Output Statistical Analysis
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' ...19
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% ...26
( ...33
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! ...70
*
A
Gender – Men
Frequencies Table 1.1 (referred in section 4)
Frequency Percent Valid Percent Cumulative
Percent
Valid 1 ( 19) 26 8,8 8,8 8,8
2 (20-29) 100 33,9 33,9 42,7
3 (30-39) 41 13,9 13,9 56,6
4 (40-49) 76 25,8 25,8 82,4
5 ( 50) 52 17,6 17,6 100,0
Total 295 100,0 100,0
Gender - Women
Frequencies Table 1.2 (referred in section 4)
Frequency Percent Valid Percent Cumulative
Percent
Valid 1 ( 19) 37 25,0 25,0 25,0
2 (20-29) 53 35,8 35,8 60,8
3 (30-39) 24 16,2 16,2 77,0
4 (40-49) 22 14,9 14,9 91,9
5 ( 50) 12 8,1 8,1 100,0
Total 148 100,0 100,0
B
Impulse Buying - Gender Mann-Whitney Test
Table 2.1 (referred in section 4.1.1)
Ranks
Gender N Mean Rank Sum of Ranks
male 295 218,66 64506,00
female 148 228,65 33840,00
know exactly what I want to buy and that is all I end up buying
Total 443
male 295 224,04 66093,00
female 148 217,93 32253,00
know exactly what I want to buy, but also purchase other albums I discover on
the spot Total 443
male 295 227,06 66983,50
female 148 211,91 31362,50
do not know exactly what I want to buy
Total
443
+ Test Statistics(a)
know exactly what I want to buy and that is all I end up
buying
know exactly what I want to buy, but also purchase other albums
I discover on the spot
do not know exactly what I want to
buy Mann-Whitney U 20846,000 21227,000 20336,500
Wilcoxon W 64506,000 32253,000 31362,500
Z -,794 -,493 -1,206
Asymp. Sig. (2-tailed) ,427 ,622 ,228
a Grouping Variable: gender
Impulse Buying – Age Kruskal-Wallis Test
Table 2.2 (referred in section 4.1.1) Ranks
age categories N Mean Rank
1 63 213,03
2 153 232,57
3 65 219,51
4 98 215,72
5 64 217,70
know exactly what I want to buy and that is all I end up buying
Total 443
1 63 218,38
2 153 216,32
3 65 233,93
4 98 228,54
5 64 217,01
know exactly what I want to buy, but also purchase other albums I discover on the spot
Total 443
1 63 240,55
2 153 223,04
3 65 212,29
4 98 221,84
5 64 211,37
do not know exactly what I want to buy
Total 443
, Test Statistics(a,b)
know exactly what I want to buy and that is all I end up
buying
know exactly what I want to buy, but also purchase other albums
I discover on the spot
do not know exactly what I want to
buy
Chi-Square 1,770 1,369 2,263
df 4 4 4
Asymp. Sig. ,778 ,850 ,687
a Kruskal Wallis Test
b Grouping Variable: age categories
Impulse Buying – Number of albums purchased per month Oneway
Table 2.3 (referred in section 4.1.1)
How many albums do you purchase per month on average ANOVA Sum of
Squares df Mean Square F Sig.
Between Groups 271,874 4 67,968 7,890 ,000
Within Groups 3773,196 438 8,615
Total 4045,070 442
Post Hoc Tests
Table 2.4 (referred in section 4.1.1)
Multiple Comparisons Dependent Variable: How many albums do you purchase per month on average Scheffe
95% Confidence Interval (I) know exactly what I
want to buy, but also purchase other albums I discover on the spot
(J) know exactly what I want to buy, but also purchase other albums I discover on the spot
Mean Difference
(I-J) Std. Error Sig. Lower Bound Upper Bound
disagree ,340 ,544 ,983 -1,34 2,02
undecided -,474 ,458 ,899 -1,89 ,94
agree
-1,316 ,439 ,063 -2,67 ,04
strongly disagree
strongly agree -2,347(*) ,579 ,003 -4,14 -,56
strongly diagree -,340 ,544 ,983 -2,02 1,34
undecided -,813 ,477 ,573 -2,29 ,66
agree -1,655(*) ,459 ,012 -3,07 -,24
disagree
strongly agree
-2,686(*) ,594 ,000 -4,52 -,85
* The mean difference is significant at the .05 level.
-
Impulse Buying – Number of albums purchased per month Nonparametric Correlations
Table 2.5 (referred in section 4.1.1)
Correlations
know exactly what I want to buy, but also purchase other albums
I discover on the spot
how many albums do purchase per you
month on average Correlation Coefficient 1,000 ,300(**)
Sig. (2-tailed) . ,000
know exactly what I want to buy, but also purchase other albums I discover on the spot
N 443 443
Correlation Coefficient ,300(**) 1,000
Sig. (2-tailed) ,000 .
Spearman's rho
how many albums do you purchase per month on average
N 443 443
** Correlation is significant at the 0.01 level (2-tailed).
Impulse Buying- Number of albums purchased per month Means
Table 2.5 (referred in section 4.1.1) Report
how many albums do you purchase per month on average know exactly what I
want to buy, but also purchase other albums
I discover on the spot Mean N Std. Deviation
strongly disagree 1,90 62 2,030
disagree 1,56 55 1,512
undecided
2,38 122 2,290
agree 3,22 160 3,399
strongly agree 4,25 44 4,641
Total 2,70 443 3,025
.
C
Gender – Number of albums purchased per month Independent Samples T-Test
Table 3.1 (referred in section 4.1.2)
Group Statistics
gender N Mean Std. Deviation Std. Error
Mean
male 295 3,24 3,423 ,199
how many albums do you purchase per
month on average female
148 1,62 1,527 ,126
Table 3.2 (referred in section 4.1.2)
Levene's Test for
Equality of Variances t-test for Equality of Means
F Sig. t df Sig. (2-
tailed) Mean
Difference Std. Error Difference
95% Confidence Interval of the
Difference
Lower Upper
how many albums do you purchase per month on average
Equal variances assumed
26,437 ,000 5,485 441 ,000 1,619 0,295 1,039 2,199
Equal variances
not assumed 6,875 436,24 ,000 1,619 0,236 1,156 2,082
Gender – Loyalty Crosstabs
Table 3.3
gender* there are one or more artists/bands from which I always purchase the latest album Crosstabulation
% within gender
there are one or more artists/bands from which I always purchase the latest album
strongly
disagree disagree undecided agree strongly
agree Total
male 11,2% 8,8% 15,3% 27,8% 36,9% 100,0%
gender
female 16,9% 17,6% 10,8% 35,1% 19,6% 100,0%
Total 13,1% 11,7% 13,8% 30,2% 31,2% 100,0%
/
Means (referred in section 4.1.2) Report
there are one or more artists/bands from which I always purchase the latest album
gender Mean N Std. Deviation
male 3,71 295 1,342
female 3,23 148 1,395
Total 3,55 443 1,377
Gender - Loyalty Mann-Whitney Test
Table 3.4 (referred in section 4.1.2) Ranks
gender N Mean Rank Sum of Ranks
male 295 236,93 69893,00
female 148 192,25 28453,00
there are one or more artists/bands from which I always purchase the
latest album Total 443
Test Statistics(a)
there are one or more artists/bands
from which I always purchase the
latest album Mann-Whitney U 17427,000
Wilcoxon W 28453,000
Z -3,581
Asymp. Sig. (2-tailed) ,000 a Grouping Variable: gender
0
Gender – Multi-Loyalty
Table 3.5 (referred in section 4.1.2) Group Statistics
gender N Mean Std. Deviation Std. Error
Mean
male 295 4,90 5,857 ,341
the number of artists from which I always
purchase the albums is female 148 2,57 3,429 ,282
Table 3.6
Levene's Test for Equality of
Variances t-test for Equality of Means
95% Confidence Interval of the
Difference
F Sig. t df Sig. (2-
tailed) Mean
Difference Std. Error
Difference Lower Upper Equal variances
assumed 20,243 ,000 4,471 441,000 ,000 2,331 0,521 1,306 3,355
the number of artists from which I always purchase the albums is
Equal variances not assumed
5,268 430,794 ,000 2,331 0,442 1,461 3,200
Multi-Loyalty Frequencies
Table 3.7 (referred in section 4.1.2)
MultiLoyalCat
Frequency Percent Valid Percent Cumulative Percent
1 107 24,2 24,2 24,2
2 29 6,5 6,5 30,7
3 219 49,4 49,4 80,1
4 64 14,4 14,4 94,6
5 16 3,6 3,6 98,2
6 8 1,8 1,8 100,0
Valid
Total 443 100,0 100,0
1
Gender – Genre Music:Rock Mann-Whitney Test
Table 3.8 (referred in section 4.1.2)
Ranks
gender N Mean Rank Sum of Ranks
male 295 234,42 69154,00
female 148 197,24 29192,00
music purchases I conduct belong to the musical genre rock
Total 443
Test Statistics(a)
music purchases I
conduct belong to the musical genre
rock Mann-Whitney U 18166,000
Wilcoxon W 29192,000
Z -2,991
Asymp. Sig. (2-tailed) ,003 a Grouping Variable: gender
Gender – Genre Music:Pop Mann-Whitney Test
Table 3.9 (referred in section 4.1.2) Ranks
gender N Mean Rank Sum of Ranks
male 295 212,47 62679,50
female 148 240,99 35666,50
music purchases I conduct belong to the musical genre pop
Total 443
Test Statistics(a)
music purchases I
conduct belong to the musical genre
pop Mann-Whitney U 19019,500
Wilcoxon W 62679,500
Z -2,290
Asymp. Sig. (2-tailed) ,022 a Grouping Variable: gender
2
Gender – Genre Music:Rock Crosstabs
Table 3.9
gender * music purchases I conduct belong to the musical genre rock Crosstabulation
% within gender
music purchases I conduct belong to the musical genre rock
strongly
disagree disagree undecided agree strongly
agree Total
male 21,0% 3,7% 10,2% 33,6% 31,5% 100,0%
gender
female 28,4% 8,1% 12,2% 31,1% 20,3% 100,0%
Total 23,5% 5,2% 10,8% 32,7% 27,8% 100,0%
Gender – Genre Music:Pop Crosstabs
Table 3.10
gender* music purchases I conduct belong to the musical genre pop Crosstabulation
% within gender
music purchases I conduct belong to the musical genre pop
Strongly
disagree agree undecided agree strongly
agree Total
male 23,4% 7,5% 20,7% 30,5% 18,0% 100,0%
gender
female 20,3% 2,0% 12,8% 44,6% 20,3% 100,0%
Total 22,3% 5,6% 18,1% 35,2% 18,7% 100,0%
Gender – Genre Music: Rock + Pop Means
Table 3.9 (referred in section 4.1.2) Report
gender
music purchases I
conduct belong to the musical genre
rock
music purchases I
conduct belong to the musical genre
pop
Mean 3,51 3,12
N 295 295
male
Std. Deviation 1,491 1,423
Mean 3,07 3,43
N 148 148
female
Std. Deviation 1,533 1,385
Mean 3,36 3,22
N 443 443
Total
Std. Deviation 1,518 1,417
D
Age – Number of albums purchased per month Oneway
Table 4.1 (referred in section 4.1.3)
ANOVA how many albums do you purchase per month on average
Sum of
Squares df Mean Square F Sig.
Between Groups 170,833 4 42,708 4,828 ,001
Within Groups 3874,237 438 8,845
Total 4045,070 442
*
Post Hoc Tests
Table 4.2 (referred in section 4.1.2)
Multiple Comparisons Dependent Variable: how many albums do you purchase per month on average Scheffe
95% Confidence Interval (I) age categories (J) age categories
Mean Difference
(I-J) Std. Error Sig. Lower Bound Upper Bound
2 ,353 ,445 ,960 -1,02 1,73
3 -,928 ,526 ,539 -2,55 ,70
4 -1,105 ,480 ,260 -2,59 ,38
1
5 -,745 ,528 ,737 -2,38 ,89
1 -,353 ,445 ,960 -1,73 1,02
3 -1,281 ,440 ,078 -2,64 ,08
4 -1,458(*) ,385 ,007 -2,65 -,27
2
5 -1,098 ,443 ,190 -2,47 ,27
1 ,928 ,526 ,539 -,70 2,55
2 1,281 ,440 ,078 -,08 2,64
4 -,177 ,476 ,998 -1,65 1,29
3
5 ,183 ,524 ,998 -1,44 1,80
1 1,105 ,480 ,260 -,38 2,59
2 1,458(*) ,385 ,007 ,27 2,65
3 ,177 ,476 ,998 -1,29 1,65
4
5 ,361 ,478 ,966 -1,12 1,84
1 ,745 ,528 ,737 -,89 2,38
2 1,098 ,443 ,190 -,27 2,47
3 -,183 ,524 ,998 -1,80 1,44
5
4 -,361 ,478 ,966 -1,84 1,12
* The mean difference is significant at the .05 level.
+ Table 4.3 (referred in section 4.1.3)
Multiple Comparisons Dependent Variable: how many albums do you purchase per month on average Bonferroni
95% Confidence Interval (I) age categories (J) age categories
Mean Difference
(I-J) Std. Error Sig. Lower Bound Upper Bound
2 ,353 ,445 1,000 -,90 1,61
3 -,928 ,526 ,782 -2,41 ,56
4 -1,105 ,480 ,218 -2,46 ,25
1
5 -,745 ,528 1,000 -2,23 ,74
1 -,353 ,445 1,000 -1,61 ,90
3 -1,281(*) ,440 ,038 -2,52 -,04
4 -1,458(*) ,385 ,002 -2,54 -,37
2
5 -1,098 ,443 ,135 -2,35 ,15
1 ,928 ,526 ,782 -,56 2,41
2 1,281(*) ,440 ,038 ,04 2,52
4 -,177 ,476 1,000 -1,52 1,17
3
5 ,183 ,524 1,000 -1,29 1,66
1 1,105 ,480 ,218 -,25 2,46
2 1,458(*) ,385 ,002 ,37 2,54
3 ,177 ,476 1,000 -1,17 1,52
4
5 ,361 ,478 1,000 -,99 1,71
1 ,745 ,528 1,000 -,74 2,23
2 1,098 ,443 ,135 -,15 2,35
3 -,183 ,524 1,000 -1,66 1,29
5
4 -,361 ,478 1,000 -1,71 ,99
* The mean difference is significant at the .05 level.
, Table 4.4 (referred in section 4.1.3)
Multiple Comparisons Dependent Variable: how many albums do you purchase per month on average LSD
95% Confidence Interval (I) age categories (J) age categories
Mean Difference
(I-J) Std. Error Sig. Lower Bound Upper Bound
2 ,353 ,445 ,428 -,52 1,23
3 -,928 ,526 ,078 -1,96 ,11
4 -1,105(*) ,480 ,022 -2,05 -,16
1
5 -,745 ,528 ,159 -1,78 ,29
1 -,353 ,445 ,428 -1,23 ,52
3 -1,281(*) ,440 ,004 -2,15 -,42
4 -1,458(*) ,385 ,000 -2,21 -,70
2
5 -1,098(*) ,443 ,014 -1,97 -,23
1 ,928 ,526 ,078 -,11 1,96
2 1,281(*) ,440 ,004 ,42 2,15
4 -,177 ,476 ,710 -1,11 ,76
3
5 ,183 ,524 ,726 -,85 1,21
1 1,105(*) ,480 ,022 ,16 2,05
2 1,458(*) ,385 ,000 ,70 2,21
3 ,177 ,476 ,710 -,76 1,11
4
5 ,361 ,478 ,451 -,58 1,30
1 ,745 ,528 ,159 -,29 1,78
2 1,098(*) ,443 ,014 ,23 1,97
3 -,183 ,524 ,726 -1,21 ,85
5
4 -,361 ,478 ,451 -1,30 ,58
* The mean difference is significant at the .05 level.
Age – Multi-Loyalty Oneway
Table 4.5 (referred in section 4.1.3)
ANOVA
the number of artists from which I always purchase the albums is
Sum of
Squares df Mean Square F Sig.
Between Groups 432,757 4 108,189 3,977 ,004
Within Groups 11915,902 438 27,205
Total 12348,659 442
-
Post Hoc Tests
Table 4.6 (referred in section 4.1.3)
Multiple Comparisons
Dependent Variable: the number of artists from which I always purchase the albums is Scheffe
95% Confidence Interval (I) age categories (J) age categories
Mean Difference
(I-J) Std. Error Sig. Lower Bound Upper Bound
2 -,140 ,781 1,000 -2,56 2,28
3 -,775 ,922 ,950 -3,63 2,08
4 -2,601 ,842 ,051 -5,21 ,00
1
5 -,448 ,926 ,994 -3,31 2,42
1 ,140 ,781 1,000 -2,28 2,56
3 -,635 ,772 ,954 -3,02 1,75
4 -2,461(*) ,675 ,011 -4,55 -,37
2
5 -,308 ,776 ,997 -2,71 2,09
1 ,775 ,922 ,950 -2,08 3,63
2 ,635 ,772 ,954 -1,75 3,02
4 -1,826 ,834 ,311 -4,41 ,75
3
5 ,327 ,918 ,998 -2,51 3,17
1 2,601 ,842 ,051 ,00 5,21
2 2,461(*) ,675 ,011 ,37 4,55
3 1,826 ,834 ,311 -,75 4,41
4
5 2,153 ,838 ,161 -,44 4,75
1 ,448 ,926 ,994 -2,42 3,31
2 ,308 ,776 ,997 -2,09 2,71
3 -,327 ,918 ,998 -3,17 2,51
5
4 -2,153 ,838 ,161 -4,75 ,44
* The mean difference is significant at the .05 level.
. Table 4.7 (referred in section 4.1.3)
Multiple Comparisons
Dependent Variable: the number of artists from which I always purchase the albums is Bonferroni
95% Confidence Interval (I) age categories (J) age categories
Mean Difference
(I-J) Std. Error Sig. Lower Bound Upper Bound
2 -,140 ,781 1,000 -2,34 2,06
3 -,775 ,922 1,000 -3,38 1,83
4 -2,601(*) ,842 ,021 -4,98 -,22
1
5 -,448 ,926 1,000 -3,06 2,16
1 ,140 ,781 1,000 -2,06 2,34
3 -,635 ,772 1,000 -2,81 1,54
4 -2,461(*) ,675 ,003 -4,36 -,56
2
5 -,308 ,776 1,000 -2,50 1,88
1 ,775 ,922 1,000 -1,83 3,38
2 ,635 ,772 1,000 -1,54 2,81
4 -1,826 ,834 ,292 -4,18 ,53
3
5 ,327 ,918 1,000 -2,26 2,92
1 2,601(*) ,842 ,021 ,22 4,98
2 2,461(*) ,675 ,003 ,56 4,36
3 1,826 ,834 ,292 -,53 4,18
4
5 2,153 ,838 ,106 -,21 4,52
1 ,448 ,926 1,000 -2,16 3,06
2 ,308 ,776 1,000 -1,88 2,50
3 -,327 ,918 1,000 -2,92 2,26
5
4 -2,153 ,838 ,106 -4,52 ,21
* The mean difference is significant at the .05 level.
/ Table 4.8 (referred in section 4.1.3)
Multiple Comparisons Dependent Variable: the number of artists from which I always purchase the albums is LSD
95% Confidence Interval (I) age categories (J) age categories
Mean Difference
(I-J) Std. Error Sig. Lower Bound Upper Bound
2 -,140 ,781 ,858 -1,67 1,39
3 -,775 ,922 ,401 -2,59 1,04
4 -2,601(*) ,842 ,002 -4,26 -,95
1
5 -,448 ,926 ,629 -2,27 1,37
1 ,140 ,781 ,858 -1,39 1,67
3 -,635 ,772 ,412 -2,15 ,88
4 -2,461(*) ,675 ,000 -3,79 -1,13
2
5 -,308 ,776 ,692 -1,83 1,22
1 ,775 ,922 ,401 -1,04 2,59
2 ,635 ,772 ,412 -,88 2,15
4 -1,826(*) ,834 ,029 -3,47 -,19
3
5 ,327 ,918 ,722 -1,48 2,13
1 2,601(*) ,842 ,002 ,95 4,26
2 2,461(*) ,675 ,000 1,13 3,79
3 1,826(*) ,834 ,029 ,19 3,47
4
5 2,153(*) ,838 ,011 ,51 3,80
1 ,448 ,926 ,629 -1,37 2,27
2 ,308 ,776 ,692 -1,22 1,83
3 -,327 ,918 ,722 -2,13 1,48
5
4 -2,153(*) ,838 ,011 -3,80 -,51
* The mean difference is significant at the .05 level.
0
Age – Number of albums purchased per month + Multi-Loyalty Nonparametric Correlations
Table 4.9 (referred in section 4.1.3)
Correlations
age
categories
how many albums do purchase per you
month on average
the number of artists from which I
always purchase the
albums is
Pearson Correlation 1 ,159(**) ,109(*)
Sig. (2-tailed) ,001 ,021
age categories
N 443 443 443
Pearson Correlation ,159(**) 1 ,402(**)
Sig. (2-tailed) ,001 ,000
how many albums do you purchase per month on average
N 443 443 443
Pearson Correlation ,109(*) ,402(**) 1
Sig. (2-tailed) ,021 ,000
the number of artists from which I always purchase the albums is
N
443 443 443
** Correlation is significant at the 0.01 level (2-tailed).
* Correlation is significant at the 0.05 level (2-tailed).
Age - Loyalty Means
Table 4.10 (referred in section 4.1.3) Report
there are one or more artists from which I always purchase the latest album
age categories Mean N Std. Deviation
1 3,63 63 1,371
2 3,51 153 1,328
3 3,57 65 1,287
4 3,61 98 1,503
5 3,42 64 1,412
Total 3,55 443 1,377
1
Age - Loyalty
Kruskal-Wallis Test
Table 4.11 (referred in section 4.1.3)
Ranks
age categories N Mean Rank
1 63 230,21
2 153 215,98
3 65 221,12
4 98 234,22
5 64 210,49
there are one or more artists from which I always purchase the latest album
Total 443
Test Statistics(a,b)
there are one or more artists
from which I always purchase the
latest album
Chi-Square 2,149
df 4
Asymp. Sig. ,708
a Kruskal Wallis Test
b Grouping Variable: age categories
E
Education Frequencies
Table 5.1 (referred in section 4.1.4)
what is your highest educational level
Frequency Percent Valid Percent Cumulative Percent
VMBO 15 3,4 3,4 3,4
HAVO 49 11,1 11,1 14,4
VWO 68 15,3 15,3 29,8
MBO 53 12,0 12,0 41,8
HBO 149 33,6 33,6 75,4
WO 109 24,6 24,6 100,0
Valid
Total 443 100,0 100,0
*2
Education - Loyalty Kruskal-Wallis Test
Table 5.2 (referred in section 4.1.4)
Ranks
what is your highest
educational level N Mean Rank
VMBO 15 154,37
HAVO 49 243,61
VWO 68 213,04
MBO 53 241,36
HBO 149 219,61
WO 109 221,03
there are one or more artists from which I always purchase the latest album
Total 443
Test Statistics(a,b)
there are one or more artists
from which I always purchase the
latest album
Chi-Square 7,679
df 5
Asymp. Sig. ,175
a Kruskal Wallis Test
b Grouping Variable: what is your highest educational level
Education – Number of albums purchased per month Oneway
Table 5.3 (referred in section 4.1.4)
ANOVA
how many albums do you purchase per month on average / educational level
Sum of
Squares df Mean Square F Sig.
Between Groups 40,791 5 8,158 ,890 ,487
Within Groups 4004,279 437 9,163
Total 4045,070 442
*
Education – Multi-Loyalty Oneway
Table 5.4 (referred in section 4.1.4)
ANOVA
the number of artists from which I always purchase the albums is / educational level
Sum of
Squares df Mean Square F Sig.
Between Groups 146,635 5 29,327 1,050 ,388
Within Groups 12202,024 437 27,922
Total 12348,659 442
Education – Genre Music:Pop Kruskal-Wallis Test
Table 5.5 (referred in section 4.1.4) Ranks
what is your highest
educational level N Mean Rank
VMBO 15 275,47
HAVO 49 202,20
VWO 68 220,83
MBO 53 228,09
HBO 149 222,70
WO 109 220,34
music purchases I conduct belong to the musical genre pop
Total 443
Test Statistics(a,b)
music purchases I
conduct belong to the musical genre
pop
Chi-Square 4,221
df 5
Asymp. Sig. ,518
a Kruskal Wallis Test
b Grouping Variable: what is your highest educational level
**
Education – Genre Music Kruskal-Wallis Test
Table 5.6 (referred in section 4.1.4)
Ranks
what is your highest
educational level N Mean Rank
VMBO 15 170,97
HAVO 49 162,39
VWO 68 161,13
MBO 53 153,44
HBO 149 176,74
music purchases I conduct encompasses multiple musical genres
Total 334
Test Statistics(a,b)
muziekaankopde en die ik doe vallen binnen meerdere muziekgenres
Chi-Square 3,539
df 4
Asymp. Sig. ,472
a Kruskal Wallis Test
b Grouping Variable: what is your highest educational level
Education – Genre Music Crosstabs
Table 5.7 (referred in section 4.1.4)
what is your highest educational level * music purchases I conduct encompasses multiple musical genres Crosstabulation
% within what is your highest educational level
music purchases I conduct encompasses multiple musical genres
strongly
disagree disagree undecided agree strongly
agree Total
VMBO 6,7% 53,3% 40,0% 100,0%
HAVO 2,0% 4,1% 8,2% 46,9% 38,8% 100,0%
VWO 2,9% 5,9% 10,3% 39,7% 41,2% 100,0%
MBO 3,8% 1,9% 7,5% 54,7% 32,1% 100,0%
HBO 2,7% 2,7% 4,0% 45,0% 45,6% 100,0%
what is your highest educational level
WO 2,8% 5,5% 4,6% 32,1% 55,0% 100,0%
Total 2,7% 4,1% 5,9% 42,7% 44,7% 100,0%
*+
F
Genre Music:Rock - Loyalty Kruskal-Wallis Test
Table. 6.1 (referred in section 4.1.5) Ranks
music purchases I conduct belong to the
musical genre rock N Mean Rank
strongly disagree 104 197,79
disagree 23 196,28
undecided
48 179,38
agree 145 213,65
strongly agree 123 273,75
there are one or more artists from which I always purchase the latest album
Total 443
Test Statistics(a,b)
there are one or more artists
from which I always purchase the
latest album
Chi-Square 32,792
df 4
Asymp. Sig. ,000
a Kruskal Wallis Test
b Grouping Variable: music purchases I conduct belong to the musical genre rock
Genre Music:Alternative - Loyalty Kruskal-Wallis Test
Table 6.2 (referred in section 4.1.5)
Ranks
music purchases I conduct belong to the
musical genre alternative N Mean Rank
strongly disagree 152 216,52
disagree 41 198,67
undecided
58 192,38
agree 114 216,39
strongly agree 78 275,17
there are one or more artists from which I always purchase the latest album
Total 443
*, Test Statistics(a,b)
there are one or more artists
from which I always purchase the
latest album
Chi-Square 19,682
df 4
Asymp. Sig. ,001
a Kruskal Wallis Test
b Grouping Variable: music purchases I conduct belong to the musical genre alternative
Genre Music:Rock/R&B/Alternative - Loyalty Nonparametric Correlations
Table 6.3 (referred in section 4.1.5)
Correlations
there are one or more artists
from which I always purchase the
latest album
music purchases I
conduct belong to the musical genre
rock
music purchases I
conduct belong to the musical genre
r&b
music purchases I
conduct belong to the musical genre
alternative Correlation Coefficient 1,000 ,240(**) -,099(*) ,128(**)
Sig. (2-tailed) . ,000 ,037 ,007
there are one or more artists from which I always purchase the
latest album N 443 443 443 443
Correlation Coefficient ,240(**) 1,000 -,097(*) ,348(**)
Sig. (2-tailed) ,000 . ,040 ,000
music purchases I conduct belong to the musical genre rock
N 443 443 443 443
Correlation Coefficient -,099(*) -,097(*) 1,000 -,101(*)
Sig. (2-tailed) ,037 ,040 . ,033
music purchases I conduct belong to the musical genre r&b
N
443 443 443 443
Correlation Coefficient ,128(**) ,348(**) -,101(*) 1,000
Sig. (2-tailed) ,007 ,000 ,033 .
Spearman's rho
music purchases I conduct belong to the musical genre alternative
N 443 443 443 443
** Correlation is significant at the 0.01 level (2-tailed).
* Correlation is significant at the 0.05 level (2-tailed).
*-
Genre Music:Rock/Pop/Alternative Frequencies
Table 6.4 (referred in section 4.1.5)
music purchases I conduct belong to the musical genre rock
Frequency Percent Valid Percent Cumulative
Percent
strongly disagree 104 23,5 23,5 23,5
disagree 23 5,2 5,2 28,7
undecided
48 10,8 10,8 39,5
agree 145 32,7 32,7 72,2
strongly agree 123 27,8 27,8 100,0
Valid
Total 443 100,0 100,0
music purchases I conduct belong to the musical genre pop
Frequency Percent Valid Percent Cumulative
Percent
strongly disagree 99 22,3 22,3 22,3
disagree 25 5,6 5,6 28,0
undecided
80 18,1 18,1 46,0
agree 156 35,2 35,2 81,3
strongly agree 83 18,7 18,7 100,0
Valid
Total 443 100,0 100,0
music purchases I conduct belong to the musical genre alternative
Frequency Percent Valid Percent Cumulative
Percent
strongly disagree 152 34,3 34,3 34,3
disagree 41 9,3 9,3 43,6
undecided
58 13,1 13,1 56,7
agree 114 25,7 25,7 82,4
strongly agree 78 17,6 17,6 100,0
Valid
Total 443 100,0 100,0
*.
Genre Music – Number of albums purchased per month + Multi-Loyalty Nonparametric Correlations
Table 6.5 (referred in section 4.1.5)
Correlations
music purchases I
conduct encompasses
multiple musical genres
how many albums do purchase per you
month on average
the number of artists from which I
always purchase the
albums is Correlation Coefficient 1,000 ,145(**) ,097(*)
Sig. (2-tailed) . ,002 ,040
music purchases I conduct encompasses multiple musical genre
N 443 443 443
Correlation Coefficient ,145(**) 1,000 ,420(**)
Sig. (2-tailed) ,002 . ,000
how many albums do you purchase per month on average
N 443 443 443
Correlation Coefficient ,097(*) ,420(**) 1,000
Sig. (2-tailed) ,040 ,000 .
Spearman's rho
the number of artists from which I always purchase the albums is
N
443 443 443
** Correlation is significant at the 0.01 level (2-tailed).
* Correlation is significant at the 0.05 level (2-tailed)
G
Music Involvement - Gender Mann-Whitney Test
Table 7.1 (referred in section 4.1.6) Ranks
gender N Mean Rank Sum of Ranks
male 295 235,04 69338,00
female 148 196,00 29008,00
obtain all the released albums from the preferred artist
Total 443
male 295 232,07 68460,50
female 148 201,93 29885,50
search for information about the preferred artist
Total 443
