Msc. Thesis defense
Rogier Schipper S3541320
The adoption of E-bikes
“What is the importance of perceived
hedonic, symbolic and instrumental buying
motivations and their effect on the
Theoretical background
Type of trip moderates the
effect between
Methodology
Results- Type of trip
Table 4: Regression analysis
Variable b (Constant) -1.56 Instrumental attributes -0.08 Symbolic attributes -0.13 Hedonic attributes 1.35* Type*Hedonic -0.42 Type*Symbolic 0.02 Type*Instrumental 0.50 F 14.29* R2 0.67