V8. Effects V9. Outro Joke
V10. Narrative Structure
V1: Awards
For this variable, the aim is to detect whether there are mentions in the entirety of the movie trailer of movie awards.
V1A - Code ‘yes’ if there are Film Festival or Movie Award (at least one) mentioned in the youtube clip (at least one). Code ‘no’ if there are no such mentions in the video.
If you coded ‘no’, you can ignore questions V1B and V1C.
V1B - The purpose is to establish the kind of mention of the movie in relation to a Film Festival or Movie Award. The categories are not necessarily self-exhaustive and the choice of them depends on what is clearly written in text on the overtitle slide in the trailer. Choose 'yes' only if such mention appears related to the movie the trailer is referring to.
1=[presented] 2=[nominated] 3=[won] 4=[selected]
V1C - Please count the number of times these kinds of mentions appear in the trailer.
E.g.: A logo with reference to a Winning Movie at the Venice Film Festival: 1 mention.
V2: Critics
For this variable, the aim is to detect whether there are mentions in the entirety of the movie trailer of reviews made by critics published in the press.
V2A - Code ‘yes’ if there are film critics' reviews (at least one) mentioned in the youtube clip (at least one). Code ‘no’ if there are no such mentions in the video.
If you coded ‘no’, you can ignore questions V2B and V2C.
V2B - Please count the number of times these kinds of mentions appear in the trailer.
E.g.: A critic’s quote taken from a review published in a newspaper: 1 mention.
V2C - The purpose is to establish the kind of evaluation given to the movie by the critic review. Code ‘yes’ if there is an evaluation portrayed graphically (e.g., stars) mentioned in the youtube clip (at least one). Code ‘no’ if there are no such representations in the video.
V3: Rating
For this variable, the aim is to detect the kind of rating the movie obtained by the MPAA (Movie Picture Association of America) film rating system or its international equivalents (if that’s the case).
V3A - Code ‘yes’ if there are acknowledgments to film ratings (at least one) in the youtube clip (at least one). Code ‘no’ if there are no such mentions in the video.
If you coded ‘no’, you can ignore question V3B.
V3B - The purpose is to establish the kind of rating the movie has obtained by the film rating system association. Please select one of the followings:
1=[G] General audiences. All ages admitted.
2=[PG] Parental guidance suggested. Materials may not be suitable for children.
3=[PG-13] Parents strongly cautioned. Materials may be inappropriate for childrenunder 13.
4=[R] Restricted. Children under 17 require accompanying parents or legal guardians.
5=[NC-17] No one 17 and under admitted.
6=[Other] A rating expressed by a different company than the MPAA and therefore not clear whether it falls in the aforementioned categories.
V4: Release Date
For this variable, the aim is to detect whether the release date that appears during the movie trailer (usually, towards the end of the clip) falls into a period of time considered to be close to a holiday or vacation day/period (e.g.: Christmas, Thanksgiving, Memorial Day, Valentine’s Day, Easter).
V4A - Code ‘yes’ if there is a movie release date specified in the trailer. Code ‘no’ if there are no such mentions in the video or if the movie release is set as "coming soon".
If you coded ‘no’, you can ignore question V4B.
V4B - Code ‘yes’ if the release date falls into a period of time conventionally considered close to a holiday or vacation. The date clearly expresses the release of the date close to a period of time in which conventionally people tend to be on vacation, the occurrance of a long weekend or have more free time (e.g., ‘This Thanksgiving’, ‘At Christmas’). Note:
References to ‘summer’ as a release date count as a positive reference to this item. Code ‘no’
if there are no such mentions in the video.
V5: Stars
For this variable, the aim is to detect whether there are references in the entirety of the movie trailer to the names of cast members (e.g., actor, director, executive producer).
V5A - Code ‘yes’ if there are cast members' names (at least one) cited in the youtube clip (at least one). Code ‘no’ if there are no such mentions in the video.
If you coded ‘no’, you can ignore question V5B.
V5B - The purpose is to establish whether a certain name is correlated or has a reference to a Film Festival or Movie Award - code ‘yes’ if that’s the case, for at least one. Code ‘no’ if there are no such associations in the video
V6: Studio
For this variable, the aim is to detect whether in the trailer there is a clear reference to a producing or distributing studio that falls into the category of the “Big Six” (Columbia TriStar, Disney, Paramount, Twentieth Century Fox, Universal, and Warner Bros.).
V6A - Code ‘yes’ if in the trailer there is a reference to one of the “Big Six” producing or distributing cinema studios. Code ‘no’ if there are no such mentions in the video.
If you coded ‘no’, you can ignore question V6B.
V6B - The purpose is to establish which one of the “Big Six” studios is distributing or producing the movie which the trailer is promoting. Please select one of the followings:
1=[Columbia TriStar] 2=[Disney] 3=[Paramount]
4=[Twentieth Century Fox] 5=[Universal] 6=[Warner Bros.]
V7: Prior work
For this variable, the aim is to detect whether the movie the trailer is promoting is a prequel, sequel, or remake based on prior work - specifically long feature films. Movies based on books, comics, tv series, or other original works of fiction are not to be taken into account when coding for this variable.
V7A - Code ‘yes’ if the movie trailer refers to another movie previously released. Code ‘no’ if that is not the case - the movie content is an original work of fiction and not based on prior work.
If you coded ‘no’, you can ignore question V7B.
V7B - The purpose is to establish the kind of prior work the movie is based on. Please select one of the followings:
1=[prequel] 2=[sequel] 3=[remake]
V8: Effects
For this variable, the aim is to detect whether “spectacular” effects are shown throughout the length of the movie trailer. By referring to a “spectacular” effect, elements are not limited to portrayals of computer-generated content.
V8A - Code ‘yes’ if the movie trailer contains elements that can be considered as “spectacular effects” (see list in V8B). Code ‘no’ if that is not the case - the trailer presents none of those addences.
If you coded ‘no’, you can ignore question V8B.
V8B - Please select “yes” for each of the following “spectacular” effects that can be recognized in the movie trailer. Select “no” if the trailer does not show such elements.
1=[explosions] 2=[prosthetic makeup]
3=[computer-generated imagery - CGI] 4=[animatronics/puppets]
5=[gunfire sequences] 6=[stop motion]
7=[motion capture] 8=[animation]
V9: Outro Joke
For this variable, the aim is to detect whether the outro (ending) part of the movie trailer contains a funny scene or joke, as the conclusion of the video clip.
V9A - Code ‘yes’ if the movie trailer outro shows a funny scene or joke as a final remark.
Code ‘no’ if it is not the case.
V10: Narrative
For this variable, the aim is to detect whether from a movie trailer is possible to point out a narrative structure, just as the one used in the narration of long feature films. Hereby are the four acts' main particularities explained. For this research, the possibility to encounter a
‘prologue’ or an ‘epilogue’ is not considered.
1: Setup: The characters are introduced together with their goals and the setting in which they act. This could coincide with a general presentation of the main characters.
2: Complicating Action: The protagonist’s aim is distraught and they find themselves in a new situation. May coincide with the introduction of a villain.
3: Development: An expansion of the story, sometimes through the intervention of secondary characters. A second turnaround to the first complicating action.
4: Climax: The protagonists work towards the resolution of their quest. Although a movie trailer cannot fully disclose the ending of the movie, in the trailer there is a sense of completion of the quest, finally carried out by the main character(s).
V10A - Code ‘yes’ if the movie trailer showcases one of the 4 narrative act elements. Code
‘no’ if that is not the case - such distinction(s) cannot be easily recognized by the trailer.
If you coded ‘no’, you can ignore question V10B.
V10B - The purpose is to establish which of the 4 narrative acts can be identified in a movie trailer. Please select one of the followings:
1=[Setup] 2=[Complicating action]
3=[Development] 4=[Climax]
Appendix B Table 1
Arthouse movies titles Year Year
1 Jackie 2016 26 High Life 2018
2 Only God Forgives 2013 27 Amour 2012
3 First Reformed 2017 28 The Lobster 2015
4 Ex Machina 2014 29 The Social Network 2010
5 The Grand Budapest Hotel 2014 30 The Lost City of Z 2016
6 Roma 2018 31 La La Land 2016
7 Boyhood 2014 32 Stray Dogs (ˈ郊遊) 2013
8 A Separation 2011 33 Frances Ha 2012
9 Holy Motors 2012 34 Paddington 2 2017
10 Melancholia 2011 35 Blade Runner 2049 2017
11 The Hateful Eight 2015 36 Green Room 2015
12 Phantom Thread 2017 37 The Master 2012
13 Scott Pilgrim vs The World 2010 38 The VVitch 2015
14 Drive 2011 39 Hail, Caesar 2016
15 Spider-Man: Into the Spider-Verse 2018 40 The Duke of Burgundy 2014
16 The Neon Demon 2016 41 Another Earth 2011
17 Parasite (기생충) 2019 42 The Great Gatsby 2013
18 A Ghost Story 2017 43 Get Out 2017
19 Mad Max: Fury Road 2015 44 Moonlight 2016
20 Dunkirk 2017 45 Call Me by Your Name 2017
21 Sorry To Bother You 2018 46 The Favourite 2018
22 Lady Bird 2017 47 The Tree of Life 2011
23 Personal Shopper 2016 48 Only Lovers Left Alive 2013
24 Somewhere 2010 49 The Farewell 2019
25 Her 2013 50 The Souvenir 2019
Table 2
Mainstream movies titles Year Year
1 Beauty and the Beast
(live action) 2017 26 Star Wars: The Last Jedi 2017
2 The Hobbit:
The Battle of the Five Armies 2014 27 The Jungle Book
(live action) 2016
3 Guardians of the Galaxy
Vol. 2 2017 28 Spectre 2015
4 Captain America: Civil War 2016 29 Transformers: Dark of the Moon 2011 5 Twilight Saga:
Breaking Dawn 2 2012 30 Spider-Man: Far from Home 2019
6 Mission Impossible - Fallout 2018 31 Incredibles 2 2018
7 The Hobbit:
An Unexpected Journey 2012 32 Jumanji: The Next Level 2019 8 Fantastic Beasts and
Where to Find Them 2016 33 Black Panther 2018
9 The Dark Knight Rises 2012 34 Finding Dory 2016
10 The Hobbit:
The Desolation of Smaug 2013 35 Inception 2010
11 Hunger Games: Catching Fire 2013 36 Coco 2017
12 Wonder Woman 2017 37 Pirates of the Caribbean:
Dead Men Tell No Tales 2017
13 Furious 7 2015 38 Avengers: Infinity War 2018
14 Frozen 2013 39 The Secret Life of Pets 2016
15 Frozen II 2019 40 Jurassic World 2015
16 Skyfall 2012 41 Harry Potter and the
Deathly Hallows - Part 2 2011 17 Jurassic World: Fallen Kingdom 2018 42 Aladdin (live action) 2019 18 Harry Potter and the
Deathly Hallows - Part 1 2010 43 Avengers: Age of Ultron 2015
19 Star Wars: The Force Awakens 2015 44 Toy Story 3 2010
20 Joker 2019 45 Alice in Wonderland (live action) 2010
21 Jumanji: Welcome to the Jungle 2017 46 Rogue One: A Star Wars Story 2016 22 Pirates of the Caribbean:
On Stranger Tides 2011 47 Thor: Ragnarok 2017
23 Batman v Superman:
Dawn of Justice 2016 48 Transformers:
Age of Extinction 2014
24 Bohemian Rhapsody 2018 49 Avengers: Endgame 2019
25 Venom 2018 50 The Avengers 2012
Appendix C Table 3
Reliability Arthouse movies titles Year
R1 Jackie 2016
R2 Moonlight 2016
R3 The Grand Budapest Hotel 2014
R4 Roma 2018
R5 Boyhood 2014
R6 Melancholia 2011
R7 Drive 2011
R8 Parasite (기생충) 2019
R9 Call Me by Your Name 2017
R10 Stray Dogs (ˈ郊遊) 2013
Table 4
Reliability Mainstream movies titles Year
R1 The Hobbit: The Battle of the Five Armies 2014
R2 Skyfall 2012
R3 Bohemian Rhapsody 2018
R4 Incredibles 2 2018
R5 Black Panther 2018
R6 Inception 2010
R7 Coco 2017
R8 Alice in Wonderland (live action) 2010
R9 Rogue One: A Star Wars Story 2016
R10 The Avengers 2012