Hypermoder
in
n
CSR
Times
BledCom 2017
24
thInternational Public
Relations Research Symposium
June 30 - July 1, 2017 | Bled, Slovenia
CSR in Hypermodern Times
Book of Abstracts of the 24th International Public Relations
Research Symposium BledCom June 30 - July 1, 2017 | Bled, Slovenia
EDITORS: Dejan Verčič, Ana Tkalac Verčič and Krishnamurthy Sriramesh
University of Ljubljana Faculty of Social Sciences
CSR in Hypermodern Times
Book of Abstracts of the 24
thInternational
Public Relations Research Symposium BledCom
June 30 - July 1, 2017 | Bled, Slovenia
EDITORS:
Dejan Verčič
Ana Tkalac Verčič
Krishnamurthy Sriramesh
PUBLISHED BY:
University of Ljubljana
Faculty of Social Sciences
Kardeljeva ploščad 5
1000 Ljubljana
Slovenia
COPYRIGHT:
University of Ljubljana, Faculty of Social Sciences
AVAILABLE AT:
http:/www.bledcom.com/knowledge
Ljubljana, 2017
CIP - Kataložni zapis o publikaciji
Narodna in univerzitetna knjižnica, Ljubljana
659.4(082)(0.034.2)
INTERNATIONAL Public Relations Research
Sympo-sium (24 ; 2017 ; Bled)
CSR in hypermodern times [Elektronski vir] : book
of abstracts of the 24nd International Public
Rela-tions Research Symposium BledCom, June 30-July
1, 2017, Bled, Slovenia / editors Dejan Verčič, Ana
Tkalac Verčič and Krishnamurthy Sriramesh. -
Lju-bljana : Faculty of Social Sciences, 2017
Način dostopa (URL):
http://www.bledcom.com/knowledge
ISBN 978-961-235-820-4 (pdf)
1. Gl. stv. nasl. 2. Verčič, Dejan
290695680
3
CONTENTS
Corporate (social) responsibility from the citizens’ point of
view
Doreen Adolph, University of Münster (Germany)
Ulrike Röttger, University of Münster (Germany)
39
Communicating Corporate Social Responsibility Across
Cultures
Kara Alaimo, Hofstra University (USA)
41
ANGRY BIRDS HOST ANGRY CONSUMERS: A dialogic
communication approach to corporate responsibility for
online racial abuse
Mark Badham, Aalto University School of Business (Finland)
43
(Re)constructing Fairness in Fair Wage Discourse: CSR
Communication vs. Workers’ Articulations
Zhuo Ban, University of Cincinnati (USA)
45
Strategic communication at local level - Process of
the creation of Communication Strategy for local
self-government
Gordana Bekčić Pješčić, freelance communication consultant (Serbia)
Jasmina Radovanović, City Administration of the City of Pančevo (Serbia)
47
1. Introduction
13
2. Editors
14
3. Authors
15
4. Paper Abstracts
39
5. About BledCom
149
6. BledCom2017
150
4
CONTENTS
Integrated CSR communication: a theoretical approach
Louise Bezuidenhout, Noordwes-Universiteit (South Africa)
48
Does the commitment to CSR start at home? Studying
female communicators of CSR programmes
Elizabeth Bridgen, Sheffield Hallam University (UK)
Isabel Ruiz-Mora, University of Malaga (Spain)
49
Cultural Differences in the Credibility of
Cause-related-Marketing Campaign: A Sino-German Comparison
Paula Maria Bögel, Leuphana University Lüneburg (Germany)
Valentina Yee Kwan Cotton-Chan, The Hong Kong Polytechnic University
(Hong Kong, S.A.R. of the People’s Republic of China)
Lisa Ulsamer, Leuphana University Lüneburg (Germany)
Sigrid Bekmeier-Feuerhahn, Leuphana University Lüneburg (Germany)
51
When NGOs come calling: Strategies of engagement and
influence for corporate social responsibilities (CSR)
Vidhi Chaudhri, Erasmus University Rotterdam (Netherlands)
Elena Tankovski, Erasmus University Rotterdam (Netherlands)
53
Transforming CSR: Creating shared value, public trust
and corporate financial performance in the United States,
Germany and China
Yi-Ru Regina Chen, Hong Kong Baptist University (Hong Kong, S.A.R. of the
People’s Republic of China)
Don W. Stacks, University of Miami (USA)
Ansgar Zerfass, University of Leipzig (Germany)
Chun-Ju Flora Hung-Baesecke, Massey University (New Zealand)
Shannon A. Bowen, University of South Carolina (USA)
Ben Boyd, Edelman (USA)
55
Company’s CSR on a societal level. Comparison of the UK,
Bulgarian and Polish consumers’ level of acceptance of
gender roles as resulting from company’s communication
Michal Chmiel, University of Kent (UK)
5
CONTENTS
The Joys of Giving: Examining The Benefits of Strategic
Giving
Rebeccca Cohen, Jesson & Co (Canada)
59
The Analysis of the Situational Theory of Publics in Turkey
in the Context of Culture
Zuhal Gök Demir, Alanya Alaaddin Keykubat University (Turkey)
61
CSR and hypermodernity: Of humanism, identity,
experiences and spectacles
Ganga S Dhanesh, Zayed University (United Arab Emirates)
63
The role of internal communication and corporate social
responsibility in predicting employee engagement:
Perspectives from the United Arab Emirates
Gaelle Duthler, Zayed University (United Arab Emirates)
Ganga S Dhanesh, Zayed University (United Arab Emirates)
65
Curbing Harmful Online Communication – A Social
Responsibility of Online Platform Operators
Sabine Einwiller, University of Vienna (Austria)
Sora Kim, The Chinese University of Hong Kong (Hong Kong, S.A.R. of the
People’s Republic of China)
67
Digital dialogue and engagement
Wim J.L. Elving, University of Amsterdam & Hanze University of Applied
Sciences (The Netherlands)
69
A General Review of Corporate Social Responsibility
Development in China
(1978-2016)
Zheng Fan, Shanghai International Studies University (People’s Republic of
China)
Peng Zhang, Shanghai International Studies University (People’s Republic of
China)
Hui Zhang, Shanghai International Studies University (People’s Republic of
China)
6
CONTENTS
What do we know about greenwashing? A literature review
of greenwashing research
Lucia Gatti, Università della Svizzera italiana (Switzerland)
Peter Seele, Università della Svizzera italiana (Switzerland)
Lars Rademacher, University of Applied Sciences (Germany)
72
A culture-bound perspective on the CSR meaning networks:
The case of Turkey and Slovenia
Urša Golob Podnar, University of Ljubljana (Slovenia)
Selin Turkel, Izmir University of Economics (Turkey)
Ebru Uzunoglu, Izmir University of Economics (Turkey)
74
CSR towards sustainable co-existence of humans and
animals in a university campus: Case study on BILGI Animal
Friends Society
Barika Goncu, Istanbul Bilgi University (Turkey)
Vehbi Gorgulu, Istanbul Bilgi University (Turkey)
76
Extending situational theory of problem solving to the
strategic management of public relations: An internal
perspective
Justin Guild, Purdue University (USA)
78
Proposal of Corporate Reputation Model for Smart Tourist
Destination (STD)
Carlos de las Heras-Pedrosa, Universidad de Málaga (Spain)
Patricia P. Iglesias-Sánchez, Universidad de Málaga (Spain)
Carmen Jambrino-Maldonado, Universidad de Málaga (Spain)
79
The contribution of theology to CSR: Civilisation of Shared
Modesty
Katharina Hetze, Leuphana University of Lüneburg (Germany)
7
CONTENTS
CSR-based Employer Attractiveness: An African Perspective
Robert E. Hinson, University of Ghana Business School (Ghana)
Selorm Agbleze, Ghana Technology University College (Ghana)
John Kuada, Aalborg University (Denmark)
82
Higher Education Institution’s Third Mission: Conscious CSR?
Mario Ianniello, Udine University (Italy)
Luca Brusati, Udine University (Italy)
Silvia Iacuzzi, Udine University (Italy)
84
The Role of CSR Expectations in Consumers’ Moral Outrage
toward Corporate Misconduct
Soojin Kim, Singapore Management University (Singapore)
Arunima Krishna, Boston University (USA)
Ganga Dhanesh, Zayed University (United Arab Emirates)
86
Influence Operations and Public Diplomacy: Hybrid
symbiosis of strategic communication under the times of
global tensions
Evgenia Korkova, Diplomatic Academy of Russian Foreign Ministry (Russian
Federation)
88
From Corporate Towards ‘Shared’ Social Responsibility?
Beata Kviatek, Hanze University of Applied Sciences Groningen (Netherlands)
89
How “social” is corporate social responsibility? A study on
the use of social media by Greek Hotels for communicating
CSR
Athanasia Lampropoulou, DEREE-The American College of Greece (Greece)
Katerina Diamantaki, DEREE-The American College of Greece (Greece)
90
Social Licence to Operate: Practical understanding of the
concept and processes to attain and maintain it
Tatjana Laskovic, McMaster University (Canada)
8
CONTENTS
Press co-creation behavior: Conceptualization and Scale
Development
Liane W.Y. Lee, Faculty of Management and Hospitality (Hong Kong, S.A.R. of
the People’s Republic of China)
Leslie S.C. Yip, Faculty of Management and Hospitality (Hong Kong, S.A.R. of
the People’s Republic of China)
Kara Chan, Hong Kong Baptist University, (Hong Kong, S.A.R. of the People’s
Republic of China)
94
Can public relations inform diversity engagement? The role
of CSR and spirituality
Roxana Maiorescu, Emerson College (USA)
96
Indirect Reciprocity and CSR: Importing Theory from
Evolutionary Biology
Charles Marsh, University of Kansas (USA)
98
Corporate cultural responsibility and shared value in the
banking sector. A multi-case study in Italy
Valentina Martino, Sapienza University of Rome (Italy)
Stefano Scarcella Prandstraller, Sapienza University of Rome (Italy)
100
Between smoke and crystal: CSR communication in
hypermodern times
Mette Morsing, Copenhagen Business School (Denmark)
Lars Thöger Christensen, Copenhagen Business School (Denmark)
Ole Thyssen, Copenhagen Business School (Denmark)
102
CSR in a time of climate change
Judy Motion, UNSW (Australia)
104
Who controls the framing of environmental discourse?
Insights from 30 years of the struggle to decide
communications strategies inside Friends of the Earth
Michaela O’Brien, University of Westminster (UK)
9
CONTENTS
Adequacy of pull promotional strategies in conducting CSR
projects
Ivan Pakozdi, Edward Bernays College of Communication Management
(Croatia)
Maja Banovac Barić, Edward Bernays College of Communication Management
(Croatia)
Ivana Jeleč, Edward Bernays College of Communication Management (Croatia)
108
Beauty is in the Eye of the Stakeholder: Perception of
Corporate Social Responsibility and Purchase Intention
Jessica R. Peine, Purdue University (USA)
110
Public relations and social media in the post –truth era:
Using concepts and critiques of propaganda to assess
post-truth social media environments and data ethics
Heike Puchan, Glasgow Caledonian University (UK)
Andrew McWhirter, Glasgow Caledonian University (UK)
112
Old concepts, new publics: CSR and Millennials
Erica Rodrigues, CIES / ISCTE (Portugal)
Mafalda Eiró-Gomes, ESCS / IPL (Portugal)
114
Project ANTURA: Creating Better Immigrant Integration and
Greater Social Responsibility
Harri Ruoslahti, Laurea University of Applied Sciences (Finland)
Tarja Meristö, Laurea University of Applied Sciences (Finland)
115
Sustainability and the missing ‘P’
Gabor Sarlos, University of Worcester (UK)
117
CSR and trust: A longitudinal analysis of CSR communication
in the German press
Jens Seiffert-Brockmann, University of Vienna (Austria)
Wolfgang Weitzl, University of Vienna (Austria)
10
CONTENTS
A framework for internal communication during
organisational transformation: towards feasible corporate
social responsibility
Muriel Serfontein, University of Pretoria (South Africa)
Ronel Rensburg, University of Pretoria (South Africa)
121
Sensegiving and Sensemaking in Internal CSR
Communication with and without Social Media
Holger Sievert, Macromedia University (Germany)
Riccardo Wagner, Macromedia University (Germany)
123
Rise of the Brand Ambassador: Social Stake, Corporate
Responsibility, and Power among the Social Media
Influencers
Brian G. Smith, Purdue University (USA)
Megan C. Kendall, Purdue University (USA)
Devin Knighton, Purdue University (USA)
Temi Wright, Purdue University (USA)
Cody Blake Wilson, Purdue University (USA)
125
Infusing myth, ritual and archetypes in corporate advocacy
campaigns: towards a theory of CSR master symbols and
narratives
Hilke Steenkamp, Tshwane University of Technology (South Africa)
Ronél Rensburg, University of Pretoria (South Africa)
127
Perceptions of a link between spirituality and CSR, and its
manifestation in practitioners’ work: A cross-cultural study
Neva Štumberger, Purdue University (USA)
Krishnamurthy Sriramesh, Purdue University (USA)
129
Unintended social gains from the public relations of activist
investors
Gareth Thompson, University of the Arts London (UK)
11
CONTENTS
Employer Brands and Corporate Social Responsibility
Ana Tkalac Verčič, University of Zagreb (Croatia)
Dubravka Sinčić Ćorić, University of Zagreb (Croatia)
133
Combining Forces for Corporate Social Responsibility (CSR) –
An Investigation Of Inter-Organizational Collaboration
Aniisu K. Verghese, Tesco Bengaluru (India)
135
Lost property? Locating responsibility for European
PR-professionals and their organisations in hypermodern times
Piet Verhoeven, Amsterdam School of Communication Research (ASCoR),
University of Amsterdam (Netherlands)
Ansgar Zerfass, University of Leipzig (Germany)
Dejan Verčič, University of Ljubljana (Slovenia)
Ralph Tench, Leeds Beckett University (UK)
Angeles Moreno, University Rey Juan Carlos, Madrid (Spain)
137
Internal CSR communication and its role in shaping the
employee understanding of CSR: The framing perspective
Nataša Verk, University of Ljubljana (Slovenia)
Urša Golob Podnar, University of Ljubljana (Slovenia)
139
Humility, Deliberation, Hyperactivism and Hyperbole: Why
CSR is Best Viewed as a Wicked Problem
Paul Willis, The University of Huddersfield (UK)
141
Future or now? Planet or jobs? How politicians construct
meaning and legitimacy on climate change policy using
strategic positioning
Deborah Wise, University of Newcastle (Australia)
143
An In-Depth Look at How Social and Digital Media Are Being
Used in Public Relations Practice
Donald K. Wright, Boston University (USA)
Michelle Drifka Hinson, University of Florida (USA)
12
CONTENTS
A reconceptualization of Public Diplomacy
Temi Wright, Purdue University (USA)
147
On Chamber of Commerce Combine Overseas Cooperation
among Organizations: Case of Social Responsibility of AHK
Great China
Peng Zhang, Shanghai International Studies University (People’s Republic of
China)
Jing Cao, Shanghai International Studies University (People’s Republic of
China)
13
1
INTRODUCTION
It is our pleasure to warmly welcome you to BledCom 24. We think we have an exciting, and
packed, program over the next two days, thanks to your involvement. We hope you will enjoy
contributing to this symposium in multiple ways: making presentations; listening to
presenta-tions, interacting with colleagues and friends from almost 30 countries and five continents, and
engaging in wide ranging conversations about the field we have chosen for our career.
But please do not let your visit to Bled be consumed with work. We remind you to exploit
pic-turesque Bled to relax and have some fun as well.
Finally, we do hope you will come back next year… and the next… and the next… to engage in
scholarship and fun. We wish to remind you that 2018 is the 25th anniversary of BledCom! We
wish to make that a memorable occasion. Do give us ideas on how to celebrate that landmark!
Scholarship and fun is what we want BledCom to be for you.
Dear Friends and Colleagues,
Dobrodošli!
Swagatam!
Welcome!
Lep pozdrav!
Namaste!
Thank you!
14
2
EDITORS
Dejan VERČIČ,
University of Ljubljana (Slovenia)
He is professor and head of Centre for Marketing and Public Relations at the University of Ljubljana, Slovenia. He received his PhD in social psychology in 2000 from the Lon-don School of Economics and Political Science. He is a former Fulbright scholar. He has published over 200 articles and book chapters and 12 books. He is a member of the European Communication Monitor research team, a fellow of the Chartered Institute of Public Relations (UK), a honorary member of the Croatian Public Relations Association, and a past president and a current member of the European Public Relations Education and Research Association. In 2016 he was awarded the Pathfinder Award, the highest
academic honour bestowed by the Institute for Public Relations (IPR) in New York.
Ana TKALAC VERČIČ,
University of Zagreb (Croatia)
She is a Professor of Marketing communications and Public Relations at the University of Zagreb, Croatia. She has authored, co-authored and edited numerous books, book chapters and article and is a member of the editorial committee of the „International Journal of Strategic Communication“, and a regional editor of „Public Relations Review”. She is a former Fulbright scholar. Her research focus is oriented towards reputation and image building which she studied through various scientific projects such as “Develop-ment of strategy for building the image of the Republic of Croatia” and “Improving the capacity of the civil society”.
Krishnamurthy SRIRAMESH,
Purdue University (USA)
Professor and University Faculty Scholar, Purdue University, USA, is recognized for his scholarship on global public relations, corporate social responsibility, and culture and public relations. He has advocated the need to reduce ethnocentricity in the public re-lations body of knowledge and practice in 7 books, over 75 articles and book chapters and over 100 conference presentations around the world. His rich teaching experiences include teaching at 10 universities in four continents. He has won several awards for teaching and research at different universities. In 2004 he was awarded the prestigious Pathfinder Award from the Institute for Public Relations (USA) for “original scholarly re-search contributing to the public relations body of knowledge.”
15
3
AUTHORS
Doreen ADOLPH,
University of Münster (Germany)
Adolph (M.A.) is research assistant at University of Münster, Germany. She works on a re-search project about the responsibility of corporations within public discourse. In that context, her Ph.D. project focuses the responsibility of corporations from the viewpoint of NGOs. In 2013 Doreen Adolph finished her studies in communication management at the University of Leipzig with a thesis about “framing of press coverage during public takeovers”. Just as her bachelor thesis in the field of communication and media studies, it was honored with the Günter-Thiele-Award for outstanding thesis of the year.
Selorm AGBLEZE,
Ghana Technology University College (Ghana)
Agbleze is a Lecturer at the Department of IT Business, Ghana Technology University College. He holds a Master of Philosophy Degree in Marketing and a Bachelor’s Degree with specialization Agricultural Economics both from the University of Ghana. His research interests include Corporate Social Responsibility, Marketing and Entrepreneurship.
Kara S. ALAIMO,
Hofstra University (USA)
Alaimo, Ph.D. is Assistant Professor of Public Relations at Hofstra University. A former commu-nicator in the Obama administration and the United Nations, she now consults on global com-munication campaigns and designs customized employee training programs for companies on how to adapt messages and strategies for different global markets. She is author of the book “Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication” (Routledge, 2017). Her research on international and political PR has been published in many academic journals and by media outlets such as The New York Times, Harvard Business Review, and The Washington Post. For more information, visit www.karaalaimo.com and follow her Twitter handle, @karaalaimo.
Mark BADHAM,
Aalto University (Finland)
Badham has more than 20 years of practitioner and academic teaching experience in public relations. Since moving to Finland from Australia in June 2011, he has developed and taught numerous public relations and other communications-related courses part time at six Finnish universities. At Bond University in Australia Mark taught public relations courses part time for almost 12 years. He is in the final stages of completing his PhD in the Unit of Organisational Communication at Aalto University School of Business, Helsinki. His practitioner experience has mostly been in NGOs, politics and government.
Zhuo BAN,
University of Cincinnati (USA)
She is an assistant professor in the Department of Communication at University of Cincinnati. Her research takes a global, critical perspective to contemporary issues in Organizational Com-munication and Public Relations, such as globalized supply chains, offshore labour politics, and corporate social responsibility discourses. Her work has been published in international peer-reviewed journals including Management Communication Quarterly, Journal of Applied Communication Research, and Journal of International and Intercultural Communication. She can be reached at banzu@ucmail.uc.edu.
16
3
AUTHORS
Maja BANOVAC BARIĆ,
Edward Bernays (Croatia)
She is lecturer and Head of Centre for Career Development and Market Cooperation at Ed-ward Bernays College of Communication Management. She graduated in political science at Faculty of Political Science of Zagreb University where she was employed as research fellow and worked at project “Republic of Croatia in European Security Architecture.” She continued her education at postgraduate doctoral programme in Political Science. Her field of interest are international relations, security studies as well as media and politics and she is author of several papers. She is Executive Editor of scientific international academic journal Communication Management Review and member of Organizing Committee of international academic conference Communication Management Forum.
Gordana BEKČIĆ PJEŠČIĆ,
Freelance communication
specialist (Serbia)
She is a freelance communication consultant, previously engaged in the Office for Coopera-tion with Civil Society of Serbian Government, as a communicaCoopera-tion advisor. She holds BA in philology, MA in political science and specialization in cultural and gender studies. She is PhD candidate, author of the book Od ideje do slobode (From Idea to Freedom), member of Man-agement Board of the Serbian PR Society, author of numerous articles, one of the co-authors of the “Guidelines for the usage of social networks in the public administration institutions”, editor and a trainer at the Human Resource Management Service of the Serbian Government.
Sigrid BEKMEIER-FEUERHAHN,
Leuphana University
Lüneburg (Germany)
She is Professor and Chair of the Department of Communication and Cultural Management and member of the Institute of Management & Organization at Leuphana University, Luene-burg. She finished her PhD in the field of communication and marketing at the University of Paderborn. Today she leads various research projects in the fields of Change Communication, Entrepreneurial Communication, Communicating Corporate Social Responsibility, Customer Experience Research as well as Cultural Organizations and Management.
Louise BEZUIDENHOUT,
Noordwes-Universiteit (South Africa)
She started her academic career at the University of Pretoria where she obtained her master’s degree in communication management and lectured on graduate and post graduate level in communication management and development communication. She is currently a PhD can-didate at the North-West University. Her research interests include communication for social change, CSR communication and communication management. She is also a lecturer in com-munication for social change and comcom-munication management at the North-West University and involved in numerous community projects as part of her teaching and research.
Paula Maria BÖGEL,
Leuphana University Lüneburg
(Germany)
Dr Paula Bögel is a researcher at the Institute of Environmental and Sustainability Commu-nication at Leuphana University, Lüneburg. With a background in psychology and business administration, her interdisciplinary research focuses on the social psychology of human be-haviour in the context of sustainability and CSR. This includes the micro-level, e.g. consumer behaviour, the meso-level, e.g. employees’ participation in companies’ CSR programs, and the macro-level, e.g. the role of individuals in socio-technical transitions.
17
3
AUTHORS
Shannon A. BOWEN,
University of South Carolina (USA)
Shannon A. Bowen (Ph.D. Univ. of Maryland) is a full Professor at the University of South Car-olina. Her research focuses on ethical decision making and issues management, as well as c-suite inclusion and contributions by public relations. Dr Bowen teaches and researches eth-ics across corporations, pharmaceutical firms, governmental entities, and the public relations industry. Her most recent book uses grant-based research to explicate “Excellence in Internal Communication Management” (2017; Business Expert Press) with Rita L. Men. Dr Bowen is one of three joint-editors for the journal Ethical Space: The International Journal of Communication Ethics. She sits on the Board of Trustees of the Arthur W. Page Society and has won numerous awards for her research.
Ben BOYD,
Edelman (USA)
Boyd has worked in the communications industry for over two decades. With Edelman, Ben oversees the Canadian and Latin American regions, as well as the global Practices and Sectors, which help to drive innovation and provide clients with deep industry expertise. Ben is also responsible for the firm’s signature intellectual property (IP) studies, Earned Brand and the Edelman Trust Barometer, and the use of IP as a driver of insights to inform the firm’s strategy and client programming. Throughout his career Ben has managed a diverse portfolio of clients across industries, including serving as the global client relationship strategist on Edelman’s work with GE, one of the firm’s largest accounts. He continues to work as a senior strategist with a vast amount of clients, including Citi, Heineken, Novelis, Samsung and The Home Depot, to name a few.
Elizabeth BRIDGEN,
Sheffield Hallam University (UK)
Bridgen is Principal Lecturer in Public Relations at Sheffield Hallam University, UK. Her re-search explores the lived experience of public relations practitioners with particular focus on gender, diversity, and technologies. Liz’s work has been published in the Journal of Media Practice and PRism and she has written on practice issues for numerous books and websites including PRStack and Comms2Point0. She has delivered refereed papers at various EUPRERA conferences and at the BCN Public Relations conference, Barcelona, and BledCom. She is the co-editor (with Dejan Verčič) of Experiencing Public Relations: International Voices to be published by Routledge in October 2017.
Luca BRUSATI,
Udine University (Italy)
Brusati holds a PhD in Management from Bocconi University and is an associate professor of management at Udine University, where he leads the Laboratory for research in economics and management. From 1991 to 1999 he worked as an assistant professor of public manage-ment at Bocconi University. In 1999 he joined WHO as health services managemanage-ment adviser. In 2001 he moved back to Italy, where he is also an adjunct professor of public management at SDA Bocconi. His main research interests are the different facets of business-government relations.
Jing CAO,
Shanghai International Studies University (People’s Republic of
China)
18
3
AUTHORS
Kara Chan,
Hong Kong Baptist University, (Hong Kong, S.A.R.
of the People’s Republic of China)
Dr Chan, PhD (City University of Hong Kong) is Professor at the School of Communication, Hong Kong Baptist University. She worked in the advertising profession and as a statistician for the Hong Kong Government before she joined the academia. Her research areas include cross cultural studies and health communication. She has published eight books as well as over 140 journal articles and book chapters. She was a Fulbright Scholar at Bradley University. Her journal articles won five Emerald Literati Network Awards for Excellence. She received Outstanding Performance in Scholarly Work at Hong Kong Baptist University in 2006 and 2014.
Vidhi CHAUDHRI,
Erasmus University Rotterdam
(Netherlands)
Chaudhri is Assistant Professor, Media and Communication, Erasmus University Rotterdam. She received her Ph.D. from Purdue University, West Lafayette, USA, and her research inter-ests include corporate social responsibility/sustainability, crisis communication and corporate reputation, social media, and employee engagement. She has published in peer-reviewed journals such as Management Communication Quarterly, International Journal of Business Communication, Public Relations Review, and Journal of Corporate Citizenship, and contributed book chapters to The Handbook of Crisis Communication; Corporate Reputation Decoded: Building, Managing and Strategising for Corpo-rate Excellence; and The SAGE Encyclopedia of CorpoCorpo-rate Reputation. She is also co-author on several business cases.
Yi-Ru Regina CHEN,
Hong Kong Baptist University (Hong
Kong, S.A.R. of the People’s Republic of China)
Chen is Assistant Professor of public relations in the School of Communication at Hong Kong Baptist University. Her research areas include strategic communication and social media en-gagement, government affairs, health informatics, and corporate social responsibility and creating shared values in greater China. She has published in the Journal of Medical Internet Research, Journalism and Mass Communication Quarterly, Journal of Public Relations Research, Public Relations Review, Communication Research Report, Journal of Communication Management, Information, Commu-nication & Society and Business Yearbook. In additional to serving on journal editorial boards, she is also 2015/2016 Page Legacy Scholar of the Arthur W. Page Society (USA) and the research fellow of the Behavioral Insights Research Center of the Institute for Public Relations (USA).
Michal CHMIEL,
University of Kent (UK)
He is a social psychologist and researcher. Currently holds a position of a lecturer in social psychology at the University of Kent where he is responsible for courses on Public Relations, media relations and public speaking. In his applied line of research he compares advertising and public relations messages to identify how both types of communication work in unison to produce the most favourable consumer attitudes and influence buying behaviour. As a public relations practitioner, he has some more than 10 years’ experience in successfully incorpo-rating social psychological evidence into PR and communications projects for multinational companies and public figures.
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3
AUTHORS
Rebecca Marissa COHEN,
JESSON & CO (Canada)
She works as an Account Associate at Jesson & Co in Toronto, Canada. She works on accounts including Spirits Canada and The Remington Group as well as with tourism boards for Antigua and Cuba. In the past, Rebecca has worked both as a freelance practitioner as well as in-structor at the college level. Rebecca completed her Masters of Communication Management degree from McMaster University in 2015. While in school, Rebecca volunteered with United Way and Big Brothers Big Sisters, helping both organizations with communications and event planning. Rebecca has presented her work at other conferences including the World Public Relations Forum, Inter-national Public Relations Research Conference, Illuminate, and the Communications Management Forum.
Valentina Yee Kwan COTTON-CHAN,
Hong Kong
Polytechnic University (Hong Kong, S.A.R. of the People’s
Republic of China)
Valentina Cotton-Chan joins the Hong Kong Polytechnic University (PolyU) to teach subjects related to corporate communication in 2013, after more than fifteen years’ experience in the commercial sector with global companies (e.g. PwC, eBay and Aon Risk Solution) across sev-eral markets and sectors. She has received the Faculty Award of Excellent Achievement / Performance in Teaching in 2013/14. As the sole principle investigator, she has been awarded three competitive teaching and learning devel-opment grants with over HKD 2.5 million research funds. She has a MSc in Management with Marketing from the University of Bath in the UK and a BA (first class honours) in Language and Communication from PolyU.
Pamela CREEDON,
Zayed University (UAE)
She is Acting Dean, College of Communication and Media Sciences (CCMS), Zayed University, United Arab Emirates. After 15 years in the public relations profession, she became a facul-ty member at The Ohio State Universifacul-ty and earned her Accredited Business Communicator (ABC) credential. Former director of the Schools of Journalism and Mass Communication at Kent State University (Ohio) and University of Iowa, she has been involved in higher education in the United Arab Emirates since 1988. She led in the establishment of CCMS in 1998, which has campuses in Dubai and Abu Dhabi. It was accredited in 2015 by the Accrediting Council for Education in Journal-ism and Mass Communications.
Ganga S. DHANESH,
Zayed University (UAE)
Ganga S Dhanesh is an Assistant Professor in the College of Communication and Media Scienc-es, Zayed University, United Arab Emirates. She has had experience in corporate and non-prof-it organizations and has published in the areas of corporate social responsibilnon-prof-ity and internal relations in books and journals such as Public Relations Review, Journal of Public Relations Research, Management Communication Quarterly, Public Relations Inquiry and the Journal of Communication Management.
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AUTHORS
Katerina DIAMANTAKI,
National University of Athens
(Greece)
Katerina Diamantaki holds a Ph.D. in Communication and Media Studies from the National University of Athens and is Assistant Professor in Digital Communication at Deree -The Amer-ican College of Greece. Her main area of scholarly expertise is communication, in both its strategic and its social aspects, focusing on the analysis of digitally-mediated practices in the areas of social interaction, community-building, identity politics, media discourse, and audi-ence analysis. Her research interests also encompass the topics of digital memory, Facebook studies as well as use of web, online, digital and locative media in diverse communication contexts.
Marcia DISTASO,
University of Florida (USA)
DiStaso, Ph.D., APR, is an Associate Professor and Chair of the Public Relations Department at the University of Florida. She is the Director for the Institute for Public Relations Digital Media Research Center and a research consultant for the Arthur W. Page Society. She won a Silver Anvil and MarCom Awards and was recognized as a Promising Professor and an Emerging Scholar by AEJMC and was the 2016 PRSA Outstanding Educator. Her research focuses on exploring and informing the practice of digital media.
Michelle DRIFKA HINSON,
University of Florida (USA)
Gaelle PICHERIT-DUTHLER,
Zayed University (UAE)
Picherit-Duthler (PhD, University of Kentucky) serves currently as the Associate Dean of the College of Communication and Media Sciences at Zayed University in Abu Dhabi, UAE. Prior to this, she served as the Graduate Program Director for the M.A. in Communications. She teaches graduate and undergraduate courses within her interests, such as public relations, internal communication, research methods, and CSR. She has published several articles and book chapters on issues of sustainability and Corporate Social Responsibility, public relations, global virtual teams, and organizational culture. She serves on the board of the GlobCom Institute and is an active member of the Middle East Public Relations Association.
Sabine EINWILLER,
University of Vienna (Austria)
Sabine Einwiller is a Professor of Public Relations Research at the University of Vienna, Austria. She holds a doctorate degree in Business Administration from the University of St. Gallen (Switzerland) where she also finished her post-doctoral thesis (habitation). Prior to her aca-demic career, Sabine worked as a PR manager in a multinational chemical company in Germa-ny. In the 1990ies she studied Psychology at the University of Mannheim (Germany) and at the University of Western Ontario (Canada). Sabine’s research focuses on the effects of negative publicity and crisis communication, CSR communication, consumer-company communication in social media, and employee communication.
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AUTHORS
Mafalda EIRÓ-GOMES,
ESCS / IPL (Portugal)
Professor of Pragmatics and Public Relations at Escola Superior de Comunicação Social, IPL (Lisbon) since 1991. PhD (Communication Sciences) from Universidade Nova de Lisboa.
Wim J.L. ELVING,
University of Amsterdam (Netherlands)
Zheng FAN,
Shanghai International Studies University
(People’s Republic of China)
1990-Present, College of International Business, Shanghai International Studies University, served as Associate Director, Director, Deputy Dean and Dean in sequences. During this peri-od, was invited as management consultants, such as Director of SISU Group and in charge of management researches for many enterprises.
Lucia GATTI,
Università della Svizzera italiana (Switzerland)
Gatti is a post-doc researcher at Università della Svizzera italiana (USI), Institute of Marketing and Communication Management (IMCA) in Lugano – Switzerland. Previously she worked as a research and teaching assistant at USI (2011-2014) and research consultant for Tivigest Hotel and Resorts (2010). She has a PhD in in Communication Sciences at USI.
Zuhal GÖK DEMIR,
Alanya Alaaddin Keykubat University
(Turkey)
Zuhal Gök Demir (PhD) is an assistant professor at Alanya Alaaddin Keykubat University in the Faculty of Business in Turkey. She is the head of human resources management depart-ment. She gives lectures on public relations, corporate communication and advertising. Her research interests include strategic public relations and segmentation of publics. Recently she published a book on strategic public relations and practices in Turkish.
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AUTHORS
Urša GOLOB PODNAR,
University of Ljubljana (Slovenia)
She is an Associate Professor and Head of the Chair for Marketing Communication and Public Relations, Department of Communication, Faculty of Social Sciences, University of Ljubljana. She is also a Visiting Professor at the School of Human Sciences & Technology, IE University, Madrid. She is one of the co-founders of the International CSR Communication Conference. Her main research interests are in different areas of CSR and her work is published in several international journals such as: Journal of Business Ethics, Public Relations Review, European Journal of Marketing, Corporate Communications: An International Journal, Journal of Marketing Communications, Journal of Business Research, and Journal of Public Policy & Marketing. She has also authored or co-authored several book chapters on themes related to CSR. Currently she is co-editing a Special Issue of Journal of Brand Management on CSR and Brands.
Barika GONCU,
Istanbul Bilgi University (Turkey)
In the beginning of her professional career Göncü undertook positions in English language teaching, editing, and coordinating international arts and culture events. In 1997, Goncu es-tablished her own public relations consultancy business, acting as the Agency President be-tween 1997 and 2011. Goncu lectured as a part-time instructor in the undergraduate Public Relations Program of Istanbul Bilgi University between the dates of 1999 and 2011. Since 2011, she is a full-time lecturer at the same program, also lecturing in the Public Relations and Cor-porate Communication Graduate Program of Bilgi University.
Vehbi GORGULU,
Istanbul Bilgi University (Turkey)
He is an Assistant Professor at the Department of Public Relations, Faculty of Communication, Istanbul Bilgi University, where he teaches corporate responsibility, crisis management, and advertising and communication. His research interests include corporate communication, on-line communities and digital cultures. His most recent research has been published by the SSCI-indexed journal Information, Communication & Society and the AHCI-indexed journal Third Text.
Justin GUILD,
Purdue University (USA)
Justin Guild is a PhD student studying public relations and organizational communication at Purdue University in West Lafayette, Indiana, USA. He received his bachelor’s degree in public affairs from Indiana University and master’s degree in public relations from Ball State Universi-ty. His research interests include internal communication, employee communication, network analysis, and qualitative methodology. Prior to pursuing doctoral studies, he worked in public relations in the non-profit sector and also as a reporter for the Indianapolis Star newspaper.
Carlos de las HERAS-PEDROSA,
Universidad de Málaga
(Spain)
He is a Professor in the field of Audio-visual Communication and Advertising. He currently teaches a course on Institutional Communication. His research production revolves around two main lines: “The history advertising and press in Spain” and “Institutional Communica-tion”. Among his academic and management positions filled he has been Co-director of the PhD Programme Organizational Communication; General Assistant Director of Communica-tion, Protocol, and Presidents’ Cabinet; In the last eight years he has held the position of Vice-President for Institu-tional Relations and President’s Cabinet at the University of Málaga. Currently, he’s Coordinator of the Postgraduate Programme Strategic Management and Innovation in Communication.
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AUTHORS
Katharina HETZE,
Leuphana University of Lüneburg
(Germany)
Katharina Hetze earned her master’s degree in business administration and her PhD in sus-tainability science from Leuphana University of Lüneburg. Since 2013 Katharina has been a research associate at the Center for Corporate Responsibility at ZHAW School of Management and Law in Winterthur (Switzerland). In 2017 Katharina also became a research associate at the Institute of Corporate Development at Leuphana University of Lüneburg (Germany). She investigates CSR communication from a communication and reputation management perspective. Furthermore, her new fields of interest are the Sustainable Development Goals, the concept of de-growth and the interdisciplinary approach to a sufficiency strategy.
Denise HILL,
Elon University, North Carolina (USA)
Hill (Ph.D.) is an assistant professor in the School of Communications at Elon University, where she teaches undergraduate and graduate strategic communication courses. Dr. Hill has more than 30 years of corporate communication and public relations agency experience. She held chief communication officer positions at Delhaize America, Quest Diagnostics, and a business unit of Wyndham Worldwide. In addition, she served as a vice president of communication at Novartis Pharmaceuticals and Cigna. Her prior teaching experience includes New York Univer-sity and the UniverUniver-sity of North Carolina at Chapel Hill.
Robert E. HINSON,
University of Ghana Business School (Ghana)
Hinson is Professor at the Department of Marketing and Entrepreneurship at the University of Ghana Business School. Dr Hinson is published in reputable International journals like the International Journal of Market Research, Thunderbird International Business Review and the International Journal of Public Sector Management. His current areas of research are financial services management, e-business, SME marketing practices, and corporate social responsibility in developing economy contexts.
Chun-Ju Flora HUNG-BAESECKE,
Massey University (New
Zealand)
She teaches at Massey University in New Zealand. She is the Vice Chair-Elect of the Public Rela-tions Division in International Communication Association, the Secretary-General for Overseas Affairs of Public Relations Society of China, and is on the advisory board of International Public Relations Research Conference. She serves on the editorial boards of Journal of Public Relations Research, International Journal of Strategic Communication, and Communication Research Reports and presents her research in international conferences and publishes in various international refereed journals, such as Journal of Public Relations Research, Journal of Communication, Journalism & Mass Communication Quarterly, Public Relations Review, etc.
Silvia IACUZZI,
Udine State University (Italy)
Research fellow at the Laboratory for Research in Economics and Management of Udine State University, Italy, holds a Ph.D. in Political Science (socio-economic focus) from the University of Tübingen (Germany) and an honours degree in Politics, Philosophy and Economics from the University of Oxford (England). She spent the last 15 years working as a researcher and consul-tant in over 40 countries for international bodies such as the EU, the UN and UNICEF, as well as for multinationals the likes of the BBC, Bosch, Daimler, Sony and VISA. She guest lectures at various universities in Italy and Germany.
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AUTHORS
Mario IANNIELLO,
Udine State University (Italy)
Adjunct professor of management at Udine University, holds a PhD in Public Administration and Management from Parma University and a Master in Public Relations from Udine Uni-versity. He taught university courses in the Balkans, Northern Ireland and Italy where he co-operated with NGOs and development agencies. His main research interests are stakeholder engagement and the relationship between PR and strategy, with a special interest in the public and non-profit sector.
Patricia P. IGLESIAS-SÁNCHEZ,
University of Malaga (Spain)
She holds a Doctorate in Economics with a specialisation in Marketing Research (2010) and lectures at Malaga University. She combines her research and teaching activities with her pro-fessional development as Project Manager in a business organisation (Confederación de Em-presarios de Málaga), and thanks to this experience she has in-depth expertise and knowledge about companies and their management. Additionally, she is an external advisor for several companies. Her main lines of research are: University spin-offs, Open Innovation in new prod-uct development, innovation for SMEs and entrepreneurship. She has attended international and national confer-ences and her work has been published in different indexed journals.
Carmen JAMBRINO-MALDONADO,
University of Malaga
(Spain)
She is a Professor in the field of Marketing. She currently teaches courses on Communica-tion and Marketing. She is Managing Director of the research team “Marketing for Pymes” of the University of Málaga. Her research production revolves around two main lines: “Spin-off”, “Open innovation” and “Strategies of Fundraising”. She has authored one book, and edited an-other. Moreover, her research production includes a great number of book chapters, academ-ic papers in research journals, International Journal of Innovation and Learning, Interactions: Studies in Communacadem-ica- Communica-tion & Culture, Economía Industrial, Revista Europea de Dirección y Economía, de Empresa, She has contribuCommunica-tions in national and international conferences.
Melanie JAMES,
University of Newcastle (Australia)
James PHD is a Senior Lecturer in Communication at the School of Creative Industries, Uni-versity of Newcastle, Australia. Melanie is also a researcher and consultant in strategic com-munication, social media and public relations. Prior to commencing her academic career in 2007, Melanie worked as a consultant and in senior communication/marketing management roles in government (Australian Greenhouse Office, Australian Electoral Commission, Austra-lian Bureau of Statistics), health and financial services sectors. She won several national and state awards for her communication campaigns, including the PRIA Golden Target Award. Melanie is the editor of the Asia Pacific Public Relations Journal and a member of the editorial board of the Journal of Public Relations Research. She is also a published creative writer and poet, and has also been a finalist in the Australian Vogel Literary Award.
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AUTHORS
Ivana JELEČ,
Edward Bernays College of Communication
Management (Croatia)
She works as the Head of the Center for Public Relations and a lecturer at the Edward Bernays College of Communication Management on courses related to public relations, strategic com-munication, corporate communication and Spanish and Italian language. She graduated in Public Relations and Political Communication at the Faculty of Political Science, and she is also currently finishing the Spanish Language and Literature and Italian Language and Literature graduate study program at the University of Zagreb. She started her career in Millenium promocija, Croatia’s leading agency for integrated communication, where she had the opportunity to work on numerous projects in various fields such as education, tourism, banking and pharmacy.
Megan C. KENDALL,
Purdue University (USA)
She is finishing the Master of Science in Communication: Media, Technology and Society at Purdue University, Brian Lamb School of Communication. Research Interests: Social media, organizational identity, PR, strategic communications.
Soojin KIM,
Singapore Management University (Singapore)
Kim, PhD (Purdue University) is an Assistant Professor of Corporate Communication at Lee Kong Chian School of Business, Singapore Management University. Kim’s research focuses on strategic management of public relations, public sentiment, and public behavior. Her pub-lished articles are in Public Relations Review, International Journal of Strategic Communication, and Corporate Communication: an International Journal. She is a winner of several research grants including Media Development Authority of Singapore grant and Singapore Manage-ment University-MOE (Ministry of Education Singapore Tier 1 Research Grant. She is also the recipient of research awards, such as ICA Top Faculty Paper and Enzyme Best Published Research Article Awards.
Sora KIM,
Chinese University of Hong Kong (Hong Kong, S.A.R.
of the People’s Republic of China)
Kim is an associate professor in the School of Journalism and Communication at the Chinese University of Hong Kong. She earned her Ph.D. degree from the University of Tennessee. Her research interests include corporate social responsibility communication, and crisis commu-nication management. Her work has been published at Journalism & Mass Commucommu-nication Quarterly, Journal of Public Relations Research, Journal of Advertising, Journal of Business Eth-ics, Public Relations Review, and other international communication related journals.
Devin KNIGHTON,
Purdue University (USA)
Knighton is a doctoral student in Public Relations at Purdue University’s Brian Lamb School of Communications. He has more than ten years of practical experience directing public relations programs within organizations, ranging from technology startups to Fortune 500 companies. His research interests center on the public relations challenges within the entrepreneurial process. Knighton received his Master’s in Strategic Public Relations from The George Wash-ington University in 2010 and his Bachelor’s in Communication from Brigham Young University in 2005.
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AUTHORS
Evgenia KORKOVA,
Diplomatic Academy of Russian Foreign
Ministry (Russian Federation)
Korkova is a PhD student in The Diplomatic Academy of Russian Foreign Ministry. She gradu-ated at the Moscow State Linguistic University.
Arunima KRISHNA,
Boston University’s College of
Communication (USA)
Krishna, PhD (Purdue University) is an Assistant Professor of Public Relations at Boston Univer-sity’s College of Communication. Her primary research interests lie in understand how publics and corporations perceive and respond to controversial social issues. Her work has examined issues such as vaccine negativity, and workplace gender discrimination to unpack how publics understand and respond to these issues. Dr Krishna’s work has appeared in journals such as Management Communication Quarterly, Public Relations Review, and Communication Yearbook, among others.
John KUADA,
Aalborg University (Denmark)
Kuada is Professor of International Business and Intercultural Management at the Department of Business and Management, Aalborg University, Denmark. He is the coordinator of the university’s master’s degree programs in International Business and International Marketing. His research interests include enterprise development in Africa, management in Africa, export marketing, and intercultural management. Professor Kuada is author and co-author of 10 books and over 100 peer-reviewed articles and book chapters. In addition to teaching and research, he has consulted for businesses and international organizations in Europe and Africa.
Beata KVIATEK,
Hanze University of Applied Sciences
Groningen (Netherlands)
She is a Researcher and Senior Lecturer of International Business and Management at Interna-tional Business School of Hanze University of Applied Sciences Groningen in the Netherlands. She holds MSc in Political Science from Vilnius University (Lithuania) and got her interdisciplin-ary PhD from University of Groningen (the Netherlands). Her research interests include stud-ies on corporate strategy and corporate development, corporate social responsibility (CSR), (corporate) public affairs, regulatory governance, societal aspects of energy transition, political decision making, and European politics. She is also expert in social and legal change and social innovation.
Athanasia LAMPROPOULOU,
National University of Athens
(Greece)
Lampropoulou holds an MA in Strategic Communication and Public Relations from Deree - The American College of Greece. She has a background in Human Resources Management with focus on Employee Motivation and she has worked in business-to-business communication for the public sector, and internal and new media communication in the private sector.
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AUTHORS
Tatjana LASKOVIC,
McMaster University (Canada)
Laskovic is a senior communications management professional, well versed in the public policy development processes and related technical issues and multi-stakeholder impacts. Tatjana’s professional and academic experiences and interests are in the areas of issues management, relationship building and decision-making, with a specific focus on improving business out-comes through integrated communications planning and facilitating strategic organization-al responses to operating environment. Tatjana is a graduate of Master of Communications Management (MCM) program from McMaster University, Hamilton, Ontario, Canada.
Liane W.Y. LEE,
Technological and Higher Education Institute
of Hong Kong (Hong Kong, S.A.R. of the People’s Republic of
China)
Lee, PhD (Macquarie University, Sydney Australia) is Teaching Fellow at Faculty of Manage-ment and Hospitality, Technological and Higher Education Institute of Hong Kong (THEi). She worked in the financial communication sector as Senior Product Manager and Strategy Devel-opment for HSBC and Standard Chartered Bank (HK) Ltd for over fifteen years before joining as an academia. Her research areas include relationship management, co-creation (PR-journalist and banker-client strategies) branding, CSR and social marketing.
Roxana MAIORESCU,
Emerson College (USA)
Maiorescu (PhD, Purdue University) is an Assistant Professor at Emerson College in Boston, USA. She specializes in global public relations and social media. She published with Routledge, Oxford University Press, Sage, and Elsevier (Public Relations Review) and conducted research/ consulting reports for AT&T, JP Morgan Chase, General Motors, and Boston City Councilor Tito Jackson. Maiorescu (PhD, Purdue University) is an Assistant Professor at Emerson College in Boston, USA. She specializes in global public relations and social media. She published with Routledge, Oxford University Press, Sage, and Elsevier (Public Relations Review) and conducted research/consulting reports for AT&T, JP Morgan Chase, General Motors, and Boston City Councilor Tito Jackson.
Charles MARSH,
University of Kansas (USA)
Marsh, Ph.D., is the Oscar Stauffer Professor of Journalism and Mass Communications at the University of Kansas, USA. He is author of Classical Rhetoric and Modern Public Relations: An Iso-cratean Model (Routledge) and Public Relations, Cooperation, and Justice: From Evolutionary Biol-ogy to Ethics (Routledge); and co-author of Public Relations: A Values-Driven Approach (Pearson) and Strategic Writing (Routledge). He teaches courses in communication ethics and theories of strategic communication. Before joining academia, he was senior editor of corporate publica-tions for the J.C. Penney Company and editor of American Way, the inflight magazine of American Airlines.
Valentina MARTINO,
Sapienza University of Rome (Italy)
Martino (Ph.D.) is Assistant Professor in the Department of Communication and Social Re-search at Sapienza University of Rome (Italy), where she teaches Corporate Communication and coordinates a seminar on scientific writing. Her main research interests are public rela-tions theory, corporate and cultural communication, university communication and innova-tion. Her researches are published in several Italian and international books and journals, such as in particular International Journal of Strategic Communication, Public Relations Review, and Tafter Journal. Her most recent book: Dalle storie alla storia d’impresa. Memoria, comunicazione, heritage (Bonanno, 2013).
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Tina MCCORKINDALE,
President and CEO of the Institute for
Public Relations, New York (USA)
McCorkindale, Ph.D., APR, is the President and CEO of the Institute for Public Relations. She has 15 years of experience as a professor and research analyst with more than 125 presen-tations and academic publications, primarily in digital media. She is a member of Arthur W. Page Society, Commission for Public Relations Education, AMEC Academic Advisory Board, University of Florida Public Relations Advisory Board, Global Alliance Board, Society for New Communications Research Board, and the Universal Accreditation Board. She graduated with a Ph.D. in communica-tion from the University of Miami, and lives in Seattle, Washington.
Andrew MCWHIRTER,
Glasgow Caledonian University (UK)
McWhirter is Programme Leader of BA/BA (Hons) Media and Communication at Glasgow Cale-donian University. He has an industry background in advertising and arts journalism and is an academic researcher with interests in media analysis, social media, audio-visual pedagogies and sustainability in the screen industries. Dr McWhirter has published papers with Screen and Journalism Practice and has written a monograph, Film Criticism in Digital Cultures: Journalism, Social Media and the Democratization of Opinion (I.B. Tauris, 2016). He is currently working on his second book, Learning, Teaching and Social Media: A Generational Approach, to be published by Routledge in 2019.
Angeles MORENO,
University Rey Juan Carlos (Spain)
Tarja MERISTÖ,
Laurea University of Applied Sciences (Finland)
Mette MORSING,
Stockholm School of Economics (Sweden)
Judy MOTION,
University of New South Wales (Australia)
Motion is Professor of Communication in the Environmental Humanities group at the Uni-versity of New South Wales, Sydney Australia. Judy’s most recent research focuses on public discourse and sense making in relation to environmental issues. Past research has included discourse and identity in organisational change, power and resistance in the implementation of new technologies and the influence of public relations on policy formation. Her latest publi-cation, ‘Social media and public relations: Fake friends and powerful public’, co-authored with Robert Heath and Shirley Leitch was awarded the PRIDE outstanding book award in 2016.
Michaela O’BRIEN,
University of Westminster (UK)
O’Brien joined the University of Westminster in 2007 and is course leader of the pioneer-ing MA in Media, Campaignpioneer-ing and Social Change, which she co-founded in 2014. She also teaches on the MA in Public Relations. Michaela previously worked in a range of senior cam-paign communications and strategy roles in the not for profit sector including Business in the Community, Gingerbread, Amnesty International, War on Want, Carers UK, British Library and Refugee Council. Her research interests are around the under-representation of not for profit campaign communications.
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Ivan PAKOZDI,
Edward Bernays (Croatia)
Pakozdi is executive director for development and lecturer at the Edward Bernays College of Communication Management. In 2007 he started his career in Millenium promocija, leading Croatian integrated communication agency, where he worked for nine years and was at a posi-tion of executive director and senior consultant. Ivan graduated in journalism in 2009 from the Faculty of Political Sciences in Zagreb. During his studies he majored in public relations and print media. He was a member of the first generation graduates of Matrix Croatica’s Commu-nication Sciences School. He has been a member of the Croatian Public Relations Association since 2007.
Evgeny PASHENTSEV,
Diplomatic Academy of the Ministry of
Foreign Affairs (Russian Federation)
Leading researcher at the Diplomatic Academy of the Ministry of Foreign Affairs RF, professor at the Chair of Philosophy of Language and Communication in Lomonosov Moscow State Uni-versity. Director of the International Centre for Social and Political Studies and Consulting. Co-ordinator of the international research and expert network on the communication and media management of the EU and Russia relations. Partner of the European Association for Viewers Interests, Brussels. Honorary Research Fellow at Birmingham University (October-November 2005). Presentation of papers at more than 150 international conferences and seminars for the last 20 years. Member of the international Advisory Board of Comunicar (Spain) and the editorial board of The Journal of Political Marketing (the USA).
Jessica R. PEINE,
Purdue University (USA)
She is an undergraduate researcher who graduated from Purdue University’s College of Lib-eral Arts in May 2017 with a Bachelor of Arts in Public Relations & Strategic Communication and Anthropology. Jessica Peine’s research interests are in the responses to corporate social responsibility and the related public relations campaigns, specifically in regards to college stu-dents. Jessica Peine is currently pursuing a career in corporate communications and market-ing in Indianapolis, Indiana in the software industry.
Heike PUCHAN,
Glasgow Caledonian University (UK)
Dr Puchan is a Lecturer in the Department of Social Sciences, Media and Journalism at Glasgow Caledonian University in Scotland where she specialises in Public Relations and Media Studies teaching - at both post-graduate and undergraduate level - and research. Her current research interests lie in the area of public relations and sports, the mediatisation and commercialisa-tion of outdoor sports and the emerging phenomenon of post-truth, propaganda and PR. She has published on various other aspects of PR and media studies such as Crisis Communica-tions, Adventure Sports and the Media and German Public Relations History.
Lars RADEMACHER,
Darmstadt University of Applied Sciences
(Germany)
Rademacher, PhD, MA (University of Siegen), is professor of Public Relations at the Media School of Darmstadt University of Applied Sciences and visiting scholar of public legitimacy at Macromedia University Munich. His research interests cover Stakeholder Management, CSR & Sustainability, NGO campaigning, Corporate Culture and Compliance Communication. He is a frequent reviewer for German and international journals and conference chair of the Academ-ic CSR Summit at the German CSR Forum.
