  clients  the  interaction  

variable  “bundled*volume  is  added.  The  regression  equation  is  given  by,    

     Basis   points   paid   for   researchit  =   α   +   β1  bundled   account  it   +   β2  volume  it   +   β3                            

(2)     Bundledit*volume  it    +  β4  premium  service  i  +  β5  medium  service  i  +    

    β6  medium  size  i  +  β7  small  size  i  +  β8  bundled  +  chequeit  +β9  (bundled  +  chequeit)

    *Volume  +  

ε  

it,  

where  i  identifies  the  company  and  t  identifies  the  year.  

The   third   regression   model   investigates   which   factors   determine   the   execution   tariff.   Just   as   in   the   studies   of   Golstein   et   al   (2009)   and   Edminster   and   Subramanian   (1982)  the  price  volume  and  amount  of  shares  are  added.  Further  the  liquidity  provision   should  be  in  the  model.  This  is  measured  in  two  ways,  first  the  volume  traded  over  the   counter   against   another   party   or   against   the   book   of   the   broker   (OTC   Cross)   as   percentage  of  the  total  volume  traded.  The  studies  of  Loeb  (1983),  Randi  and  Odegaard   (2006)   and   Schwartz   and   Steil   (2002)   confirm   this   as   an   important   measure   of   providing  liquidity.  Second  the  average  percentage  of  daily  volume  traded.    This  is  also   taken   as   a   determinant   in   the   study   of   Goldstein   et   al.   (2009).     Also   like   the   study   of   Goldstein  et  al.  (2009)  the  size  is  taken  into  the  model.  This  is  measured  the  same  as  in   the  above  regressions.  Finally  to  see  whether  the  small  brokers  like  the  broker  where   the  research  is  performed  would  be  hit  harder  if  all  clients  would  switch  to  execution   only  the  factor  execution  only  will  be  added.  This  is  predicted  by  surveys  of  TABB  Group   (2015)  and  Markit  (2015).  The  regression  equation  is  given  by,  

Execution  only  tariff  it=  α  +  β1  execution  only  accountit  +  β2  big  sizei  +                              (3)

  β3  medium  sizei  +  β4  otc  crossi+  β5  Mkt%it  +  β6  volume  +  β7  price  +    

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