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List of Brands and Hierarchical Classification
Level 4 Level 3 Level 2 Level 1(Z)
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The dependent variable is the purchase intention and the independent variables are price promotion (price promotion vs no price promotion), mobile in-store
Some results of analysis consistency with the previous literature research: high price brands reacting actively on enhance promotion depth when industry-wide price
To clarify the long-run effects of price promotions on sales, and to find out if asymmetric effects influence this relationship a model is constructed that includes three brands
After assessing the variance in each block, an impulse response analysis was conducted in order to see how an economy exogenous shock affects the price promotions of different
Differently, we apply a dynamic hierarchical factor (DHF) model (Moench et al. , 2013), where latent factors represent the general dynamics of sales.. Due to the difficulty to
The FAVAR model was applied to predict the sales performance of individual brands, different price segments, and the deodorant market.. The common F was extracted from the previous
This effect contradicts the found main pass-through effect of the previous study, but could be due to the earlier shown positive interaction with promotion effectiveness,
research question to be answered is: Do proposition conditions influence customer preference and do switching costs moderate the offer preference between a simple and a complex
