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Pharma-Nutrition

Current state & Future direction

 

 

Laura  Han  

Jochem  Jansen    

Carlien  ter  Mors  

 

                         

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University  of  Amsterdam:  

Laura  Han  (laurakimmae@gmail.com)  

Jochem  Jansen  (jochem.m.jansen@gmail.com)  

Carlien  ter  Mors  (carlientermors@gmail.com)            

TNO:  

Jasper  Donker  (Jasper.Donker@tno.nl)  

Alain  van  Gool  (Alain.vanGool@tno.nl)   Peter  Wielinga  (Peter.Wielinga@tno.nl)  

   

FNWI  supervisors:  

Joost  Teixeira  de  Mattos  (M.J.TeixeiradeMattos@uva.nl)   Joris  Buis  (J.J.W.Buis@uva.nl)  

Bertus  Tulleners  (B.A.W.Tulleners@uva.nl)    

     

Date:    

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P

REFACE

 

   

Pharma-­‐Nutrition   approaches,   combining   pharmaceuticals   and   nutritional   components   in   the   context  of  prevention  and  treatment  of  diseases,  could  be  a  new  way  to  innovate  healthcare.  The   pharmaceutical   and   nutrition   industry   are   not   common   collaborators   in   healthcare   innovation,   since  they  traditionally  have  distinct  business  models  and  markets.  In  the  academic  world,  Pharma-­‐ Nutrition   remains   largely   understudied,   with   insurance   companies   not   even   having   the   topic   on   their   agenda.   Consequently,   there   is   insufficient   evidence   of   a   benefit   of   Pharma-­‐Nutrition   approaches   for   patients.   Furthermore,   it   has   never   been   analyzed   whether,   and   to   what   extent,   producers  of  Pharma-­‐Nutrition  approaches  could  benefit  from  investing  in  this  area.  TNO  noticed   that   it   could   be   highly   beneficial   for   both   industries   to   work   together   in   the   production   of   new   solutions   for   health   problems.   They   experienced   interest   from   different   stakeholders,   but   also   encountered  pitfalls  and  hurdles  towards  such  innovation.  TNO  would  like  to  collaborate  with  both   industries  and  facilitate  a  partnership.  Therefore,  the  main  objective  of  this  Tesla  minor  project  was   to   investigate   the   biological   and   commercial   potential   of   Pharma-­‐Nutrition   approaches,   with   keeping  in  mind  the  added  value  for  the  different  stakeholders.  By  combining  literature  research   and   expert   interviews,   evidence   for   the   potential   of   combination   approaches   is   collected   and   candidate   combinations   in   the   context   of   metabolic   disease   are   defined.   Finally,   the   knowledge   derived   lead   to   a   strategy   to   approach   potential   stakeholders   and   to   identify   key   partners   in   the   development  of  innovative  Pharma-­‐Nutrition  therapies.  

                               

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E

XECUTIVE  SUMMARY

 

 

There   are   indications   that   nutrition   can   be   useful   as   a   treatment   method   in   combination   with   pharmaceuticals.   This   can   be   achieved   by   nutrition   targeting   the   same   pathway   (having   an   additive  effect)  as  the  medication,  by  targeting  different  pathways  (having  a  complementary  effect),   or  by  reducing  side  effects.  Approaches  combining  pharma  and  nutrition  have  been  coined  by  the   term   “Pharma-­‐Nutrition”.   Despite   the   biological   rationale   for   Pharma-­‐Nutrition,   there   are   only   a   few   studies   that   provide   scientific   evidence   for   the   synergistic   effect   of   certain   Pharma-­‐Nutrition   combinations.   Not   to   mention   that   pharmaceutical   and   nutritional   companies   still   lack   strong   collaborations   on   this   topic,   as   both   industries   generally   have   distinct   markets   and   different   business  models.  This  study  aimed  to  examine  the  potential  of  Pharma-­‐Nutrition  approaches  in  the   current  state  of  the  field,  by  performing  literature  search,  conducting  expert  interviews,  extensive   stakeholder  mapping,  and  an  in-­‐depth  case  study  for  a  candidate  combination  of  Metformin  and  fish  

oil.  

The  scope  of  the  current  study  was  metabolic  disease,  and  more  specifically  Type  2  Diabetes   (T2D).   T2D   is   responsible   for   a   huge   global   disease   burden   in   terms   of   quantified   mortality   and   disability.   The   prevalence   of   the   disease   continues   to   rise,   suggesting   that   current   medical   treatments   for   the   management   of   T2D   are   not   successful   in   impeding   the   epidemic.   T2D  was   chosen  as  a  target  disease  because  Pharma-­‐Nutrition  approaches  may  have  high  impact  on  disease  

management.  

There  is  a  body  of  literature  supporting  the  idea  that  nutrition  can  help  in  the  treatment  of   T2D.  Examples  of  this  are  polyphenols,  vitamin  D,  dietary  fiber,  and  unsaturated  fatty  acids.  These   compounds  were  compared  and  analyzed  in  the  light  of  a  potential  Pharma-­‐Nutrition  approach  for   T2D.   Moreover,   we   performed   a   variety   of   interviews   with   experts   in   the   field   of   Pharma   and   Nutrition.   Identified   stakeholders   in   the   development   and   use   of   possible   Pharma-­‐Nutrition   approaches   include   T2D   patients,   healthcare   professionals,   diabetes   associations,   both   the   pharmaceutical   and   nutrition   industry,   government,   health   insurances   and   regulatory   bodies.   Additionally,   the   case   study   on   the   combination   of   Metformin   and   fish   oil   gave   us   insight   in   the  

hurdles  and  opportunities  for  Pharma-­‐Nutrition  development.  

We  have  to  conclude  that  current  state  of  affairs  does  not  allow  for  the  development  of  a   Pharma-­‐Nutrition  approach  (using  Metformin  and  fish  oil)  in  the  treatment  of  T2D  in  adults,  mainly   because  of  low  commercial  potential.  To  date,  there  seem  to  be  too  great  of  a  difference  between   business   models   of   the   nutrition   and   pharmaceutical   industries.   In   addition,   healthcare   professionals   prioritize   prevention   and   the   lifestyle   of   patients   with   chronic   metabolic   diseases   over  medical  treatment  enhancement.  By  means  of  this  study,  we  developed  a  tool  that  can  assess   commercial   feasibility   of   a   Pharma-­‐Nutrition   approach   beforehand.   For   instance,   in   applying   the  

tool  to  the  case  of  depression  and  fish  oil,  the  tool  predicts  higher  commercial  potential.  

In   order   to   progress   the   field   of   Pharma-­‐Nutrition,   we   recommend   to   a)   create   more   awareness   and   recognition   among   stakeholders,   b)   connect   and   stimulate   collaboration   between   involved  parties,  and  c)  align  health  services  for  multidisciplinary  treatment.  Challenges  that  need   to   be   considered   are   the   current   regulatory   atmosphere   and   its   enforcement   and   educational  

systems  in  the  healthcare  sector.  

     

   

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T

ABLE  OF  

C

ONTENTS

 

Preface  ...  3  

Executive  summary  ...  4  

1   Introduction  ...  6  

2   Opportunities  for  Pharma-­‐Nutrition  approaches  ...  8  

3   Methods  ...  11  

3.1

 

Literature  research  ...  11

 

3.2

 

Stakeholder  analysis  ...  11

 

3.3

 

Case  study  ...  12

 

3.4

 

Expert  interviews  ...  12

 

4   Metabolic  diseases  as  a  target  for  Pharma-­‐Nutrition  ...  13  

4.1

 

Type  2  Diabetes  ...  13

 

4.2

 

Global  burden  and  growing  problem  ...  13

 

5   Results  ...  15  

5.1

 

Literature  overview  ...  15

 

5.2

 

Results  stakeholder  analysis  ...  20

 

5.3

 

Results  case  study  Metformin  &  Fish  oil  ...  21

 

5.4

 

Results  expert  interviews  ...  25

 

6   Conclusions  ...  32  

7   Criteria  and  applications  for  Pharma-­‐Nutrition  ...  33  

7.1

 

Assessment  tool  ...  33

 

7.2

 

Applications  for  Pharma-­‐Nutrition  ...  33

 

7.3

 

Using  the  tool  on  the  proposed  examples  ...  37

 

8   Recommendations  &  Challenges  ...  38  

8.1

 

Recommendations  for  TNO  ...  38

 

8.2

 

Challenges  ...  40

 

9   Concluding  remarks  ...  41  

References  ...  42  

Appendices  ...  46  

Appendix  1:  Overview  interviewees  ...  46

 

Appendix  2:  Example  interview  guide  ...  49

 

Appendix  3:  Biological  mechanisms  and  treatment  of  Type  2  Diabetes  ...  51

 

Appendix  4:  Poster  Universitas  21  conference  Shanghai:  The  Digital  Future  ...  53

 

Appendix  5:  Key  points  of  interviews  (in  order  of  overview  Appendix  1)  ...  54

 

Acknowledgements  ...  65  

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1 I

NTRODUCTION

 

Traditionally,  nutrition  is  viewed  as  a  way  to  maintain  good  health  by  providing  the  body  with   balanced   nutrients,   whereas   pharmaceuticals   are   generally   viewed   as   substances   that   can   actually   prevent,   treat,   and   cure   diseases   (Eussen   et   al.,   2011).   In   reality,   a   large   part   of   the   existing   pharmaceuticals  find  their  origin  in  components  that  occur  in  nature.  For  instance,  aspirin  (acetylsalicylic   acid),  a  widely  used  painkiller,  is  originally  derived  from  the  bark  of  the  white  willow  tree  (Mahdi,  2010).   Moreover,  the  link  between  food  and  both  health  and  disease  has  been  strongly  suggested  since  ancient   Greek  times,  with  Hippocrates  once  stating:  “Let  food  be  thy  medicine  and  medicine  be  thy  food”.  While   many  cultures  and  traditional  medicine  indeed  use  food  to  prevent  and  cure  diseases,  the  rationalistic   Western   medicine   views   food   merely   as   a   source   of   nutrition,   excluding   other   purposes   beyond   nutritional   value   (ATKearney,   2014).   Whereas,   the   pharmaceutical   industry   mainly   views   nutrition   as   something   that   interacts   with   the   pharmacological   effect   of   their   medicine.   Consequently,   the   disciplines  of  pharma  and  nutrition  have  largely  undergone  separated  developments  and  evolution.  This   results   in   differences   in   production,   marketing,   and   cost   profiles   between   the   two   industries.   Furthermore,  their  regulatory  frameworks  are  quite  distinct.  

Currently,  the  paradigm  is  starting  to  shift.  Nutritional  products  are  more  often  viewed  as  daily   intake   that   is   able   to   influence   both   health   and   disease   in   the   human   body   in   a   positive,   but   also   negative  way.  In  fact,  nutrition  can  be  an  important  driver  of  disease,  as  it  may  play  a  large  role  in  the   etiology  and  progression  of  metabolic  diseases  (Cani  et  al.,  2007).  In  addition,  poor  nutrition  is  currently   accepted   as   a   major   risk   factor   for   chronic   diseases   (ATKearney,   2014).   At   the   same   time,   there   is   increased  interest  from  both  the  consumer  and  industry,  in  specific  foods  that  are  suggested  to  have   health-­‐enhancing  roles.  These  foods  are  so-­‐called  “functional  foods”  and  can  be  defined  as  foods  that   have  additional  physiological  benefit  beyond  their  nutritional  value,  improving  health,  quality  of  life  or   well-­‐being  (Henry,  2010;  Howlett,  2008  cited  in  (Eussen  et  al.,  2011)).  Examples  of  functional  foods  are   fruit  juices  fortified  with  vitamin  C,  yoghurts  enriched  with  pre-­‐  and/or  probiotica,  margarine  with  plant   sterol  esters,  or  even  enhanced  eggs  with  increased  omega-­‐3  content  achieved  by  altered  chicken  feed   (Siró,   Kápolna,   Kápolna,   &   Lugasi,   2008).   In   this   respect,   functional   foods   are   similar   to   dietary   supplements,   except   for   the   fact   that   dietary   supplements   are   usually   marketed   as   pills   or   capsules,   whereas  functional  foods  are  consumed  as  part  of  the  usual  diet  (Eussen  et  al.,  2011).  

Functional  foods  can,  amongst  other  mechanisms,  exert  their  beneficial  effects  by  interactions   with   the   gastrointestinal   (GI)   tract   that   contains   multiple   complex   receptors.   Besides   being   a   nutrient   recognition   and   control   system,   the   gut   is   also   functional   as   a   signal   transducer,   immunological   recognition   and   presentation   system,   and   neuroendocrine   sensor   (Guang-­‐Chang,   Jun-­‐Bo,   Qing-­‐Sen,   &   Zhi-­‐He,  2012).  Functional  foods  are  able  to  influence  signal  transduction  networks  through  information   exchange  systems  in  the  different  cells  of  the  GI  tract,  immobilized  cells  in  organs,  and  mobile  cells  in   the   blood.   Similarly,   a   large   part   of   the   pharmaceuticals   are   ingested   orally   and   can   therefore   also   modulate   metabolic   pathways   and   homeostatic   regulation   through   analogous   signal   transduction   pathways  (Caskey,  2010;  Pravenec  and  Kurtz,  2007  cited  in  Eussen  et  al.,  2011).  In  other  words,  nutrition   is  able  to  exert  influence  on  the  same  pathways  as  pharmaceuticals  do,  and  when  optimally  balanced,   can  even  boost  the  pharmaceuticals’  effects.  

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Important  in  this  context  is  the  fact  that  there  is  a  global  increase  in  the  incidence  of  complex   multifactorial  diseases,  including  diabetes,  cancer,  metabolic  disorder  and  many  others.  Their  growing   burden  on  society  has  narrowed  the  gap  between  separate  pharmaceutical  and  nutritional  approaches   in   prevention   and   disease   management   (Georgiou,   Garssen,   &   Witkamp,   2011).   Multi-­‐targeting   approaches   are   most   likely   needed   to   tackle   these   multifactorial   diseases   that   require   multi-­‐pathway   understanding   (Georgiou   et   al.,   2011).   It   seems   reasonable   to   think   that   the   combination   of   pharmaceuticals   with   supplementary   nutritional   therapy   can   potentially   enhance   efficacy   of   both   components  by  means  of  targeting  the  same  pathway  (having  an  additive  effect),  by  targeting  different   pathways   (having   a   complementary   effect),   or   by   reducing   side   effects,   thereby   creating   a   synergistic   effect.   The   common   ground   that   is   focused   on   the   complementary   values   between   pharma   and   nutrition  has  been  coined  by  the  term  “Pharma-­‐Nutrition”  (Sagar,  Folkerts,  &  Garssen,  2014).  

Despite  the  biological  rationale  for  Pharma-­‐Nutrition,  there  are  only  a  few  studies  that  provide   scientific  evidence  for  the  synergistic  effect  of  certain  Pharma-­‐Nutrition  combinations.  Not  to  mention   that   pharmaceutical   and   nutritional   companies   still   lack   strong   collaborations   on   this   topic,   as   both   industries   generally   have   distinct   markets   and   therefore   different   business   models.   For   instance,   the   pharma   industry   encounters   very   high   research   and   development   costs;   mainly   due   to   the   multiple   obligatory  phases  of  clinical  testing  such  a  product  has  to  go  through.  If  the  product  eventually  reaches   the  market  it  often  has  to  be  prescribed  by  doctors  and  paid  for  by  health  insurance  companies  ensuring   return  on  investment  and  a  steady  large  revenue  stream.  In  contrast,  nutritional  companies  may  have   relatively  low  research  costs  because  they  investigate  natural  nutritional  components  that  can  be  found   in   conventional   food   products.   Regulations   on   testing   of   such   a   product   are   profoundly   different.   However,  they  have  to  convince  the  end  user  to  use  their  product  and  thus  revenue  streams  depend  for   a  great  deal  on  marketing  and  public  image  of  their  product.  To  date,  it  is  unclear  how  far  the  field  of   Pharma-­‐Nutrition   has   progressed   in   terms   of   clinical   testing  for   candidate   combinations,   as   well   as   in   activating   collaborations   between   stakeholders   in   developing   such   approaches.   This   study   therefore   aims   to   establish   the   current   state   of   the   field   of   Pharma-­‐Nutrition,   by   performing   literature   search,   conducting  expert  interviews,  extensive  stakeholder  mapping,  and  an  in-­‐depth  case  study  for  a  specific   candidate  combination.  By  doing  so,  an  assessment  tool  has  been  developed  to  filter  out  cases  with  low   market  potential  of  Pharma-­‐Nutrition  approaches.    

                             

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2 O

PPORTUNITIES  FOR  

P

HARMA

-­‐N

UTRITION  APPROACHES

 

 

Several   opportunities   can   be   identified   as   potential   drivers   for   the   emergence   of   Pharma-­‐ Nutrition   approaches   and   industry   collaborations.   For   instance,   joint   effort   and   strategic   alliances   of   multiple   different   companies/industries   in   the   Pharma-­‐Nutrition   approach   may   be   beneficial   for   commercial   parties   involved,   but   more   importantly,   may   result   in   better   treatment   for   patients.   Enhanced   treatment   will   benefit   both   patients   and   society   by   increasing   workability   and   decreasing   disability.  Figure  1  shows  several  key  drivers  for  the  emergence  of  Pharma-­‐Nutrition  approaches.    

 

In  addition  to  benefits  for  society  and  the  patient/end-­‐user,  strong  collaboration  between  the   nutrition  and  pharmaceutical  industries  could  be  beneficial  to  both  parties  for  several  reasons  that  are   visualized  on  the  next  page.  

           

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Multidisciplinary  approach

 

Both   pharmacologists   and   nutritionists   are   noticing   that   multifactorial   diseases   probably   require   multi-­‐pathway   understanding   and   multi-­‐targeting   approaches,   instead   of   the   traditional   one   disease   -­‐   one   target   -­‐   one   drug   (or   nutritional   component)  concept  (Sagar  et  al.,  2014).  In  order  to  maintain  long-­‐term  profitability,   it   is   critical   that   strategic   alliances   will   be   formed   that   focus   on   multidisciplinary   approaches  (Bröring,  Cloutier,  &  Leker,  2006)  

 

Patent  expiration

 

The   pharmaceutical   industry   is   facing   both   fewer   product   approvals   on   one   hand,   and   blockbuster   patent   expirations   on   the   other.   This   combination   has   created   a   growing  necessity  for  new  strategies  such  as  collaboration  with  the  nutrition  industry   (Brannback  et  al.,  2002;  Curran  &  Leker,  2011  cited  in  Sagar  et  al.,  2014).  

 

Overlapping  approaches

 

The  nutritional  industry  and  its  associated  research  programs  are  gradually  taking  on   the   same   approaches   used   in   the   pharmaceutical   world.   At   the   same   time,   the   pharmaceutical   industry   is   realizing   the   potential   of   nutrition   in   improving   health,   therapeutic   outcome,   and/or   slowing   down   disease   progression   (Georgiou   et   al.,   2011).  

 

Consumer  demand

 

Pharma-­‐Nutrition  meets  the  increasing  public  demand  for  a  more  ‘natural’  approach   of   treatment   (Vranesic-­‐Bender,   2010;   Crowe   &   Francis,   2013   cited   in   Ameratunga,   Crooks,  Simmons,  &  Woon,  2014),  offering  an  alternative  for  exclusively  drug-­‐based   therapies.    

 

First-­‐mover  advantage

 

The   early   stages   of   the   Pharma-­‐Nutrition   interface   offers   powerful   opportunities,   including  first-­‐mover  advantage,  potentially  setting  the  knowledge  and  technological   industry  standard  in  converging  (Curran  &  Leker,  2011  cited  in  Sagar  et  al.,  2014).  

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Overall,   the   field   of   Pharma-­‐Nutrition   seems   to   be   demonstrating   strong   opportunities   and   qualities   for   biological   and   commercial   aspects.   However,   biologically,   it   is   still   in   dire   need   of   demonstrators   and   scientific   evidence   confirming   the   clinical   benefits   and   cost   effectiveness   of   these   candidate   combinations.   Commercially,   it   remains   to   be   elucidated   how   different   industries   can   overcome  contrasting  interests,  before  committing  to  Pharma-­‐Nutrition  collaborations.    

                                           

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3 M

ETHODS

 

 

 

Multiple  approaches  were  used  to  get  an  overview  of  the  current  state  of  the  Pharma-­‐Nutrition   field.   First,   both   scientific   and   nonscientific   literature   searches   were   performed   (for   the   results   see   Chapter   5.1).   Second,   stakeholders   were   identified   and   analyzed   to   get   an   overview   of   all   parties   involved,  including  their  interests  and  roles  (see  Figure  6).  A  case  study  was  carried  out  to  structure  the   approach  in  search  of  a  demonstrator  (for  the  results,  see  Chapter  5.3).  Finally,  expert  interviews  were   conducted   to   get   explicit   information   from   different   stakeholder   perspectives   (see   Appendix   1   for   a   complete   overview   of   interviewees).   These   experts   had   hands-­‐on   experience   with   a   variety   of   facets   associated  with  Pharma-­‐Nutrition  approaches.  

3.1 L

ITERATURE  RESEARCH

 

The  literature  research  performed  was  aimed  at  describing  two  matters:  1)  to  provide  us  with   insights  of  the  current  state  of  the  Pharma-­‐Nutrition  field  2)  to  build  a  showcase  of  a  specific  Pharma-­‐ Nutrition  approach.  The  field  has  been  studied  and  described  in  dissertations  such  as  the  ones  by  Eussen   (2011)  and  Weenen  (2014).  Together  with  further  search  in  academic  literature  for  examples  of  Pharma-­‐ Nutrition,  this  provided  a  general  overview  of  the  current  state,  direction,  and  possibilities  of  Pharma-­‐ Nutrition   approaches.   The   scope   of   the   current   project   was   limited   to   metabolic   diseases,   and   more   specifically,   Type   2   Diabetes   (T2D).   The   biological   mechanisms   of   T2D   were   investigated   to   find   opportunities   for   Pharma-­‐Nutrition   approaches   in   the   disease   management   (for   an   overview   of   the   biological   mechanisms   of   T2D,   see   Appendix   3).   A   literature   review   included   an   overview   of   the   mechanisms   of   the   disease   and   biological   functioning   of   the   most   widely   used   pharmacological   treatments  (see  Chapter  5.3.1.).  With  this  information  it  was  possible  to  assess  the  biological  feasibility   of   using   a   nutritional   component   in   combination   with   antidiabetic   medication.   Potential   nutritional   components  were  assessed  as  having  a  beneficial  clinical  effect  on:  a)  T2D  as  a  systemic  disease  in  its   whole,  b)  a  specific  dysregulated  mechanism  associated  with  T2D,  or  c)  a  specific  drug  given  to  a  T2D   patient.  In  addition,  these  components  were  also  assessed  based  on  the  type,  quality,  and  amount  of   literature  supporting  the  alleged  health  claims  (see  Table  1).  

3.2 S

TAKEHOLDER  ANALYSIS

 

A  stakeholder  analysis  was  performed  to  identify  and  map  the  parties  that  could  be  involved  in   the   development   of   Pharma-­‐Nutrition   approaches   as   complete   as   possible.   Identifying   stakeholders,   their   interests,   and   influence   was   determined   by:   a)   reciprocity   of   insights   of   the   researchers   and   supervisors   literature   on   the   Pharma-­‐Nutrition   field,   and   b)   information   from   expert   interviews.   The   insights  of  the  researchers  and  supervisors,  and  literature  on  Pharma-­‐Nutrition,  determined  the  initial   stakeholder  mapping.  Based  on  this,  interviews  were  arranged  and  information  was  collected  on,  and   from,  these  stakeholders.  This  process  was  continuous  and  has  led  to  the  overview  of  stakeholders  and   their  interest  and  influence  as  described  in  the  results  chapter  of  this  report  (see  Chapter  6).  

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3.3 C

ASE  STUDY

 

To  get  detailed  insight  into  opportunities  and  hurdles  for  the  development  of  Pharma-­‐Nutrition   approaches,  we  created  a  case  study.  The  information  collected  to  structure  this  case  study  was  gained   by  literature  search  and  expert  interviews.  The  case  study  is  a  Pharma-­‐Nutrition  approach  with  a  specific   combination  of  a  pharmaceutical  drug  and  a  nutritional  component  for  the  treatment  of  T2D.  Using  a   concrete  example  allowed  us  to  form  a  strategy  to  approach  potential  stakeholders  and  to  identify  key   partners  (for  the  results  see  Chapter  6).    

3.4 E

XPERT  INTERVIEWS

 

The  expert  interviews  have  been  an  important  source  of  information.  For  a  complete  overview   of  the  interviewees  and  their  contribution  to  the  research,  see  Appendix  1.  The  assembled  information   in  these  interviews  has  been  useful  for  three  reasons:  a)  contact  details  of  other  stakeholders,  b)  insight   into   their   attitude   and   influence   towards   a   Pharma-­‐Nutrition   approach,   and   c)   information   about   the   different  perspectives  of  other  stakeholders.  Finally,  the  interviews  were  useful  to  test  whether  the  case   study   we   constructed   would   be   feasible   (biologically,   commercially)   based   on   the   opinions   of   the   stakeholders.   The   interviews   were   semi-­‐structured   as   can   be   seen   in   the   example   interview   guide   (Appendix  2).  Topics  addressed  in  all  interviews  dealt  with  their  vision  and  possible  criteria  for  Pharma-­‐ Nutrition  approaches.  The  remaining  part  of  the  interview  was  mainly  focused  on  the  unique  knowledge   of  the  interviewee.  The  interviewee  was  allowed  to  contribute  to  the  agenda  and  free  to  discuss  other   topics   they   deemed   relevant.   Key   points   of   the   interviews   were   checked   and   approved   by   the   interviewee  and  can  be  found  in  Appendix  5.  The  interviews  were  performed  either  face-­‐to-­‐face,  over   the  phone  or  by  skype.  

Interviewees  were  recruited  in  three  ways:   ● Personal  networks.  

● Referrals  from  people  we  interviewed,  personal  network,  or  contact  made  through  TNO.   ● Cold  acquisition  through  LinkedIn  and  company  websites.  

   

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4 M

ETABOLIC  DISEASES  AS  A  TARGET  FOR  

P

HARMA

-­‐N

UTRITION

 

4.1 T

YPE  

2

 

D

IABETES

 

Type   2   diabetes   (T2D)   is   a   complex   metabolic   disorder   associated   with   many   long-­‐term   pathogenic   conditions   including   cardiovascular   complications,   neuropathy,   retinopathy,   nephropathy,   resulting  in  a  consistent  decrease  in  quality  of  life  and  increased  risk  of  mortality  (Bahadoran,  Mirmiran,   &  Azizi,  2013).  One  of  the  main  reasons  to  believe  that  a  Pharma-­‐Nutrition  approach  could  be  effective   in   T2D   is   because   it   is   a   metabolic   disease.   Metabolic   diseases   are   a   result   of   hyperglycemia   with   disturbances  of  carbohydrate,  fat  and  protein  metabolism  (WHO,  1999)  (for  a  complete  overview  of  the   biological  mechanisms  associated  with  T2D,  see  Appendix  3).  All  these  aspects  concern  the  way  in  which   the  body  processes  substances  that  are  a  direct  result  of  food  intake.  Hence,  there  is  biological  rationale   for  using  food  intake  to  target  the  mechanism  of  the  disease.  Due  to  the  metabolic  nature  of  diabetes,  a   large  body  of  literature  is  dedicated  to  the  link  between  nutrition  and  diabetes.  In  addition  to  identifying   a   strong   association   between   obesity   and   diabetes   (Donath   &   Shoelson,   2011;   Georgiou   et   al.,   2011;   Rhodes,  2011)  there  is  a  plethora  of  literature  identifying  the  effects  of  different  foodstuffs  (whole  food   items)   or   nutritional   components   on   diabetes   or   the   biological   systems   associated   with   diabetes   (Bahadoran   et   al.,   2013).   This   increases   the   chance   of   finding   a   nutritional   component   that   could   be   effective   in   combination   with   a   pharmaceutical   and   thus   can   be   used   in   a   showcase   for   Pharma-­‐ Nutrition.  

Another  aspect  of  metabolic  diseases  that  is  useful  for  the  process  of  creating  a  showcase  for   Pharma-­‐Nutrition   is   the   ease   and   speed   in   which   the   effects   of   the   treatment   on   the   disease   can   be   measured   using   biomarkers.   The   easiest   way   to   diagnose   a   metabolic   disease   is   to   measure   blood   glucose  levels,  which  is  a  very  quick,  low  cost,  and  reliable  method.  Even  though  one  measurement  of   blood   glucose   levels   should   never   be   taken   as   a   valid   result,   multiple   sober   measurements   over   the   course  of  8-­‐12  weeks  (HbA1c  levels)  is  considered  a  reliable  measurement  of  the  metabolic  state  of  a   person   (Chen,   Magliano,   &   Zimmet,   2011;   Grauw,   Bakx,   &   Gerwen,   2007;   WHO,   1999).   In   addition,   cholesterol   levels   can   also   be   measured   from   a   blood   sample.   Both   blood   sugar   levels   and   blood   cholesterol   have   a   quick   response   rate   to   intervention   methods.   This   means   that   testing   whether   a   possible  Pharma-­‐Nutrition  approach  for  diabetes  works  can  be  tested  for  quickly,  cheaply,  and  reliable.  

4.2 G

LOBAL  BURDEN  AND  GROWING  PROBLEM

 

To  date,  T2D  is  responsible  for  a  huge  global  disease  burden  in  terms  of  quantified  mortality  and   disability  (Aguiree,  Brown,  Cho,  &  Dahlquist,  2013).  The  number  of  people  with  T2D  in  the  Netherlands   was  estimated  at  886.800  by  the  end  of  2011  (Tamayo  et  al.,  2014),  resulting  in  an  estimated  economic   burden  of  6.4  billion  euro  on  Dutch  society  (Booz&co,  2011).  The  prevalence  of  the  disease  continues  to   rise,   suggesting   that   current   medical   treatments   for   the   management   of   T2D   are   not   successful   in   impeding  the  epidemic  (Chen  et  al.,  2011).  The  most  effective  and  at  the  same  time  cheapest  way  of  the   prevention   and   treatment   of   diabetes,   is   a   change   in   lifestyle   and   diet.   However,   this   method   of   treatment  is  very  often  ineffective  due  to  low  compliance  rates  despite  it  being  well  known  and  widely   implemented.  As  a  result  of  this,  it  seems  necessary  to  focus  on  the  improvement  of  the  pharmaceutical   treatment   since   this   is   almost   always   required   (for   an   overview   of   the   current   pharmaceutical   treatment,  see  Appendix  3).        

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    It   is   important   to   note   that   effective   treatment   of   T2D   can   potentially   lower   the   economic   burden   not   only   by   reducing   direct   care   costs,   but   also   by   reducing   work   disability   caused   by   disease   progression  and/or  negative  side  effects  of  antidiabetic  medication.  As  a  result  of  this,  there  is  a  very   large  market  for  T2D  treatment  and  chances  of  obtaining  a  share  in  this  market  for  a  possible  Pharma-­‐ Nutrition   approach   are   high.   In   addition   to   having   higher   economic   incentives   due   to   this   large   and   growing   market,   when   a   Pharma-­‐Nutrition   approach   successfully   makes   it   to   this   market,   it   would   function  as  an  example  of  how  such  a  product  can  be  exposed  to  a  wide-­‐scale  roll  out.  By  targeting  this   large  portion  of  the  (world)  population  (approximately  1  in  16.5  in  the  Netherlands  and  approximately  1   in   18.5   worldwide   (Aguiree   et   al.,   2013),   having   a   proven   working   Pharma-­‐Nutrition   product   on   the   market  would  result  in  both  high  visibility  and  awareness.  As  a  result  of  this  visibility  and  awareness,  the   demand  for  Pharma-­‐Nutrition  approaches  for  other  diseases  is  expected  to  increase  accordingly.  When   the   demand   for   such   approaches   starts   growing,   it   is   likely   that   the   industries   will   gradually   start   investing  more  in  it.  Investments  from  industries,  which  are  being  spurred  on  by  consumer  demand,  will   in  turn  lead  to  a  larger  market  for  Pharma-­‐Nutrition  products.  The  combination  of  these  factors  makes   T2D  a  good  focus  for  showcasing  the  potential  of  Pharma-­‐Nutrition  approaches.    

 

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5 R

ESULTS

 

5.1 L

ITERATURE  OVERVIEW

 

5.1.1 Current  nutrition  guidelines  for  T2D  

In  general,  a  healthy  diet  including  fruits  and  vegetables,  essential  fatty  acids,  and  whole  grain   food  products  is  recommended  to  T2D  patients.  The  use  of  sweetened  products,  alcohol,  and  high  salt   concentrations   is   principally   discouraged.   This   dietary   advice,   together   with   weight   loss   and   regular   exercise,  is  recommended  by  the  Nederlandse  Diabetes  Federatie  to  prevent  and  help  treatment  of  T2D   (Jullens,  2015;  Rutten  et  al.,  2013)  

5.1.2 Nutritional  components  and  their  health  effects  

Functional   foods   are   claimed   to   have   additional   physiological   benefit   beyond   their   nutritional   value  by  improving  health,  quality  of  life  or  well  being  (Henry,  2010;  Howlett,  2008  cited  in  (Eussen  et   al.,  2011)).  There  is  evidence  that  there  are  functional  foods  that  can  help  in  the  treatment  of  T2D;  the   nutritional   components   that   are   responsible   for   these   health   effects   include   polyphenols,   vitamins,   dietary   fiber,   and   fatty   acids   (Al-­‐Sofiani   et   al.,   2015;   Bahadoran   et   al.,   2013;   Chandalia   et   al.,   2000;   Gillingham,  Harris-­‐Janz,  &  Jones,  2011).  More  specifically,  it  is  shown  that  these  components  can  have   positive   effects   on   conditions   like   dyslipidemia,   oxidative   stress,   and   mitochondrial   dysfunction   (Prabhakar,   Kumar,   &   Doble,   2014).   Here   we   will   go   more   into   detail   about   these   four   promising   candidate  compounds.  We  will  compare  these  compounds  (see  Table  1)  and  analyze  them  in  the  light  of   a  potential  Pharma-­‐Nutrition  approach  for  T2D.  

Polyphenols  

One   group   of   functional   foods   that   we   looked   into   for   their   antidiabetic   properties   is   polyphenols.   Polyphenols   are   natural   phytochemical   compounds   in   plant-­‐based   foods,   such   as   fruits,   vegetables,  whole  grains,  cereal,  legumes,  tea,  coffee,  wine,  and  cocoa.  Polyphenols  may  be  classified   into   several   categories   based   on   the   number   of   phenol   rings   and   structural   elements   that   bind   these   rings  to  one  another,  see  Figure  2  (Bahadoran  et  al.,  2013).  The  positive  effects  of  polyphenols  on  T2D   include  anti-­‐hyperglycemic,  cardiovascular  protective,  anti-­‐oxidative  properties,  and  effects  on  adipose   tissue   metabolism,   as   well   as   favorable   effects   in   preventing   long-­‐term   diabetes   complications   (Bahadoran   et   al.,   2013).   These   results   were   found   in   vivo,   animal   studies,   and   a   few   human   studies.   However,   in   many   cases   the   in   vitro   data   conflict   with   results   obtained   in   human   subjects  which   can   potentially  be  explained  by  the  limited  bioavailability  and  extensive  metabolism  in  humans  (Han,  Shen,  

&  Lou,  2007).  The  relevant  action  mechanisms  must  be  studied  extensively  before  these  compounds  can  

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  Vitamin  D  

Vitamin  D  was  also  found  to  aid  in  the  treatment  of  T2D  (Al-­‐Sofiani  et  al.,  2015;  Khan,  Kunutsor,   Franco,   &   Chowdhury,   2012;   Mitri,   Dawson-­‐hughes,   Hu,   &   Pittas,   2011).   Vitamin   D   is   a   group   of   fat-­‐ soluble  secosteroids  that  helps  the  absorption  of  calcium,  iron,  magnesium,  phosphate,  and  zinc  in  the   body.   Vitamin   D2   (ergocalciferol,   plant   based)   and   D3   (cholecalciferol,   animal   based)   can   be   ingested   from   food   or   from   supplements   (see   Figure   3).   A   study   by   Al-­‐Sofiani   et   al.   (2015)   showed   that   T2D   patients  with  a  vitamin  D  deficiency  may  benefit  from  vitamin  D  supplementation,  because  it  seems  to   positively   influence   β-­‐cell   function   in   these   patients.   The   results   of   a   review   by   Khan   et   al.   (2012),   examining   long-­‐term   prospective   studies   involving   healthy   adults,   indicated   an   inverse   association   of   baseline  vitamin  D  status  and  the  incidence  of  T2D.  In  addition,  a  randomized  controlled  trial  in  adults  at   risk  for  T2D  by  Mitri  et  al.  (2011)  showed  that  short  term  supplementation  of  vitamin  D  was  associated   with  improved  pancreatic  b  cell  function.  Another  study  showed  that  diabetic  subjects  who  took  a  daily   vitamin  D–fortified  yogurt  drink,  either  with  or  without  added  calcium  have  improved  glycemic  status   (Nikooyeh   et   al.,   2011).   In   summary,   vitamin   D   has   repeatedly   been   associated   with   T2D,   showing   beneficial   effects   when   supplemented   in   people   at   risk   for   T2D   or   T2D   patients   with   vitamin   D   deficiency.   However,   this   does   not   make   a   strong   case   for   full-­‐blown   diabetic   patients.   Also,   most   studies  are  not  specific  about  which  type  of  D  they  study.  For  example,  Seida  et  al.  (2014)  performed  a   meta-­‐analysis  on  most  of  this  literature  on  vitamin  D  supplementation  and  concluded  that  all  available   trials   show   no   effect   of   vitamin   D3   supplementation   on   glucose   homeostasis   or   diabetes   prevention   (Seida  et  al.,  2014).  

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  Dietary  fiber  

Another  component  that  may  help  in  the  treatment  of  T2D  is  dietary  fiber.  Fruit,  vegetables,  and   whole  grain  foods  are  examples  of  food  products  that  contain  high  amounts  of  fiber  (Figure  4).  A  study   with   T2D   patients   showed   that   a   high   intake   of   dietary   fiber   improved   glycemic   control,   decreased   hyperinsulinemia,  and  lowered  plasma  lipid  concentrations  (Chandalia  et  al.,  2000).  This  study  showed   the  effect  of  a  whole  diet  change  in  patients  with  T2D.  It  was  also  emphasized  that  the  fibers  should  be   coming   from   a   natural   source   and   not   from   enriched   products   (Chandalia   et   al.,   2000).   Therefore,   dietary  fiber  seems  less  suitable  to  use  as  a  single  nutrient  source  in  our  Pharma-­‐Nutrition  approach.  

                     

Figure  3.  The  molecular  structure  of  plant-­‐based  Vitamin  D2  (left)  and  animal-­‐based  Vitamin  D3  (right).  

Figure  4.  Examples  of  food  products  containing  high  fiber   concentrations.  

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Unsaturated  fatty  acids  

Lastly,   we   investigated   the   use   of   mono-­‐   and   polyunsaturated   fatty   acids   in   T2D   treatment.   Monounsaturated  fatty  acids  (MUFAs)  are  classified  as  fatty  acid  chains  containing  one  double  bond  (see   Figure   5).   Polyunsaturated   fatty   (PUFAs)   acids   have   two   or   more   double   bonds   (also   see   Figure   5).   Clinical   trials   replacing   dietary   saturated   fatty   acids   (SFAs)   with   MUFAs   have   noted   improvements   in   insulin  sensitivity  and  glycemic  response  in  both  individuals  predisposed  to  insulin  resistance,  as  well  as   healthy   people   (Gillingham   et   al.,   2011).   Also,   the   KANWU   (Kuopio,   Aarhus,   Naples,   Wollongong   and   Uppsala)  study  showed  a  reduction  in  insulin  sensitivity  after  3  months  of  SFA  rich  diet,  and  improved   insulin   resistance   when   replacing   a   SFA   rich   diet   with   a   MUFA   rich   diet   (Vessby   et   al.,   2001).   Furthermore,   polyunsaturated   fatty   acids   have   shown   to   have   beneficial   effect   on   T2D   patients,   specifically  on  lipid  metabolism.  A  study  by  Hartweg  et  al.  (2008)  looked  at  23  randomized  trials  in  which   a   total   number   of   1075   people   took   part   to   compare   the   use   of   omega-­‐3   PUFA   to   a   vegetable   oil   or   placebo.  This  review  of  the  field  concluded  that  omega-­‐3  PUFAs  helped  hypertriglyceridemic  patients  to   lower   their   triglycerides   with   dietary   supplementation   (Hartweg   et   al.,   2008).   This   could   mean   that   omega-­‐3   PUFAs   can   be   a   very   good   candidate   to   serve   as   a   therapeutic   component   in   the   T2D   management  strategy.                                  

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Table  1.  Criteria  and  nutritional  components  explored  for  selecting  a  Pharma-­‐Nutrition  combination  approach  for  Type  2   Diabetes                    

Polyphenols Vitamin  D Dietary  Fiber Unsaturated  fatty  acids

Specific  nutrient -­‐ + + -­‐

Consensus  in  literature + ± ± +

Biological  availability -­‐ + + +

Use  for  glucose  regulation ± ± + ±

Use  for  lipid  regulation ± ± -­‐ +

Nutrient  availability + + + +

Side  effects -­‐ -­‐ -­‐ -­‐

Safe + + + +

Tested  in  healthy  subjects + + + +

Tested  in  T2D  patients + -­‐ + +

Tested  in  combination  with  T2D  

medication + -­‐ -­‐ -­‐

Criteria  explored:  Specificity  of  the  component  (individual  nutrient  or  a  group  of  different  compounds),  general   consensus   about   the  effect   of  the  nutrient  in  literature,  biological  availability  in  the  human  body,  purpose   for   which   it   could   be   used   (glucose   or   lipid   metabolism   regulation),   availability   from   raw   materials,   side   effects,   safety  and  phase  of  testing  (clinical  and  in  combination  with  standard  T2D  medication).  Assumptions  were  based   on  literature  review  of  scientific  articles.  (+  =  yes,  -­‐=  no,  ±  =  unclear).  

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5.2 R

ESULTS  STAKEHOLDER  ANALYSIS

 

We  identified  the  main  stakeholders  in  the  development  and  use  of  potential  Pharma-­‐Nutrition   approaches  for  the  treatment  of  T2D.  Here,  we  visualized  these  stakeholders  and  mention  their  function   and  stake  in  possible  Pharma-­‐Nutrition    approaches  for  T2D  (see  Figure  6).  

Abbreviations:   PN,   Pharma-­‐Nutrition;   IP,   Intellectual   Property.   Healthcare   professionals   include   general   practitioner,   professor   diabetology,  psychologist,  dietitian.  Diabetes  associations  include  the  Diabetes  Vereniging  Nederland  and  Diabetesfonds.  Government   is  represented  by  The  Ministry  of  Health  and  Sports  (in  Dutch:  Volksgezondheid,  Welzijn  en  Sport),  as  well  as  the  Ministry  of  Education,   Culture   and  Science  (in  Dutch:  Onderwijs,  Cultuur  en   Wetenschap).  The  nutrition  industry  is  represented  by   companies  like  Danone.   Regulatory   bodies   include   the   Dutch   Food   and   Goods   Authority   (NVWA),   the   European   Food   Safety   Authority   (EFSA),   the   European   Medicines  Agency  (EMA),  and  the  College  ter  Beoordeling  van  Geneesmiddelen  (CGB).  Health  insurance  companies  are  represented  by   companies  such  as  CZ.  The  pharmaceutical  industry  is  represented  by  companies  such  as  MSD  (Organon),  PharmaPlexus,  OctoPlus.    

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5.3 R

ESULTS  CASE  STUDY  

M

ETFORMIN  

&

 

F

ISH  OIL

 

5.3.1 Case  introduction  

In   order   to   fully   investigate   the   biological   and   market   potential   of   Pharma-­‐Nutrition   for   the   treatment  of  T2D,  we  created  a  case  study.  A  successful  Pharma-­‐Nutrition  case  is  one  that  makes  the   treatment   more   (cost)-­‐effective,   by   making   the   drug   function   better,   reduce   side   effects   or   make   the   treatment   cheaper.   The   case   study   is   constructed   based   on   the   knowledge   we   gained   from   literature   and  expert  interviews.  We  investigated  the  standard  of  care  to  see  whether  there  were  possibilities  to   combine  current  medicinal  treatment  with  nutritional  components.  

The  current  standard  treatment  for  T2D  is  Metformin  for  regulation  of  glucose  metabolism  and   statins  for  regulation  of  lipid  metabolism.  Metformin  is  a  glucophage  in  the  class  of  biguanide  drugs.  It   has  been  on  the  market  in  the  UK  since  1957  and  is  used  ever  since.  The  long-­‐term  effects  are  known,   which  makes  it  a  well-­‐trusted  drug  that  is  prescribed  by  healthcare  professionals.  The  drug  is  effective  in   regulating  blood  sugar,  and  can  be  used  in  high  doses  without  many  side  effects.  The  most  common  side   effect  is  gastrointestinal  problems  (5-­‐10%  of  users),  but  this  is  mostly  at  the  beginning  of  treatment.  A   very  small  percentage  (<5%)  of  the  users  is  intolerant  for  the  drug  (Zorginstituut  Nederland,  2015).  

It   is   debated   whether   the   focus   of   treatment   should   even   be   on   glucose   management,   since   cardiovascular  risk  seems  so  much  more  urgent  (Yudkin,  Richter,  &  Gale,  2011).  The  most  widely  used   drug   for   this   is   statins,   which   are   HMG-­‐CoA   reductase   inhibitors   that   are   used   to   lower   cholesterol   levels.  This  type  of  drug  is  very  effective  in  lowering  cardiovascular  risk  and  is  therefore  used  on  a  large   scale.   Currently,   95%   of   all   T2D   patients   are   prescribed   statins   to   prevent   the   cardiovascular   complications  associated  with  T2D  (Grauw  et  al.,  2007).  However,  the  safety  of  statins  is  debated  lately,   since  there  are  some  studies  that  claim  serious  side  effects  of  statins;  increased  concentrations  of  liver   enzymes,  muscle  damage,  and  even  increased  risk  of  diabetes  (Sattar  &  Taskinen,  2012;  Tomlinson  &   Mangione,   2005).   Furthermore,   1-­‐7%   of   statin   users   experience   side   effects   like   muscle   pain   which   might  indicate  myopathy  which  can  have  kidney  and  organ  damage  as  a  result  which  can  end  in  death   (Zorginstituut  Nederland,  2015).  

Due  to  these  serious  potential  drawbacks  of  statins,  this  group  of  medication  could  be  a  good   target  for  Pharma-­‐Nutrition.  We  can  match  this  finding  to  the  most  potent  nutritional  component  out  of   the  literature  analysis;  unsaturated  fatty  acids.  We  found  that  omega-­‐3  fatty  acids  derived  from  fish  oil,   can  help  in  the  treatment  of  cardiovascular  complications  in  T2D  (Hartweg  et  al.,  2008).  

 For   these   reasons   we   designed   the   showcase   ‘Metformin   and   Fish   oil’   for   treatment   of   T2D   instead  of  the  standard  of  care  (Metformin  and  statins).  This  chapter  will  outline  the  literature  support   for  this  case  and  the  feedback  from  experts  on  this  particular  combination.  Finally,  we  will  conclude  and   explain  whether  or  not  this  case  is  a  successful  demonstrator  for  Pharma-­‐Nutrition  approaches.  

5.3.2 Fish  oil  

Fish   oil   is   oil   derived   from   the   tissues   of   oily   fish.   Fish   oils   contain   the   omega-­‐3   fatty   acids   eicosapentaenoic   acid   (EPA)   and   docosahexaenoic   acid   (DHA).   Many   investigators   claim   that   these   omega-­‐3   fatty   acids   have   health   effects,   by   for   example   treating   dyslipidemia   in   diabetes   (Lorente-­‐ Cebrián  et  al.,  2013).  The  ability  of  fish  oil  to  reduce  the  plasma  triglyceride  concentration  was  already   shown  in  the  80’s  (Nestel  et  al.,  1984).  Since  then,  many  investigators  have  looked  at  the  effects  of  fish  

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