BEER SECT OR
IN BRAZIL
Market study
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BEER SECTOR IN BRAZIL
6.08.2020
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INHOUD
1. Foreword ... 3
2. Introduction ... 4
3. The beer history in Brazil ... 5
4. The consumption of beer in Brazil ... 7
5. Foreign trade statistics Belgium-Brazil ... 13
6. Inputs for the beer industry ... 16
7. Import regulations and taxes ... 21
8. Association, press and trade fair ... 23
9. Brazilian beer producers ... 25
1. FOREWORD
Brazil is the third biggest beer consumer by volume in the world. Pilsner is the most popular beer in Brazil with a 90% market share, but the consumer habits are changing, and the consumption of craft and premium beer is increasing fast. There is a growing number of Belgian beers in Brazil compared to ten years ago. The third main beer exporter to Brazil in 2018 and 2019 was Belgium, after Mexico and Germany.
Belgian beer has a significant market share. More than 30% from the imported European beers during the first months of 2020 came from Belgium. Notwithstanding the corona - COVID-19 crisis and a sharp year to year devaluation of 40 % Reais/Euro, net export in Euro terms grow again in the first half of 2020.
The main reason for this study is twofold:
- There is an increase in imports of beer in Brazil, hence creating more opportunities for Belgian exporters.
- Local micro-breweries are being more successful, and their number is increasing as well, creating opportunities for suppliers of equipment, technology and raw materials.
Our office in Sao Paulo will be glad to provide you with the contact details of local distributors and importers.
2. INTRODUCTION
The first beer arrived in Latin America in the sixteenth century. It is said that the first beer was brewed in Mexico in 1544 and Brazil brewed its first beer around 1830 when immigrants started to brew artisan beer home.
In 2018, Brazil was the 3rd biggest beer producer in the world and brewed 14,1 billion liters of beer, an increase of about 1% compared to 2017.1 The sector accounted R$107 billion in 2018, representing 1,6% of GDP, according to CevBrasil (Brazilian Beer Association). It employs 2,7 million people, both direct and indirect jobs, and it is constantly receiving new investments. From each BRL 1,00 invested in the sector, it generates BRL 2,50 in the economy.2
The importance of the sector is increasing rapidly in the Brazilian economy and MAPA, the Brazilian Ministry for Livestock Farming and Supply – created the “Sectorial Chamber for Beer” last October (2019) to support the sector.
The beer consumption per capita averages 60 liters annually and the beer industry leaders are AB-InBev, Heineken and Grupo Petropolis, supplied by domestic brands. The most sold beers are the ones
considered entry-price and pilsner is the most consumed category of beer in the country, followed by American lager3. According to a Euromonitor’s research4 in 2018, the most consumed beers by brand are Skol, Brahma, Antarctica (brands from AB-InBev) and Itaipava (Grupo Petropolis).
The typical beer in Brazil has corn or rice and a very low hop content. However, thanks to a more globalized world, Brazilians started to taste new brands and the consumption of craft and premium beers is growing rapidly; the sector’s leading companies are investing in the production and
development of new beer styles.
This trend also reflected on the micro-brewery business. In 1999 Brazil had only 33 micro-businesses and in 2019 the country had a total of 1209 micro-breweries accordingly to the Beer Directory 2019 from MAPA5 - Ministry of Livestock, Farming and Supply. Compared to 2018, when Brazil had 889 micro- breweries, it represents 320 new businesses in 2019, or 36% growth.
The beer section in the supermarkets were adapted to respond to costumers demand for craft and premium beers and international brands became more active in the Brazilian market.
1 https://www.kirinholdings.co.jp/english/news/2019/1003_01.html
2 http://www.cervbrasil.org.br/novo_site/dados-do-setor/
3 https://www.hominilupulo.com.br/universo-da-cerveja/tipos-de-cerveja/
4 https://exame.com/marketing/cerveja-original-ganha-versao-em-lata/
5 https://www.gov.br/agricultura/pt-br/assuntos/inspecao/produtos-vegetal/pasta-publicacoes-DIPOV/anuario-da-cerveja-2019/view
/http://www.cervbrasil.org.br/novo_site/wp-content/uploads/2020/03/anuario-cerveja-WEB.pdf
3. THE BEER HISTORY IN BRAZIL
Brazil brewed its own beer around 1830 when immigrants started to brew artisan beer at home.
Until then, the Portuguese feared that the production of beer in Brazil would interfere with their thriving imports of wines and the Brazilian ports were closed for non-Portuguese vessels.
The Portuguese Prince-Regent Dom Joao came to Brazil in 1808 when he opened the Brazilian ports for the “friendly nations” and England took the most benefit of it. At that moment, Brazil started to import beer from England.
Around 1830 Germans immigrants arrived in Brazil and they started to brew artisan beer at home. This beer used to be made by women while they were cooking at home. Then the neighbors wanted to buy the beer, forcing them to improve its production and commercialize it.
Producers such as Cervejaria Brasileira (RJ, 1836), Henrique Schoenbourg (SP, 1840), Georg Heirich Ritter (Nova Petrópolis/RS,1846), Henrique Leiden (RJ, 1848), Vogelin & Bager (RJ, 1848), João Bayer (RJ, 1849), Gabriel Albrecht Schmalz (Joinville/SC, 1852), Carlos Rey (Petrópolis/RJ, 1853) and Henrique Kremer
(Petrópolis/RJ, 1854/ Bohemia Beer- AB InBev brand),6 took the first steps to produce beer in Brazil. These beers had a high degree of fermentation so that, even when bottled, produced an enormous amount of carbon dioxide thus creating big pressure.
In 1882 Antarctica beer was created by Louis Bucher and Joaquim Salles which is now the third most consumed brand in Brazil and belongs to AB InBev.
Swiss immigrant, Joseph Villiger, started brewing his own beer at home and registered his brand
Brahma in 1888 together with Paul Fritz and Ludwig Mack. They produced daily 12.000 liters of beer and had at that time 32 employees. Now, it also belongs to AB InBev.7
Around 1970 the sector started to expand investments in the North and Northeast. Until then the beer production was concentrated in the main consumption market, the South and Southeast Brazil.
In 1996 Brahma was the largest beer producer in Latin America, accordingly to former Brazilian newspaper Gazeta Mercantil and its brand, Brahma Chope, was the fourth most consumed beer in the world, being positioned as the fifth largest brewery in the world, behind US American Anheuser-Busch, the Dutch brand Heineken, US American Miller Brewing Company and South African Breweries (SAB) (ASCHER, 2012). 8
Both companies, Brahma and Antarctica, had a similar growth path in the following years, always fighting for the first position in Brazil while investing in the marketing promotion.
6 https://blog.clubedomalte.com.br/cervejarias/cerveja-artesanal-no-brasil/
7 https://opabier.com.br/blog/historia-da-cerveja-no-brasil-parte-3-as-grandes-industrias/
8 https://www.gov.br/agricultura/pt-br/assuntos/camaras-setoriais-tematicas/documentos/camaras-
setoriais/cerveja/2019/estudo_sobre_a_viabilidade_da_camara_setorial_da_cerveja.pdf
In 1999 the merger of Brahma and Antarctica created AMBEV and in 2004 Belgian owned InBev bought Ambev, creating the world’s largest brewer AB InBev.
Heineken started to operate in Brazil in 2010 when they acquired Femsa( local brands: Sol and Kaiser), an acquisition estimated at EUR 5,3 billion or USD 7,7 billion.9 In 2016, Amstel arrived in Brazil and in 2017 they acquired Brasil Kirin (local brands: Devassa, Schin, Glacial, Eisenbahn and Baden Baden), a business estimated in EUR 664 million or USD 704 million10, making Heineken the second largest beer producer in Brazil. In 2020 Brazil became Heineken’s biggest market in the world.11
The micro-brewery is a new trend in Brazil. While in 1999 Brazil had only 33 micro-breweries, the country had 1209 micro-breweries registered by MAPA (Ministry of Agriculture, Live Stock and Food Supply) in 2019.
The market in Brazil is concentrated in big breweries representing 98% of the Brazilian beer market share, while the micro-breweries represent 2%.
The first Belgian beer imported into the Brazilian market was Duvel. Nowadays you can buy Stella Artois, Deus, Carolus, Rochefort, Hoegaarden, Leffe, Delirium, Vedett among others inside bars,
supermarkets, stores and online stores. Although today there are many international brands available, the market share of imported beers remains small.
9 https://veja.abril.com.br/economia/cervejas-heineken-compra-femsa-por-53-bi-de-euros/
10 https://epocanegocios.globo.com/Empresa/noticia/2017/02/o-que-heineken-ganha-ao-comprar-brasil-kirin.html
1111 https://g1.globo.com/economia/noticia/2020/02/12/brasil-se-torna-o-maior-mercado-da-heineken.ghtml
4. THE CONSUMPTION OF BEER IN BRAZIL
According to the Kirin Holdings report, in 2018 Brazil was the third biggest country in the world by volume of beer consumption representing 14,137,900 kl, behind China (38,927,200 kl) and United States (21,460,700 kl). The country increased its productions compared to 2017 while China and USA had a slight decrease.12 Brazil remained on the 28th place in the worldwide ranking of the beer consumption per- capita when the consumption was 60.0 liters and consumed 770 thousand kl by volume per year.13 If we compare the global beer production in 2018 and 10 years ago, we notice that it increased
approximately 8.78 million kiloliters, a 4,8% growth rate while Brazil had the largest increase in volume, growing by approximately 3.80 million kiloliters, a 36% growth rate.
Pilsner are the most consumed beers in Brazil representing about 90% from the market share but consumer habits are changing and the consumption of craft and premium beer is increasing fast.
Supermarkets, liquor stores, bars, restaurants, online shops started to offer premium beer imported or made domestically.
The Brazilian market is very much subject to seasonality, with sharp peaks of consumption during the summer, in the months of December and January and February, when Carnival takes place.
The country has a low purchasing power and the majority of the market belongs to AmBev, the owner of most popular brands such as Skol, Brahma, Antarctica and Bohemia.
Market share (2019):14
- Ambev (Inbev) 59,4%
- Heineken 21%
- Petrópolis 15,2%
- Others 4,4%
12 https://www.kirinholdings.co.jp/english/news/2019/1003_01.html
13 https://www.statista.com/statistics/446729/volume-beer-consumption-belgium/
14 catalisi.com.br/infografico-market-share-do-mercado-de-cerveja-no-brasil-em-2019/
The most popular brands (2020)15: 1) Skol (Ambev)
2) Brahma (Ambev) 3) Antarctica (Ambev) 4) Schin (Heineken) 5) Itaipava (Petropolis) 6) Kaiser (Heineken) 7) Crystal (Petropolis) 8) Bohemia (Ambev) 9) Bavaria (Heineken)
10) Chopp Brahma (Ambev)
The beer consumption has been growing year after year and Brazil is the third largest beer producer in the world, behind China and the United States.
While China reduced its share with 1,7% over the last 10 years (from 2008 to 2018) and the USA with 6,9%, Brazil increased 36,7% accordingly to Kirin Institute Research. In the comparison between 2018 and 2017, Brazil had a 1% growth. (chart below).
15 https://blog.saipos.com/marcas-de-cerveja-mais-vendidas/
Global Beer Production by Country in 2018—Comparison with 2008
Source: Kirin Institute - https://www.kirinholdings.co.jp/english/news/2019/1003_01.html
Global beer production by country 2018
Source: Kirin Institute https://www.kirinholdings.co.jp/english/news/2019/1003_01.html
The last two decades we witness a new phenomenon worldwide namely the entry of microbreweries and this trend also arrived in Brazil. Most of micro-breweries brew special beers (not the pilsner), are regionally known and have a small market share.
According to the article Mentalitch Beer Culture16 about Brazil, most microbreweries are crafting small quantities, while a large craft brewer is brewing around 10,000 to 13,000 hectoliters annually. The use of unconventional ingredients is part of the business, creating interesting flavors and aroma with
ingredients such as passionfruit, taperebá, bacuri tart fruit, Brazilian grown coffee, cassava, Brazil nuts, umburana wood, etc. They also let beer age in locally harvested wood. The warm climate in Brazil doesn’t enable hop cultivation and imported ingredients from Europe and US are quite expensive.
Blumenau, city in southern Brazil, is home to hundreds of German descendants and the city is home to the second largest Oktoberfest17 in the world.
There are 30 regional breweries and more than 1200 microbreweries in Brazil, which are
mainly concentrated in the seven States of the South and South-East region. If we consider that in 2009 Brazil had 105 microbreweries and ten years later, the country had 1209 microbreweries, it is quite an impressive figure and it is expected to increase more over the next years. 18
It is a trend among Brazilians to buy beer from a local microbrewery and several cities around Brazil are now opening their local microbrewery.
In the Southeast region, São Paulo has the largest concentration, 241 microbreweries in total, followed by Minas Gerais with 163, Rio de Janeiro, 78, and Espirito Santo doubled its figure from 17 in 2018 to 34 micro-breweries in 2019. In the South region, Rio Grande do Sul has 236, Santa Catarina, 148 and Paraná,
16 https://mentalitch.com/beer-industry-and-culture-in-brazil/
17 https://www.tasteatlas.com/oktoberfest-blumenau
131 micro-breweries. Cities in Northeast are also investing in this sector, highlighting Bahia and Rio Grande do Norte both with 20 microbreweries each. Only Acre has no microbrewery registered at MAPA.19
Another movement in the market is that Brazilians are getting more exposed to international brands and the consumption of imported beer is increasing despite the high import taxes. It is quite expensive to drink imported beer in Brazil, especially if you compare it to local brands.
Most brands are imported from Mexico, Europe (particularly from Belgium, Germany and Portugal) and the USA; there is a growing number of Belgian beers in Brazil compared to ten years ago.
In the chart below you can see the prices of Belgian beers in the local market.
Beer from Belgium - Price in Brazil
Brand Pao de Acucar Americanas Online Store
Duvel 330ml 21,99 29,99
Stella Artois 330ml 4,09 4,89
Carolus Classic 750ml 30,02 36,90
Chimay bleue 350ml 31,90 34,90
Hoegaarden wit 9,99 7,90
Leffe Blonde 330 ml 12,99 11,99
Delirium Tremens 330 37,9 40,99
Vedett white 330 ml 16,99 19,99
Skol (local beer) 350ml
2,59 2,79
Exchange rate on August 7th : 1 EUR = 6,385 BRL (source: https://www.x-rates.com/)
19 https://www.gov.br/agricultura/pt-br/assuntos/inspecao/produtos-vegetal/pasta-publicacoes-DIPOV/anuario-da-cerveja-2019/view /http://www.cervbrasil.org.br/novo_site/wp-content/uploads/2020/03/anuario-cerveja-WEB.pdf
5. FOREIGN TRADE: BEER IMPORT STATISTICS
The third main beer exporter to Brazil in 2018 and 2019 was Belgium, after Mexico and Germany.
Mexico, home of Corona beer, a brand from AB-InBev since 2012, is the main beer exporter to Brazil, followed by Germany, a historical beer partner in Brazil. As we can see in the chart below, the beer imported from Belgium has been competing with beer imported from Uruguay on the third position.
AB-InBev commercializes the Belgian brands Hoegaarden and Leffe and the Uruguayan brands, Norteña and Patricia20.
Once Brazilians are getting more enthusiastic to consume new types of beers, this might represent opportunities for Flemish beer exporters. See figures below for the first half of 2020.
NCM: 22030000 Beer made from malt
The next figure shows the total of beer imported in Brazil compared to the total imported from the European Union. Belgian beer has a significant market share. More than 30% from the beer imported from the European Union comes from Belgium.
20 https://www.ambev.com.br/sobre/nossa-historia/
NCM: 22030000 - Beer made from malt
Period US$ FOB World
US$ FOB European Union
US$ FOB Belgium
% of imported Belgian beer among E.U.
01/2020 til 07/2020 9.177.046 6.915.784 2.304.738 33,3%
2019 42.600.417 13.475.711 3.540.581 26,27%
2018 46.093.763 15.876.548 5.621.868 35,41%
2017 31.495.319 11.519.217 3.164.289 27,47%
2016 29.867.585 15.095.063 3.652.496 24,20%
Source: MDIC (Ministry of Development, Industry and Foreign Trade) - http://comexstat.mdic.gov.br/en
On the following chart we see the main beer exporters from Europe to Brazil. Germany is the leading beer exporter, followed by Belgium and countries such as Portugal, Denmark, UK, Spain and
Netherlands.21
21 http://comexstat.mdic.gov.br/en/geral
Despite the coronavirus crisis, Brazil imported from Belgium $2.221.962,0022 in the first months of 2020, On the following chart it is possible to analyze its total FOB amount, net weight and quantity.
22 http://comexstat.mdic.gov.br/en/geral
6. INPUTS FOR THE BEER INDUSTRY
The beer sector is classified as a subsector from the agri-food industry using agricultural products as raw materials, among them barley, wheat, corn, rice and hop, transforming these products together with the food and drink industry.
Considering the Brazilian agricultural expertise and land, it might be a surprise that the country depends on import to supply ingredients for the beer industry, but Brazil imports three fundamental ingredients used for beer production: wheat, malt and hop. Brazil depends entirely on hop imports as the local hop production is incipient and the barley and wheat production isn’t sufficient to attend to the local demand.
The beer consumption growth in Brazil reflects on the import of beer production inputs, such as hop, malt and machinery. For instance, the malt import increased around 30%, from USD 402.909.958,00 in 2018 to USD 539.225.480,00 in 2019.
The main hop suppliers have been Germany and the USA for years, while barley has mainly been
supplied by Argentina, Uruguay and France; malt not roasted has also been supplied by these countries, including Germany, Russia and Belgium.
The beer consumption boom over the last years also reflected in the local logistics. As an illustration, Paranagua port had to adjust its infrastructure due to the increase of raw material import. In 2016 the import of barley, wheat and malt increased more than 100% demanding investments in infrastructure to store these products.23 The port is located in South Brazil, where the beer industry is concentrated,
HOP
The climate and topography conditions are quite challenging to produce hop in Brazil, forcing
companies to import 99.9% from the hop consumed in the market. As the presence of microbreweries increased in Brazil, it also increased the interest and the pressure to produce hop locally to reduce the costs of import. There is an extremely small production and companies are investing in research to adapt it to the Brazilian environmental conditions. There is discussion among beer producers, some of them are very excited about the Brazilian hop while others believe that it might alter the beer taste.
The Brazilian beer industry consumed and imported around 2,6 tons of hop in 2019, a 30% growth compared to 2018 and there is a market projection to increase even more over the next years, following the beer consumption growth.
23 https://www.bemparana.com.br/noticia/empresa-do-parana-investe-r-40-milhoes-em-paranagua-#.Xu0ZOGhKg2w
NCM: 12102010 – Hop
Country 2019 2018 2017 2016
US FOB QUANTITY US FOB QUANTITY US FOB QUANTITY US FOB QUANTITY
Germany $26.443.166 1.894.851 $19.837.912 1.725.550 $15.077.028 1.440.958 $11.058.140 956.421 USA $11.326.525 687.766 $9.504.687 591.031 $5.625.171 352.823 $7.374.487 734.639 Australia $411.570 15.100 $404.710 16.240 $281.054 11.100 $95.352 3.920 Czech Republic $180.913 12.070 $131.748 7.757 $143.522 8.998 $57.701 3.420
China $172.906 24.500 $121.782 17.850 $78.720 11.500 $52.934 8.000
TOTAL $39.198.117 2.680.417 $30.634,707 2.412.857 $21,340.655 1.833.243 $19.072.981 1.724.046 Source: MDIC (Ministry of Development, Industry and Foreign Trade) - http://comexstat.mdic.gov.br/en
Besides hop, Brazil also imports extract of hop and the USA is the main supplier. In 2019 the USA had 83% market share in terms of value. The chart below also shows a small quantity of extract of hop imported from Belgium.
NCM: 13021300 - Extract of Hop
Country 2019 2018 2017 2016
USFOB QUANTITY USFOB QUANTITY US FOB QUANTITY US FOB QUANTITY USA $20.424.440 807.220 $21.321.771 861.608 $13.073.141 502.392 $5.052.305 148.439 Germany $2.087.243 52.827 $1.771.284 44.375 $621.468 16.134 $818.447 20.405 UK $1.507.179 39.948 $874.410 21.560 $2.745.395 157.421 7.681.636 352.777
China $425.829 25.028 $327.521 19.209 $27.745 1.470 0 0
Belgium $174.326 5.800 $28.785 900 $1.594 50 0 0
TOTAL $24.619.017 930.823 $24.325.258 947.742 $16.779.690 689.807 $14.013.579 540.837 Source: MDIC (Ministry of Development, Industry and Foreign Trade) - http://comexstat.mdic.gov.br/en
BARLEY
The barley production is insufficient to meet the beer industry demand. Brazil produces only 40% from the barley consumed in the country, importing nearly 60% from all the barley used by the local beer industry. According to Embrapa - Brazilian Agricultural Research Corporation, there are some initiatives to identify new opportunities. Embrapa, in partnership with companies, is coordinating the research to
carry out experiments with irrigation in the Southeast, Northeast and Midwest Brazil to improve its local production.
The 2019/20 crop for barley plantation area in Brazil is forecasted to reach around 119 thousand hectares according to Statista chart below, reaching 428 thousand metric tons.
https://www.statista.com/statistics/739863/area-planted-barley-brazil/
Argentina, Uruguay and France are the main suppliers of malting barley for the Brazilian industry.
NCM – 1003.90.10 – Malting Barley
Country 2019 2018 2017 2016
USD FOB Quantity USD FOB Quantity USD FOB Quantity USD FOB Quantity Argentina $166.656.025 592.908.742 $133.242.549 552.832.780 $125.385.876 523.908.859 $144.312.288 568.908.866 Uruguay 15.515.424 51..667.01 1.864.357 6.697.060 20.302.995 77.046.880 12.828.221 41.447.883
France 6.825.779 26.757.329 2.549.100 8.700.000 0 0 12.136.316 43.402.658
TOTAL $188.997.228 671.333.072 $137.656.006 568.229.840 $145.688.871 600.955.739 $169.276.825 653.759.407
Source: MDIC (Ministry of Development, Industry and Foreign Trade) - http://comexstat.mdic.gov.br/en
To process the local barley production, Brazil has four malthouses: Agromalte, Maltaria do Vale, Maltaria Navegantes, e maltaria de Passo Fundo; two of them belong to AB-InBev.
The following chart shows the FOB value of malt exported to Brazil over the last years and Belgium is the main supplier from Europe between 2019 and 2016.
NCM: 1107.10.10 -Malt not roasted
Country of Export 2020 2019 2018 2017 2016
US$ FOB US$ FOB US$ FOB US$ FOB US$ FOB
Argentina 68.707.824 245.202.967 199.164.372 196.202.829 298.448.576
Uruguay 36.167.042 180.447.909 145.888.106 171.647.566 125.747.705
France 10.268.243 17.347.585 15.908.186 4.064.596 11.369.485
Germany 8.020.435 15.761.453 11.725.767 7.883.405 6.076.544
Russia 5.828.131 12.720.448 0 0 0
Belgium 5.000.931 31.431.728 16.754.198 30.999.545 35.520.225
TOTAL 151.289.267 539.225.480 402.909.958 412.075.890 480.409.220
The main barley exporters to Brazil are Argentina, Uruguay, France, Germany and Belgium.
The chart below shows that Belgium is a long-term supplier for the Brazilian Industry.
The following figure highlights the import of machinery and equipment for the beer industry. In 2019, Brazil imported USD 1.132.215,00 from Belgium.
NCM 8 digits: 84384000 – Machinery and equipment for beer industry
Country 2020 2019 2018 2017 2016
US$ FOB US$ FOB US$ FOB US$ FOB US$ FOB
Germany 93.658 63.646.244 1.021732 13.135.908 15.083.881
China 803.960 7.384.059 440.109 3.897.092 68.569
Belgium 252.532 1.132.215 0 0 0
Hong Kong 24.817 76.160 34.831 213 0
Holland 18.047 442.313 174.493 6.564 19.047
Total 1.194.543 72.981.945 2.007.019 17.048.299 16.578.150
Source: MDIC (Ministry of Development, Industry and Foreign Trade) - http://comexstat.mdic.gov.br/en
7. IMPORT REGULATIONS AND TAXES
Import regulations and tax systems in Brazil are quite complex and it is important to understand the whole process, and following all the procedures to avoid problems with customs clearance in Brazil.
The chart below highlights the taxes for each item.
NCM Code Description II IPI PIS/Pasep COFINS ICMS
2203.00.00 Malt Beer 20% 6% 3,74% 17,23% 18%
1210.20.10 HOP 8% NT% 2,1% 9,65% NT
1302.13.00 Extract of Hop 8% 5% 2,1% 9,65% NT
1003.90.10 Malting Barley 10% NT% 2,1% 9,65% NT
1107.10.10 Malt not roasted 2% 5% 2,1% 9,65% NT
8438.40.00 Machinery and equipment 14% 0% 2,1% 10,65% R Source: Aduaneiras 19-06-202024
II = import duty
IPI = production tax/excise duty Pis/Paseps = social tax
Confins = social tax
ICMS = local VAT (each Brazilian State has its own) NT= Non Taxable
R= Reduction
More information on the calculation of the different taxes can be found in the Landenfiche Brazilië on the Flanders Investment & Trade website.
The Brazilian government changed its import regulations for alcoholic beverages, including beer, in 2011.
D.O.U 19/07/2011 – Portaria Secex N. 23 referred to check the products with automatic and non- automatic license and other applicable requirements in performing the import. According to the Normative Instruction from the Brazilian Ministry of Agriculture (MAPA) N. 51/2011 products not subject to prior import authorization before shipment or boundary crossing and subject to the approval of the import license (LI) SISCOMEX after document verification, inspection and sanitary, phytosanitary and quality inspection, supervision and inspection, shall be performed in arrival of the goods and before customs clearance. Also, according to article 9 of Normative Instruction 51/2011, the LI will only be granted by the Federal Agricultural Fiscal System of VIGIAGRO Responsible unit.
24 https://tecwinweb.aduaneiras.com.br/Modulos/CodigoNcm/CodigoNcm.aspx?codigoNcm=22030000
In 2009, the Normative Instruction 55 of 2009 is strictly applied and states that the analysis and origin certificate for the export of alcoholic beverage must be joined in 1 certificate (the full text in English of this IN 55 is found in the annex of this study). Furthermore, the Brazilian Ministry of Agriculture (MAPA) has approved foreign analysis laboratories and published these on their website
(http://sistemasweb.agricultura.gov.br/siscole/consultaPublicaCadastro!consultarCadastro.action). For Belgium there are approved laboratories, and this means that Belgian breweries that want to export their beers to Brazil, must have their analysis done in one of those labs. After receiving this analysis certificate, the VOKA-Kamer van Koophandel network will have to declare the origin.
The Market Access Database published by the European Union also gives an overview of the documents needed by a beer exporter when exporting to Brazil. See link
http://madb.europa.eu/mkaccdb2/datasetPreviewIFpubli.htm?datasettype=prod.
8. ASSOCIATION, PRESS AND TRADE FAIR
ASSOCIATION
ABRABE - Brazilian Beverage Association Av. 9 de Julho, 5017 – 01407-903
São Paulo – SP
E-mail: abrabe@abrabe.org.br Tel: 00 55 11 3079-6144
Fax: 00 55 11 3167-6381 www.abrabe.org.br
SINDICERV - National Union of the Beer Industry SHS, Quadra 6,
Bloco C, Salas 1010 e 1011 70316-109 Brasília - DF Tel: 00 55 61 3041.5542 www.sindicerv.com.br Sindicate in São Paulo:
Rua Tabapuã, 100 - cj 61 04533-010 São Paulo – SP
tel/Fax: 00 55 11 3079 5625 / 3071 3478 e-mail: sindicerv@sindicerv.com.br PRESS
ENBOTTLEDOR - Magazine Tel: 00 55 11 4221-1555
Av Goais, 191 - Jd Santo Antonio 09530-700 São Caetano do Sul - SP Carlos Donizete Parra – Editor
e-mail: carlosparra@editoraaden.com.br https://engarrafadormoderno.com.br/
CERVESIA – O portal da cerveja http://www.cervesia.com.br/
TRADE FAIRS ANUFOOD
Exclusive trade fair for the food and beverage sector, which will have its third edition in Brazil in 2021.
Date: 09 – 11 March 2021 Place: São Paulo Expo
https://www.anufoodbrazil.com.br/drinks-hot-beverages/
BRASIL BRAU www.brasilbrau.com
Biannual trade fair focused on technology and equipment supply to breweries.
Date: 15 – 17 June 2021 Place: São Paulo Expo www.brasilbrau.com
9. BRAZILIAN BEER PRODUCERS
The biggest breweries in Brazil are mentioned below, including smaller breweries and micro-breweries.
Ambev - Cia. de Bebidas das Américas
Rua Dr. Renato Paes de Barros, 1017 – 4th floor – Itaim Bibi 04530-001 – São Paulo – SP
T.: +55 11 2122-1281 / 1200
T.: +55 12 3023 3271 /+ 55 12 3023 3428 – Supplies T: +55 12 3023 3150
www.ambev.com.br
Ambev is the largest brewer in Latin America and the most important beer producer in Brazil. Brands include: Antarctica, Brahma, Bohemia and Skol. Ambev also has a soft drink division and bottling plants.
Ambev imports also: Löwenbräu (Germany), Franziskaner (German), Norteña (Uruguay), Pilsen (Uruguay), Patricia (Uruguay), Spaten München (Germany), Quilmes (Argentina). Since October 2007, Ambev has started to import from Belgium: Hoegaarden, Leffe and Belle-Vue.
Grupo Petropolis Head Office:
Estrada Municipal Batista Favoretti 350 18550-000 Água Branca - Boituva – SP T.: +55 15 3363 9000
www.grupopetropolis.com.br
Founded 15 years ago, Grupo Petropolis is today the number 4 in market share in Brazilian beer business.
The group has 4 factories. Brands include: Crystal, Lokal, Itaipava, Black Princess, Petra.
Heineken Brasil (+ Brasil Kirin (ex-Schincariol)) Head office:
Rua Olimpíadas, 205
Vila Olímpia - São Paulo - SP 04551-000
T: +55 11 2802 0000
Av. Pres. Humberto de Alencar Castelo Branco, 2.911 12321-000 Jacareí - SP
T: 00 55 12 2127-1700/ 1665/ 1726 www.heineken.com.br
Imports include: packaging and bottle equipment (Netherlands and USA), malt (Belgium), machinery (Italy amongst other) and beer from Holland.
Brands: Sol, Heineken, Kaiser, Soul, Dos Equs, Bavaria, Devassa
Heineken came to Brazil in 2010 and already has factories in Jacarei (SP) Araraquara (SP), Gravataí (RS), Ponta Grossa (PR), Feira de Santana (BA) and Pacatuba (CE), with a production capacity of 19 million hectoliters. A new unit will open in Itumbiara (GO). Production capacity should grow from 19 million to 25 million hectoliters with investments of R$ 1 billion for 2016-2017.
Brasil Kirin (ex-Schincariol)
Brazilian drinks company, 100% national capital, active in brewing of beer and soft drinks (including water, soft drinks, energetic drinks). In 2007, Schincariol bought several regional micro-breweries: Baden Baden Brewery in Campos do Jordão (SP), Devassa (RJ), Eisenbahn (SC), Indústria de Bebidas Ingarassu that brews the Nobel beer (PE). In 2011, Kirin Holding Company bought Schincariol but only in November of 2012 Brasil Kirin is announced.
In February 2017 Heineken took over all the activities of Brasil Kirin in Brazil, so Brasil Kirin became Heineken.
Other Brazilian Breweries Cervejaria Belco Ltda www.belco.com.br
Cerpa – Cervejaria Paraense SA www.cerpa.com.br
Cervejaria Malta Ltda www.malta.com.br Cervejaria Colônia/INAB
http://www.cervejacolonia.com.br/
www.grupomassa.com.br Cervejaria Conti
www.contibier.com.br Cervejaria Frevo www.frevo.com.br Germânia
www.ligchopp.com.br Cerveja Spoller (Inbeb) www.spoller.com.br Cervejaria Wals www.wals.com.br
Micro-Breweries Cervejaria Ashby
ROD SP 95, S/N - KM 43 + 300 MTS Silvestre – Amparo
São Paulo (SP) CEP: 13900-000
T. : +55 19 3938-1000/ +55 19 4014-7242 http://www.ashby.com.br/
Bierland
Rua Gustavo Zimmermann, 5361 Itoupava Central - Blumenau - SC 89063-000
T: +55 (47) 3337-3100 www.bierland.com.br Borck
Rua Pomeranos, 1963 Fone: +55 47 3382.0587 Timbó – Santa Catarina
E-mail: cervejaria@borck.com.br www.borck.com.br
Cervejaria Bierbaum
Rua Dr. Gaspar Coutinho, Nº 349 | Centro Treze Tílias | Santa Catarina | Brasi CEP 89.650-000 |
T: +55 (49) 3537-0531
E-mail Bierbaum: cervejaria@bierbaum.com.br www.bierbaum.com.br
Cervejaria Canoinhense
Oldest microbrewery in the country, family owned since 1908, 5th generation. Production of 1500 bottles a month.
Rua 3 de maio, 154.
T: +55 (47) 3622-0358
www.pt.wikipedia.org/wiki/Cervejaria_Canoinhense No website and no e-mail.
Cervejaria Cevada Pura
E-mail: loja@cevadapura.com.br Av. Maria Elisa, 32
Vila Rezende Piracicaba - SP T: +55 19 97418-0141 www.cevadapura.com.br Cervejaria Cidade Imperial
Rua Dr. Paulo Herven n.916, Bingen Petrópolis – RJ CEP.: 25.675-012 T: +55 (24) 2220.4800 - 4801
http://imperialpremiumbier.com.br/
Cervejaria Colorado
Rodovia Anhanguera, km 308 + 300 metros Ribeirão Preto-SP |
T: +55 16 3632 0007
www.cervejariacolorado.com.br Cervejaria Mistura Clássica Av. Engenheiro Winston Maruca Jacueconga – Angra do Reis - RJ T: +55 (24) 3361 – 2179/ 55 (21) 7882-8780 E-mail: vendas@misturaclassica.com.br T: +55(21) 3390-2478
www.misturaclassica.com.br Cervejaria Munique
Trav. Casalbuono, 120 – loja 404 São Paulo – 02047-000
T: +55 11 2252–2126 DaDo Bier
Avenida Túlio de Rose, 80 CEP 91340001 Porto Alegre Rio Grande do Sul - Brasil T: +55 51 3378 3000
dadobier@dadobier.com.br http://www.dadobier.com.br/
Falke Bier
Micro Cervejaria Falke Bier Ltda.
Alameda dos Falcões, 680 - Vale do Ouro - BOX 163 CEP 33833-140 - Ribeirão das Neves/MG
T: +55 (31) 2551.4300
E-mail: falkebier@falkebier.com.br www.falkebier.com.br
Haus Bier
Av. Rio Grande do Sul, 1277 – Marechal Candido Randon 85960-000/ RS
T: +55 45 3254-4938 / +55 45 9 9107 4334 www.chopphausbier.com.br
Cervejaria Donauer (Klaus Bier)
Rod. SC 401 - Km 9 - Nº 9040 - Trevo Sto. Antônio de Lisboa CEP: 88050-001 - Florianópolis - SC
T : +55 (48) 3235-1724 / +55 (48) 9974-0835 www.choppalemao.com.br
Krug Bier
Rua Alaska, 115A - Jardim Canadá • Nova Lima/MG T: +55 (31) 3507-0777 /+55 (31) 8491.4639
www.krug.com.br Schmitt Bier
Rua Cel. Aristídes, 280 – Porto Alegre-RS
T: +55 51 3391 7115/ +55 51 99808-7360 / +55 51 9691 5516 https://www.cervejariaschmitt.com.br/
Cervejaria Schornstein
Rua Hermann Weege, 60 Centro Pomerode - Santa Catarina T: (47) 3387-6655
E-mail: schornstein@schornstein.com.br www.schornstein.com.br
Cervejaria Zehn Bier
Benjamin Constant, 26 | Bairro São Luiz Brusque/SC | CEP 88351-280
+55 (47) 3351-6685
atendimento@zehnbier.com.br www.cervejariazehnbier.com.br Cervejaria Barley
Mr. Francisco
Rodovia RS 240 Km 23 – 9980 - Capela de Santana/RS barley@barley.com.br
T: +55 51 3698-1215 www.barley.com.br
Cervejaria Probier (Königs Bier) www.konigsbier.com.br
T: +55 47 3370-5544 Jaguará do Sul - SC Strauss Bier
Rod Luiz Rosso, 1045 - São Luis - Criciúma - SC 88803-470 T: +55 48 3462 6006
criciuma@straussbier.com.br www.straussbier.com.br Cervejaria Abadessa R. Ângelo Dourado, 363 Porto Alegre – RS T: +55 51 3026-6789 www.abadessa.eu
Cervejaria Amazônia (Amazon Beer) Amazon Beer Estação das Docas
Boulevard Castilho França, Estação das Docas Galpão 1, Campina - Belém / Pa
T: +55 (91) 3212-5401 / +55 91 3212-5400 (restaurant) +55 91 8869-1591
Estrada da Maracacuera, km 6 - Lote A Distrito de Icoaraci - Belém / Pa
Email: cervejaria@amazonbeer.com.br www.amazonbeer.com.br
Cervejaria Bamberg
www.cervejariabamberg.com.br contato@cervejariabamberg.com.br Av. Antonio Castanharo
Parque Jataí II
18117-330 Votorantim - SP
T: +55 15 3242.7685 / +55 15 9123.3478 / +55 15 3442.8181 Cervejaria Burgman
Av. Eng. Carlos Reinaldo Mendes, 5025 Alto da Boa Vista/ Sorocaba – SP T: +55 15 3218-1818
www.cervejariaburgman.com.br cervejaria@cervejariaburgman.com.br Cervejaria Dortmund
www.dortmund.com.br T: +55 19 3892 1840
cerveja@dortmund.com.br Cervejaria Karavelle
Avenida São Gabriel, 236 – Jd Paulista São Paulo - SP
T: +55 11 3052-0340 www.karavelle.com.br
Cervejaria Magnus Prime Beer T:+55 (19) 3895.6684
sac@magnusprimebeer.com.br www.magnusprimebeer.com.br
Companhia Razera de Cervejas Especiais R. Teixeira, 777 – Lago do Taboão
Bragança Paulista-SP T: +55 11 4034 1000 www.ciarazera.com.br Dama Bier
T: +55 (19) 3411 7006
Av. Rio das Pedras, 104 - Piracicamirim Piracicaba - São Paulo, CEP 13420-590 www.damabier.com.br
Cervejaria Curitiba (Gaudenbier)
Avenida Manoel Ribas, 6995 Santa Felicidade Curitiba - PR, 82400-000
T: +55 41-3273-6666
comercial@gaudenbier.com.br administracao@gaudenbier.com.br www.gaudenbier.com.br
Rofer Cervejaria Artesanal
Via Estevão Poli, 1250 - Itupeva – São Paulo T: +55 11 4591-1263
vendas@rofercervejaria.com.br www.rofercervejaria.com.br Cervejaria Bodebrown
Rua Carlos de Laet, 1015 Hauer, Curitiba, Paraná T: +55 41 3082-6354
comercial@bodebrown.com.br www.bodebrown.com.br Cervejaria Das Bier
Rua Bonifácio Haendchen, 5311, Belchior Alto - Gaspar/SC T: +55 (47) 3397-8600
contato@dasbier.com.br www.dasbier.com.br Cervejaria Klein Bier
Rua Augusto Dering Sobrinho, 450
CEP:836006320 – Ferrari - Campo Laro/ Paraná T: +55 41 3292-6909
contato@cervejariaklein.com.br http://cervejariaklein.com.br/
Cervejaria ÜberBräu
Av. Espanha, 391 - Bairro: Tibery - CEP.: 38405-048 - Uberlândia - MG contato@uberbrau.com.br
www.uberbrau.com.br T: +55 34 3232-2672
For more information, please contact the Flanders Investment & Trade office in São Paolo.
T: + 55 11 31 41 11 97
E: saopaulo@fitagency.com FIT- Flanders Investment & Trade Embaixada da Bélgica
Rua Maria Figueiredo, 595 cj 82 - Paraíso 04002-003 São Paulo - SP
Brazil
Disclaimer
The information in this publication is provided for background information that should enable you to get a picture of the subject treated in this document. It is collected with the greatest care based on all data and documentation available at the moment of publication. Thus this publication was never intended to be the perfect and correct answer to your specific situation. Consequently it can never be considered a legal, financial or other specialized advice. Flanders Investment & Trade (FIT) accepts no liability for any errors, omissions or incompleteness, and no warranty is given or responsibility accepted as to the standing of any individual, firm, company or other organization mentioned.
Date of publication: 08/2020
