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Questions for Managers in the Sports Wear Industry

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114

Appendix: Interview setup

Questions for Managers in the Sports Wear Industry

In order to point out the structure of the European sports wear industry the following questions have been developed for managers of sports wear companies in Europe. Most of the questions will be open questions.

By answering these questions and comparing the answers of the different managers I will be able to point out the present structure of the value chain and the developments within the industry. My findings will be presented in a thesis in which no source, individual or organizational, will be identified at any time. This thesis will not become public to make sure that all the information will stay confidential.

Hopefully you will be able to help me by answering the following questions.

1. Can you tell me something about the history of the company and your function within the company? (Organization Chart if possible)

2. Can you point out what kind of collection(s) your company is developing?

3. What kind of end consumers does your company sell to? Have there been any changes in customer profiles in the past?

4. By which channel(s) do you try to reach these customers? Can you describe the different parties in the channel(s)? ( Representatives, own sales organization , retail, internet)

5. What are in your opinion important selection criteria for finding the right partners in the channel?

6. What kind of different garments are included in your collection(s)? (Product Portfolio)

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115 7. Can you determine the price and quality level of your Sports Wear collection by

putting a cross in the figure below?

8. a What kind of materials are used in the different garments? (Fabric and Trimmings)

b Has there been a significant change in materials the past?

9. a Is your company producing by itself or does it outsource the production?

b Figures point out that more and more production of garments is moving away from Western Europe. What do you think of this development and where is or will your company’s production being located?

10. What kind of different suppliers does your company have and which are the most important?

High

Middle

Low

Low Middle High

Price

Quality

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116 11. Can you value the following supplier characteristics on a scale from 1 till 5; in

which 1 is not important and 5 is very important?

1 2 3 4 5

• Ability to integrate technology, including logistics. .. .. .. .. ..

• Ability to coordinate different stakeholders. .. .. .. .. ..

• Direct delivery. .. .. .. .. ..

• Flexibility. .. .. .. .. ..

• Ability to work as a team within the company and,

also with external parties. .. .. .. .. ..

• Innovative capacity. .. .. .. .. ..

• International presence. .. .. .. .. ..

12. Are their any missing important characteristics for a supplier in the list above?

13. Amongst suppliers we can distinguish the appearance of the total concept supplier. This is a supplier that is not focusing on one particular item of trimmings but can sell a package of trimmings that harmonizes well. What is your opinion concerning this development?

14. Can you distinguish any threats or opportunities for the Sports Wear Industry and therefore also for your company coming from a Legal, Demographical or Environmental direction?

15. a. Can you describe the business culture in the Sports Wear Industry? (Hostile, Harmonious etc.)

b. Are Sports Wear companies united in an interest group and if yes what kind of interest group?

16. Do you think the sports wear market in general is a growing, stable or a

decreasing market?

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