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University of Groningen

Public service guarantees

Thomassen, Jean Pierre Robert

IMPORTANT NOTE: You are advised to consult the publisher's version (publisher's PDF) if you wish to cite from it. Please check the document version below.

Document Version

Publisher's PDF, also known as Version of record

Publication date: 2018

Link to publication in University of Groningen/UMCG research database

Citation for published version (APA):

Thomassen, J. P. R. (2018). Public service guarantees: Exploring the design and implementation of service guarantees in public settings. University of Groningen, SOM research school.

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Downloaded from the University of Groningen/UMCG research database (Pure): http://www.rug.nl/research/portal. For technical reasons the number of authors shown on this cover page is limited to 10 maximum.

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Public service guarantees

Exploring the design and implementation of service guarantees in public settings

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Publisher: University of Groningen Groningen, the Netherlands Printed by: Ipskamp Printing

Enschede, the Netherlands ISBN: 978-94-034-0434-9

978-94-034-0433-2 (e-book)

© 2018, Jean Pierre Thomassen

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system of any nature, or transmitted in any form or by any means, electronic, mechanical, now known or hereafter invented, including photocopying or recording, without prior written permission of the author.

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Public service guarantees

Exploring the design and implementation of service guarantees in public settings

Proefschrift

ter verkrijging van de graad van doctor aan de Rijksuniversiteit Groningen

op gezag van de

rector magnificus prof. dr. E. Sterken en volgens besluit van het College van Promoties.

De openbare verdediging zal plaatsvinden op donderdag 22 februari 2018 om 16.15 uur

door

Jean Pierre Robert Thomassen

geboren op 11 mei 1962 te Maastricht

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Promotores

Prof. dr. ir. C.T.B. Ahaus Prof. dr. S. Van de Walle

Copromotor

Dr. M.C. Leliveld

Beoordelingscommissie

Prof. dr. D.P. van Donk Prof. dr. J. Hogreve

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CONTENTS

1. General Introduction

1.1. Service guarantees 1.2. Service guarantees in the public domain

1.3. Aim and focus of this dissertation 1.4. The content of a public service guarantee 1.5. Implementing a public service guarantee

8 9 9 10 12 18

2. Public service guarantee design: Results of a Delphi study

2.1. Introduction 2.2. Literature review 2.3. The scope 2.4. The compensation

2.5. The payout process and other aspects 2.6. Research methodology and participants 2.7. Results 2.8. Discussion 22 23 24 25 27 28 30 32 36

3. Compensating customers for poor service delivery: Experimental research in public and private settings

3.1. Introduction 3.2. Service failures

3.3. Service recovery and justice theory 3.4. Monetary compensation for poor service 3.5. Promising compensation

3.6. Double deviation: failures in service recovery 3.7. Public - private differences

3.8. Overview of experiments 3.9. Study 1: Student sample 3.10. Study 2: Online US panel 3.11. Summary of two studies 3.12. Discussion 40 41 42 42 43 45 45 46 46 48 52 57 58

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4. Prosocial compensation after a service failure: Fulfilling organisation’s ethical and philanthropic responsibilities

4.1. Introduction

4.2. Corporate Social Responsibility

4.3. CSR-potential of prosocial compensation

4.4. Signalling effects of promising prosocial compensation 4.5. Experiment 1: Signalling effects

4.6. Justice effects of offering prosocial compensation 4.7. Experiment 2A: Justice effects (Dutch students) 4.8. Experiment 2B: Justice effects (US citizens) 4.9. Discussion 61 62 64 64 65 68 72 76 80 84

5. An implementation framework for public service guarantees: Results of a concept mapping study

5.1. Introduction

5.2. Potential enablers in the implementation of service guarantees 5.3. Research methodology 5.4. Participants 5.5. Results 5.6. Discussion 88 89 92 93 96 97 102

6. Developing and implementing a service guarantee for an integrated regional stroke service: An exploratory case study

6.1. Introduction 6.2. Setting 6.3. Research methodology 6.4. Results 6.5. Discussion 107 108 110 112 115 121

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7. General Discussion

7.1. Introduction

7.2. The study of the content of a public service guarantee 7.3. The study of the effective implementation of a public service guarantee

7.4. Building bridges between public and private sectors 7.5. Conclusion 125 126 126 135 139 140 References 142 Summary 161 Samenvatting 165 Acknowledgements 170 Curriculum Vitae 171

Appendix I: Service guarantee definitions 172 Appendix II: Vignettes for manipulations of dependent variables 174 Appendix III: Scales for dependent variables 174 Appendix IV: Scales and items used in three experiments 175 Appendix V: Main and interaction effects of three experiments 176 Appendix VI: Summary of Ms and SDs for the dependent variables 177

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