University of Groningen
The roles of experience, commitment to new platforms, and inter-firm cooperation in shaping new product performance
Koval, Oleksii
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Publication date: 2019
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Koval, O. (2019). The roles of experience, commitment to new platforms, and inter-firm cooperation in shaping new product performance. University of Groningen, SOM research school.
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Propositions belonging to the PhD thesis
The Roles of Experience, Commitment to New Platforms, and Inter-Firm Cooperation in Shaping New Product Performance
by Oleksii Koval
1. As platformization is inherently intertwined with inter-firm cooperation, theories aimed at addressing factors influencing NPD performance in platform-based industries should also include the factor of inter-firm cooperation activities (the dissertation).
2. NPD experience, inter-firm cooperation, and NPD commitment to a new platform jointly determine NPD performance (Chapters 2, 3, and 4)
3. The distinct effects of depth and breadth of experience become clear when considering the time-release strategies (Chapter 2)
4. To increase the quality of newly released products, firms with a high (low) breadth of experience should spend more (less) time on their NPD (Chapters 2 and 4)
5. Platform’s market positioning strategy differentially affects the degree to which product quality and visibility improve new product performance: product quality’s impact is higher for mainstream platforms, while visibility’s impact is stronger for niche platforms (Chapter 3)
6. The value assessment of inter-firm cooperation in non-monetary terms (e.g. change in product quality, product visibility) is less straightforward and requires more scholarly attention than in monetary terms (e.g. additional revenues, profits) (Chapter 3)
7. Firm’s commitment to develop products for new platforms creates positive spillover effects – in terms of quality – to products developed based on current platforms (Chapter 4) 8. Since society is at the earliest stages of its evolution (if to compare with entities that
evolved over millions of years), theories in the social science shall be constantly reviewed and improved
9. Initially, a PhD project is perceived as a short and straight trajectory that is described in a PhD proposal. At the end, one barely remembers how many turns, pitfalls and challenges one has experienced but the value of this project is not only in scientific outcomes but also in lessons learned during this journey.
