Appendix A
This appendix contains the interview guideline used to have a structure during the in- depth interviews.
Introduction part:
- Mutual acquaintance (Interviewee)
Working experience of the respondent - Introduction into the topic
Value creating within the advice- & engineering sector is investigated before.
Value protecting
Exploring knowledge:
- What constitutes an innovation? (Interviewee)
- What are particular innovations within the advice- & engineering sector?
(Interviewee)
- Talk about: (Interviewer)
New for the company / New for the industry / New world-wide.
Product versus process innovations
Imitation and appropriability:
- What are the possibilities to imitate innovations within this sector? Is it easy? Is it common? How does this work? Why does it happen, why not? Does imitation influence your investment decisions? (Interviewee)
- Talk about: (Interviewer)
Advice- versus engineering services
- What are effective mechanisms to protect an innovation for imitation and how effective are they (rank)? (Interviewee)
- How effective work the following protection mechanisms in case not mentioned before? (Interviewee, resulting from Chapter 2, the theory)
Patents
Other legal mechanisms
Secrecy
Lead-time
Learning (moving down the learning curve)
Tacit knowledge
Sales or service efforts / Superior marketing
Manufacturing advantages
Switching costs at user end
Efforts on continuous development
Loss of key employees
Creating high capital requirements
Prohibiting suppliers to deliver to rivals
Avoiding reputational repercussions
Recapitulation:
- Short summary of the main results (Interviewer)
- Which advice would you give the Government to strengthen the appropriability of innovations, since results from academic research suggest that appropriability strengthen the innovation? (Interviewee)
- A last practical example (Interviewee)
Say Goodbye:
- Further suggestions (Interviewee) - Thanks (Interviewer)
- Research will be send after completion (Interviewer)
Appendix B
This appendix contains some detailed information about the respondents.
Company Initials Job Working Experience
Education Specifics
OW JZ Business Unit
president
OW since 2001 Therefore DHV
MBA-Business WO-Technology
Member of ONRI innovation- platform
OW PP Business
manager
OW >10 yrs WO-Business Contact with Erasmus University about innovation (e.g.
innovation &
option value)
OW MS Business
manager
OW > 10 yrs HBO-Technology
HMVT / OW
JH President / Business manager
HMVT > 10 yrs WO-Technology HMVT is bought about 4 years ago through OW OW PB Project-
manager
OW > 10 yrs WO-Technology MBA-Business
President of OW innovation platform
OW FD Project-
manager
OW since 2004, therefore different consultancy functions
WO-Communication Erected own company – entrepreneur Member of OW innovation platform
OW HK Project-
manager / Contractor
OW > 10 yrs HBO-Technology Acquired within Oranjewoud most subsidies from the government
OW MV Business
manager
OW > 10 yrs WO-Business Member of OW innovation platform Municipal WB Chief of
Department VROM
Municipal since 2004 Therefore
Oranjewoud,
WO-Technology WO-Business
Formal head of Strategy &
Marketing department OW, works know at the customer side Arcadis DvR President of
Project department
Arcadis since 2004 Oranjewoud 1999- 2003
Therefore DHV
WO-Technology MBA-Business
Formal advisor Marketing & New Business (OW) &
project manager OW
