Colors on shelf tags and
colored feedback
stimulating healthy
Table of
content
INTRODUCTION RESEARCH
QUESTIONS CONCEPTUAL MODEL EXPERIMENT
CONDITIONS ANALYSIS RESULTS DISCUSSION &
Introduction
Nutrition labels
Reductive nutrient-specific labels
Interpretive nutrient-specific labels
Conditions
White shelf tag
Colored shelf tag
No feedback
Control condition
Shelf tag condition
Results
Hypothesis Accepted Rejected
H1: Nutri-score colored shelf tags in the grocery store increase the sales of healthy products. H2: Nutri-score colored feedback after selecting products from the grocery store increases sales of healthy products.
H3: The effect of Nutri-score colored shelf tags on sales of healthy products is more pronounced when combined with Nutri-score colored feedback.
H4: The positive effect of Nutri-score colored shelf tags on sales of healthy products is stronger
for consumers with a higher level of health interest.
( )
*Marginally significant
H5: The positive effect of Nutri-score colored feedback after selecting products on sales of healthy products is stronger for consumers with a higher level of health interest.
H6: The positive effect of the combination of colored shelf tags and colored feedback after
Results
2,3500 2,4000 2,4500 2,5000 2,5500 2,6000 2,6500 2,7000 2,7500 2,8000 2,8500No shelf tag Shelf tag
Shelf tag and general health interest
moderation
(P=0.067)
2,30 2,35 2,40 2,45 2,50 2,55 2,60 2,65 2,70 2,75 2,80 2,85 2,90 - 1 SD M +1 SD M ea n Nu tr i-sc o reGeneral health interest
