Questions for dream users
1. What do you understand by IPM?
2. What inspires you most about IPM?
3. How does IPM add value to your work/role?
4. What IPM benefits can you describe top of the mind?
5. What tips would you like to give to others who are not as knowledgeable about it?
6. Please suggest areas of improvement for IPM
7. Have you ever had any good surprise using IPM, like finding something that really helped to make your life easier?
8. What is your personal story with IPM? Have you ever been keen on using it or did you change your opinion for some reason?
9. How did you learn how to use IPM? (multiple answers are valid) 10. Do you think IPM is bureaucratic/complex/too time consuming?
If yes, why/what makes it this way?
11. If there was one thing to change in IPM, what would it be?
12. What information that is not currently available, would you really
like to be able to get from IPM?
Appendix B
Questions for future dream users
1. What do you understand by IPM?
2. Have you ever used IPM? Why/Why not?
3. What do you like about IPM?
4. What don’t you like about IPM?
5. What excites you about innovation? Do you see this reflected in IPM?
6. If you had to brief an agency to build the innovation tool that would really help you do your work/innovate, how would it be?
What info, templates, features would it contain?
7. Do you think IPM is bureaucratic/complex/too time consuming?
If yes, why/what makes it this way?
8. Please suggest areas of improvement for IPM
9. If there was one thing to change in IPM, what would it be?
10. What information that is not currently available, would you really
like to be able to get from IPM?
Appendix C1
Answer Theme Theme
coded
Question Aspect DU/FU inform countries. Information sharing 9 1 2 1 tool for categories and development Tools 20 1 2 1
learnings Information sharing 9 1 2 1
all databases and the 8Q Activity Plans Inoplan 10 1 2 1 information sharing Information sharing 9 1 2 1
database Inoplan 10 1 2 2
keeping and storing Storage place 17 1 2 2
risk management tool + portfolio Tools 20 1 2 2
Inoplan Inoplan 10 1 2 2
Inoplan Inoplan 10 1 2 2
Inoplan Inoplan 10 1 2 2
Inoplan Inoplan 10 1 2 2
APR Tools 20 1 2 2
Inoplan Inoplan 10 1 2 2
the team Team interaction 1 3 2
Lack of clarity about what goes in; the parameters
Clarity 3 4 2 1
Time-consuming. It’s duplication of the effort.
Time consuming 19 4 2 1 Time consuming but useful, takes time to
save
Time consuming 19 4 2 1 No, it doesn’t take a lot of time. Time consuming 19 4 2 1 Takes time. Value is great, but team
needs to understand that
Time consuming 19 4 2 1 Filling in the information is time
consuming and complex
Complex 4 2 1
Filling in the information is time consuming and complex
Time consuming 19 4 2 1 Complex because it’s used too little,
should have added value and should be promoted.
Complex 5 4 2 2
and it’s also not complex. Everyone is fully aware
Complex 5 4 2 2
isn’t time-consuming either, because it’s a structured process
Time consuming 19 4 2 2
Inoplan is bureaucratic. Somebody has to update it +bother the gatekeeper to read it.
Bureaucracy 2 4 2 2
clear understanding of the gates is needed
user understanding 23 4 2 2
Inoplan being bureaucratic. Bureaucracy 2 4 2 2
Yes, doubled work Time consuming 19 4 2 2
Yes, it’s too time consuming and
sometimes too bureaucratic, because it’s an inflexible system.
Flexibility 6 4 2 2
Yes, it’s too time consuming and
sometimes too bureaucratic, because it’s an inflexible system.
Bureaucracy 2 4 2 2
Yes, it’s too time consuming and
sometimes too bureaucratic, because it’s an inflexible system.
Time consuming 19 4 2 2
It’s about people User understanding 23 4 3 2
place for audit Information sharing 9 6 2 1 consistent system. User understanding 23 6 2 1 Key stakeholders are fully updated Communication 4 6 2 1 it’s understandable to everyone. User ease 22 6 2 1 save time for information spreading Information sharing 9 6 2 1 amount of information Information sharing 9 6 2 1 great source of information. Information sharing 9 6 2 1 I can have all info without checking on
everybody
Information sharing 9 7 2 1 A source of information and a kind of pre-
work.
Information sharing 9 7 2 1 IPM eliminates a lot of space. Storage Place 12 7 2 1 use portfolio a lot to check for info. Overview 13 7 2 1 IPM is very user-friendly. We get our
information
Information sharing 9 7 2 1 IPM is very user-friendly. We get our
information
user ease 22 7 2 1
All info is in there. Information sharing 9 7 2 1
access to a lot of things Access 1 8 2 1
All data on one place Information sharing 9 8 2 1 very rarely, should maintain the supply
chain.
Forced 7 13 2 2
usually use it for the portfolio Overview 13 13 2 2
bit of a pain. You have to fill out forms Forced 7 13 2 2
not in Inoplan. I get all the information presented
Communication 4 13 2 2
But it’s difficult for me, because I don’t have global access.
Globalization 8 13 2 2
forced to put information in Inoplan. Forced 7 13 2 2
use it when people have questions about a project. I tell them to look in
Information sharing 9 13 2 2
easy to use and that it’s quite clear, user ease 22 14 2 2
easy to use and that it’s quite clear, clarity 3 14 2 2
find info very quick. Information sharing 9 14 2 2
1 place for all documents. Information sharing 9 14 2 2
clear view on the whole portfolio and on the portfolio risks
Overview 13 14 2 2
It’s about understanding the portfolio risks and the NPS etc.
User understanding 23 14 2 2
shared environment Information sharing 9 14 2 2
the team documents part Information sharing 9 14 2 2
Why put documents in it when no one reads them?
Usage 21 15 2 2
It’s not common sense Usage 21 15 2 2
system too slow Slowness 16 15 2 2
The process of going in. Access 1 15 2 2
Inoplan is slow and the navigation is not clear.
Slowness 16 15 2 2
but the expectation is that it solves all problems. Of course it never does that.
User understanding 23 15 2 2
should generate short summaries Simplicity 15 15 2 2
don’t like the presentation and the way the documents are used
Interface 11 15 2 2
planning tool. Technical people aren’t able to get an overview of all people
Access 1 15 2 2
About Inoplan: As soon as we archive a project, we don’t have access
Access 1 15 2 2
We write a learnings paper, but I can’t find the learnings database, so I can’t archive it.
Clarity 3 15 2 2
The way these gate documents look like. Interface 11 15 2 2
quality of the data must improve quality 14 15 3 2
way people use it. Fill it in, because they have to
Usage 21 15 3 2
the way the system works is not good, databases aren’t used
Usage 21 15 3 2
White: Support Grey: People Black: Dream users Red: Future Dream users
Appendix C2
Answer Theme
Theme
coded QuestionAspect DU
/FU ProblemUnderst. T.Q.
all databases and the
8Q Activity Plans Inoplan 10 1 2 1 2 1 1
database Inoplan 10 1 2 2 2 1 1
keeping and storing Storage place 17 1 2 2 2 1 1
risk management
tool + portfolio Tools 20 1 2 2 2 1 1
Inoplan Inoplan 10 1 2 2 2 1 1
Inoplan Inoplan 10 1 2 2 2 1 1
Inoplan Inoplan 10 1 2 2 2 1 1
Inoplan Inoplan 10 1 2 2 2 1 1
APR Tools 20 1 2 2 2 1 1
Inoplan Inoplan 10 1 2 2 2 1 1
the team Team interaction 18 1 3 2 2 1 1
Lack of clarity about what goes in; the
parameters Clarity 3 4 2 1 2 1 10
Filling in the information is time consuming and
complex Complex 5 4 2 1 2 1 10
clear understanding of the gates is
needed user understanding 23 4 2 2 2 1 7
Yes, it’s too time consuming and sometimes too bureaucratic, because it’s an
inflexible system. Flexibility 6 4 2 2 2 1 7
it’s understandable
to everyone. User ease 22 6 2 1 2 2 2
IPM eliminates a lot
of space. Storage Place 12 7 2 1 3 3 3
very rarely, should maintain the supply
chain. Forced 7 13 2 2 2 3 2
bit of a pain. You have to fill out
forms Forced 7 13 2 2 2 3 2
forced to put information in
Inoplan. Forced 7 13 2 2 2 3 2
easy to use and
that it’s quite clear, user ease 22 14 2 2 2 2 3
easy to use and
that it’s quite clear, clarity 3 14 2 2 2 2 3
system too slow Slowness 16 15 2 2 3 2 4
The process of
going in. Access 1 15 2 2 3 2 4
Inoplan is slow and the navigation is not
clear. Slowness 16 15 2 2 3 2 4
but the expectation is that it solves all problems. Of course it never
does that. User understanding 23 15 2 2 2 2 4
should generate
short summaries Overview 15 15 2 2 3 2 4
don’t like the presentation and the way the documents are
used Interface 11 15 2 2 2 2 4
We write a
learnings paper, but I can’t find the learnings database,
so I can’t archive it. Clarity 3 15 2 2 2 2 4
The way these gate documents look
like. Interface 11 15 2 2 2 2 4
quality of the data
must improve quality 14 15 3 2 3 2 4
way people use it.
Fill it in, because
they have to Usage 21 15 3 2 2 2 4
the way the system works is not good, databases aren’t
used Usage 21 15 3 2 2 2 4
0=non problem 1=reality problem 2=perception problem 3=target problem
Appendix C3
Answer Theme Question Aspect DU/FU T.Q. Problem I can have all info without
checking on everybody Information sharing 7 2 1 3 0 A source of information and a
kind of pre-work. Information sharing 7 2 1 3 0 IPM eliminates a lot of space. Storage place 7 2 1 3 3 use portfolio a lot to check for
info. Overview 7 2 1 3 0
IPM is very user-friendly. We get
our information Information sharing 7 2 1 3 0 IPM is very user-friendly. We get
our information user ease 7 2 1 3 0
All info is in there. Information sharing 7 2 1 3 0 access to a lot of things Access 8 2 1 4 0 All data on one place Information sharing 8 2 1 4 0 project had to move on one
phase, but it wasn’t possible IT 10 2 1 7 1 project had to move on one
phase, but it wasn’t possible Clarity 10 2 1 7 2 didn’t read the manual package,
because it was way too thick Manual 10 2 1 7 2 What comes first, the users or
the information? Quality 10 2 1 7 3
training 18 months later Training 11 2 1 8 1 never had the push to try and
get further into the system own activity 11 2 1 8 1 Customize it to individual needs,
no facility for it now Flexibility 11 2 1 8 2 I learned to read the different
files more carefully. own activity 11 2 1 8 0 used it in my former function, but
now not anymore Function usage 11 3 1 8 2 coming across other tools,
because of my new function. Function usage 11 3 1 8 0 role drove my usage Function usage 11 3 1 8 2 Use it more as a project leader
and coordination role Function usage 11 3 1 8 0 I was IPM champion Function usage 11 3 1 8 0 Our IPM champion gives
updates at Innovation meeting presentations, so no need to find
it out myself. Function usage 11 3 1 8 2 very rarely, should maintain the
supply chain. Forced 13 2 2 2 2
usually use it for the portfolio Overview 13 2 2 2 0
bit of a pain. You have to fill out
forms Forced 13 2 2 2 2
not in Inoplan. I get all the
information presented Communication 13 2 2 2 1
But it’s difficult for me, because I
don’t have global access. Globalization 13 2 2 2 1
forced to put information in
Inoplan. Forced 13 2 2 2 2
use it when people have questions about a project. I tell
them to look in Information sharing 13 2 2 2 0
to do things and to get
information Information sharing 16 2 2 5 0
system is picking up ideas
(Innopad) for all functions Idea management 16 2 2 5 0
like the way it looks; colors and
use Interface 16 2 2 5 0
What is beginning to be reflected is the change from
regional to global Globalization 16 2 2 5 0
interaction between disciplines;
the team thinking and to reach it
together. Team interaction 16 3 2 5 0
but it’s all about discipline. Usage 16 3 2 5 3
System speed Slowness 17 2 2 6 1
Robust and reliable Reliability 17 2 2 6 1
Different disciplines their own
space Flexibility 17 2 2 6 0
A good project example to see what should be in it and what
shouldn’t Clarity 17 2 2 6 0
More e-mail sending Tools 17 2 2 6 0
Less buttons/functions Simplicity 17 2 2 6 0
Appearance isn’t surveyable, a
good example is Word Interface 17 2 2 6 0
The idea that when you do something wrong, everything is
lost, shouldn’t be there Reliability 17 2 2 6 1
Clear Word-links Clarity 17 2 2 6 0
More interactive (team should really work in it, something like a messenger, a link for video-
conferencing. Interactive 17 2 2 6 0
A kind of I-portal Access 17 2 2 6 1
A kind of I-portal clarity 17 2 2 6 1
It should be a program to
exchange information (like now) Interactive 17 2 2 6 0
simple system – looks simple Information sharing 17 2 2 6 0 Not too long paragraphs, brief
and summarized Simplicity 17 2 2 6 0
Colorful Interface 17 2 2 6 0
Go in and clock out funnel clearly on one phase. Than print
off and look at it Simplicity 17 2 2 6 0
feedback information Information sharing 17 2 2 6 0
portal. Access 17 2 2 6 1
portal. clarity 17 2 2 6 1
PRISM, but that’s just technical
and for laboratory work. Integration of info 17 2 2 6 0
IPM is not structured to receive
information. Information sharing 17 2 2 6 2
more support for the idea stage Idea management 17 2 2 6 0 more help-tools in that stage to
generate more ideas and to
gather consumer understanding. Idea management 17 2 2 6 0
consumer data, External information 17 2 2 6 0
most important; I would have them linked directly to a
database integration of info 17 2 2 6 0
overview easier. Simplicity 17 2 2 6 0
Easier access to funnel status,
easier broad overview access 17 2 2 6 1
Easier access to funnel status,
easier broad overview simplicity 17 2 2 6 0
Intranet site access 17 2 2 6 1
Intranet site slowness 17 2 2 6 1
minimalistic. Simplicity 17 2 2 6 0
It needs to be the only tool to
drive innovation. Integration of info 17 2 2 6 0
fill in the content are to long and
on the spot with the objectives. Simplicity 17 2 2 6 2
0=non 1=reality
2=perception 3=target
Appendix C4
Answer Theme Question Aspect DU/FU TQ Problem
portfolio should have a different
format, Interface 2 2 1 6 en 8 2
portfolio graphic type tools need to
be improved Overview 2 2 1 6 en 8 2
change things to your own format Flexibility 2 2 1 6 en 8 2 presentation of documents more
flexible Flexibility 2 2 1 6 en 8 2
copying information is hard User ease 2 2 1 6 en 8 2
User-friendlier User ease 2 2 1 6 en 8 2
way it looks and works Interface 2 2 1 6 en 8 1
way it looks and works user ease 2 2 1 6 en 8 2
user friendliness user ease 2 2 1 6 en 8 2
access Access 2 2 1 6 en 8 2
Storage Information sharing 2 2 1 6 en 8 2
Training Training 2 2 1 6 en 8 2
Think about the end user user ease 2 2 1 6 en 8 2
Negative about IPM is that it’s slow Slowness 2 2 1 6 en 8 1
Stability Reliability 2 2 2 6 en 8 2
Appearance Interface 2 2 2 6 en 8 2
Promotion Communication 2 2 2 6 en 8 2
ease of import user ease 2 2 2 6 en 8 2
system is slow Slowness 2 2 2 6 en 8 1
connection to MS-outlook Interactive 2 2 2 6 en 8 2
updates to users Communication 2 2 2 6 en 8 2
Intranet version user ease 2 2 2 6 en 8 2
Intranet version Access 2 2 2 6 en 8 1
integrated information. Integration of info 2 2 2 6 en 8 2
Design Interface 2 2 2 6 en 8 2
easy access to a broader overview simplicity 2 2 2 6 en 8 2
easy access to a broader overview Access 2 2 2 6 en 8 2
market information External information 2 2 2 6 en 8 2
users must be more disciplined Usage 2 3 2 6 en 8 1
Strategic fit, like the numbers in
NPS User understanding 2 3 2 6 en 8 2
IPM is still not used as
professionally as it should be. Usage 2 3 2 6 en 8 2
Intranet Access 3 2 1 11 en 9 2
Project summary Simplicity 3 2 1 11 en 9 2
old fashioned and it needs to be
updated Interface 3 2 1 11 en 9 2
appearances of documents Interface 3 2 1 11 en 9 2
Access to the graphic part Access 3 2 1 11 en 9 2
display of the system is too old Interface 3 2 1 11 en 9 2
interface Interface 3 2 1 11 en 9 2
More user friendly Access 3 2 1 11 en 9 2
Appearance Interface 3 2 2 11 en 9 2
Ease of access Access 3 2 2 11 en 9 2
Integration of the projects into
events Integration of info 3 2 2 11 en 9 2
Design Interface 3 2 2 11 en 9 2
too much information there Simplicity 3 2 1 11 en 9 2
output: simplicity and shorter
documents Simplicity 3 2 2 11 en 9 2
realistic about limitations Clarity 3 3 2 11 en 9 0
risk profile Tools 5 2 1 12 en 10 3
In the parameters, sometimes I
can’t see all quarters. Clarity 5 2 1 12 en 10 1
add advertising Tools 5 2 1 12 en 10 3
see the whole course of a project
which is already in roll out phase. Tools 5 2 1 12 en 10 3
I can’t get access to the archive
and I also don’t know how to do it. Access 5 2 1 12 en 10 2 I can’t get access to the archive
and I also don’t know how to do it. Clarity 5 2 1 12 en 10 2 margin calculator to transfer the
price. It’s in a different database
now. Integration of info 5 2 1 12 en 10 3
Market information external information 5 2 1 12 en 10 3
Globalization Globalization 5 2 1 12 en 10 2
Good project example Clarity 5 2 2 12 en 10 3
Technical checklist Clarity 5 2 2 12 en 10 3
Integration of different systems Integration of info 5 2 2 12 en 10 3 Competitor info or comparative
data. External information 5 2 2 12 en 10 3
Portals. Make it simple to enter Access 5 2 2 12 en 10 2
Simplification Simplicity 5 2 2 12 en 10 2
Integrated databases, use different
ones now. Integration of info 5 2 2 12 en 10 3
Broader overview Overview 5 2 2 12 en 10 3
Read confirmation, Tools 5 2 2 12 en 10 3
Executive summary Overview 5 2 2 12 en 10 3
all about the quality Quality 5 3 1 12 en 10 2
It’s all about flexibility. The system can adjust and adapt to different environments. You have to make it
work for yourself. Flexibility 5 3 1 12 en 10 0
timings and the financial data are
better Quality 5 3 2 12 en 10 0
0=non 1=reality
2=perception 3=target
Appendix D
IC(1)/
GTM(2
) Role Business Land Users TW PF
dr.(1)/
fut.(2) 1Development manager Fabric Conditioners UK, P.S. 30-22-38-21 0-0-6-0 1
2Innovation Manager Lever Faberge NL
1Development manager Fabrics Cleaning Eu NL 1-1-1-0 0-0-0-0 2
2Teamwork user Lever Faberge Germany 4-1-1-0 0-0-0-0 2
2Brand Manager Robijn Lever Faberge NL
1Sr. Marketing man. Fabrics Cleaning Eu Kingston 118-8-23-32 23-5-36-17 1 X2Brand manager Lever Faberge Italy 130-48-37-16 16-18-9-13 1 X2Techn. Operations dir. Lever Faberge Nordic Sweden 112-0-0-5 7-11-0-12 1
1GTC Director IC Oral Care Italy 0-0-0-0 1-0-0-0 2
1
Other functions with
Category Specific resp. Fabric Conditioners UK 219-26-10-4 9-7-0-0 1
1
Other functions with
Category Specific resp. IC Hair France Fr 212-28-8-0 0-1-2-0 1 2General manager Unilever poland and baltics Latvia 38-4-4-8 2-0-0-0 1 2Sr. Marketing man. Lever Faberge Germany 31-0-0-0 3-0-0-0 2 X2Markt. Director Unilever Russia and Ukraine R&U 31-0-14-2 0-0-16-2
2Sr. Marketing Man. Unilever Russia & Ukraine Rusland 0-0-0-1 0-0-0-2 2
1
Other functions with
Category Specific resp. Deos and Grooming Kingston 48-0-0-0 0-0-0-0 2 2Operations Director BG Management HPCE Milan 40-0-0-0 0-16-0-0 2
2Supply Director Lever Faberge France Paris 2
1Sr. Development mng. Fabrics Cleaning Eu NL 1 1 2
1Sr. Development mng. Fabrics Cleaning Eu NL 1 1 2
2Brand Manager Unilever Baltics BU Latvia 88 26 1
2Brand Manager Lever Faberge Belgium Belgium 33 16 1
2Brand Manager Lever Faberge Espana Espana 22 19 1
2
Other functions with
Category Specific resp. Lever Faberge UK (P.S.) UK 0 19 1
1Sr. Marketing man. IC Fabrics Cleaning Europe UK 7 1 2
2Brand Manager Lever Faberge Switserland CH 1 0 2
2
Other functions with
Category Specific resp. Lever Faberge Deutschland Germany 48 3 1
1Development manager IC HHC Italy Italy 47 2 1
2Packaging Lever Faberge France France 1 1 2
2Marketing manager Lever Faberge Austria Austria 1 1 2
R&ED:
1=IM Champion 2= Icat Commercial 3= IM Sponsor 4= Icat Ops Grey. Didn’t reply X: Not willing to co-operate
