Presenter
Austin D’Souza Background
Centre for expertise – Energy (Kennis centrum energy), Entrance Chair: Dr.Wim van Gemert
PhD Researcher
Area of Research: Developing methods for designing and evaluating viable business models in decentralised energy systems.
Introduction
I. Business models in decentralised energy systems
II. Viability of business models (monetary, social, environmental) III. Grunneger power case;
- Energy cooperative in Groningen,
I. Business Models in decentralised
energy system
What is a business model?
“A good business model answers Peter Drucker’s age-old questions:
Who is the customer? And what does the customer value? It also
answers the fundamental questions every manager must ask: How do we make money in this business? What is the underlying economic logic that explains how we can deliver value to customers at an appropriate cost?” (Magretta, 2002, p. 4)
“A business model describes the rationale of how an organisation
creates, delivers, and captures value” (Osterwalder & Pigneur , 2010, p. 14)
“A blueprint collaborative effort of multiple companies to offer a joint
proposition to their consumers.” (Haaker, Faber, & Bouwman , 2006, p. 646)
Why business models matter?
Business models are mechanism through which innovations are brought to the market (Chesbrough, Vanhaverbeke, & West, 2006)
Viable business models can make important contributions to energy transition (Beltramello, Haie-Fayle, & Pilat, 2013)
– By successfully exploiting sustainable technologies
– Increase the pace of transition by introducing products and services that customers will adapt
Where do business models fit in an
organisation?
Business Models
Designing business models using ontologies
Language Language
Business models Business models
Express
Business Models – Focal actor perspective
Example of a business model ontology: Business Model Canvas (osterwalder,2010)
Business model – Ecosystem perspective
Business model design process in
complex energy systems
II. Business model design framework for
viability
Business model design framework for
viability
Business rules example:
- Subsidies
- Distribution system operator cannot produce or retail electricity
The business idea
- “Setup and operate community owned solar farms on unused parcels of real-estate in and around the city of Groningen”
III. Applying the framework to design a
business model; GP
The Service/product perspective
The service/product perspective
Grunneger power Grunneger power Cooperation Energy retailer Energy retailer Interested in solar farms Solar farm Set up a nd o pera te Sell electricity R et a il e le ct ri ci ty
