Audience study
The goal of this questionnaire is to improve the Noorderzon festival and make it more pleasant. We would like to thank you for taking the time (5 minutes) to fill it in. Have fun during the festival!
1. Are you a male or a female?
O Male O Female
2. How old are you? …. years old
3. Where are you from?
O The city of Groningen
O The province of Groningen / Drenthe / Friesland / Overijssel / Gelderland / Flevoland / Utrecht / Noord-Holland / Zuid-Holland / Noord-Brabant / Limburg / Zeeland (Draw a circle around the one that applies to you)
O Another European country O A country outside Europe
4. What is the highest level of education you pursued?
O Primary school
O Lower Vocational education O Medium Vocational eductaion O Secundary education
O University
5. What are you doing in daily life?
O I am a pupil O I am a student
O I work as ……… (Please fill in your occupation) O I am houseman/ housewife
O I am jobless/ jobseeker
6. Are you single?
O Yes O No
7. Are you here alone?
O Yes
O No, with my partner O No, with friends O No, with family
8. How often did you attend the Noorderzon festival before?
O Never
O One or two times
O Three or four times
O Five or more times
9. How important are the following factors for attending the Noorderzon festival?
Circle the degree of importance 1 = totally not important 7= very important Relaxation 1 2 3 4 5 6 7 Program 1 2 3 4 5 6 7 Reputation/ image of the festival 1 2 3 4 5 6 7 Novelty (experimental character) 1 2 3 4 5 6 7 Curiosity 1 2 3 4 5 6 7 Accessibility 1 2 3 4 5 6 7 Sociability/ Being together 1 2 3 4 5 6 7 Cultural interest 1 2 3 4 5 6 7 Freedom to combine several activities 1 2 3 4 5 6 7
10. Which information lets you decide to attend a certain performance?
O The description of the performance in the magazine O It is a Dutch premiere
O I like the genre (e.g. dance) O Reviews
O Reputation of group, actors, director O Possibility for reduction
O Day or time of the performance
O It is a co-operation with other institutions or theatres O The performance won an award
O I don’t attend performances
11. Do you know which performances you are going to attend?
O Yes, I know it exactly O Yes, I know it globally
O No, my friends chose/choose them O No, I have no idea
O I don’t attend performances
12. Some performances you would know, other performances you won’t during the Noorderzon festival, which ones are you attending?
O The performances I know O Unknown performances
O Known as well as unknown performances O I don’t attend performances
13. Some performances have a more experimental character than other performances during the Noorderzon festival, which ones do you attend?
O Experimental performances
O Performances without a clear experimental character
O Experimental as well as non experimental character of a performance O I don’t attend performances
14. Do you attend performances related to the DownTown program (e.g. Grand Theatre, Images)?
O Yes O No
O Maybe / Not sure
15. How would you asses the following aspects related to the offer/ program?
Circle the degree of appreciation = very poor, 7 = very good
Quality of the performances 1 2 3 4 5 6 7
Variaty of the performances 1 2 3 4 5 6 7
Price quality relationship of the performances 1 2 3 4 5 6 7
The innovative character of the festival 1 2 3 4 5 6 7
Atmosphere 1 2 3 4 5 6 7
Co-operation with the other cultural institutions (DownTown) 1 2 3 4 5 6 7
16. Do you intend to attend the Noorderzon festival again in the future?
O Yes O No O Maybe
17. Would you recommend a visit to the Noorderzonfestival to friends and/or family?
O Yes O No O Maybe
18. Which other cultural events do you attend? (Several answers possible) O Cinema
O Theatre
O Historical monument O Rock event
O Exhibition O Museum O Festival
O Summer festival (e.g. Oerol, Boulevard, De Parade) O Dance
O Vaudeville performance O Opera
O Jazz
O Classical music O No
19. How often do you attend cultural events?
O More than 20 times a year O Between 10 and 20 times a year O Between 5 and 10 times a year O Less than 5 times a year
20. Is Noorderzon innovative (renewing)?
O Yes, because………...
………..
O No, because ………
………...
O No opinion
21. Looking at yourself, how would you describe yourself in the area of cultural events, and especially related to festivals?
O A trendsetter/ progressive O Average
O A late developer/ waiting
22. Would you like to add something? Do you have any remarks or suggestions?
………...
………
………
Thank you for your effort and enjoy the festival! See you hopefully again next Noorderzon edition!
Table 1
Functions of a Festival
Economic functions Non Economic functions
• Image-maker, improves market
positioning, creates competitive advantage
• Showcase of destination’s rich intangible heritage, local traditions, ethnic
backgrounds and cultural landscapes
• Creates employment • Generates community pride
• Causes infrastructure development • Offers an experience
• Attracts tourists • Act as a social place
• Influences the commercial performance of artists
• Encourages social co-operation
• Gives signals to other actors in the market • Encourages voluntary activity
• Creates contact between the producers and final customers
• Acts as a multi cultural display
• Distributes and retails individual goods • Stimulates to learn about other cultures
• Acts as a platform for new acts/groups
• Stimulates the interest in other cultural
activities
Table 2 Motivation factors
Author Year Context 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
Earl 2001 Subjective personal introspection to identify √ √ √ √ √ √
characteristics of live music performances
Kim et al. 2001 Festival organizers in Virginia √ √ √ √ √
Nicholson 2001 Comparative study: 2 food and beverage festivals, √ √ √ √ √
Pearce an air show and a country music festival.
Crompton 1979 Qualitative study: motivations of pleasure √ √ √ √ √ √ √ √
vacationers which influence the selection destination
Crompton, 1997 60 different non sporting events in San Antonio. √ √ √ √ √ √
McKay
Backman et al. 1995 1985 US pleasure travel market data √ √ √ √ √
Gaber 2005 Audience study: Social demographics and cultural √ √ √ √ √ √
habits. 9 European summer festivals
1De Groot 2002 Audience study: create a profile of the Mundial √ √ √ √ √
attendee (World music-, information-, culture event)
Ranshuysen, 2004 Inventory study of 9 Dutch Summer festivals.
2√ √ √ √ √
Jansen
Formica,
Uysal 1996 Market segmentation of festival attendees: Umbria √ √ √ √ √
Jazz festival Italy.
1
The Eunet star network consists of 9 summer festivals, namely Internationaal Straattheater Festival Gent (Belgium), Oerol (Netherlands), Namur en mai (Belgium), Coup de Chauffe (France), International Theatre Festival Malta (Poland), Sibiu International Theatre festival (Romania), Ana Destnica (Slovenia), Stockton International
Riverside festival (United Kingdom) and Galway Arts Festival (Ireland)
2
