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Entrepreneurship in music

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Research group Lifelong Learning in Music

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1. Introduction

2. Uses and functions of music

3. ‘Musicking’ individuals

4. Music in the world of high culture

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Your Audience

- Who are they?

- Where are they?

- What do they want from you?

- What can you offer them?

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2. Uses and functions of

music

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administrating broadcasting collecting composing contesting counterfacting crying dancing dj-ing doing exchange games leading making instruments meeting like-minded organising pageturning performing playbacking playing mediated music playing mediated music - background playing instruments playing instruments together producing rap

reading staff notation recording singing singing together talking teaching visiting concerts visiting dance performances watching audience watching musicians writing teaching materials

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4. Music in the world of

high culture

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The social-normal individual of

Organized Modernity

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The consumptive-creative individual of

Post-Modernity

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5. The musician as a

provider of …

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7,64 1,11 3,19 3,52 2,93 3,68 13,57 7,8 12,03 7,23 7,87 10,61 0 2 4 6 8 10 12 14 16

klassiek jazz pop/rock wereldmuziek overig gemiddeld

ge m id d eld e en tree ( €) 12 -25/4/2010

Gemiddelde entree (€) - genre

(stad Groningen) Alle concerten

Betaalde concerten

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5 options for action

1. Be creative-consumptive

2. Stay romantic-organized

3. Become subcultural

4. Do everything

5. Do anything

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3 definitions of musicians

1. A producer of products

2. A specialist in processes

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e.h.bisschop.boele@pl.hanze.nl

www.lifelonglearninginmusic.org

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