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Msc. Thesis defense

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Msc. Thesis defense

Rogier Schipper S3541320

The adoption of E-bikes

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“What is the importance of perceived

hedonic, symbolic and instrumental buying

motivations and their effect on the

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Theoretical background

Type of trip moderates the

effect between

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Methodology

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Results- Type of trip

Table 4: Regression analysis

Variable b (Constant) -1.56 Instrumental attributes -0.08 Symbolic attributes -0.13 Hedonic attributes 1.35* Type*Hedonic -0.42 Type*Symbolic 0.02 Type*Instrumental 0.50 F 14.29* R2 0.67

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Contributions

• Literature of adoption innovation

Interrelation symbolic & hedonic attributes

• Literature of E-bike

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Limitations and future research

• Validity of factors

• Multicollinearity

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