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The  impact  of  U.S.  and  U.K.  Cross-­‐Listings  on  

performance  of  Industry  Competitors  

 

Jeroen  Davidson1  

University  of  Groningen,  June  2013    

Abstract  

This  study  examines  the  competitive  effects  of  U.K.  and  U.S.  cross-­‐listings  on   industry  competitors  from  the  period  of  2002  until  2012.  The  findings  of  an   event   study   show   that   the   industry   competitors   of   U.S.   cross-­‐listers   experience   significant   negative   short-­‐term   abnormal   returns   and   significant   negative  effects  on  the  long-­‐term  performance.  However,  the  competitors  of   U.K.  cross-­‐listers  experience  significant  positive  short-­‐term  abnormal  returns,   and   no   significant   long-­‐term   performance   effects.   Furthermore,   a   cross-­‐ sectional  analysis  shows  that  the  first  mover  effect  is  a  significant  predictor  of   the  competitive  effects.  

Key  words:  cross-­‐listing,  competitive  effects,  industry  competitor,  and  event   study.    

JEL-­‐classification:  G14,  F31    

WHEN   A   LISTED   COMPANY   decides   to   list   its   common   shares   on   a   foreign   stock  

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companies  that  choose  to  list  their  common  stock  on  stock  exchanges  based  in  the   United   States.   However,   firms   may   also   choose   to   cross-­‐list   on   European   or   Asian   exchanges.  A  company  can  cross-­‐list  directly  on  a  foreign  stock  exchange,  or  can  do   this   by   using   a   depositary   receipt.   A   depositary   receipt   represents   ownership   of   common   stock   in   a   foreign   firm   and   is   issued   against   common   stock,   held   by   a   depositary   bank   in   the   home   market   of   the   issuing   company2.   For   example,   a   German  company  can  use  depositary  receipts  to  have  its  shares  traded  on  the  NYSE.   Depositary   receipts   that   trade   on   a   U.S.   stock   exchange   are   known   as   American   depositary  receipts  (ADRs)  or  American  depositary  shares  (ADSs).  

A   company’s   decision   to   choose   for   a   cross-­‐listing   on   an   international   stock   exchange  has  received  substantial  attention  from  the  corporate  finance  literature  in   the  last  two  decades.  This  research  focuses  on  the  reasons  for  cross-­‐listing  and  the   cost-­‐benefit   analysis   of   such   a   transaction   (see   e.g.   Karolyi,   2006;   Benos   and   Weisbach  2004;  Foerster  and  Karolyi  1999).  Most  studies  focus  on  companies  that   cross-­‐list   on   U.S.   exchanges   and   find   significant   benefits   for   the   issuing   company.   However,   next   to   the   impact   a   cross-­‐listing   may   have   on   the   performance   of   the   cross-­‐listing   company,   a   secondary   effect   may   be   that   this   will   impact   the   performance   of   industry   competitors   on   the   home-­‐market   of   the   company.   There   are   two   reasons   why   cross-­‐listings   may   impact   the   performance   of   industry   competitors.  First,  a  cross-­‐listing  may  change  the  competitive  position  of  the  cross-­‐ listing  company  relative  to  its  competitors,  which  results  in  valuation  effects  for  the   competitor.  Second,  industry  competitors  respond  to  an  event  if  this  event  embeds  

                                                                                                                         

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information   that   has   industry   wide   implications3.   In   other   words,   if   a   cross-­‐listing  

conveys   information   that   has   industry   wide   ramifications,   industry   competitors   should  be  affected  by  the  cross-­‐listing.  

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subsample  and  positive  abnormal  returns  for  the  U.K.  subsample.  Finally,  this  study   examines  the  effect  on  other  performance  indicators,  next  to  the  effect  on  the  stock   return.   The   empirical   results   show   a   negative   effect   on   the   stock   return   and   operating   income   growth,   but   no   significant   impact   on   sales   growth   or   capital   expenditure  growth.  

Analysing   the   impact   of   a   cross-­‐listing   on   industry   competitors   is   a   fascinating   subject  in  itself.  However,  the  competitive  effects  of  cross-­‐listings  are  also  important   factors   to   take   into   consideration   for   several   parties   there   being;   (institutional)   investors,  industry  competitors,  and  issuing  firms.  In  a  well-­‐diversified  portfolio,  an   issuing  company  comprises  a  relatively  small  portion  of  the  total  portfolio  value.  It  is   therefore   valuable   information   for   investors   to   know   how   the   performance   of   companies  is  affected  by  a  cross-­‐listing  in  their  industry,  because  this  could  severely   impact  the  portfolio  allocation  decision.  Likewise,  companies  that  face  a  cross-­‐listing   in  their  industry  find  it  valuable  to  understand  the  impact  a  new  issuance  will  have   on  the  performance  and  how  to  strategically  anticipate  on  this  information.  Finally,   also  issuing  firms  will  find  it  valuable  to  know  the  effect  their  issuance  will  have  on   their  competitiveness  relative  to  their  industry  competitors.    

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I.  Literature  Review  

 

In   this   section,   I   will   provide   information   on   cross-­‐listings   and   the   competitive   effects  this  listing  may  have  on  industry  competitors.  First,  I  will  discuss  cross-­‐listings   in   general   and   provide   reasons   why   firms   cross-­‐list.   Secondly,   I   will   examine   the   effect  a  cross-­‐listing  may  have  on  industry  competitors.  The  third  part  will  analyse   the   effect   cross-­‐listings   may   have   on   longer-­‐term   performance   of   industry   competitors.  

 

A.  Cross-­‐listing  

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hypothesis),   and   improved   protection   (the   bonding   hypothesis).   I   focus   on   these   three  hypotheses  to  find  explanations  for  the  short-­‐  and  long-­‐term  performance  of   cross-­‐listed  companies.  Next  to  that,  I  examine  if  possible  differences  exist  between   listing  in  the  U.S.  and  the  U.K.  

 

A.1.    Investor  Recognition  Hypothesis  

In   the   capital   asset   pricing   model   (CAPM)   with   imperfect   information   (Merton,   1987),  an  extra  factor  is  included  in  the  Sharpe-­‐Lintner  Capital  Asset  Pricing  Model   (CAPM),   the   “shadow   cost   of   information”,   which   models   for   the   imperfect   information  about  available  investments.  The  model  assumes  that  some  investments   are  known  to  only  part  of  the  investors,  and  investing  in  these  relatively  unknown   investments   requires   a   return   premium   for   taking   this   unsystematic   risk.   This   assumption  has  two  important  implications.  First,  the  number  of  investors  who  are   aware  of  the  investment  positively  affects  the  valuation  of  an  investment.  Second,   the   expected   return   on   an   investment   is   a   decreasing   function   of   the   number   of   investors   who   are   aware   of   the   investment.   Using   this   model   in   a   cross-­‐listing   setting,  companies  have  an  incentive  to  cross-­‐list  if  this  will  increase  their  number  of   stockholders,  which  will  result  in  a  higher  market  value  of  the  company.    

The  literature  finds  empirical  evidence  of  the  “investor  recognition  hypothesis”4.  

For  example,  Baker,  Nofsinger,  and  Weaver  (2002)  show  that  companies  that  cross-­‐ list   on   the   NYSE   or   the   London   Stock   Exchange   (LSE)   benefit   from   a   significant   increase   in   investor   recognition.   Their   results,   however,   display   larger   benefits   for   listings  on  the  NYSE  compared  to  listings  on  the  LSE.  A  study  by  King  and  Segal  (2009)                                                                                                                            

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Table  I  

Overview  of  papers  on  cross-­‐listings  

Authors   Period   Hypotheses   examined   Findings   Foerster  and   Karolyi   (1999)   1976-­‐ 1992   Investor   recognition   and  liquidity  

Positive  effect  of  both  investor  recognition  and   liquidity  

Baker  et  al.   (2002)  

1976-­‐ 1996  

Investor   recognition  

Positive  effects  of  investor  recognition,  but   stronger  effects  for  NYSE  

Mittoo  (2003)   1976-­‐ 1998  

Liquidity   Positive  liquidity  effects  in  the  short  run   Bris  et  al.  

(2006)   1987-­‐ 1996   Investor   recognition,   bonding  and   liquidity  

Positive  effect  of  investor  recognition  is  more   than  double  that  of  bonding  and  significant   increase  in  liquidity  

King  and   Segal  (2009)   1988-­‐ 2005   Investor   recognition   and  bonding  

Positive  investor  recognition  and  bonding   effects.  Investor  recognition  effect  is  

permanent  when  increased  shareholder  base   is  maintained   Berkman  and   Nguyen   (2010)   1996-­‐ 2005   Bonding  and   liquidity  

No  support  for  bonding  or  for  liquidity   hypothesis   Cetorelli  and   Peristiani   (2010)   1990-­‐ 2006  

Bonding   Positive  effects  of  bonding  over  the  five-­‐year   period  following  the  listing  

 

show   that   the   impact   of   enhanced   investor   recognition   is   a   durable   increase   in   market   value   for   companies   that   attract   and   are   able   to   sustain   a   wider   investor   base.   However,   companies   that   fail   to   sustain   a   wider   investor   base   experience   a   post   listing   decrease,   with   market   values   equal   to   levels   prior   to   the   cross-­‐listing   within  two  years  after  the  listing.    

 

A.2.  Liquidity  hypothesis  

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in   a   lower   cost   of   capital   (see,   e.g.   Amihud   and   Mendelson,   1986).   The   literature   assumes  that  prior  to  cross-­‐listing  the  company’s  ability  to  raise  capital  is  restricted   by   the   liquidity   accessible   in   its   home   market,   which   may   not   be   sufficient   for   a   company’s   need   for   capital.   The   competition   between   exchanges   and   the   extra   revenues  generated  when  the  stockholder  base  is  widened  can  entice  exchanges  to   decrease   spreads   on   the   home   market   and   increase   trading   activity,   as   shown   by   Foerster  and  Karolyi  (2000).  Pagano,  Roëll,  and  Zechner  (2002)  argue  that  since  U.S.   markets   are   larger   in   size   compared   to   European   markets,   they   offer   cross-­‐listing   companies  more  liquidity.    Empirical  studies  find  that  the  liquidity  gain  is  the  major   ground   on   which   the   short-­‐run   abnormal   returns   of   cross-­‐listing   companies   are   based,  but  it  does  not  impact  the  long-­‐term  performance5.  However,  these  benefits   also  arise  for  domestic  non-­‐cross-­‐listed  companies.    

 

A.3.  Bonding  Hypothesis  

If   a   firm   selects   a   foreign   exchange   with   tighter   regulations   than   its   home   exchange,  it  commits  to  conform  to  the  higher  disclosure  and  corporate  governance   standards.  Benos  and  Weisbach  (2004)  and  Karolyi  (2006)  find  that  companies  can   show  quality  by  listing  on  an  exchange  with  a  strict  regulatory  environment,  which   results   in   a   lower   cost   of   capital.   This   means   there   will   be   a   positive   share   price   reaction   to   such   an   announcement   and   may   result   in   firms   actively   choosing   their   listing  location  because  of  differences  in  regulation  between  exchanges.    

The   channels   through   which   a   cross-­‐listing   on   an   exchange   with   a   stricter   regulatory   environment   may   result   in   positive   valuation   effect   for   the   listing                                                                                                                            

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company   are   formulated   in   the   “bonding   hypothesis”   of   Coffee   (1999;   2002).   According  to  this  hypothesis  the  bonding  may  occur  either  through  legal  bonding  or   through  reputational  bonding.  Legal  bonding  refers  to  investor  protection  laws  that   allow   minority   stockholders   to   pursue   lawsuits   against   foreign   managers.   Reputational   bonding   refers   to   financial   agents   who   supervise   the   cross-­‐listed   company   and   increase   the   information   supply,   thereby   mitigating   the   information   gap  between  controlling  and  minority  stockholders.    

This   expectation   is   in   line   with   a   number   of   studies   included   in   Karolyi   (1998;   2006)  that  find  a  signification  valuation  effect  for  firms  cross-­‐listing  in  the  U.S.,  which   has   the   strictest   regulatory   environment,   and   not   significant   valuation   effects   otherwise.  Abdallah,  Abdallah,  and  Saad  (2011)  find  that  all  cross-­‐listed  companies   will   benefit   from   a   higher   level   of   trading   volume   after   cross-­‐listing.   However,   companies   that   cross-­‐list   on   highly   regulated   exchanges   experience   the   largest   increase  in  their  trading  volumes  after  their  cross-­‐listing.  They  further  find  a  larger   increase   in   trading   activity   for   companies   from   low-­‐investor-­‐protection   exchanges   compared  to  those  from  high-­‐investor-­‐protection  exchanges.  

 

B.  Competitive  Effects  of  Cross-­‐listings  

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industry  competitors:  information  effects  and  competitive  effects.  Information  effects   originate  from  the  theory  that  companies  respond  to  an  event  in  their  industry  if  this   event   embeds   information   that   has   industry   wide   implications.   In   the   cross-­‐listing   literature   this   theory   is   translated   in   the   risk-­‐sharing   hypothesis.   The   competitive   effects  stem  from  the  theory  that  an  event  may  change  the  competitive  position  of  a   company   relative   to   its   competitors,   which   is   translated   in   growth   opportunities   hypothesis  in  the  cross-­‐listing  literature.  Table  II  shows  an  overview  of  the  literature   on   the   competitive   effects   of   cross-­‐listings.   I   identify   variables   related   to   both  risk-­‐ sharing   and   growth   opportunities   effects   to   determine   the   importance   of   these   variables  in  explaining  the  reaction  of  industry  competitors  to  cross-­‐listings.    

 

B.1.  Risk-­‐Sharing  Hypothesis  

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causes   for   a   market   integration   effect   where   not   cross-­‐listed   industry   competitors   are,  as  a  result,  valued  in  an  international  context  rather  than  in  an  isolated  market.   To  the  extent  that  there  is  an  effect  on  competitors,  the  largest  impact  should  be   expected  from  the  “first  mover”  from  a  country  or  an  industry,  since  this  listing  is   likely  to  cause  for  a  larger  additional  exposure  than  following  cross-­‐listings.  

 

B.2.    Growth  Opportunities  Hypothesis  

According  to  the  growth  opportunities  hypothesis,  a  company  with  highly  valued   growth  opportunities  demands  additional  possibilities  to  raise  capital  and  therefore   decides   to   cross-­‐list,   which   reflects   positively   on   the   valuation   of   the   cross-­‐listed   company.   This   hypothesis   implicates   that   not   cross-­‐listed   industry   competitors   are  

Table  II  

Overview  of  papers  on  competitive  effects  of  cross-­‐listings  

Authors   Period   Hypotheses   examined   Findings   Bradford  et   al.  (2002)   1970-­‐ 1999   Growth   opportunities  

U.S.  competitors  experience  positive  growth   opportunity  effects,  whereas  domestic   competitors  do  not  

Lee  (2002)   up  to   2001  

Growth   opportunities   and  risk-­‐   sharing  

Negative  growth  opportunity  effects,  but  no   risk-­‐sharing  effects  

Karolyi  (2004)   1976-­‐ 2000  

Risk-­‐sharing   Negative  risk-­‐sharing  effects  because  domestic   markets  become  less  integrated  and  decrease   in  size  

Fernandes   (2009)  

1983-­‐ 2001  

Risk-­‐haring   Positive  risk-­‐sharing  effects  on  domestic   competitors,  which  are  larger  than  negative   effects  on  liquidity  

Melvin  and   Valero   (2009)   1974-­‐ 2002   Growth   opportunities   and  risk-­‐   sharing  

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perceived   as   having   relatively   less   growth   opportunities,   and   therefore   a   negative   effect  on  the  market  value  of  these  companies  is  expected.  The  valuation  effects  on   industry   competitors   may   be   negatively   associated   with   the   relative   size   of   the   industry   competitor   because   in   the   typical   case   less   information   is   available   about   relatively   small   companies   (Slovin,   Sushka,   and   Bendeck   1991).   Accordingly,   investors   are   more   likely   to   reassess   the   value   of   relatively   small   competitors   because  the  enclosed  information  may  already  be  contained  in  the  value  of  relatively   large  competitors.  This  leads  to  the  hypothesis  that  the  growth  opportunity  effects  are   greater  for  relatively  small  competitors.    

 

B.3.  Empirical  Evidence  of  Competitive  Effects  

The   implication   of   the   risk-­‐sharing   hypothesis   is   different   from   the   growth   opportunities   hypothesis.   The   impact   of   a   cross-­‐listing   on   the   market   value   of   industry  competitors  therefore  depends  on  whether  the  effect  of  a  decreased  cost  of   capital   is   larger   than   the   impact   of   the   industry   competitors   being   perceived   as   having  less  growth  opportunities  relative  to  the  cross-­‐listed  company.  If  the  effect  of   lower  growth  opportunities  is  weaker  than  the  liberalization  effect  of  the  increased   risk-­‐sharing,  then  the  market  value  of  industry  competitors  should  rise.  Because  of   these  offsetting  effects,  a  significant  effect  of  a  cross-­‐listing  on  industry  competitors   could  be  hard  to  detect.  

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around  a  cross-­‐listing.  A  more  recent  paper  by  Melvin  and  Valero  (2009)  analyses  the   effect   of   a   cross-­‐listing   on   the   primary   industry   competitor   of   the   listing   company.   They  find  negative  abnormal  returns  for  industry  competitors  around  both  listing  and   announcement   dates.   Their   analysis   suggests   that   investors   perceive   industry   competitors  as  less  transparent  and  with  less  growth  opportunities  compared  to  the   cross-­‐listed   company.   Another   study   that   examines   the   impact   of   cross-­‐listings   on   industry  competitors  is  that  by  Bradford,  Martin  and  Whyte  (2002).  They  examine  the   effect   of   cross-­‐listings   on   both   U.S.   competitors   and   home-­‐market   competitors,   by   analysing   listing   dates.   They   create   a   portfolio   of   all   industry   competitors   for   which   data   are   available,   and   find   significant   evidence   of   a   positive   effect   on   U.S.   competitors.  On  the  other  hand,  they  do  not  find  a  significant  effect  on  home-­‐market   competitors.  Karolyi  (2004)  shows  that  cross-­‐listings  create  negative  spill  over  effects   on   the   home-­‐market,   using   a   sample   of   emerging   market   exchanges.   Furthermore,   applying   a   sample  of   55   countries,   Levine   and   Schmukler   (2006)   show   significant   negative  spill  over  effects  of  internationalization  on  the  liquidity  of  companies  in  the   home-­‐market  of  the  listing  company.  

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To  analyse  the  competitive  effects  of  cross-­‐listings,  I  form  hypotheses  to  structure   the  empirical  tests.  The  primary  question  in  this  thesis  is  whether  cross-­‐listings  have   an   impact   on   the   performance   of   industry   competitors.   The   effect   on   the   performance  can  be  estimated  in  several  ways.  The  first  hypothesis  applies  to  how   the   market   value   of   an   industry   competitor   reacts,   in   the   short   term,   to   a   cross-­‐ listing   in   its   industry.   A   cross-­‐listing   is   expected   to   allow   the   issuing   company   to   compete  more  successfully  against  industry  competitors.  Based  on  the  discussion  in   the   previous   section,   I   expect   a   negative   effect   on   the   stock   returns   of   industry   competitors.  More  formally:    

Hypothesis  1:     Stock   returns   of   publicly   traded   companies   react   negatively   to  

cross-­‐listings  in  their  industry.  

 

C.  Performance  

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A   study   by   Hawawini,   Subramanian,   and   Verdin   (2003)   examines   the   question   whether   company   performance   is   driven   primarily   by   industry   or   company   factors.   They  find  that  industry  effects  are  more  important  for  the  operating  performance  of  a   company   than   company-­‐specific   factors.   This   result   shows   that   the   competitive   balance   within   an   industry   is   an   important   factor   in   explaining   the   operating   performance  of  a  company.  For  example,  Otchere  (2009)  studies  the  effect  of  a  bank   privatization   on   rival   banks.   He   finds   that   investors   see   a   privatization   as   negative   news   for   industry   competitors,   which   results   in   a   negative   impact   on   the   operating   performance.   In   line   with   these   results,   Kennedy   (2000)   finds   that   industry   competitors   of   financially   distressed   companies   experience   declines   in   operating   performance   around   a   bankruptcy   filing.   Most   related   to   this   study,   Hsu,   Reed   and   Rocholl  (2010)  examine  the  operating  performance  of  companies  after  an  IPO  in  their   industry.   They   show   that   sales   growth,   operating   income,   capital   expenditure   and   stock   return   are   significantly   negatively   affected   in   the   four   years   after   an   IPO.   This   study   also   analyses   the   short-­‐term   competitive   effects   of   IPOs   and   finds   significant   negative   abnormal   stock   returns   of   industry   competitors.   Since   these   results   are   similar  to  the  short-­‐term  competitive  effects  of  cross-­‐listings,  I  anticipate  that  there   may   also   be   longer-­‐term   performance   effects   of   cross-­‐listings.   In   other   words,   the   completion  of  a  cross-­‐listing  is  expected  to  give  the  cross-­‐listed  firm  a  competitive   advantage   over   industry   competitors,   which   results   in   a   negative   impact   on   their   operating  performance.  More  formally:  

Hypothesis  2:     The   operating   performance   of   existing   industry   competitors   will  

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II.  Data  &  Methodology  

 

A.  Data  

A.1.  Sample  Description  

I   measure   the   effect   of   a   cross-­‐listing   on   the   performance   of   listed   industry   competitors.  To  analyse  this  effect  I  use  a  sample  of  55  foreign  companies  that  listed   on   organized   stock   exchanges   in   the   United   States   (U.S.)   and   the   United   Kingdom   (U.K.)  between  2002  and  2012.  The  sample  includes  listings  on  the  New  York  Stock   Exchange   (NYSE),   the   American   Stock   Exchange   (AMEX),   NASDAQ,   and   the   London   Stock  Exchange  (LSE).  Listings  must  meet  the  following  criteria  to  qualify  for  inclusion   in  the  sample:  (a)  a  company  must  have  an  identifiable  listing  date  for  a  cross-­‐listing;   (b)  a  prior  listing  on  an  exchange  in  the  home  country;  (c)  the  listing  firm  has  at  least   one   industry   competitor   with   the   same   four-­‐digit   Standard   Industrial   Classification   (SIC)   code   at   the   time   of   the   listing6,   which   has   share   price   data   available   from  

Datastream;  (d)  the  listing  is  a  first-­‐time  listing  in  the  US  or  the  UK  and  is  not  a  switch   from  another  exchange  in  the  respective  country;  and  (e)  the  listing  does  not  occur   on   the   same   date   as   other   listings   in   the   industry.   The   sample   consists   of   cross-­‐ listings   identified   from   data   compiled   by   the   Bank   of   New   York7,   from   stock  

exchange  websites,  and  from  data  obtained  from  M&A  database  Zephyr8.  To  avoid   survivorship  bias,  I  also  include  firms  that  were  cross-­‐listed  at  some  point  during  the   sample  period  but  that  are  no  longer  listed  today9.  I  exclude  investment  funds.    

                                                                                                                         

6  For  more  information  see:  http://www.sec.gov/info/edgar/siccodes.htm   7  http://adrbny.com  

8  zephyr2.bvdep.com/  

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Within   a   group   of   companies   with   the   same   four-­‐digit   SIC   code   there   are   large   differences   between   the   companies   in   terms   of   size   and   actual   trade   description.   Furthermore,  as  pointed  out  by  Melvin  and  Valero  (2009),  the  effects  of  companies   being  perceived  with  relatively  lesser  growth  opportunities  compared  to  the  cross-­‐ listing  company  should  apply  for  the  closest  industry  competitors.  This  is  the  reason   that   I   do   not   form   an   equally   weighted   portfolio   consisting   of   all   industry   competitors  that  share  the  same  four-­‐digit  SIC  code,  but  follow  Melvin  and  Valero   (2009)  and  hand-­‐pick  the  closest  competitor  in  terms  of  size  and  trade  description,   and  use  this  company  in  the  analysis.  This  results  in  a  unique  sample  of  cross-­‐listed   companies  and  closest  industry  competitors.    

Miller   (1999)   and   Doidge   (2004)   emphasize   that   in   efficient   markets,   investors’   expectations   regarding   the   change   in   the   valuation   of   the   firm   as   a   result   of   the   cross-­‐listing   are   incorporated   into   stock   prices   immediately.   This   means   that   studying   stock   price   reactions   around   the   announcement   date   enhances   the   assessment  of  the  market’s  reaction  to  cross-­‐listings.  However,  Foerster  and  Karolyi   (1999)   and   Sarkissian   and   Schill   (2009)   point   at   potential   problems   in   the   identification   of   announcement   dates.   When   attempting   to   collect   accurate   announcement  dates,  I  discovered  that  identifying  these  dates  is  indeed  very  hard   and   prone   to   large   errors.   Therefore   I   decided   not   to   include   an   analysis   of   stock   returns  around  the  announcement  date  in  this  study,  but  to  focus  on  listing  dates10.    

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banks  update  the  effective  date  of  listing  whenever  a  cross-­‐listed  company  changes   its  listing  type,  listing  exchange,  or  depositary  bank;  as  a  result,  the  listing  date  may   not   reflect   the   original   cross-­‐listing   date.   For   that   reason   I   crosscheck   listing   dates   with  the  available  sources.    

Stock   prices   are   collected   from   Datastream.   I   require   stock   return   data   for   250   trading  days  before  the  earliest  public  announcement  by  the  firm  of  its  plan  to  cross-­‐ list.   The   final   sample   therefore   consists   of   55   cross-­‐listings,   of   which   38   are   cross-­‐ listed  in  the  US,  and  17  are  cross-­‐listed  in  the  UK.  

 

B.  Methodology  

B.1.  Event  study  

This   thesis   uses   the   event-­‐study   methodology   to   measure   the   reaction   of   investors  to  news  of  a  cross-­‐listing  event.11  The  methodology,  firstly  introduced  by   Fama   and   French   (1969),   is   based   on   the   assumption   that   capital   markets   are   sufficiently   efficient   to   examine   the   effect   of   new   information   (events)   on   the   anticipated   future   profitability   of   a   company.   The   objective   is   to   test   whether   abnormal  returns  (ARs)  can  be  found  in  the  dataset  around  the  event.  It  involves  the   following   steps:   (1)   prediction   of   the   “normal”   return   within   the   event   window   without   the   occurrence   of   the   event;12  (2)   estimation   of   the   AR   during   the   event  

window;  and  (3)  analysing  whether  the  AR  is  statistically  different  from  zero.    

                                                                                                                         

11  For  more  details,  see  Brown  and  Warner  (1980,  1985)  

12  The  event  window  comprises  of  the  day  where  the  event  occurred  (day  0)  and  some  days  prior  to  

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The  calculation  of  the  actual  returns  (R)  is  the  first  step  in  calculating  the  estimate   “normal”   returns.   The   actual   returns   are   computed   applying   the   continuously   compounded  method:  

𝑅!" = ln  ( !!"

!!(!!!))                 (1)  

where    𝐼!"  equals  the  total  return  index  of  security  i  at  day  t.    

Next,   the   OLS   market   model   is   employed   to   predict   the   “normal”   returns.   The   model   assumes   that   the   return   of   all   securities   is   linearly   related   to   the   market   portfolio  return.  By  removing  the  portion  of  the  return  that  is  related  to  variation  in   the   market’s   return,   the   variance   of   the   abnormal   return   is   reduced   (MacKinlay,   1997).   This   in   turn   can   lead   to   increased   ability   to   detect   event   effects.   The   OLS   market  model  is  given  by:  

𝑅!" = 𝛼!+ 𝛽!𝑅!" + 𝑒!"    (1)             (2)  

with  𝐸 𝑒!" = 0  and  𝑉𝑎𝑟 𝑒!" = 𝜎!!!  

where  𝑅!"  and  𝑅!"  are   the   returns   on   security   i   and   the   company’s   home   stock   market’s  index  respectively  during  period  t.  13  

Equation  (2)  is  estimated  over  a  200  trading-­‐day  period  which  runs  between  230   trading  days  prior  to  the  event  up  to  31  trading  days  prior  to  the  event14.  With  the  

estimates  of  𝛼!  𝑎𝑛𝑑  𝛽!  from  equation  (2),  the  “normal”  return  in  the  event  window   is  estimated.  The  estimation  error  (difference  between  the  actual  and  the  estimated   normal  return),  generally  referred  to  as  the  abnormal  return  (AR),  is  calculated  as:  

𝐴𝑅!" = 𝑅!" − 𝛼!− 𝛽!𝑅!"               (3)  

                                                                                                                         

13  Data  on  the  home  stock  market  index  is  collected  from  Datastream.  Returns  are  then  calculated  

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where    𝐴𝑅!"  is   the   abnormal   return   for   security   i   at   day   t.  𝑎!  𝑎𝑛𝑑  𝛽!  are   the   OLS   estimates  of  the  parameters  of  the  market  model.    

Under   the   null   hypothesis,   the   ARs   are   jointly   normally   distributed   with   a   zero   conditional  mean  and  conditional  variance  𝜎!(𝐴

!"):   𝜎! 𝐴

!"  ~  𝜎!!!.                 (4)  

To  analyse  the  perseverance  of  the  effect  of  the  event  during  the  event  window,   the  abnormal  return  can  be  added  to  get  the  cumulative  abnormal  returns  (𝐶𝐴𝑅!)   for  security  i  in  the  event  window  period:      

𝐶𝐴𝑅! 𝑇!, 𝑇! = !! 𝐴𝑅!"

!!!!               (5)  

where  𝑡 − 𝑎 ≤ 𝑇! < 𝑡 < 𝑇! ≤ 𝑡 + 𝑏 ∈  event  window,  and  t-­‐a  and  t+b  are  the  lower   and   upper   limits   of   the   event   window,   respectively.   The   variance   of   the   CAR   for   security  i  is:  

𝜎!! 𝑇

!, 𝑇! = 𝑇! − 𝑇! + 1 𝜎!!!               (6)  

An  aggregation  of  interest  can  also  be  performed  across  both  time  and  events.  In   that  scenario,  the  average  cumulative  abnormal  return  is  defined  as:  

𝐶𝐴𝐴𝑅 𝑇!, 𝑇! =!! ! 𝐶𝐴𝑅!(𝑇!, 𝑇!)

!!!             (7)  

To  examine  if  the  abnormal  returns  differ  significantly  from  the  zero  conditional   mean,  statistical  test  are  required.  Applying  the  parametric  student  t-­‐test  tests  the   statistical   significance.   The   parametric   test   is   based   on   standardized   abnormal   returns   (Brown   and   Warner,   1985).   The   test   takes   into   account   cross   sectional   dependence  in  the  company’s  specific  excess  return.  Under  the  null  hypotheses  that   the  abnormal  returns  are  zero:  

𝑡 = !""# !!,!!

!"# !""# !!,!! !/!

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III.  Empirical  Results  

 

As  discussed  in  the  previous  sections,  this  thesis  measures  the  impact  of  a  cross-­‐ listing   on   industry   competitors   in   the   home   country.   This   section   presents   the   empirical   results   of   the   short-­‐term   return   reaction   of   industry   competitors   around   cross-­‐listings,  the  impact  on  the  industry  competitors’  operating  performance,  and   the  cross-­‐sectional  analysis.  

A.  Short-­‐Term  Return  Reaction    

Hypothesis  1  states  that  a  part  of  the  evidence  on  the  impact  of  a  cross-­‐listing  on  

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while   the   U.K.   subsample   experiences   an   increase   of   its   stock   return.   The   next   section  will  analyse  these  results  more  formally  by  calculating  the  significance  of  the   CARs  over  several  event  windows.  The  results  from  figure  1  are  used  to  motivate  the   choice  for  the  different  event  windows.  

To   find   formal   evidence   for   abnormal   returns   of   companies   around   completed   cross-­‐listings  in  their  industry,  I  use  an  event  study  to  analyse  the  significance  of  the   CARs.   Panel   A   of   table   III   shows   the   mean   cumulative   abnormal   returns   (CARs)   of   companies  around  the  completion  date  of  a  cross-­‐listing  in  their  industry.  The  results   of  the  total  sample  show  significant  negative  CARs  around  the  completion  date  of  a   cross-­‐listing.   The   CAR   in   the   period   between   1   day   prior   to   and   10   days   after   the   cross-­‐listing  adds  up  to  -­‐2.78%  and  is  significant  at  the  5%  level.  These  negative    

-­‐5%   -­‐4%   -­‐3%   -­‐2%   -­‐1%   0%   1%   2%   3%   4%   5%   -­‐30   -­‐20   -­‐10   0   10   20   30   Mean  CAR  

Total   US   UK  

Event  Date  

Figure  1.  Cumulative  Abnormal  Returns  of  companies  around  cross-­‐listings  in  their  industry.    

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Table  III  

Abnormal  Returns  of  Industry  Competitors  around  Completion  Dates  

This  table  reports  the  cumulative  abnormal  return  (CAR)  of  industry  competitors  around  cross-­‐listing   events   both   for   the   total   sample   of   55   cross-­‐listings   and   for   38   U.S.   and   17   U.K.   cross-­‐listings   separately.  Cross-­‐listing  events  are  selected  as  events  if  the  cross-­‐listing  company  has  a  prior  stock   exchange   listing   and   an   industry   competitor   with   the   same   4-­‐digit   SIC   industry   code   in   the   "home   country".  Abnormal  returns  are  calculated  as  the  difference  between  the  realized  stock  returns  and   the   predicted   return   using   the   market   model   over   each   event   window.   The   market   model   uses   an   estimation  window  of  200  days  of  daily  stock  returns  ending  30  days  before  the  cross-­‐listing  event.  t-­‐ statistics   are   reported   in   parentheses.   ***,   **,   and   *   indicate   significance   at   the   1%,   5%,   and   10%   levels,  respectively.  

Days   Total   U.S.   U.K.  

(-­‐10,1)   0.63%   -­‐0.86%   3.97%*       (0.58)   (-­‐0.74)   (1.79)   (-­‐10,5)   -­‐1.37%   -­‐3.23%*   3.55%       (-­‐0.77)   (-­‐1.97)   (1.26)   (-­‐10,10)   -­‐1.71%   -­‐3.80%*   2.94%       (-­‐0.96)   (-­‐1.78)   (0.96)   (-­‐5,1)   -­‐0.74%   -­‐2.16%**   2.45%       (-­‐0.8)   (-­‐2.05)   (1.56)   (-­‐5,5)   -­‐2.51%*   -­‐4.53%***   2.03%       (-­‐1.95)   (-­‐3.09)   (0.9)   (-­‐1,5)   -­‐2.21%**   -­‐3.30%***   0.25%       (-­‐2.36)   (-­‐3.02)   (0.15)   (-­‐1,10)   -­‐2.78%**   -­‐3.87%***   -­‐0.35%       (-­‐2.2)   (-­‐2.81)   (-­‐0.13)    

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results   are   consistent   with   findings   from   Melvin   and   Valero   (2009),   who   also   find   significant   negative   abnormal   returns   around   the   listing   date.   Lee   (2004)   also   provides   proof   for   short-­‐term   negative   abnormal   returns   for   industry   competitors.   Both  studies  use  companies  that  cross-­‐list  on  U.S.  stock  exchanges.    

The  U.K.  subsample,  on  the  other  hand,  shows  mostly  positive  abnormal  returns   over  the  tested  event  windows.  The  event  window,  which  starts  10  days  prior  to  the   listing  and  ends  1  day  after  the  listing  is  the  only  event  window  which  generates  a   significant   CAR.   The   abnormal   return   of   this   window   amounts   to   3.97%   and   is   significant  at  the  10%  level.  Table  A.2  of  the  appendix  shows  a  sensitivity  analysis  of   the  above-­‐discussed  results.  The  CARs  over  the  different  event  windows  are  similar   to  the  results  from  table  III.  Interesting  to  note  is  that  the  abnormal  returns  of  the   U.S.  subsample  become  even  more  significant.  This  shows  that  the  empirical  results   are  robust  and  provides  even  more  evidence  of  the  presence  of  competitive  effects.   Overall,  the  empirical  tests  find  mixed  evidence  for  hypothesis  1.  The  U.S.  subsample   shows   a   negative   abnormal   return   reaction,   which   is   proof   for   hypothesis   1.   However,   the   U.K.   subsample   shows   a   positive   abnormal   return   reaction.   This   is   further   proof   of   competitive   effect,   however   in   an   opposite   direction   from   the   expectation  of  hypothesis  1.  

 

B.  Performance  effects  

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hypothesis  2,  there  should  be  a  similar  negative  effect  on  the  operating  performance   of  competitors.  I  analyse  the  operating  performance  of  industry  competitors  through   time  to  examine  whether  the  performance  of  a  company  deteriorates  after  a  cross-­‐ listing.  Since  there  are  opposite  effects  of  U.S.  and  U.K.  cross-­‐listings  on  the  short-­‐ term   stock   return,   I   will   continue   to   analyse   these   subsamples   apart   from   each   other.    

 

B.1.  Univariate  Statistics  

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Table  IV   Univariate  Statistics  

This  table  shows  univariate  statistics  for  5  performance  indicators.  All  indicators  are  measured  as   the  annual  growth  rate  in  2002  dollars.  Panel  A  shows  the  average  ratios  for  the  total  sample  of   industry  competitors.  Panel  B  subdivides  the  sample  in  U.K.  and  U.S.  companies  and  shows  their   average  ratios  separately.  The  table  further  shows  the  number  of  observations,  the  z-­‐score  of  the   Wilcoxon  signed  rank  test,  and  the  number  of  negative  differences.    

Period   Net  Income   Growth   Operating   Income   Growth   Asset   Growth   Sales   growth   Capital   Expenditure   Growth   Panel  A:  Performance  indicators  of  the  total  sample  

Four-­‐year  average  before   the  cross-­‐listing  

21.66%   11.34%   13.56%   11.98%   2.10%  

Four-­‐year  average  after  the   cross-­‐listing  

15.89%   7.17%   10.82%   9.60%   6.51%  

N   41   40   45   47   43  

Wilcoxon  significance   -­‐1.37   -­‐0.89   -­‐0.91   -­‐0.42   0.66  

%  N  Negative   60.98%   57.50%   55.56%   63.83%   48.84%  

Panel  B:  Performance  indicators  of  U.K.  and  U.S.  companies  compared    

U.S.  Cross-­‐listings                      

Four-­‐year  average  before   the  cross-­‐listing  

22.42%   10.63%   11.18%   9.79%   -­‐3.62%  

Four-­‐year  average  after  the   cross-­‐listing   15.28%   5.50%   11.37%   8.92%   5.32%   N   32   30   33   34   31   Wilcoxon  significance   -­‐1.27   -­‐0.81   -­‐0.26   -­‐0.35   1.12   %  N  Negative   62.50%   60.00%   54.55%   64.71%   41.94%   U.K.  Cross-­‐listings                      

Four-­‐year  average  before   the  cross-­‐listing  

18.94%   13.48%   20.11%   17.71%   16.86%  

Four-­‐year  average  after  the   cross-­‐listing   18.07%   12.20%   9.29%   11.38%   9.58%   N   9   10   12   13   12   Wilcoxon  significance   -­‐0.30   -­‐0.26   -­‐1.33   -­‐0.18   -­‐0.71   %  N  Negative   55.56%   50.00%   58.33%   61.54%   66.67%    

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change   in   the   performance   indicators   of   companies   after   a   cross-­‐listing   in   their   industry.        

 

B.2.  Panel  Regression  Results  

To   find   significant   proof   that   a   cross-­‐listing   affects   the   performance   of   industry   competitors,  a  panel  regression  will  be  used.  The  regression  includes  other  variables   that  are  known  predictors  of  performance.  The  variables  are  taken  from  Hsu,  Reed,   and   Rocholl   (2010)   and   are;   company   age   since   listing,   company   assets,   and   past   performance.   This   setting   allows   for   testing   of   hypothesis   2   by   estimating   several   performance   indicators,   while   adjusting   for   several   variables   that   are   established   forecasters  of  performance.    

𝑝𝑒𝑟𝑓𝑜𝑟𝑚𝑎𝑛𝑐𝑒!" = 𝛼 + 𝛽 ∗ 𝐶𝐿!"+ 𝛾 ∗ 𝑐𝑜𝑛𝑡𝑟𝑜𝑙𝑠!"+ 𝜀!"     (9)   Performance  is  measured  as  capital  expenditure  growth,  sales  growth,  abnormal   stock  return,  and  operating  income  growth  in  each  year  t  for  every  company  i.  The   dummy   variable   CL   indicates   whether   year   t   is   between   one   year   and   three   years   post   a   cross-­‐listing   in   the   industry   of   company   i.   The   regression   uses   all   years   between  1991  and  2012  for  which  data  is  available  and  thus  gives  a  panel  regression   in  which  each  company  has  data  from  both  cross-­‐listing  and  non-­‐cross-­‐listing  years15.   For  every  performance  indicator,  two  models  are  estimated.  One  model  includes  the   cross-­‐listing  dummy  variable  and  the  other  excludes  this  variable.  This  setting  allows    

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Table  V  

The  Impact  of  Cross-­‐Listing  Events  on  Industry  Competitors      

 This   table   reports   the   findings   of   a   panel   regression   of   industry   competitors’   operating   performance  on  a  cross-­‐listing  indicator  and  control  variables  from  1991  until  2012.  The  used   performance  measures  are:  capital  expenditure  growth,  sales  growth,  abnormal  stock  return,   and   operating   income   growth.   The   first   three   performance   indicators   are   measured   as   the   difference  between  the  log  of  the  indicator  in  year  y  minus  the  log  of  the  indicator  in  year  y-­‐1.   The  abnormal  stock  return  is  the  difference  between  the  yearly  stock  returns  and  the  yearly   return  on  the  stock  market  index  in  the  “home  country”.  The  cross-­‐listing  dummy  (CL)  is  equal   to  one  in  the  cross-­‐listing  event  year  and  the  three  years  after  the  event.  Log  (age)  is  the  log  of   the  numbers  of  years  the  company  is  publicly  listed.  Log  (assets)  is  the  log  of  the  level  of  assets   in   the   previous   year.   t-­‐statistics   are   stated   in   the   parentheses.   ***,   **,   and   *   denote   significance  at  the  1%,  5%,  and  10%  levels,  respectively.  

Dependent  variable   Sales  Growth  

Capital   Expenditure   Growth   Operating   Income   Growth   Abnormal   Stock   Return   Panel  A:  Performance  indicators  of  the  U.S.  subsample  

CL   -­‐0.027   0.205   -­‐0.165*   -­‐0.090*  

(-­‐0.83)   (1.42)   (-­‐1.92)   (-­‐1.85)  

Lag  dependent  variable   -­‐0.008   -­‐0.233***   -­‐0.224***   -­‐0.155***   (-­‐0.17)   (-­‐4.38)   (-­‐3.92)   (-­‐3.44)   Log  (Assets)   -­‐0.054***   -­‐0.368***   -­‐0.098*   -­‐0.104***   (-­‐2.62)   (-­‐4.56)   (-­‐1.86)   (-­‐3.24)   Log  (Age)   0.060**   0.357***   0.113   0.133**   (2.13)   (2.87)   (1.51)   (2.12)   Intercept   0.725***   4.352***   1.278*   1.234***   (2.82)   (4.35)   (1.96)   (3.23)  

Fixed  effects?   Yes   Yes   Yes   Yes  

N   380   343   317   439  

R²   0.007   0.007   0.009   0.009  

R²  (without  CL)   0.006   0.007   0.006   0.007  

Panel  B:  Performance  indicators  of  the  U.K.  subsample  

CL   0.016   -­‐0.200   0.125   -­‐0.099  

0.26   -­‐1.04   1.17   -­‐1.14  

Lag  dependent  variable   -­‐0.273***   -­‐0.121   -­‐0.265***   -­‐0.124   (-­‐3.96)   (-­‐1.28)   (-­‐3.18)   -­‐1.52   Log  (Assets)   -­‐0.055   0.061   -­‐0.125   -­‐0.2070**   (-­‐1.14)   (0.37)   (-­‐1.40)   (-­‐2.07)   Log  (Age)   0.058   -­‐0.068   0.153   0.377**   (0.96)   (-­‐0.36)   (1.40)   (2.32)   Intercept   0.861   -­‐0.441   1.744   2.008*   (1.54)   (-­‐0.23)   (1.64)   (1.96)  

Fixed  effects?   Yes   Yes   Yes   Yes  

N   112   101   97   147  

R²   0.060   0.001   0.091   0.000  

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for  testing  of  the  explanatory  power  of  the  cross-­‐listing  dummy  in  the  changes  in  the   performance  indicators.  The  model  is  estimated  using  fixed  effects.  

(30)

Furthermore,   none   of   the   performance   indicators   are   significantly   affected   by   the   occurrence  of  a  cross-­‐listing.    

  C.  Cross-­‐sectional  analysis  

The  findings  of  the  empirical  tests  establish  that  there  are  competitive  effects  of  cross-­‐ listings.   This   section   will   further   analyse   the   competitive   effects   of   cross-­‐listings   by   examining   the   differences   in   magnitude   of   the   performance   impact   across   industry   competitors.   In   other   words,   I   use   a   cross-­‐sectional   analysis   to   test   if   differences   in   performance   impact   can   be   explained   and   maybe   even   predicted   by   a   numbers   of   factors.  As  discussed  in  the  literature  review,  I  expect  first  of  industry  and  size  of  the   industry   competitor   to   be   significant   factors   in   the   cross-­‐sectional   analysis16.  

Furthermore,   I   include   several   other   factors   that   I   expect   to   predict   cross-­‐sectional   differences.  Table  VI  gives  an  overview  of  the  variables  included  in  the  cross-­‐sectional   analysis.  

Age.   This   variable   measures   the   number   of   years   the   company   is   publicly   listed.  

Hsu,  Reed,  and  Rocholl  (2010)  find  that  firms  have  life  cycles  and  that  performance   and  growth  rates  depend  on  the  stage  in  the  life  cycle.  This  can  affect  how  a  change  in   the  competitive  balance  of  an  industry  affects  a  company.  I  therefore  use  this  variable   as  a  control  variable  in  the  cross-­‐sectional  analysis.  

Developing.   Companies   from   less   developed   countries   are   expected   to   benefit  

more  from  the  liberalizing  effect  of  a  cross-­‐listing.  Melvin  and  Valero  (2009)  reason                                                                                                                              

16  I  do  not  include  “first  of  country”  as  a  variable  in  the  cross-­‐sectional  analysis  since  only  one  of  the  

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Table  VI  

Variables  cross-­‐sectional  analysis  

Variable   Definition   Source  

Age   The   number   of   years   from   the   IPO   date   to   the   date   of   the   cross-­‐

listing.   Datastream  

Developing   An  indicator  variable  equal  to  one  if  the  home  country  of  the  firm  is  a  

developing  country  according  to  the  IMF   www.imf.org

 

First   An  indicator  variable  equal  to  one  if  the  cross-­‐listing  company  is  the  

first  company  of  the  industry  to  cross-­‐list  in  the  U.S.  or  the  U.K.   Datastream  

Size   Book  value  of  assets   Datastream  

Legal   An   indicator   variable   equal   to   one   if   the   cross-­‐listing   company   originates  from  a  country  with  a  common  law  tradition  and  zero  if   the  legal  tradition  is  civil  law.    

   

Crisis   A  dummy  variable  equal  to  one  if  the  cross-­‐listing  was  completed  in   2007   or   later   years.   This   variable   intends   to   capture   the   possible   effects   of   the   financial   crisis   on   the   competitive   effects   of   cross-­‐ listings.  

   

Prestige   The   stock   market   prestige   of   the   home   country   of   the   cross-­‐listing   company.  Stock  market  prestige  is  a  measure  taken  from  Cetorelli   and   Peristiani   (2010),   who   define   stock   market   prestige   as   a   measure  of  the  international  importance  of  a  stock  exchange.  This   is   reflected   in   its   ability   to   provide   capital   for   foreign   companies   and  its  capability  to  generate  information.    

Cetorelli  and   Peristiani   (2010)  

 

that  the  risk-­‐sharing  effects  for  industry  competitors  from  less  developed  countries  is   larger.  I  therefore  expect  a  positive  sign.    

First  mover  of  industry  (First).  As  discussed  in  the  literature  review,  the  first  cross-­‐

listing   of   an   industry   is   expected   to   generate   larger   additional   exposure   than   consecutive   cross-­‐listings.   To   the   extent   that   competitive   effects   arise   because   of   information  effects,  these  effects  will  be  most  powerful  for  the  first  cross-­‐listing  in   an  industry.  I  therefore  expect  a  positive  risk-­‐sharing  effect  of  a  first  cross-­‐listing  of   an  industry.  

Size.  As  discussed  in  the  literature  review,  in  the  typical  case  less  information  is  

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