BA Media Studies
Career Minor Placement LBA999B15 Supervisor: Bart Brouwers
Final Placement Report
By Nina Steudel
S3449572
DIE NEUEN. BERGMANN COMMUNICATION GMBH Bülowstraße 66 Aufgang D2
10783 Berlin
Tel. +49 30 21 99 7000 E-Mail: live@die-neuen.com
Website: http://www.die-neuen.com/
Supervisor: Cindy Ebert Email: ce@die-neuen.com
Internship Report
by Nina Steudel
DIE NEUEN. Bergmann Communication
Marken. Kommunikation. Events.
Bülowstraße 66, Aufgang D2, 10783 BERLINPreface
When I made the decision to do an internship, it was clear to me that I wanted to do so in Berlin. The German capital is known for its diversity and offers a great variety of work-fields and companies including many startups. My first intention was to do an internship in a young company, since most of the times they offer a high level of independence because interns are a needed support and often take over important positions on their own. I knew I wanted to find a position in the field of (online) marketing or in a media related industry like a radio station or a newspaper publisher.
When I started looking for a position, I used the website Stepstone where
companies can list open positions. I sent out customized applications and my CV to five companies of different sizes and fields. All of them were looking for an intern in the field of (Social Media) Marketing and/or media-relations. I was invited to three interviews and decided to attend all of them in order to maximize my choice as well as to use the chance to practice. The first interview was with a start-up company and seemed very promising. I was invited to a test-day where I was given three tasks which I should absolve within the day and then present in a team-meeting at the end. Even though I had a good experience, I did not feel like the right person for the position since I was lacking a lot of the required skills and education.
When I applied at DIE NEUEN. my main motivation was their rethink. program in which they act as a consulting partner for companies in order to tackle disruptive innovation and help the clients to adapt to the ever-changing market, since we had the Technology and Creative Destruction course in year two of our Bachelor. Aside from that, I have a high personal interest in event-planning and execution.
The initial employment ad was for an intern in the field of “Event-Management and Media Relations”. After we set up a date for a Skype-Interview it became clear that the rethink. project is not very active at the moment and that the main
service of the agency is the creation, consultation, planning and management of professional events for bigger companies and crisis consulting. Due to my
personal interest in event-management I was still very interested in the
placement and was invited for a test day in the same week. The day consisted mainly of getting to know each other since the agency only consists of two people which makes it really important to get along well. I was assigned easy tasks like helping to prepare for an upcoming event by packing materials and stamping merchandise. My college and supervisor Cindy Ebert also showed me some of the past and upcoming projects and explained the general tasks of the agency to me to help me make my decision to decide whether or not I wanted to stay with them. After the test day I was offered the position right away. I ended up confirming the placement with them, since the work was very appealing to me and offered the chance to also take part in the actual events, I felt like I could fit in with the team and had a great experience at this first day. My placement officially started the following morning (Friday, 6th of September).
Introduction
The company DIE NEUEN. is a small event-management agency which is specialized in professional marketing events for other companies. Additionally, they offer a consulting service for brand-management and image-maintenance. They cater their events to specific target groups and have a record of big and small events across Germany and North Italy.
Due to the size of the company, and the dependency on the client and their wishes, tasks were often approached and updated by the whole team which lead to a different dynamic and distribution of tasks in each project. Though my tasks varied from event to event, there were consistencies in their nature and approach, especially in the early phases of a project.
In the beginning of the placement my work consisted mainly of administrative chores and small supportive tasks for the next event since the team was in the final phase for an upcoming event in Cologne. I used the time to get to know the company and their work-dynamic by watching them work and reading into old files of already passed events in order to get familiar with the work process and the steps that need to be taken in each case. The clear documentation of their progress in each area of the planning process helped me to understand how many factors actually need to be taken into account when approaching a project. Later, after the first event passed, I was assigned other tasks leading up to the next event three weeks into my placement.
The first event I attended was really helpful since I could see how everything on paper came together and translated into an actual event. I was involved right away and was assigned tasks around the location by myself so I could get to know the work-dynamic at sight. Since the team needed to assist in three conference rooms at once, I was given the responsibility to work on my own without guidance right away. In the following time I was given more and more important tasks for each event ranging from research to organizing third-party services and decorating the locations.
When starting the placement, I set a list of goals and skills I wanted to achieve during my time with DIE NEUEN. in retrospect, I feel like I have improved in every aspect of the list and met almost every goal. Of course, some skills were needed and addressed more than others due to the nature of work and the fact that I could not precisely predict how the placement would go.
All in all, I am safe to say the placement has given me deep insights in the
profession of event- and project-management and has greatly improved my skills around the office. I have learned a lot and found a new perspective for a potential career in the industry.
DIE NEUEN. Bergmann Communication GmbH
Marken. Kommunikation. Events.
DIE NEUEN. is an agency for event-management, live-communication and brand-consulting based in Berlin. The provided services are mainly focused on creating, managing and executing events for companies as live-marketing opportunities in order to address and appeal to their specific target groups. This can be
implemented in many different ways such as private dinner-parties, small
conventions or educational weekend classes. The events created by DIE NEUEN. range in size from small groups of 20 up to a couple hundred participants and more. The live-marketing aspect is embedded in such events and catered to the custom needs of each client in form of striking touch points and active branding opportunities or though settle accents of color and logos.
The main team consists of two people: Alexandra Bergmann, CEO and founder of DIE NEUEN. and Cindy Ebert who is the project manager and “right hand”. The agency also works with an external network of independent designers,
electricians, technicians, etc. in order to provide a reliable and quick service at all times. Additionally, the team frequently engages long- and short-term interns as support.
The main client of DIE NEUEN. is the company RMS. They are the leading audio-marketer in Germany and have been working with the agency for about four years now. In those years the agency has created multiple events, road shows,
conventions and private dinner parties with the intent to present audio as a modern medium to company-internal marketing-departments or agencies. Some of those events will be further explained in this report.
Other examples of DIE NEUEN’s clients and work can also be found on their
website.
Another branch of the agencies services is crisis consulting and brand image which I have not been able to take part in since in the time of my internship no
such requests have been made. This branch is lead and managed by Co-Founder Ellen Blümm who I have not met during my time in the company.
Learning Goals and Assignments per Event
Administration
The tasks I absolved during my internship have a great variety since they are unique to each event and its preparation process, still there is a somewhat
consistent list of chores that are similar or identical in each process. My recurring tasks mainly consisted of administrative work in the office. I was assigned to categorize and list every incoming bill in order to assemble a full computation for each client. This assignment mainly helped me to learn using Microsoft Excel, since every bill needed to be listed with the amount and purpose of each
purchase. At the end of every month I scanned and filed a folder for the external accounting department with all purchases of the month combined. Though these tasks do not require any particular skills, they helped me to understand how important clean and precise book-keeping is. At the same time, I had the
possibility to get a picture of what needs to be purchased reccurring like GEMA-licenses, specific insurances, and external partners.
Other tasks that I completed in almost all projects were requesting offers from third parties like catering, hotels, shuttle services and décor deliveries. Those small necessities taught me to compose short and precise emails that contain all needed information and the request for an offer. I then compared the offers with my coworkers and sent the confirmation or cancellation email.
Booking flights and hotels has become a routine task throughout the placement and helped me to overcome my phone-shyness. I learned to be short and precise in proposing my questions etc. and how to efficiently get the tasks done with no questions unanswered.
18.09.2019 AUDIO INSPIRATION DAY1 (Düsseldorf)
few hundred participants
The Audio Inspiration Day was held about two weeks after my first day in the placement, which meant I had barely any experience and no active part in the planning process. I wanted to be as helpful as possible and use this first event to observe and get to know the dynamics of the team in the preparation phase. To my surprise, I was fully integrated in the build-up and given access to all
restricted areas on my own in order to show different teams like decorators, technicians and speakers their tasks. When the event started I was asked to supervise one of the workshop rooms, prepare them before each workshop and brief the speakers about the schedule and organizational matters. Though I was overwhelmed in the beginning, I really liked the experience and confirmed my own interest in the profession, I also got positive feedback from both my supervisors for my engagement that day. The post-processing part was rather simple and I was instructed to create a short keynote presentation with pictures and a short description of the event, which can be shown to potential clients as an example. Regarding my expected learning outcomes, I think this day gave me a first
perspective as to how precise and detailed such an event needs to be planned and how important a well-working structure and schedule is when working in a small team. I had first experiences talking to the client and understanding the idea of certain details like the placement of a certain poster, sticker, or lightbox. Since this event was meant to directly advertise the company RMS and their services, all possible opportunities for branding, color-placement and touchpoints were used in order to keep RMS in the attendees mind.
My colleagues and I arrived first at the location at 7am to instruct the installation of the stage and the conference rooms, and left when the last vendor left the clean-up at 9pm. The event resembled the perfect introduction to the placement for me, since it gave me a clear idea as to what to expect and what to pay
attention to when planning the details of any event. With this first practical experience, it was easier to understand certain steps and tasks in the later planning processes I would take part in.
29.10.2019 After Work Dinner with Tim Mälzer (Düsseldorf) ca. 30 participants
Beginning at the 23rd of September, I started to work myself into the upcoming
projects by reading the already set contracts, first drafts of schedules and
advertising opportunities. My supervisor, Mrs. Ebert, showed me everything that I needed to know about the event and started to assign me smaller tasks like designing mail-labels for the dinner invitations and sending them out. The first bigger task that was given to me, was to start creating a presentation for the client in which the location, a cooking school, is presented in detail with pictures, suggestions about decoration placements, mood boards, advertising possibilities, and a general schedule/ run-down of the event. This presentation is updated until the event takes place and is given to the client as a visual concept of the entire event. I also researched Tim Mälzer and assembled a small biography as well as interview questions for him, so the clients have a general knowledge about him as person and his career. To complete the presentation I listed all the guests and searched for their pictures so we could address everyone by their name. I was allowed to draft a seating order and wrote a briefing document for the client with the schedule, dialog topics address and access to the location by car and public transport as well as convenient parking opportunities around the location.
Later I was assigned with booking the hotel rooms, flights and requesting offers for flower arrangements. At the day of the dinner, I prepared gift-bags for each guest and helped assembling the decoration and wardrobe. During the event itself we had no tasks since the dinner was managed by the catering team and the client themselves. After the dinner my job was to guard the wardrobe and handing out the coats etc. when a guest wanted to leave. In the post-processing time, I printed out pictures of the client with Tim Mälzer and got them ready to ship as a memory for the attendees. The event taught me to efficiently use a small room to its best potential and how to use advertisement opportunities in a subtle way, since this time it was not about selling a product or service, but about making the guests feel relaxed and comfortable in order to create a good memory connected to the company RMS. Instead of big red posters and beach-flags, the
location was decorated with subtle light-accents and small logo-placements around the room.
Since multiple crews worked together on this project, I learned to coordinate with different parties at the location by reconciling constantly and communicating each step of the process to my teammates. I also learned the importance of a common schedule and disposition, so everyone knows what everyone else is meant to do. Working on the presentation also helped me to improve my skills on keynote and power point which were specifically important in this placement since every project is planned and visualized with these tools. Overviews and mood-boards are sent to clients in order to convey the idea and atmosphere of each project. Presentations are also used to compare locations, decorations etc. and sent to clients as a choice to choose from.
14.11.2019 Brotzeit mit Felix Neureuther (Munich) ca. 40 participants
The event is held at a radio studio and is set up to show the guests the power of audio and modern radio in order to interest them in audio as a promising
marketing technique in Munich. For this event, I was mainly in charge of researching the star guest and requesting offers for hotels and flights. I also worked on the presentation, though in this project I did not work as much in the preparation process since I was assigned research for a different project.
Other than the dinner, this event was less private and more held like a
presentation. The guests were having Bavarian breakfast while the moderator and Felix Neureuther were having an interview on stage. What I learned from this event, is to always stay focused and engaged. Due to the time pressure everyone was in a hurry setting up the location and my boss told me to “just do something” I couldn’t rely that tasks were given to me and had to use my experience from previous events to assume the next steps. Though I made a couple mistakes, I managed to help by organizing the wardrobe and helping the catering team to setup the tables. This specific event especially showed me how diverse the job really is. Every event is set up differently and even though they might be similar in nature, the tasks vary every time due to the circumstances. I went from taking jackets from guests and putting them in the wardrobe, to suddenly taking over
the accreditation table and managing the guest-list while greeting the arriving attendees, to making tea for the star-guest, within an hour. No event is like the other, which I really enjoy. This process also helped me to improve my time management due to the strict traveling schedule and the limited time window that we had for the occupation of the room the interview was held.
21.11.2019 After Work Dinner with Tim Mälzer (Frankfurt) ca. 30 participants
Since this dinner was planned and structured the exact same way as the first one in Düsseldorf, a lot of work had already been done. We updated the presentation and altered the parts of it since the new location needed to be showcased. As in the previous event, I also worked on a different project since this one did not require three working people. The event itself was held like the other and I greeted guests and guarded the wardrobe during the dinner.
6.-8.12.2019 nextDrehmoment: Workshop- Weekend ca. 100 Participants
The nextDrehmoment is a weekend held by the German bank “Raiffeisenbank” and gives 100 apprentices the opportunity to participate in workshops which concern “the bank of tomorrow”. The work-groups create ideas on how to update the branch-office system into a new and modern version for the future. DIE NEUEN. organized this event before and so there already was a given frame of tasks setup. As this was my last project, my supervisor decided to give me more responsibility and to let me work on my own in the preparation phase. I was given full access to the information hotline and email-account. My task was to respond to all emails that came in regarding the event for questions or information.
Furthermore, every apprentice needed to send in two documents which I then saved and registered in a list. After the deadline, I was assigned to call everybody who has not yet send in their information in order to remind them. At first this seemed like a lot of complicated work to me, though after a couple days I felt safe and had fun reading and responding without having to check every email with my
supervisor first. This project out of all of them, helped me the most with learning how to be professional on a phone-call. Before my placement I would only call a company or business if there was no other way. I used to prefer email or text, and still do. But in this case, I had to call every single participant that had not yet sent in the papers. Every time I called it became easier and easier for me to explain to them who I was, why I called and what they needed to do next. I also became very familiar with the filing system and how to upkeep it constantly. Since my actions were no longer directly supervised, I knew my mistakes could actually do damage if I don’t pay attention to what I was doing at all times. Whenever I had a question or was not sure what to answer to an email, I could always ask my supervisor and she’d help me or explain what I needed to answer.
Since the emails would come in over day for weeks, I was given another task that I should work on alone. I was assigned to research an activity for the evening program that we could attend with 100 people in Berlin and create a presentation with different options. Each option needed to include pictures, a documented price-estimate, a time-frame/program, a dinner option, and a description of the travel opportunities to get there. When I was done and checked with my
supervisor, I called the locations and services to request offers for each option in order to compare them and to see if they would be available on the date of the event. The presentation was sent to the client for them to pick an option.
When the event came closer, I assigned the rooms and my colleague and I packed all the goodie-bags with nametags, pens, stickers, a sleep mask and a hoodie for the participants. We drove to the hostel and placed the bags in the room a couple hours before the apprentices arrived. The location was decorated and equipped with posters, signs, crafting materials, snacks and drinks, the wardrobe, and the information desk. Since this event’s attendees were all between the ages of 17 and 30, the client wanted a social media wall, a photo-booth and lots of branding material for them to post about on their social media.
In the evening there was a get-together for the guests to meet and get to know each other. I was there to answer questions with my two colleges and to clean up afterwards. The next morning it was my assignment to get to the hotel at 7a.m. and escort all 100 participants to the location of the day with two busses where my partners were waiting for them. Over the day we did not have a lot of work since everyone was in their workgroups. I occupied the info-stand in case any questions would come up. At night, I supervised one of two busses for a city tour
with several food stops. The next day went exactly as the previous one and I picked up the participants at their hostel with two busses in the morning. When the event ended, I assisted with the wardrobe and handing out the suitcases. Afterwards, we packed all the marketing and branding materials which decorated the location.
This project went over three days and has taught me how crucial communication and team work is in such a situation. Since we were not in the same location for some of the steps, I needed to stay in constant contact with my super visor and my boss. I needed to give specific time-updates so they knew when to expect us and make sure everything was ready. At the evening-program, my colleague needed to know exactly where we were at what time in order to set up the stands at the foods stops etc.. Though the whole event was very stressful and time-consuming, I had a lot of fun and appreciated the trust and responsibility I was given.
Other Event and projects
(not taken place yet)In addition to events I attended, I also worked on projects that have not yet taken place. With these events, I was able to see how the early phases of the planning process look like and how a first proposal by a client is handled.
I think the time for my placement was very fortunate, since in the beginning I saw what an event could be like and how everyone cooperates on site. In the time after, I was more and more introduced in the process which is leading up to the final product. The following events helped to show me how an idea is realized from the beginning and the first steps that need to be taken in order to piece together all the different parts.
25.02.2020 IDM Berlinale Dinner & Party ca. 400-500 participants
Though it did not take place yet, this project was one of my favorites. The Berlinale is one of the biggest international filmfestivals in the world and takes place in Berlin every year. DIE NEUEN’s client, IDM, is a marketing company which supports a lot of film projects. Every year they are having a private dinner-party as part of the Berlinale for their clients and people of interest. Since DIE NEUEN have organized this event multiple years now, they need to come up with new ideas and locations each time. I was assigned to thoroughly research new possible locations and create a presentation with pictures, room sizes, facts and addresses for multiple locations. This research took me around five days. After my boss approved, I started calling each location in order to ask for availability and to set a viewing-appointment on site.
My colleagues and I took almost a whole day to drive from location to location so I could show them what I had researched. To my surprise, I had found two
locations which my colleagues did not know yet and in the end the client ended up choosing one of my locations from the presentation. After the viewing day, I called multiple locations again in order to request pictures, room-plans and last facts for my presentation. When the location was picked, I requested offers from shuttle-services and compared them to find the best deal for the client. Since I
will be already back in Groningen at the time of the event, I am not sure if I can attend it, but my boss Mrs. Bergmann offered me to join them, as they will
support for that night anyway. This also confirms me in the assumption that I had done my job well.
ÜBERLIN – Marketing strategy and branding (ongoing)
In the last weeks of my internship, a new client requested DIE NEUEN.’s services. This time they did not to plan an event, but requested a whole marketing strategy for their new project “ÜBERLIN”, a 120m high residency tower for new, luxury apartments in the middle of the district Steglitz. I have not been able to
participate in a lot of work in this project, though I was assigned to research the average inhabitant of that area. In order to do so, I used the static books of
Berlin2. I pieced together an overview of all facts I deemed relevant for the project
and presented them in a team-meeting with an external specialist. Furthermore, I was allowed to attempt creating a presentation with marketing goals and
strategies on- and offline which was later edited and continued by my boss. I thought this new perspective of the job seemed very interesting but also showed me, that I like the event planning and management way more. I learned to present my research in a professional but open environment and how to approach a
project like this, by brainstorming with the whole team. I felt very confident since my ideas and opinions were always respected and taken seriously.
Other projects
During the internship in general I worked on two other, very small projects/ assignments. Though in my opinion they only repeat what I had already learned which is why I will only briefly mention them. One was a request by a client who only wanted us to find a location for their event and wanted to do the rest of the organizing themselves. Again, I researched fitting locations according to the size and budget of the event and created a presentation for the client to choose from. The other was a request by RMS, the main client, who wanted a calendar of 2020 with all important or extraordinary events in Berlin, Hamburg, and Frankfurt in order to find an event for an exclusive day with their most important clients. For almost 7 days I researched every big event next year for the three cities and listed then in a calendar. Both of these tasks were completed by myself but did not really improve my skills or understanding of the profession other than that
patience is important in the research. Both clients had very specific ideas which I could not please due to the budget or the fact, that an event like their expectation does not exist in 2020.
Relations to Mediastudies
When I applied for the internship, the job-offer stated a position for “event-management and media relations”. Sadly, in my time with the company the media-relations part was only very briefly addressed by two specific projects. Still, I think some parts of the study-program have helped me to complete my tasks and to translate some of the theoretical topics into practical work, even if sometimes indirectly. The project which related most to my studies was the “ÜBERLIN” Tower. The company requested a full media-strategy and multiple specific campaigns and events spread over two years (2020-2022). The course which came to my mind was the social lab in the last block of year one where we were asked to design a marketing strategy for a company on social media. We pretty much followed exactly the work-steps we discussed in the course starting at brainstorming with the team and finding the main issues that needed to be covered up. I conducted qualitative and quantitative research for a couple days in order to find out who the target group is, where to address them and what the
general public opinion was regarding the project. Afterwards, I was allowed to take the brainstorming ideas and shape them into first ideas for events, media publications and online “happenings” which I later presented to my colleagues.
I really wish I could have worked a lot more on this project since it seemed like I could learn a lot from it in the field of media strategies and I also hope that I can be part of it again next year if everything works out.
The other project relating to media use was also research based. While researching Tim Mälzer, the chef, I used qualitative research methods and worked through a lot of different media-channels to create an accurate
representation of him. My boss wanted to know, how is his character, what does he like, what do his friends think of him etc. Therefore, I had to work though interviews with different celebrities, podcast from and about Tim Mälzer, book reviews, TV appearances etc. in order to find out which of the often contradicting information represent the best and most accurate character. I did the same for Felix Neureuther but way smaller.
Generally, this job can have very tight relations to the media and mediastudies. Unfortunately, those relations were not really needed in my time, I wish I could have done more in that field, and am looking forward to learn more about marketing strategies online, either in my masters or future internships and ultimately in a job.
Evaluation
Looking back on the time I spent at DIE NEUEN. I can say that I have learned a lot and broadened my perspective for the future. When I initially set the list of learning goals and skills, I did not know exactly what I was expecting from the job. Afterwards, I can now say that to my understanding I have achieved every single one of my goals, some more and some less. The biggest improvement for myself was definitely my phone-skills. Since in this job communication between parties is key, calling people counts to the everyday tasks. Before this placement I would avoid (official) phone calls to an extent where I’d rather not call at all than getting my answers. During the weeks at DIE NEUEN. calling people and services
became easier and easier and I got better in precisely stating my matter to the other person.
The next goal I achieved, is understanding and participating actively in the team-work and communication web which is indispensable. At the locations there was always a hurry setting up everything and going over the last details. For that, it was crucial to communicate with other teams like the caterer, technicians, owners, etc. so nothing would be left out or done double. Also, since we only worked in an office of three, we often times exchanged small questions and chores that needed to be done right away. Mrs. Bergmann and Mrs. Ebert encouraged me to ask questions whenever I did not feel safe or was confused and they always took their time to explain certain processes to me or to simply help me. All my questions were taken seriously and also my suggestions were respected and used if fitting. This opened me up and encouraged me to ask a lot in order to understand details. I never felt disregarded or disrespected, I was always introduced as a colleague and not an intern which I value very high. I got feedback for almost all my work directly. If the feedback was negative, I always got an explanation as to why a certain idea would not work and a constructive hint on how I could improve it. It is now easier for me to understand the different levels of communication depending on the person you are talking to (for example
the client or the technician). I got to meet a lot of new people with very interesting jobs and enjoyed networking with them.
For the work itself, I learned the importance of writing down and categorizing everything(!) since it will be needed again at some point. When creating a network of parties for an event, every contract, suggestion, offer and alteration needs to be noted in case of a question or alteration by the client. I learned how to request and compare offers for locations and services, how to communicate with them and how to coordinate the teams at the final event (always in an assisting role to my boss). Most of the parties work with DIE NEUEN. frequently and therefore already know the basic routine which made that part a lot easier.
The most interesting part for me, was seeing and learning the different marketing strategies at sight. A dinner event needs different branding then a stand at a convention or a workshop weekend. The decoration and the supply of tools etc. create an atmosphere catered to the target-group. The best example for this is the workshop-weekend in Berlin. The target group were apprentices between 17 and 25 and the theme was futuristic banking. The location was full of social media spots, places to take pictures and hashtags that could be used online.
Due to the time frame of my placement I was able to see and take part in each step of an event. Beginning with the final product (AUDIO INSPIRATION DAY) and working my way through projects in different stages of their planning up to a first request and I was able to help building a communication and filing structure in order to keep everything on track.
Finally, I want to say that I enjoyed this internship more than I could have
imagined when starting, my coworkers and supervisors did their best to make me feel welcome and even offered me to come back as part-time assistance any time. I learned a lot about the office dynamic of a small team, how to use tools like excel and keynote to efficiently work and create offers for clients. And I got the chance to gain deep insight of the job of a project-manger/ event-manager. This experience can and will be useful to me in any job in my opinion, since it is an important skill to plan and structure processes in any way. Though the service includes consulting as well, I was not a big part of it due to the confidential
relationship to the client the importance of accuracy on their phone calls. This placement has shown me, that a future career can definitely be in
event-management. I hope that DIE NEUEN had just as much fun as I had and that they think I was a good support for the three months.
This experience has motivated me to look for further education in the field of (project) management and marketing in general. I can imagine starting in an event-managing agency to gain more experience for a while and then switching to an internal marketing department of a bigger (international) company later on. Berlin offers a great variety of options and career-paths which I have yet to look into. I would be able to continue my education in English which is very important to me since I ideally want to work on an international level later on. Another appealing path would be starting in a young company and shaping my own job while growing with the company. This option is riskier and requires high levels of autonomous work right away but also seems more personal and a lot of fun.
I can imagine starting again at DIE NEUEN while doing my masters in Berlin in order to gain more experience and take part in events.
References
Amt für Statistik Berlin-Brandenburg
https://www.statistik-berlin-brandenburg.de/
DIE NEUEN. Marken. Kommunikation. Events. Berlin
http://www.die-neuen.com/
Drehmoment 2019 - NEXT
https://wirsindnext.de/drehmoment/
Eigentumswohnung im ÜBerlin Residential Tower Steglitzer Kreisel kaufen
https://eigentum.ueberlin-tower.de/
Nachhaltige Entwicklung für Südtirol und Ihr Unternehmen
https://www.idm-suedtirol.com/de/home.html
RMS- Der Audiovermarker
https://www.rms.de/
Jobbörse StepStone − Jobs und Stellenangebote
https://www.stepstone.de/?loc_interest=&loc_physical=9043148&cid=SE Advert_Google_SEARCH_DE_Brand_c_StepStone_stepstone_FPd_EtaId23-
L2_-&gclid=CjwKCAiA3abwBRBqEiwAKwICA6N-
Appendices
1. Internship goals
- Teamwork and -communication
- Getting to know the strategic steps needed, in order to visualize the first idea of a client into a full-functioning event (as much as I can in the timespan)
- Getting to know the strategies of using a life-event as a marketing technique, without forcing a product or service on the clients/ target groups
- Professional communication with third parties like vendors, hotels, location managers, etc. (phone and email)
- Creating and maintaining a working structure of external parties (for each event)
- Efficiently use software like excel and keynote (very prominent in this company)
- Gain deeper insights in the general profession of an event manager/ consulter
- Gain practical experience in the work-life which I can use in my future career
2. Aftermovie “AUDIO INSPIRATION DAY”
3. Research Project “ÜBERLIN”
1.
Einwohner Demografie der Bezirke
Steglitz-Zehlendorf und Friedrichshain-Kreuzberg
1.1.
EinwohnerInnen: Stand 31.12.2018 nach Altersgruppen
Statischer Bericht A I 5 – hj 2/ 18 (Seiten 24-25)
Alter in Jahren Steglitz-Zehlendorf Kreuzberg-Friedrichshain
GESAMT 308.077 289.122 Unter 6 15.723 18.274 6-15 24.228 20.148 15-18 8.085 5.615 18-27 28.603 31.582 27-45 64.228 118.270 45-55 45.869 38.713 55-65 41.788 27.492 65 und älter 79.443 28.972 https://www.statistik-berlin-brandenburg.de/publikationen/stat_berichte/2019/SB_A01-05-00_2018h02_BE.pdf Unter 6 5% 6-15 8% 15-18 3% 18-27 9% 27-45 21% 45-55 15% 55-65 13% 65 und älter 26%
Steglitz- Zehlendorf
Unter 6 6% 6-15 7% 15-18 2% 18-27 11% 27-45 41% 45-55 13% 55-65 10% 65 und älter 10%Friedrichshain-Kreuzberg
1.2.
Erwerbstätigkeit
Statisches Jahrbuch Berlin/ Brandenburg 2018 (Seite 85; Grafik 2.2)
Steglitz-Zehlendorf Friedrichshain-Kreuzberg
Erwerbstätig 132.200 95,2% 164.300 93,9%
Nicht erwerbstätig 6.600 4,8% 10.700 6,1%
https://www.statistik-berlin-brandenburg.de/produkte/Jahrbuch/jb2018/JB_201802_BE.pdf
1.3.
Nettoeinkommen pro Monat: Stand 2017
Statisches Jahrbuch Berlin/ Brandenburg 2018 (Seite 85; Grafik 2.3) Monatliches
Nettoeinkommen in € Steglitz-Zehlendorf Friedrichshain-Kreuzberg
GESAMT 288.400 275.200 Unter 700 28.300 29.500 700-unter 900 20.600 25.000 900- unter 1100 18.700 23.700 1100- unter 1300 21.900 23.100 1300- unter 1500 18.400 22.700 1500- unter 2000 42.500 42.500 2000- unter 2600 33.600 30.700 2600 oder mehr 48.100 35.200 Ohne Einkommen 56.300 42.700 https://www.statistik-berlin-brandenburg.de/produkte/Jahrbuch/jb2018/JB_201802_BE.pdf
Unter 700 10% 700-899 7% 900-1099 6% 1100-1299 8% 1300-1499 6% 1500-1999 15% 2000-2599 12% 2600 oder mehr 17% Ohne Einkom men 19%
Steglitz-Zehlendorf
Unter 700 11% 700-899 9% 900-1099 9% 1100-1299 8% 1300-1499 8% 1500-1999 15% 2000-2599 11% 2600 oder mehr 13% Ohne Einkom men 16%Friedrichshain-Kreuzberg
1.4.
Privathaushalte nach Haushaltsgröße: Stand 2017
Statisches Jahrbuch Berlin/ Brandenburg 2018 (Seite 57; Grafik 1.13)
Steglitz-Zehlendorf Friedrichshain-Kreuzberg
Anzahl der Haushalte 153.400 169.700
Personen/ Haushalt 1,9 1,6
Davon mit 2 Personen 49.100 38.700
Davon mit 3 Personen 16.100 13.000
Davon mit 4+ Personen 17.600 12.600
https://www.statistik-berlin-brandenburg.de/produkte/Jahrbuch/jb2018/JB_201801_BE.pdf
1.5.
Privathaushalte nach Haushaltsnettoeinkommen/ Monat: Stand
2017
Statisches Jahrbuch Berlin/ Brandenburg 2018 (Seite 57; Grafik 1.14)
Haushaltsnettoeinkommen in
€/ Monat Steglitz-Zehlendorf Friedrichshain-Kreuzberg
GESAMT 153.400 169.700 Unter 900 11.100 19.400 900-1299 17.900 29.400 1300-1499 9.600 13.000 1500-1999 23.900 27.800 2000-2599 23.800 25.200 2600-3199 15.200 17.600 3200 oder mehr 51.900 37.100 https://www.statistik-berlin-brandenburg.de/produkte/Jahrbuch/jb2018/JB_201801_BE.pdf
1.6.
Politische Neigung: Stand Bundestagswahl 24.9.2017
Statisches Jahrbuch Berlin/ Brandenburg 2018 (Seite 112-113)Nach Wahlkreisen Steglitz-Zehlendorf Friedrichshain-Kreuzberg
Direktmandat
Bundestagswahl CDU Grüne
Höchster Zweitstimmenanteil CDU Die Linke
2.
Bauprojekte der letzten Jahre in Steglitz
Inkl. Berichterstattung
3.
Berichterstattung ÜBerlin
Stichprobe
(online
Zeitung)
Pro Neutral Contra Datum Inhalt/ Notizen
Berliner Woche
X 3.3.19 Beschreibung des aktuellen Status + Wohnungen und Gebäudeeinteilung
B. Z. X 7.2.19 Darstellung des Baustatus, Erwähnung der negativen
Hintergrundgeschichte, Beschreibung der geplanten Gestaltung + Zahlen
Morgenpost X 18.2.18 Vergleich mit anderen Wolkenkratzern, Kundgebung neues Namens (ÜBerlin), Zusammenfassung der bereits
absolvierten Schritte, Ausblick für weitere Schritte,
Andere Projekte der CG-Gruppe werden angesprochen
Morgenpost X 19.7.19 Thema: Warum sieht man keine Fortschritte? Begründungen werden dargelegt (Bauarbeiten im Inneren), Ausblick auf weitere Bauschritte, Beschreibung der zukünftigen Wohnungen,
Beschwerden der Anwohner werden adressiert
Hintergrundgeschichte/ Skandale
BILD X
(Inhalt) (ÜberschX rift
7.2.19 „Das ist Berlin höchstes Skelett“- Inhalt: Kurze Zahlen und Fakten zur weiteren Vorgehensweise
Beschreibung des aktuellen äußeren Zustandes
Morgenpost X 26.1.19 Steigende Mietpreise, Bekanntgabe alles laufe planmäßig, viele Interessenten der Wohnungen zeigen sich.
Neue Zielgruppe für Läden in der Nähe → wohlhabende Pärchen,
Hauptsache kein Leerstand,
Namenswechsel wird gut aufgenommen Thematisierung der Auswirkungen auf die Umgebung und die Läden der
Schlossstraße
Berliner Woche
14.2.19 Abbau der alten Gebäudeteile
Kurze Erläuterung des Bauprozesses und der geplanten Schritte
Tendenz:
Zusammenfassend, sind die meisten Artikel sehr neutral gestaltet und thematisieren hauptsächlich die Pläne und Arbeitsschritte des Projektes. Einige andere Themen sind sowohl die Wohnungen und ihre Preise, als auch die Auswirkungen die das Projekt auf die Schlossstraße und Ihre Läden hat.Ein Punkt der in fast allen Artikeln erwähnt wird, ist die komplette Ausschlachtung des alten Gerüsts für den Neuaufbau.
4.
Studien zum Wohnungskaufverhalten in Berlin
4.1.
Immobilienmarktbericht Berlin 2018/19
Gutachterausschuss für Grundstückswerte in Berlin
Käufe Berlin Anzahl 2017 Käufe Berlin Anzahl 2018
Unbebaute Grundstücke 1.345 1.433
Bebaute Grundstücke 4.326 4.119
Grundstücke Gesamt 5.671 5.552
Wohnungs- Teileigentum 25.099 21.982
https://www.berlin.de/gutachterausschuss/marktinformationen/marktanalyse/artikel.175633.php
Tendenz:
Kauffälle für Bebaute Grundstücke sowie Wohnungs- und Teileigentum fallen ab während der Kauf unbebauter Flächen leicht ansteigt4.2.
IW Gutachten: Wohneigentum in Deutschland
Analyse der Wohneigentumsbildung; Gutachten für die Schwäbisch Hall AG (Seite 8; Grafik 2-3)
https://www.iwkoeln.de/fileadmin/user_upload/Studien/Gutachten/PDF/2019/Gutachten_Wohneigentum_ in_Deutschland.pdf
Laut der Studie, liegt der Anteil des selbstgenutzten Wohneigentum in Berlin auffällig niedrig, im Vergleich zu den restlichen Bundesländern. Tendenziell steigt der Anteil jedoch an, dies wird mit den steigenden Mieten begründet.
BE 2000: der Anteil liegt knapp unter 10% BE 2010: der Anteil ist auf ca. 15% angestiegen BE 2017: der Anteil liegt bei ca. 18%
5.
Hintergrundinformationen Kreisel/ Skandale
Sigrid Kressmann-Zschach (Architektin und Bauunternehmerin)
27.Juli 1929 – 28.10.1990
Familie
:- 1. Ehemann unbekannt
- 2. Ehemann Willy Kressmann (1960-62) - 3. Ehemann Donatello Losito (?-1990) - Tochter Corinna
→ Heute Corinna Sigrid Postel Bischoff
Corinna Sigrid Postel Bischoff
geb. 1953
- ehem. Liquidatorin für Induge Losito-Grundstücksverwertungs- KG (2009)
- ehem. Liquidatorin für Panorama Bau GmbH (2011)
- 1960iger: Erfolg in der Baubranche → Reichtum und Eigentumswohnungen in Top Locations - Heiratet Bezirksbürgermeister Willy Kressmann 1960 → Scheidung 1962
- bekannt für viele Liebhaber
- spendete Großteile ihres Einkommens für gemeinnützige Zwecke - „Männer, Häuser und Geld kann man nie genug haben“
- errichtete 1968-74 den Steglitzer Kreisel als Einkaufszentrum und Parkhaus
- 1972: fehlende Mieter im Kreisel und steigende Baukosten trieben die Firma in die Insolvenz (1973) - 1974 offiziell Konkurs angemeldet
Skandal Kreisel Steglitz:
- kurz nach Baubeginn stiegen die Kosten → sorgte für Schlagzeilen - 1974: Insolvenz der Baufirma
- 35 Mio. DM waren bereits von der Stadt für die Verkehrsbauten gezahlt worden - Auf Grund einer Bürgschaft für das Projekt musste die Stadt 42 Mio. DM zahlen
- Bürgschaft wurde in leichtfertigem Vertrauen an die Baufirma unterzeichnet (vom Finanzsenator und Bausenator)
- das Abgeordneten Haus von Berlin setzt einen Untersuchungsausschuss zu den Verwicklungen der Bau- und Finanzverwaltung an → dem Bausenator Rolf Schwedler wird fahrlässige Verletzung der Pflicht vorgeworfen
- Ermittlungen der Staatsanwaltschaft gegen die Architektin wegen Verdacht auf Betruges→ kein Ergebnis
- Finanzsenator Striek musste 1975 zurücktreten
- Oberfinanzpräsident Klaus Arlt wurde vom Amt suspendiert, da er Frau Kressmann-Zschach beruflich unterstützte und ihr auch privat nahe stand
Julia Bornefeld (Künstlerin)
geb. 1963 in Kiel; http://www.juliabornefeld.com/cv/ - Malereistudium in Kiel 1986-87
- Gaststudium ist Venedig, Italien und Ljubljana, Slowenien - Jahresstipendium des Landes Schleswig-Holstein 1989
- Joe-und-Xaver-Fuhr-Preis und Förderpreis des Landes Schleswig-Holstein 1990
- Gottfried Brockmann-Preis, Kiel 1991 - Ausstellung in der Kunstmesse Art Verona Werk: „Icona“, 2006
- Siegerwerk der OTELLA for GAM mit dem Werk „Bianco“, 2017
- Finalistin des HGV-Wettbewerbs zur Künstlerin des Jahres 2019
- Aktuellste Aktivität: Ausstellung „Grenzgänge“ mit Künstler Micheal Fliri (- Juni 2019) in der Franzenfeste, Südtirol-
- zahlreiche Ausstellungen im In- und Ausland - Architekturkunstprojekte für Wohngebäude, Restaurant, Cafés, etc.
- Einzel- und Gruppenausstellungen - vier Filmprojekte
- Kuratorische Tätigkeiten seit 2006 in fünf verschiedenen künstlerischen Projekten
4. To-Do list and assignments (in German/original)
This list was only for myself in order to keep track of what I had done and which tasks I still had to finish. I only started this list at the beginning of October so it is not complete. The excel file will be attached to the email as it seemed most convenient for me to open it in excel.
