jo u r n al h o m e p a g e :w w w . i j m i j o u r n a l . c o m
Key
factors
influencing
the
implementation
success
of
a
home
telecare
application
T.R.F.
Postema
a,∗,
J.M.
Peeters
b,
R.D.
Friele
b,caDepartmentofOperations,Organization&HumanResources,UniversityofTwente,Enschede,TheNetherlands bNIVEL,NetherlandsInstituteforHealthServicesResearch,P.O.Box1568,3500BNUtrecht,TheNetherlands cTilburgUniversity,FacultyofSocialandBehaviouralSciences,Tilburg,TheNetherlands
a
r
t
i
c
l
e
i
n
f
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Articlehistory:Received10March2011 Receivedinrevisedform 2December2011 Accepted3December2011 Keywords: Innovation Adoption Hometelecare Implementation Homecareorganization
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Rationale:Theintroductionofhometelecareinhealthcareorganizationshasshownmixed resultsinpractice.Theaimofthisstudyistoarriveatasetofkeyfactorsthatcanbeused infurtherimplementationofvideocommunication.Wearguethatkeyfactorsaremainly foundintheorganizationalclimateforhometelecareimplementation,thecharacteristics oftheimplementationstrategyandtheavailabletechnology.
Methods:Interviewswereconductedinthreecareorganizationswith27respondentsof dif-ferentlevelswithinandoutsidetheorganization.Implementationdeterminants,basedon earlierresearch,wereusedasacategorizationframeworkfortheinterviews.
Results:Wefoundthatmostprominentfactorsinfluencingimplementationoutcomesrelate tothestabilityofthetechnicalandtheexternalenvironmentandthealignmentof organi-zation,goalsandimplementationstrategy.
Conclusion: Becauseoftheexperimentalnature ofimplementingvideo communication, attentiontotelecareinfluencershasbeeninconsistentanddisorganizedbutitisbecoming increasinglyimportant.Accordingtotherespondents,achampion-ledroll-outisimperative forimplementationinordertoadvancetothenextstageinhometelecareandtoorganize servicesforsubstitutionofcare.
©2011ElsevierIrelandLtd.Allrightsreserved.
1.
Introduction
Theagingpopulationandthepushformoreefficient deliv-eryofhospitalserviceshavefueledtheincreasingdemandfor homecareservices[9].Hometelecareisconsideredoneway toanswerthisincreasingdemandbyprovidingcost-effective carethroughtheuseofinformationtechnology.
In a recent systematic review, the main benefits of hometelecarewere discussed[24].Mostimportantbenefits relateto(1)reducedclienthospitalutilization;(2)improved clientcompliancewithtreatmentplans;(3)improvedclient
∗ Correspondingauthor.Tel.:+31654761029.
E-mailaddresses:t.r.f.postema@utwente.nl,tim.postema@gmail.com(T.R.F.Postema),j.peeters@nivel.nl(J.M.Peeters),r.d.friele@uvt.nl (R.D.Friele).
satisfactionwithhealthservices;and(4)improvedqualityof life.Hometelecarealsoimprovedcognitivestatus,cognition andself-ratedhealthstatus[23].
By theterm hometelecare,werefertothedefinitionof Dansky,wherehometelecareisdescribedas“Thetransmission ofdigital,audioandvideodataduringliveinteractivehealthcare encountersbetweenparticipantsindifferentlocations[8]”.
Hometelecare isaninnovationthat isbeing considered byhomecareorganizationstomanagecostsandtoenable inde-pendenceforclientswantingtostayathome[24].Anumber of home telecare services, for instance video communica-tion, can beprovided inorder to achieve these goals.The
1386-5056/$–seefrontmatter©2011ElsevierIrelandLtd.Allrightsreserved. doi:10.1016/j.ijmedinf.2011.12.003
complexity and specifically the cost-effectiveness of these kindsofimplementationsare thesubjectofalargevariety ofresearchstudies[2–4,7–10,13,15,16].
Inthisarticle,weconsiderhometelecareimplementation tobeasuccesswhenthereishighgoal-performance congru-enceandadherenceaccordingtothehealthcareorganization implementingthe technology.Avarietyofpreviousstudies hasdiscussedthedeterminantsofimplementationsuccess ofcomparablehealthcareinnovations[3,4,6,12,14,17,20,26,27]. Thesestudiesmainlybuildonknowninnovationdiffusionand innovationadoptionresearch[11,22].
Fewstudieshowevercontainempiricalresearchdatathat confirmorevaluatethesedeterminantsforspecific innova-tions incaresettings like hometelecare. Even fewerfocus ontheimplementationofhometelecareapplicationsandthe associatedimplementationstrategies.
Theaim of our study is to determine which factors influ-encethesuccessoftheimplementationofvideocommunicationas ahometelecareapplicationfromanorganizationalperspective. Insightsintothesefactorsmayaidthedevelopmentof match-ingimplementationstrategiestopresetgoals.Thesestrategies canbeusedforthefurtherimplementationof(other)home telecareapplicationsandmaycontributetotherelevantbody ofliteratureinthisspecificdomain.
Inthisstudy,wefocusontheimplementationofone appli-cationofhometelecareinTheNetherlands;theuseofvideo communicationinhomecareorganizations.Throughthepresence ofatouchscreenathomeorthrougharegularTVset,clients areabletocontactthehomecareorganizationnurseviaacall centertochatoraskadviceconcerninghealthproblems;or theycanengageinvideocommunicationwiththeirrelatives, etc.
Implementationsuccesscanbeseenasacrucial prerequi-siteinordertoattainintendedinnovationbenefits[18].
2.
Methods
2.1. Animplementationevaluationframework
Inordertoevaluatekeyinfluencersofhometelecare imple-mentationsuccess,weconstructedanevaluationframework suitablefortheevaluationofhometelecareimplementations. AsindicatedbyFleureninherextensiveliteraturereview, five factors should be considered in evaluating healthcare implementationsuccessingeneral:(1)innovation character-istics,(2)thesocio-politicalcontext,(3)thecharacteristicsof theadoptingpersons,(4)thecharacteristicsofthe organiza-tionand(5)theimplementationstrategy[14].Togetherthese factorsfacilitateorimpedeimplementationsuccess.Wewill usetheabovecategorizationasthebasisforourevaluation frameworkforhometelecare. Inaddition, Barlowproposed moredetaileddimensionsfortheevaluationofhometelecare successinparticular,suchastheavailabilityofalocalsupport frameworkandtopmanagementsupport[4].
InTable1,asummaryofthesefactorsandbarriersis pre-sentedaswellastheintegrationofthetwodifferentmodels indomains forourresearchframework.Weuse the frame-workasabasistoclassifyandstructureourfindingsandto
answerourresearchquestion,relatingtothedetermination ofkeyinfluencersinthevideocommunicationdomain.
Centraltoinnovationimplementationisthe implementa-tion strategy; the waypeopleare involvedand when– the so-calledstakeholderinvolvement–ispartofthis implemen-tation strategy.Differentgoalsrequiredifferent approaches and strategies; each goal and strategy for implementation adherencerequiresitsownconfigurationoftechnology, stake-holderinvolvementandstructure[27].
Asillustrated byHaileyandCrowe,the degreetowhich allstakeholdersareinvolvedandcooperate,andthestability ofmanagementstructuresarefundamentaltothesuccessful introductionofinnovations[15].
2.2. Amultiplecasestudy
Sincewe aimto researchimplementationsuccessfrom an organizationalperspective,weanalyzedavarietyofdifferent organizationswithdifferentcompositionsofthestakeholder environment.InTheNetherlands,around10homecare orga-nizationsareinvolvedinvideocommunicationapplications.
Afterinvitingalargesampleofinvolvedcareorganizations, threeorganizationswerewillingtoparticipateinthestudy. Theselectedorganizationshadlargedifferencesinown per-ceived successoftheorganizations’ implementationofthe videocommunicationapplication.
Oneorganizationwasoneofthefirsttoimplementhome telecare inThe Netherlands(A); another organization that started implementing videocommunication systems afew yearsago(B);andthethirdwasoneofthefirstorganizations tostartahometelecareimplementationprojectbutrecently haltedtheproject(C).
2.2.1. Datacollectionandanalysis
In order to evaluatekey influencers, we aimedto conduct in-depth interviews with key stakeholders involved in the implementationofvideocommunication.
We used the results of our desktopresearch, including management reportsof the organization in question, plus evaluationreportsandarticlesonhometelecare implementa-tioningeneralthatwerepubliclyavailable,todevelopalistof themostimportantstakeholdersconcernedwiththeproject andtocompileasemi-structuredtopiclistfortheinterviews (AppendixA).Topicswerebasedontheevaluationframework andincludedtheinitiationoftheimplementationproject,the choiceoftechnologyandtheprocess,strategyand organiza-tionoftheimplementation.Wedevelopedinterviewquestions accordingtothespecificfunctionoftherespondents identi-fied.Theprojectmanagerinchargeofeachprojectapproved thefinalsetofintervieweesandsuppliedthecontactdetails. OnlyonerespondentoforganizationBandoneoforganization Crefusedtoparticipate.
Between July and December 2010, atotal of 27 respon-dents were interviewed. These were (1) stakeholders from differentlevelsoftheorganization,suchasboardmembers, managers,front-officenurses,caregivers,clients,caretakers intheassistedlivinghomeand(2)stakeholderssuchas tech-nology providers,healthinsurersandhousingassociations. Thedomaincategorizationinourevaluationframeworkwas discussedwiththerespondents.Wedidnotexplicitlyasked
Table1–TheintegrationofFleuren’sbarriersandbarlow’sbarriersinourframeworkdomains.
Combinedinfluencedomains Fleuren’sfactors Barlow’sbarriers Encompasses...
Technology Characteristicsofthe innovation
Evidenceofeffectiveness Theproducthard-andsoftware deploymentandoperationneeded fortheapplicationtofunction properlyandasintended.
e.g.touchscreens,network,and webbasedapplication.
Externalcontext Characteristicsof socio-politicalcontext
Localframeworkforsupport Theenvironmentoutsideofthe organization,potentially influencingtheclimatefor innovation.
e.g.financialrestrictions,laws,and supplierdemands.
Organizationalclimate Characteristicsofthe organization
Organizationalcontextandcultures Localframeworkforsupport
Theimplementation organization’savailabilityof operationalprotocolsand structures,thedecisionmaking infrastructure,attentionto sense-makingand(in)formal knowledgespreadand(top) managementsupport[2].
e.g.managementsupport,procedures andreimbursementforextraactivities employed.
Usercontext Characteristicsofthe adoptingperson
Userneedsanddemands Projectcomplexity
Theinnovation-valuesfitofthe innovation;theextenttowhich targetedusersperceivethatthe useoftheinnovationwillfoster thefulfillmentoftheirvalues[11].
e.g.privacyconcerns,professional values,andethicalconcerns.
Implementationstrategy Characteristicsof innovationstrategy
Projectcomplexity
Localframeworkforsupport
Thewaytheintroductionofnew technologyisorchestrated.
e.g.top-down/bottom-up,planning andgoals,embeddednessin organization.
respondentstoagreewiththebarriersofBarlow,sinceitmay influenceinterviewresults[4].Theinterviewswereguidedby asemi-structuredtopiclistandwererecorded,literally tran-scribedandpreparedforuseinMAXQDA(www.maxqda.com). Relevantthemesintheinterviewswereextrapolatedbymeans ofqualitativedataanalysis.Thiswasdonebytworesearchers. Interviewfragmentswere labeledaccordingtothe detailed
factors described earlier. There were only minimal state-mentsmadethatdidnotfitoneoftheevaluationframework domains.Allotherdomainswerecovered,ascanbeseenin theresultssection.
Categorizationswerecomparedandsynthesized.Here,the above-mentioned innovationimplementation determinants were used asa categorizationforthe interview fragments.
Table2–Generalorganizationandimplementationcharacteristicsofourstudysites.
A B C
Generalorganizationalcharacteristics
Employees(FTE) 416 3020 1500
Region Urban Urban Mainlyrural
Implementationcharacteristics
Location Clusteredhousingblocks ownedbyorganization
Clients/clientsconnected(2010) 407/153(intramural) 2712/75(extramural)(787 clientsintramural)
5000/335(2009)(extramural) Technologystrategy Co-developedwithsupplier Jointventurewithothercare
organizations
Jointventureinsurerand telecommunicationsprovider Implementation Centralroll-outhousingblock Decentralroll-outatclient’s
house(localteams)
Decentralroll-outatclient’s house
Technologyhard-/software Touchscreens,TVset-top boxes
Touchscreens/multi-platform software
Finally,wediscussedtheresultswiththerespectiveproject managersbymeansofanevaluationreport.
3.
Results
InTable2,relevantgeneralandimplementationspecific char-acteristicsoftheresearchedstudysitesarepresented.
Severalspecificreasons weregivenduringtheinterview sessions,relatingtowhytheorganizationsembarkedonthe projectusingvideocommunicationtechnology.Thesereasons included:havinghighexpectationsofvideocommunication forcontributingtoareductionincostsand improving effi-ciencyofcaredelivery;improvingqualityofcare;andseeking toestablishaprofileasatechnologyleaderinthefieldaswell astobecomeinvolvedinexperimentation(A).
Whencomparingthedifferentorganizations,adifference ingoalfocuscanbeobserved.WhilebothorganizationsAand Bfocusedonimprovingqualityofcare(‘tofacilitateclients toliveathomeforaslongaspossible’)bytheadditional ser-vicesdelivered,organizationCmainlyfocusedonareduction ofcarecostsbymeansofsubstitutionservices.
Notsurprisingly,themostadvancedhomecare organiza-tionincludedinthestudy(A)wasmorewillingtoparticipate inthecasestudythantheorganizationthathaltedtheproject (C).Notallemployeesapproachedwerewillingtoparticipate intheinterviewsessions(n=3)foravarietyofreasons.These includedunfamiliaritywiththeinnovationornegative feed-backfromclientswithrespecttothetechnologyorservices provided.
3.1. Technologicalcontext
3.1.1. Influencer1:stabilityandreliabilityofthe technology
Withregardtothetechnologyusedinourcareorganizations, wemay conclude that atthetime ofthe described imple-mentation,thetechnologywasimmatureintermsofsoftware andhardware[21].Evidently,thestabilityandreliabilityofthe technology,however,iscrucialinservicedeliveryand adop-tionofthetechnology.Atpresenthowever,nomajorproblems areexperiencedorindicatedbytheorganizationsinrespect ofthetechnology(AandB).
“...technical disruptionshave gradually become fewand far between...”(ProjectmanagerA)
3.1.2. Influencer2:experienceofthetechnologypartner Themannerinwhichthetechnologywasdeveloped,installed andprovidedtotheclientsdifferedbetweentheorganizations inquestion.OrganizationAcollaborated withatechnology partnerthatwasnewinthefield.Thisresultedinavarietyof technicaldifficultiesduringtheinitialphasesof implementa-tion,likenon-functioningtouchscreensorinterfaceglitches: “...Atthebeginning,therewasalackofattentiontouser require-mentsandoperationalimpact...”(BoardofDirectors,A). OrganizationAimplementedthetechnologyinahousing complexcontaininglong-termcareapartments.
OrganizationBjoinedanalreadyexistingandsuccessfully operatingjointventureofbothtechnologyandcareproviders.
Content groups and templateswere already available.The joint venture focused on a platform-independent software solution. This saved time and effort for organization B in terms ofservicedevelopment.OrganizationBimplemented the technologyin clients’ own homes, which meant there wasnoguaranteethatasolidorreliableinfrastructurewas inplace.
Organization C worked in collaboration with a large telecommunicationsproviderinTheNetherlands,providing theinfrastructuralsupport.ThetechnologywasTVbasedand wasonlyinitiatedbyclientsfromtheirownhome.
Inourinterviews,itwasfrequentlymentionedthat expe-riencedsupplierswereexpectedtobebetterabletodeliver reliablesupportandtechnology,leadingtohigheracceptance duringtheimplementationstagesforhometelecarenurses andclientsinparticular.
3.1.3. Influencer3:levelofcontent–goalalignment
Furthermore, the contentprovided throughthe technology infrastructuremustmatch thegoalsofthehomecare orga-nization andthe hometelecare servicesitaimstoprovide, asalreadyconcludedbyVanOffenbeek[27].Wecallthisthe importanceofcontent–goalalignment.Asstatedduringoneof theinterviewsbyanurse:
“...Ittookussometimetorealizethatitisoflittleuse think-ingintermsofillnessesortreatmentcharacteristicsindefining appropriatecontent.Instead,weevaluateddifferentsetsofneeds independent ofclient characteristicsand matched appropriate servicesthatcouldbesuppliedusingthevideocommunication application.Then,weevaluatedanddiscussedtheneedswith eachclient...”(ProjectManager,C)
3.2. Externalcontext
Asemergedintheinterviews,financingisconsideredamajor influenceinrelationtohometelecare.Other external influ-encersmentioned includethe waycollaborationhas taken shapeandtheroleoflegislation.
3.2.1. Influencer4:thestabilityofinfrastructuraland operationalfinancing
Bytheendof2012,itisprojectedthatallDutchgovernment grantsrelatingtothefinancingofservicesdeliveredbyvideo communicationinhomecarewillceasetobeprovidedintheir existing format. This implies that organizations must find waystofundtheseservicesthemselvesorfindandorganize partnershipstopayforthecostsoftheservicesprovided.
Althoughhometelecareandspecificallyvideo communi-cation,mayleadtoimprovedefficiencyofcare,thefinancing systemwhichisbasedonhoursofcareprovidedmeansthat hometelecaremayresultinlowerincomeforthecare organi-zationcomparedtotheincomefromregularcare.Asindicated intheinterviewsbyafinancialmanageroforganizationB:
“... Thefutureofourservicesisablur;wereallydon’tknowwhat isgoingto happenwith thefunds wearecurrently receiving. Atthisstage,however,wearenotabletofinanceitsolelyby ourselves...”(FinancialManager,B)
Thestageofmaturityofthetechnologyincreasesthe com-plexityoffinancingtheinvestment,sinceconsiderablecosts areinvolvedduringthedesignandimplementationperiod, notall ofwhich are coveredbythe supplier.Inthe future, thesedevelopmentcostsareconsideredbytherespondentto belessofaproblem,sincethetechnologyislikelytobecome morecost-effectiveasthedesignofthetechnologymatures, asalsonotedbySicotteandLoane[19,25].
3.2.2. Influencer5:thelevelandstructureofservice collaboration
Collaborationwithotherpartiesisperceivedasamajor fac-torinspeedinguptheimplementation,especiallysincethe effectsofhometelecareserviceslikevideocommunication, arenotlimitedtothecareprovidedbythehomecare organi-zation.Financialconsiderationsarealsoinvolved:
“...Wedonotreceiveproperreimbursementforcostreductionby preventingphysicianvisitsbyclientsthroughvideo communica-tion.Thisisaconsequenceofalackofcollaborationbetweenthe differentcarepartnersinvolvedinaclient’scare...”(Financial ManagerB)
Allthreeorganizationswereengagedinsomesortof collab-orativeventurewithboththesupplierofthetechnologyand thehousingcorporationsinvolved.Importantly,thedegreeof contributiontocontentvariedamongstthedifferentjoint ven-tures.WithrespecttoorganizationA,forexample,thecontent wasdevelopedtogetherwiththetechnologysupplier.Since the development ofservices can be somewhat haphazard, collaboration with others in content groups seems benefi-cial,fromtheperspectiveoflearningfromothersandsharing experiences.Thissavedconsiderabletimeandeffortfor orga-nizationB.
Collaborationswithothercarepartnerswereonlypresent onsmallscaleatorganizationsBandC.Thismainlyinvolved thecollaborationwithGP’sforregularteleconsultationofthe homecareinstitutionclients,e.g.regardingdiabetesfollow-up orwoundcare.
3.3. Usercontext:innovation-valuefit
3.3.1. Influencer6:thevirtual–physicalcarealignment Traditionally,care professionalsgreatly appreciate the per-sonalcontactwith clients. Thiswas identified asa source ofresistancetowardvideocommunicationtechnologyinthe interviewsconducted.Atthesametime,thebenefitsofvirtual carewerebetterappreciatedbycarersoperatinginruralareas (institutionC):
“...Notallclientcontactscanbesubstitutedwithvirtual assis-tance.Therewillalwaysbethenecessityforphysicalactivities.At thesametime,becauseofthetechnologywearenowabletohave morecontactmomentswithdistantclientsthatishighly appreci-atedandcontributestothereductionoffeelingsofloneliness...” (Nurse,A)
Inthe interviewsitwasindicatedthatit isimportantto positionservicesnotasareplacementofphysicalcare,butas anenhancementofqualityofcare.Insteadofoneactualvisit, threevirtualvisitscantakeplace.
3.3.2. Influencer7:continuousassessmentofthe(in)direct effectsofvirtualservicedeliveryonallusergroups
Theinnovationmustalsofitwiththeclients’changingdaily activitiesandneedsorthoseoftheprimarycaregivers.This fitcanbeestablishedbyclosely,continuouslyinvolvingthe variousstakeholdersinthedevelopmentofnewservicesas partoftraditionalcareprograms.
Reasonsforresistancecanbefoundinalackofconviction thatthetechnologycanactuallyimprovethequalityofcareor indeedthatitcouldprovidecareservicesatall.Itwasfeltthat virtualservicedeliverymustbeofaddedvaluetoallclients, employeesandprimarycaregivers(e.g.partner,sonor daugh-ter)involved,andthatclearlyformulatingandcommunicating thesebenefitsenhancesthesuccessofimplementation.This includesforexample,family andthe effectshometelecare mayhaveontheircontactandinvolvementwiththeclient.
3.4. Organizationalclimate
3.4.1. Influencer8:theavailabilityofacomprehensive frameworkforsupport,withsufficienttopmanagement supportandabasicsetofprocedures
Inallcases,theprojectseemedtobeinitiatedbytop manage-mentwhobelievedinvideocommunicationtechnologyand the addedvalueofthe services.Thecollaborationbetween avarietyofpartnersatinitiation,allenthusiasticaboutthe proposedservices, alsofacilitatedthestart-upoftheactual project.
Furthermore,duringthestartupandimplementationtop management was closely involved and affiliated with the project. Theprojectswere prominentlymentionedin strat-egyandpolicyplans.Themanagementoftheprojectstrongly believesinthebenefitsoftheservices,althoughtheresults mayonlybevisibleafteraverylongperiod.
Withrespecttooperationalprotocols,thesewerepresent inallthreeorganizations,almostdirectlyfromthe start.In bothorganizationsAandB,theseoperationalprotocolswere developed from the bottomup. However,not all protocols and procedureswere adheredtoinpracticeduringthe use oftelecare,whichsometimesledtomisunderstandingsand impromptudecisionmaking.WithrespecttoorganizationB, whererolloutwasdesignedonalocallevel,thissometimesled toadifferenceinserviceprovisionacrossteams,complicating thecentralorchestrationoftheimplementation.
3.5. Implementationstrategy
Asstatedbefore,theimplementationstrategyshouldmatch theoperationalgoalsoftheimplementation.
3.5.1. Influencer9:thelevelofinvolvement–goal alignment
Amismatchbetweengoalsandstrategyleadstopoor perfor-mancebytheinnovation.Thisimplicatesproperinvolvement ofbothclientsandcarepersonnel.Equallyimportantishow servicesaredevelopedandimplemented:bottom-upor top-down.ThiscanbeseeninorganizationC,wheretherewere highexpectationsofsubstitutioncare,onlytobefollowedby disappointmentfromafailuretoidentifysuitablecontacts.
WithinorganizationA,inparticular,alotofattentionwas devoted tomeaningfulcommunication,involving clientsat multiplestagesduringthedesignphase.
Organization B depended heavily on decentralized care unitstointroducethetechnologyandservices:
“...Ourcareteamshavethechoicethemselvestointroduceand promotetheservicetotheirownclients;theyarenotobligedto doso...”(ProgramManager,B)
Mixedeffectscanbeobserved;someteamsembracedthe technology, took ownership and actively sought clients to connectwith,whileotherteams didnotuseor attemptto introducethe technologyat all.Thisseems mainly due to individualchampionswithinthedifferentteams.
There was considerable homogeneity in the way home telecare was introduced. In all three organizations the introduction ofthetechnologystarted top-down. Next,the projectwasorchestratedcentrally.Contentwasdiscussedand decidedontop-downandcloselydiscussedwithbothclients andnurses.Theactualinstallationintheclients’homes dif-fered amongst the organizations. Organization A centrally introducedbothhard-andsoftware,whileorganizationB del-egatedthe‘marketing’and installationtothedecentralized careteams,whoknewtherespectiveclientspersonally.
InorganizationA,thecontentoftheserviceswasfurther shapedbyemployeesthemselves(bottom-updevelopment). ThisdiffersfromorganizationBwherecontentwasmainly decidedoninthe jointventure contentgroups. All organi-zationsstronglyfocusoneliminatingclientconcerns,e.g.by reimbursingelectricitycosts.
AscanbeconcludedfromtheinterviewsatorganizationB, adecentralizedroll-outshouldbeperformedinphases, start-ingwithenthusiasticteamsandusingtheseasshowcasesto convincetherest.
3.5.2. Influencer10:orchestrationofachampion-led roll-out
Asindicatedinthevariousinterviews,thebestwayto over-cometheresistanceexperiencedistocontinuouslypromote theservicesthroughenthusiasticambassadors:
“...Withoutourcaretaker,theimplementationwouldnothave gonethissmoothly;heknowseveryoneinthebuildingandcan acttheminuteproblemsoccur...”(ProjectManager,A) Ideally,theseambassadorshavethetrustoftheclientand primarycaregiver(partner,sonordaughter)andaretherefore ofgreatvaluetocareprofessionalsindirectcontactwiththe client.
Duringthedesignstageofthetechnology,theclientsand the technology supplier were the partners. During imple-mentation,thekeystakeholderwasstatedtobetheonein closephysical contactwith the client (primarycaregivers); thischampioningroleappearedtobecrucialinconvincingthe userstoactuallyutilizethetechnologyandinremovingany reservations.
Thesefindingsareinteresting,sinceotherstudiesofhome telecare in The Netherlands showed that the care coordi-natorsandcaregiversdidnotautomaticallyfindit tobein theirinteresttostimulatethesubstitutionofhomevisitsby hometelecare[1].Consequently,clientsdidnotactivelyuse
thesystem.Wemayconclude,particularlyonaccountofthe (decentralized) implementation oforganization C, that the localcareteam’sattitudecanbeseenasadecisivesuccess factorduringthefinalstagesofimplementation[27].
4.
Conclusion
Theaimofourresearchwastoidentifykeyfactorsthat influ-ence the implementation successofhometelecare incare organizationsinTheNetherlands.Accordingtothe stakehold-ersincluded inourstudy,anumberofinfluencersneedto betakenintoaccountwhenimplementinghometelecare ser-vices.
Intheopinionofthemajorityofparticipants,thesuccess ofhometelecareapplicationsand videocommunicationin specific, is critically dependent on enthusiastic champions alongtheimplementationtrajectory,onstrategic,tacticaland operationallevels oftheorganization. Fromamanagement perspective, theproperorganizationofthelocalframework forsupportandfindingwaystoensurelongtermfinancing arefoundtobecritical.
Inevaluatingandinterpretingtheresultsshown,wefound that a major theme underlying the indicated influencers seemstobestakeholdermanagementasatoppriorityduring implementationofvideocommunication.Bothinternal stake-holdermanagement;whotoinvolvewhen,aswellasexternal stakeholder management;managingpartnersfor collabora-tion(bothinthetechnologyandcaredomain).
Thisseemsinconnectionwiththeevolutionofhealth insti-tutions,frombeinganationalinstitute,tobecomingamore commercialandcompetitivecarepartner.
Theresultsofthestudyshowthatexperimentationatthis stageofthedevelopmentofhometelecareinTheNetherlands isappropriateandtendstohavehighersuccessratesthan try-ingtosubstitutecare,eventhoughsubstitutionisfrequently expected(C).ThisechoestheconclusionsofBayeretal.who cautionagainstoveroptimisticexpectationsoftheimpactof telecareintheshorttermandwarnthatthebenefitsof imple-mentationwillonlybecomefullyeffectivewithasignificant delay[5].
5.
Discussion
Oneofthemainstrengthsofourresearchliesinitsin-depth evaluationofmultiplecases.Thisyieldsareasonably thor-ough insightintorelevantfactorsand processesrelatingto hometelecare.Theframeworkused,asacombinationof exist-ingmodels,provedvaluablefortheclassificationofthefound influencersandthestructuringoftheinterviews.
Thecomparisonoforganizationswithdifferent implemen-tationapproachesand outcomesprovidedvaluableinsights intospecifichometelecareinfluencers.Theresearchapproach used,interviewingthespectrumofdirectandindirect stake-holders ofhome telecare lead to a set of influencers, not foundassuchinpreviousliterature.Existingliteratureoften stateshighlevelevaluationsthatoftenproveimpracticalin home careimplementation projects. The influencers men-tionedherecanbeusedtoshapeimplementationprograms
relatingtovideocommunicationofhometelecareservicesin general.
Theinfluencersfoundinthisstudyarecloselyrelatedtothe specificdomainofvideocommunicationinhomecare,with itsowndistinctserviceandclientcharacteristics.For exam-ple,thestabilityoffinancingoftechnologyinthehomecare domainisa specificinfluencerwithevenmorecomplexity thaninforexamplehospitalcare.
Therelativelysmallnumberofparticipants,however,may reducethe generalizability oftheinfluencers foundinthis study. The differences in services, technology and client case-mixbetweenorganizationsandthefocusonvideo com-municationmayalsoinfluencethegeneralapplicabilityofthe factorscited.
Ourgoalwastoidentifyfactorsinfluencing implementa-tion successaccording tothe stakeholdersinvolved. These factorsmaypointtowardanagendafororganizationsstarting orstrugglingwithhometelecareimplementation.
Theinfluencersasmentionedbytherespondentsare gen-eralopinionsasexpressedbyaselectionfromthe relevant stakeholderenvironments.Furtherresearchexploringtowhat extenttheinfluencersindeedrelatetoimplementation suc-cesswouldbeofgreatvalue.
Eventhoughindicatedaskeytosuccess,inthecases stud-ied,limitedattentionwasgiventoadetailedservice-to-user match.Thismighthelptoidentifythekindofserviceelements eligibleforvideocommunicationsubstitution(e.g.medication follow-up,woundexamination,etc.).Onemustbeawareof secondaryeffectsintermsofincreasedcareburdenfor fam-ilyorsecondarycaregiversandtheshiftinresponsibilitiesas aresultoftransferringcareactivities.Littleevidenceofthis awarenesswasfoundduringthisstudy.
Asstatedearlier,weareapproachinganeweraofhome telecareservicesandanysubsequentbenefits.Inparticular, best practice research in this area concerning service and content provisioncan contributetothe field. Furthermore, additionalempiricalresearchisneeded-specificallyaimed atmeasuringandfollowingtheprogressofservice(or con-tact)substitutionbyhometelecare,thestrategiestopromote theadoptionofhometelecareanditseffectsonre-alignment oftheinfluencersdescribed here. Inthis sense, the earlier mentionedeffectofthetimedimensionandsubsequentlag incost-effectivenesseffectsrequirefurtherstudy.Specifically, the increasingmaturityof the hometelecare environment mayleadtothealignmentofgoalswithanimplementation strategyencompassingadifferentsetofinfluencers.
Authors’
contributions
TPandJPdesignedandconductedthestudy.TPcarriedout thedatacollection,performedtheanalysesanddraftedthe manuscript.JPandRFcriticallyreviewedthemanuscript.All authorsreadandapprovedthefinalmanuscript.
Competing
interest
Theauthorsdeclarethattheyhavenocompetinginterests.
Acknowledgments
Theauthorsareverygratefulforallthesupportandworkfrom StefanieBolder,aMaster’sstudentwhowasdoingher the-sisaspartofthisresearchatNIVEL.Sheassistedduringthe interviewsandinanalyzingthedata.
Appendix
A.
Topic
list
template
1.Introductionofresearch
-Researchtheme
-Approvalofprojectmanagement -Outlineofquestions
-Approvalofrecordingtheinterview
2.Initiationofhometelecareengagement
-Whatwasandisyourrolewithrespecttohometelecare implementationininstitutionX?
-Wouldyoucaretoelaborateonthetriggertoparticipate andengageinthisimplementation?
-Whoinitiatedtheproject?Canyouelaborateonthestart oftheproject?
-Couldyouelaborateontheinitialgoalsandtargetstobe achievedatthebeginningoftheproject?
-Howdoesthesegoalsfitwiththeinstitutionalstrategy? -Whendidtheprojectstart?Whatstakeholderswere involvedintheprojectstart-up?
-Whatinfluencewasexpressedbythesestakeholders duringstartup,accordingtoyou?
3.Technology
-Wereyouinvolvedinthetechnologyselection?What wereyourmainconcernsandperceivedbenefits?
-Couldyouelaborateonthechoiceprocess? -Howdidstakeholdersreactontheeventualchoice? -Didthereactionsleadtoanalterationofchangeinthe technology?
4.Implementation
-Couldyoudescribethemainmilestonesprojectedand achievedduringimplementation?
-Whatwasyouropinionabouttheimplementation organizationandstrategy?
-Couldyouelaborateontheplanningoftheproject? -Didtheinitial,presetgoalsandtargetschangeduringthe implementationprocess?
-Whatactivitiesdidyouundertakeduringthe implementationprocess?
-Whatactivitieswereemployedbyotherstakeholders? -Couldyouelaborateonthestructureofthebusinesscase fortheimplementation?
-Whatinvolvedstakeholdershadthemostinfluenceon thecourseandoutcomeoftheimplementationprocess, accordingtoyouropinion?
-Didstakeholderrolesandinfluencechangeoverthe courseoftheimplementation?Couldyousupplyexamples?
-Couldyouelaborateonthestakeholdermanagementby theprojectteamandtopmanagementduring
-Whatconflictsorbottleneckscanbeidentifiedin dealingwithotherstakeholders?
5.Influencers
-Howwouldyouratethelevelofinfluenceofthe technologyonthesuccessoftheproject?
-Howwouldyouratethelevelofinfluenceofthe environment(legal,financial)onthesuccessofthe project?
-Ifyouhadtosupplyalistof5mostinfluencingfactors onhometelecaresuccess,howwouldthislistlooklike?
6.Conclusions
-Ifyouhadtostart-upcomparableprojectsagain,what wouldyoudodifferently?
-Areyousatisfiedwiththe(preliminary)results? -Doyoulookatother,comparableprojectsinThe Netherlands?
-Whatdoyouexpectinthe(near)futuretochangeor contributetohometelecare?
Appendix
B.
Implemented
services
at
study
sites
InTable3,theservice characteristicsofthestudy sitesare presented.
Table3–Overviewofdifferencesinservicesavailableat thecasestudysites.
Category Hometelecareservices A B C
Contactand participation services -Goodmorning, goodevening services(more informalcontact moments) -Socialintermediary (connectingpeople) X X X Entertainment andcomfort services -WideInternet accessprovisionto clients,specifically categorizedfor seniors -Information requests -Dooropening systems X X
Safetyservices -Personaldistress alarm(connection betweenvideo communication systemandalarm center) -Dooropening systems X (Medical)care services -Monitoring appointments (‘visits’previouslyin person) Summarypoints Alreadyknown:
• Hometelecareimplementationhasproventoleadto mixedresultsintermsofprolongedadoption. • Amultitudeofdomainsinfluencehometelecare
adop-tionandimplementations.
• Cost-effectivenesshasnotbeenprovenunequivocally, hinderingthediffusionofhometelecare.
Addedvalue:
• Insightsinmulti-stakeholderperceptionsabout cru-cialhometelecareimplementationfactorssupportthe understandingoftheuseandimplementationofvideo communicationapplications.
• Itseemsthatthestabilityofthetechnicalandfinancial environmentiskeyinthedomainofhometelecarefor successfulimplementationatpresenttime.
• Thewaystakeholdersareengaged,frominitiationto implementationofhometelecare,playsacrucialrole; champion-wiserolloutsseemimperativeconnecting totheorganizationalcharacteristicsofhomecare.
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