University of Groningen Keep your eyes on the goal! The impact of consumer goal pursuit on the effectiveness of subtle marketing cues Sadowski, Sebastian Adam

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Keep your eyes on the goal! The impact of consumer goal pursuit on the effectiveness of

subtle marketing cues

Sadowski, Sebastian Adam

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Sadowski, S. A. (2019). Keep your eyes on the goal! The impact of consumer goal pursuit on the effectiveness of subtle marketing cues. University of Groningen, SOM research school.

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