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TRADE MAGAZIN – THE 2019 RETAILER RANKING

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The Retailer Ranking is based on the sales revenues indicated in forints. Sales revenues indicated in euros are for international information purposes only, and it is important to take into consideration the fact that due to the unstable nature of the HUF/EUR exchange rate, the list contains conversions based on the exchange rate issued by the Central Bank of Hungary (MNB) on the last day of the given month.

When calculating the sales revenue of retail chains, we used the exchange rate of the Central Bank of Hungary (MNB) valid on 31 December 2018 (HUF/EUR 321.51) and on 31 December 2019 (HUF/EUR 330.52).

TESCO’s gross sales revenue in 2018: it refers to the March 2018-February 2019 financial year, while in the case of 2019 it refers to the March 2019-February 2020 period.

When calculating TESCO’s sales revenue, we used the exchange rate of the Central Bank of Hungary (MNB) valid on 28 February 2019 (HUF/EUR 316.39) and on 28 February 2020 (HUF/EUR 339.88).

LiDL’s sales revenue in 2018: it refers to the March 2018-February 2019 financial year, while in the case of 2019 it refers to the March 2019-February 2020 period.

When calculating LiDL’s sales revenue, we used the exchange rate of the Central Bank of Hungary (MNB) valid on 28 February 2019 (HUF/EUR 316.39) and on 28 February 2020 (HUF/EUR 339.88).

The number of COOP stores includes 2,206 stores in 2018 and 2,095 stores in 2019 that don’t belong to the COOP chain, the sales revenues of which were used in calculating the annual gross sales revenue of the retail chain.

AUCHAN’s sales revenue refers to January-December periods in the case of both 2018 and 2019 and contains gross sales including motor fuels, in accordance with iFRS standards.

Sales revenue of DM in 2018: it refers to the October 2017-September 2018 financial year, while in the case of 2019 it refers to the October 2018-September 2019 period.

Sales revenue of DM in the October 2018-March 2019 period was gross HUF 55.3 billion, while in the October 2019-March 2020 period it was gross HUF 63.7 billion.

When calculating DM’s sales revenue, we used the exchange rate of the Central Bank of Hungary (MNB) valid on 30 September 2018 (HUF/EUR 323.78) and on 30 September 2019 (HUF/EUR 334.65).

0 100 200 300 400 500 600 700 800

ROSSMANN DM

ALDI PENNY MARKET

AUCHAN REÁL

CBA COOP

SPAR LIDL

TESCO 740,0*

761,0

549,0 685,0* 617,6 679,6

527,0 538,0

416,1* 426,9* 390,1 394,9

292,2 326,8 300,0*

256,0*

103,4 112,1 89,1 95,8 643,0

627,0

NOTES:

TRADE MAGAZIN – THE 2019 RETAILER RANKING

THE TOP 11 FMCG RETAILERS IN HUNGARY

Data contained in the table were provided by the retailers.

Sales data marked with * are estimates made by Trade magazin, based on Trade magazin’s 2018 re- tailer ranking and on the 2018-2019 tax declarations of the companies, taking into consideration the changes in market conditions, with the involvement of experts.

Store number marked with ** weren’t provided by the retail chain.

C+C cash and carry CONV convenience

D discount supermarket

DR drugstore ÉB grocery store HM hypermarket

NK wholesale

NSZM large supermarket SZM supermarket

MARKiNGS EXPLAiNED:

Total gross sales 2019 (billion HUF)

Total gross sales 2018

(billion HUF)

Published by Grabowski Kiadó Kft.

1037 Budapest, Bécsi út 269.

Telefon: +36 30 826 4158

E-mail: info@trademagazin.hu www.trademagazin.hu

Trade magazin is the market leader b2b FMCG magazi- ne in Hungary, whose mission is to provide decision-ma- kers in the sector with business information, in 20,000 audited copies per issue. Every workday the magazine also sends out a newsletter in Hungarian and English language.

Store type:

Number of stores in 2019:

Retailer’s name:

Total gross sales:

billion HUF million EUR

2018 2019

1. Tesco 761,0 740,0*

Total 202 € 2405,0 € 2177,2*

HM 112 TESCO

SZM 35 TESCO SZUPERMARKET, S-MARKET

CONV 55 TESCO EXPRESSZ

2. LidL 549,0 685,0*

D 182 LIDL € 1735,2 € 2015,4*

3. spar 617,6 679,6

Total 572 € 1921,1 € 2056,0

HM 34 INTERSPAR

SZM 328 SPAR

SZM 20 CITY SPAR

NK 24 SPAR PARTNER

NK 53 SPAR MARKET

NK 28 LUKOIL DESPAR

NK 85 OMV SPAR EXPRESS

Store type:

Number of stores in 2019:

Retailer’s name:

Total gross sales:

billion HUF million EUR

2018 2019

4. coop 627,0 643,0

Total 4449 € 1959,0 € 1945,4

SZM 304 SZUPER

ÉB 1106 MINI

ÉB 907 ABC

ÉB 2095 NON-COOP STORE

C+C 37 ADU

5. cBa 527,0 538,0

Total 2018 € 1639,1 € 1627,7

NSZM 12 PRÍMA

SZM, ÉB 930 CBA, PRÍMA, CBA CENT

ÉB 1076 CBA, CÉL, CBA PARTNER

6. reáL 416,1* 426,9*

Total 1286** € 1294,3* € 1291,6*

SZM, C+C 388** REÁL ÉLELMISZER, REÁL PRÉMIUM, REÁL C+C

NSZM 1 REÁL ALFA

ÉB 897** REÁL PONT

Store type:

Number of stores in 2019:

Retailer’s name:

Total gross sales:

billion HUF million EUR

2018 2019

7. auchan 390,1 394,9

Total 24 € 1213,3 € 1194,8

HM 19 AUCHAN

SZM 3 AUCHAN

NSZM 2 AUCHAN

8. penny MarkeT 292,2* 326,8

D 223 PENNY MARKET € 908,8* € 988,7

9. aLdi 256,0* 300,0*

D 144 ALDI € 796,2* € 907,7*

10. dM 103,4 112,1

DR 260 DM € 319,5 € 335,0

11. rossMann 89,1 95,8

DR 216 ROSSMANN € 277,1 € 289,8

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