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Project  teams  within  a  change  process.  

What  influences  do  faultlines  have?  

 

 

Master  Thesis  MSc  BA  –  Change  Management  

University  of  Groningen,  Faculty  of  Economics  and  Business  

 

 

August  2014  

 

 

 

 

 

R.W.J.  Westerhuis  

S1791532  

Leimuidenstraat  23/2  

1059  EE  Amsterdam  

r.w.j.westerhuis@student.rug.nl  

 

Word  count:    16.763  

 

 

Supervisor  University:  

Dr.  J.  Rupert  

Second  Assessor  University:  

Dr.  J.F.J.  Vos  

 

 

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Project  teams  within  a  change  process.  

What  influences  do  faultlines  have?  

 

ABSTRACT  

This  study  explores  the  relationship  between  activated  faultlines  and  team  effectiveness.     With  activated  faultlines  individuals  perceive  subgroups  based  on  demographic  attributes.   Three  cross-­‐functional  project  teams  that  are  established  as  part  of  an  organizational  change   program  are  researched.  The  findings  show  that  participation  in  a  change  program  can  enhance   knowledge  exchange  and  team  effectiveness.  As  a  result,  individuals  perceive  activated  faultlines   less  and  team  effectiveness  is  high.  Another  finding  suggest  that  a  faultline  trigger  event  can   evolve  over  time,  such  that  the  activation  of  faultlines  slowly  emerges.  

 

 

 

 

 

 

 

 

 

 

 

 

 

Keywords:  Diversity,  faultlines,  activated  faultlines,  intervention,  organizational  change.  

 

Acknowledgements:  

I  would  like  to  thank  some  people  that  have  been  really  helpful  during  the  process  of  writing  my  thesis.  First  of  all  I  would  like  to   thank  Joyce  Rupert  for  being  my  supervisor.  Her  feedback,  inspiration  and  guidance  have  helped  me  a  lot.  Secondly  I  would  like  to  

thank  all  the  people  of  the  department  that  I  was  able  to  research  in.  They  have  given  me  a  lot  of  support  and  provided  a  great   opportunity  to  do  in  depth  research.  Thirdly  I  would  like  to  thank  my  parents  for  financially  supporting  me  during  the  time  of   research.  Fourth  I  would  like  to  thank  my  fellow  students  Mark  Damink,  Tessa  Swanenberg  and  Lisanne  Jonkman  for  their  help  but   mostly  for  making  my  time  as  a  MBA  Change  Management  student  great.  At  last,  I  would  like  to  thank  my  sister  and  friends,  as  I  am  

really  grateful  for  their  help,  support  and  encouraging  words.    

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TABLE  OF  CONTENTS  

1.  INTRODUCTION   5

 

2.  THEORETICAL  BACKGROUND   9

 

3.  METHODOLOGY   15

 

3.1.

 

RESEARCH  DESIGN   15

 

3.2.

 

CASE   15

 

3.3.  

 

DATA  COLLECTION   17

 

3.4.  

 

DATA  ANALYSIS   23

 

4.  RESULTS   26

 

4.1.  

 

GROUP  INTERVENTION   26

 

4.2.

 

TEAM  1   26

 

4.3.

 

TEAM  2   29

 

4.4.

 

TEAM  3   33

 

4.5.  

 

CONTEXT   38

 

4.6.

 

 CROSS  CASE  ANALYSIS.   42

 

5.  DISCUSSION  &  CONCLUSION   46

 

5.1.  

 

SUMMARY  OF  RESULTS   46

 

5.2.  

 

THEORETICAL  IMPLICATIONS   47

 

5.3.  

 

MANAGERIAL  IMPLICATIONS   48

 

5.4.  

 

LIMITATIONS   49

 

5.5.

 

FUTURE  RESEARCH  DIRECTIONS   49

 

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1.  INTRODUCTION  

In  this  modern  era,  organizations  face  an  ever-­‐changing  environment.  Rapid  technological   developments,  political  changes,  a  changing  workforce  and  changing  work  practices  are  some  of   the  environmental  issues  that  organizations  find  themselves  confronted  with  (Burnes,  2004;   Cawsey  et  al.,  2012).  What  at  first  seems  just  an  external  event,  might  impact  the  organization   internally.  As  a  result  organizations  face  a  need  for  change  constantly.  As  an  academic  theme,  the   issue  of  organizational  change  has  been  of  significant  concern  in  the  organizational  literature  of   the  last  decades.  A  significant  increase  in  large-­‐scale  change  efforts  within  organizations  is  seen,   while  success  rates  have  proven  to  be  astonishingly  low  (Beer  &  Nohria,  2000).  According  to   Balogun  and  Hope  Hailey  (2008),  for  instance,  as  many  as  70  percent  of  the  change  programs  do   not  achieve  their  intended  outcomes.  Burnes  (2009)  states  that  only  one  third  of  organizations  

managed  change  successfully.                      

  As  a  result  of  globalization,  organizations  face  an  increased  diversity  in  their  workforce.   (Williams  &  O’Reilly,  1998).  Diversity  is  defined  as:  ‘any  attribute  that  another  person  may  use   to  detect  individual  differences’  (Mannix  &  Neille,  2005,  p33).  Although  effects  of  diversity   within  organizations  have  been  researched  heavily,  outcomes  show  contradictory  results.  On  the   one  hand,  it  is  found  that  different  perspectives  lead  to  productive  conflicts  (Mannix  &  Neale,   2005;  Rupert,  2012).    Also,  creativity,  improved  problem  solving  and  performance  were   positively  associated  with  diversity  (Mannix  &  Neale,  2005;  Rupert,  2012).  On  the  other  hand,   however,  factors  such  as  disintegration,  relational  conflicts,  miscommunication  and  lowered   performance  are  negatively  related  to  diversity  (Mannix  &  Neale,  2005;  Rupert,  2012).     As  a  reaction  to  the  contradictory  effects  of  diversity,  Lau  and  Murnighan  (1998)   introduced  the  concept  of  faultlines.  Faultlines  are  ‘  hypothetical  dividing  lines  that  may  split  a   group  into  subgroups  based  on  one  or  more  attributes’  (Lau  &  Murnighan,  1998,  p328).   Faultlines  provide  more  insights  in  the  group  dynamics  that  can  occur  within  diverse  teams.   Traditionally,  research  on  diversity  only  looked  at  one  or  two  specific  attributes  of  diversity  at  a   time.  However  attributes  in  a  team  can  interact  and  as  a  result,  dynamics  can  come  into  play   within  teams.  Faultline  research  takes  into  account  more  than  one  or  two  attributes  of  diversity   and  is  therefore  able  to  explain  the  complex  and  dynamic  environment  that  diversity  creates  in  a  

team  (Rupert,  2012).                  

  Moreover,  there  is  two  major  issues  that  organizations  deal  with  every  day:  (1)   organizations  find  themselves  confronted  with  a  need  for  organizational  change  and  (2)   organizations  are  faced  with  a  diverse  workforce,  from  which  diverse  work  teams  are  a  result.   Subsequently,  research  on  faultlines  is  able  to  explain  the  complex  and  dynamic  environment  

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  What  still  lacks  in  the  literature  on  the  concept  of  faultlines  however  is  the  dynamics  of   diversity  attributes  within  processes  of  organizational  change.  Thus  far,  diversity  and  

organizational  change  have  mostly  been  researched  separately.  There  have  been  studies  that   researched  organizational  change  in  relation  to  diversity,  but  these  studies  were  focused  on  only   one  attribute  (Caldwell,  Herald  &  Fedor,  2004;  Hornung  &  Rousseau,  2007,  Jetten,  O’Brien  &   Tindall,  2002).  In  contrast,  faultline  research  takes  in  account  more  than  one  or  two  attributes  of   diversity.  Therefore  a  faultline  approach  could  elaborate  our  understanding  of  how  dynamics  of  

diversity  attributes  influence  change  processes.            

  Research  on  faultlines  distinguishes  between  dormant  and  activated  faultlines.    Dormant  

faultlines  can  be  referred  to  as:  ‘the  demographic  alignment  across  members  that  may  (or  may   not)  divide  a  group  into  subgroups  based  on  objective  demographic  alignment  across  members’   (Jehn  &  Bezrukova,  2010,  p.  26).  Activated  faultlines  differ  from  dormant  faultlines  in  a  way  that   they  are  actually  perceived  by  individuals  and  become  salient.  Bodenhausen  (2011)  states  that   for  this  reason,  activated  faultlines  are  considered  in  research,  because  it  can  predict  causal   relationships  for  group  dynamics  and  outcomes  better  than  it  could  with  dormant  faultlines.     This  exploratory  research  will  be  conducted  within  a  department  that  is  about  to  start  an   organizational  change  program.    Three  main  issues  are  underlying  this  change  program:  (1)  the   internal  client  ventilated  to  be  unsatisfied  with  quality  and  quantity  of  the  department’s  

deliverables,  (2)  an  externally  conducted  report  showed  low  effectiveness  of  the  department,  (3)   there  is  a  need  to  lower  costs  within  the  department.    An  overarching  problem,  as  an  external   consultancy  report  showed,  is  the  lack  of  a  ‘good  working  team’.    To  overcome  these  issues,  an   organizational  change  program  was  set  up  by  the  department’s  management  team.  All  70   employees  of  the  department  were  asked  to  join  one  of  the  eleven  project  teams  that  were   established.  All  eleven  project  teams  had  a  different  focus,  but  all  project  teams  had  the  same   goal:  improve  the  organizations  effectiveness.  Three  of  these  teams,  with  a  total  of  16  employees  

have  been  studied  for  this  research.                

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The  following  research  question  will  be  answered:    

How  do  activated  faultlines  influence  team  effectiveness  in  a  change  process?    

The  subsequent  part  of  this  thesis  is  structured  as  follows:  the  next  section  focuses  on  the   theoretical  background.  Then,  the  third  section  describes  the  methodology  of  this  case  study.   Section  four  represents  the  results  and  section  five  discusses  the  findings.  Finally,  a  conclusion  is   drawn  in  section  six.    

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2.  THEORETICAL  BACKGROUND  

Faultline  research  

Literature  on  diversity  was  given  a  new  dimension  when  Lau  and  Murnighan  (1998)  introduced   the  concept  of  group  faultlines.  As  mentioned  in  the  introduction,  faultlines  are  hypothetical   lines  that  might  lead  to  separations  within  groups  based  on  one  or  more  attributes  of  its   members  (Lau  &  Murnighan,  1998).  Where  research  on  diversity  only  takes  in  account  one   attribute  at  a  time,  the  faultline  approach  allows  encompassing  the  impact  of  more  than  one   attribute  and  the  interaction  among  them  (Lau  &  Murnighan,  1998).    

Past  research  has  distinguished  two  categories  of  faultlines:  (1)  social  category  faultlines   and  (2)  informational-­‐based  faultlines.  Social  category  faultlines  take  into  account  

characteristics  such  as  race/ethnic  background,  nationality,  sex,  and  age  as  bases  for  faultlines  to   be  perceived  (Bezrukova  et  al.,  2009).  Informational  characters  are  underlying  attributes  of   individuals  that  are  directly  job  related  (e.g.  functional  knowledge,  information  or  expertise,   abilities)  (Bezrukova  et  al.,  2009).    Moreover,  two  categories  of  faultlines  can  be  distinguished,   based  on  different  attributes  of  an  individual.    

Besides  the  two  categories  of  faultlines,  based  on  different  attributes,  faultlines  can  also   differ  in  strength.  Lau  and  Murnighan  (1998)  refer  to  an  increase  of  faultline  strength  if  more   attributes  are  highly  correlated.  For  example:  if  a  group  of  eight  people,  including  four  young   white  female  managers  who  are  working  at  a  company  since  four  yours  and  there  are  four  old   black  male  vice  presidents  are  working  at  a  company  for  over  twenty  years,  a  potential  strong   faultline  is  available.  If  the  group  would  be  more  mixed  and  attributes  are  not  aligned,  multiple   subgroups  can  be  formed  and  potential  faultlines  are  weaker  (Lau  &  Murnighan,  1998).

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potential  faultlines  activated.  When  faultlines  are  perceived  (i.e.  are  activated),  they  might   influence  group  performance  either  positively  or  negatively  (Bezrukova  et  al.,  2009:  Homan  et  

al.,  2007).                        

    This  research  aims  to  find  out  how  activated  faultlines  influence  an  

organizational  change  attempt.  This  means  that  contrary  to  Gover  and  Duxbury  (2012)  

organizational  change  is  not  necessarily  seen  as  a  trigger  event.  This  research  claims  that  other   events,  issues  or  contexts  may  have  activated  dormant  faultlines  prior  to  an  actual  

organizational  change  was  attempted.  In  order  to  gain  more  knowledge  about  how  activated   faultlines  influence  organizational  change,  it  is  necessary  to  gain  insight  in  the  difference   between  dormant  and  activated  faultlines.      

Dormant  vs.  activated  faultlines    

Dormant  faultlines  can  be  referred  to  as  the  potential  hypothetical  lines  that  divide  a  group  into   subgroups  based  on  demographic  attributes  (Lau  &  Murnighan,  1998).  Faultlines  can  go  

unnoticed  for  many  years  without  influencing  team  processes  (Lau  &  Murnighan,  1998).  

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Social  vs.  information  based  categories  of  faultlines  

As  noted  before,  two  categories  of  faultlines  can  be  distinguished:  1)  social  category  faultlines   (e.g.  age,  gender,  race),  and  (2)  informational-­‐based  faultlines  (e.g.  education,  work  experience)   (Bezurkova  et  al.,  2009).  Faultlines  based  on  social  categories  and  faultlines  based  on  

informational  categories  may  have  different  implications  for  groups  (Bezrukova  et  al.,  2009).   Lau  and  Murnighan  (2005)  have  studied  faultlines  formed  along  the  social  category  faultlines.   They  saw  increased  learning  behavior  and  satisfaction  as  a  result.    Li  and  Hambrick,  (2005)  refer   to  tension  and  low  performance.  Thatcher  et  al.  (2003)  studied  a  number  of  different  attributes   as  potential  faultline  bases,  however,  according  to  Bezrukova  et  al.  (2009,  p37)  ‘little  is  known   about  how  the  nature  of  members’  alignments  (social  category  versus  informational)  may  affect   performance  in  diverse  workgroups.  The  main  difference  between  social  category  faultlines  and   informational-­‐based  faultlines  is  the  fact  that  social  category  faultlines  are  easily  observable  and   not  task  relevant.  Perceptions  and  behavior  are  mainly  shaped  through  categorization,  

stereotyping  and  prejudice  (Bezrukova,  2009).  Mannix  and  Neale  (2005)  refer  to  studies  on   diversity  in  teams  from  the  last  50  years.  This  overview  has  shown  that  social  category   differences  tend  to  more  likely  have  negative  effects  on  effectiveness  of  groups.  Informational-­‐ based  faultlines  are  task  relevant  and  bring  a  broader  area  of  relevant  information  to  the  people.   Task  relevant  skills  that  group  members  bring  to  the  team  are  more  easily  perceived  (Bezrukova   et  al.,  2009).  Bezurkova  et  al.  (2009)  state  that  informational-­‐based  characteristics  offer  greater   cognitive  resources  to  the  group  than  other  types  of  diversity  (e.g.  differences  in  knowledge  and   expertise).  Mannix  and  Neale  (2005)  state  that  informational-­‐based  faultlines  are  more  often   positively  related  to  performance,  for  example  in  terms  of  creativity  or  group  problem  solving.   However  this  is  only  seen  when  the  group  process  is  carefully  controlled.  This  is  in  line  with  the   ‘healthy  divides’  that  Bezrukova  et  al.  (2009,  p.  37)  refer  to  in  relation  to  informational-­‐based   faultlines.  Gibson  and  Vermeulen  (2003),  say  that  by  using  the  teams’  cognitive  resources,   effective  decision-­‐making  processes  and  enhances  learning  is  a  result.  Bezrukova  et  al.  (2009)   show  it  matters  whether  there  is  alignment  on  social  categories  faultlines  or  informational-­‐ based  categories  as  it  may  trigger  different  processes,  resulting  in  different  effects  on  group   behavior.    In  conclusion,  taking  into  account  the  social-­‐  or  informational-­‐based  category  as  bases   for  faultlines  to  be  perceived  might  lead  to  different  results  in-­‐group  behavior.    

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faultlines  present.                        

  In  order  to  discover  the  influence  of  activated  faultlines  on  team  effectiveness  of  the   newly  formed  teams  that  are  part  of  a  change  program,  it  is  necessary  to  increase  understanding   about  the  change  program  a  of  the  department  in  which  this  research  is  conducted.    

Participation  

As  mentioned  before,  the  management  team  of  the  department,  asked  all  employees  to  actively   participate  in  one  of  the  project  teams  of  their  choice  as  part  of  the  change  program.  

Participation  refers  to  the  involvement  of  employees  in  decision-­‐making  (Pardo-­‐del-­‐Val,   Martínez-­‐Fuentes  &  Roig-­‐Dobón,  2012).  By  participating,  employees  are  asked  to  think  in  a   strategic  way,  to  have  a  mindset  that  puts  the  client  central  and  a  focus  on  bettering  the   functionality  of  the  organization  (Pardo-­‐del-­‐Val,  Martínez-­‐Fuentes  &  Roig-­‐Dobón,  2012).  The   management  team’s  reason  to  ask  for  this  participation  was  because  participation  was  thought   to  be  positively  associated  with  organizational  change  success.  Multiple  studies  have  researched   the  influence  of  participation  on  organizational  change.  Participation  is  believed  to  reduce   resistance  towards  change,  results  in  lower  stress  and  higher  support  with  change  and   positively  influencing  the  success  of  change  (Lines,  2004).  Price  and  Chahal  (2006)  mention   “greater  degree  of  consultation  and  worker  participation,  both  in  the  development  of  the   strategic  vision  and  the  implementation  of  change,  should  increase  ownership,  thus  reducing   anxiety  and  stress  that  often  drives  resistance  to  change”  (Price  &  Crahal,  2006,  p.  250).  Cawsey   et  al.  (2012,  p.  323)  state:  “involving  others  can  bring  new  energy  and  ideas  and  cause  people  to   believe  they  can  be  part  of  the  change”.  Bouma  (2009)  argues  it  is  not  clear  whether  there  is  a   direct  relation  between  participation  and  change  success.  However  an  indirect  relationship,  with   intermediary  effects  between  participation  and  organizational  change  is  proposed  (Bouma,   2009).  Moreover  effects  of  participation  can  lead  to  different  outcomes:  feelings  such  as   ownership  and  being  part  of  the  change,  support  for  the  change  as  well  as  reduced  feelings  of   anxiety  and  stress.  Whereas  some  do  see  a  direct  relationship  between  participation  and   organizational  change  success,  others  see  this  relation  with  intermediary  effects.  

  Another  reason  for  the  management  team  of  this  department  to  choose  to  establish  

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process:  (1)  there  are  positive  effects  between  participation  and  organizational  change  success   and  (2)  a  focused  intervention  towards  overcoming  the  lack  of  a  ‘good  working  team’  and  to  

stimulate  communication  and  interaction  among  employees.        

  This  research  not  only  explores  the  activated  faultline  dynamics  at  play.  It  is  also  able  to   explore  how  these  activated  faultlines  influence  an  organizational  change  process  in  which   participation  is  used.  By  researching  the  newly  established  cross-­‐functional  teams  and  their   team  effectiveness,  this  research  is  able  to  explore  how  a  team  deals  with  and  effectively  manage   individual  and  subgroup  differences  being  part  of  an  organizational  change  process.  This  

approach  differs  from  other  research  in  a  way  that  it  focuses  on  teams  that  are  part  of  a  change   program  in  order  to  make  the  employees  participate.  It  therefore  allows  us  to  explore  the   relation  between  faultlines  and  organizational  change  in  a  different  way.    

Context  

Lastly,  

this  explorative  approach  also  allows  discovering  information  about  the  context  that  is   present  at  the  research  site.  Context  is  referred  to  as  circumstances  or  external  or  internal   conditions  that  have  shown  to  influence  organizational  effectiveness  (Oreg  et  al.,  2011).  Context   includes  issues  such  as  organizational  culture,  gender  composition  in  the  overall  organization  or   features  of  the  task  (Mannix  &  Neale,  2005).  Racial  diversity  for  instance  can  either  be  positive   or  negative,  depending  on  the  organizational  context  (Kochan  et  al.,  2003).  Temporal  issues  are   also  important;  the  effects  of  diversity  might  change  over  time  (Mannix  &  Neale,  2005).  Context   is  seen  as  the  backdrop  of  what  people  notice  and  why  they  perceive  things.  Another  example  is   organizational  culture,  a  potential  moderator  to  cooperative  or  competitive  behavior  in  diverse   settings  (Chatman  et  al.,  1998).  Related  to  this  Chrobot-­‐Mason  et  al.  (2009)  state  that  only  a  few   studies  have  examined  the  relative  impact  that  distal  factors  (e.g.  societal  or  organizational   culture)  have  compared  to  factors  that  be  seen  as  more  proximal  (e.g.  relationships  with  leaders   and  peers)  Yammarino  et  al.  (2005)  state  that  understanding  both  distal  and  proximal  

contextual  factors  can  be  beneficial  for  our  understanding  of  business  phenomena.  

 

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3.  METHODOLOGY  

 

This  section  provides  information  on  the  research  design  employed  in  this  study.  First,  the   research  design  will  be  elaborated  on,  followed  by  the  case  context.  Finally  the  data  collection   and  data  analysis  will  be  described.  

3.1.   Research  design  

A  case  study  method  was  employed  in  order  to  study  what  effect  activated  faultiness  have  on   team  effectiveness  within  a  change  process.  The  case  study  method  used  can  be  referred  to  as   ‘an  empirical  inquiry  that  investigates  a  contemporary  phenomenon  in  depth  and  within  its  real   life  context,  especially  when  the  boundaries  between  phenomenon  and  context  are  not  clearly   evident’  (Yin,  1981,  p.  19).  According  to  Eisenhardt  (1989)  a  case  study  is  a  research  strategy   particularly  focused  on  understanding  the  dynamics  that  are  present  within  a  single  setting  and,   subsequently,  translate  this  knowledge  into  new  theory.  Boonstra  and  Van  Offenbeek  (2010)   state  that  a  case  study  is  able  to  unravel  complexities  and  ‘permits  an  in-­‐depth  analysis  of   evolving  interaction  processes  and  their  outcomes’  (Boonstra  &  Van  Offenbeek,  2010,  p.  542)  in   a  natural  setting  (Yin,  2009).     Moreover,  this  case  study  allows  us  to  explore  the  effect  of  already   activated  faultlines  on  a  newly  composed  project  team  in  a  change  process.    

3.2.   Case  

The  Information  Management  Organization  (IMO)  of  a  large  airline  company  is  the  focus  group   of  this  research.  There  are  70  people  working  at  this  sub  department.  They  are  seen  as  one   departmental  group,  within  the  overall  company  (See  figure  1).  Roughly,  the  sub  department  has   two  tasks:  (1)  Innovation,  focused  on  optimizing  the  business  processes  and  the  organization-­‐   and  information  systems  as  well  as  a  preparing  the  operations  department  for  its  future.  (2)   Continuity,  focused  on  guaranteeing  the  continuity  of  applications  such  that  operations  can  work   efficiently  and  effectively.  The  IMO  is  divided  over  two  levels  within  an  office  building  (i.e.  the   third  level  and  the  seventh  level).      

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Figure  1  –  Simplified  view  on  departmental  layers  within  the  company  and  the  position  of  the  case  environment.  

3.2.1.     Change  

In  the  last  months  of  2013,  the  Management  Team  (MT)  of  the  department  (i.e.  IMO)  decided  for   a  change  program.  Several  issues  had  been  raised  over  the  past  months:  (1)  the  operations   department  ventilated  it  was  not  pleased  with  the  quality  and  quantity  of  the  IMO  deliverables.   (2)  A  report  written  by  an  external  consulting  company,  highlighted  elements  that  the  IMO   should  improve  on  to  improve  effectiveness  (e.g.  introduce  a  project  management  office,  change   cultural  aspects,  such  as  attitudes  towards  colleagues).  (3)  New  targets  to  ensure  money  savings   were  introduced  by  top  management  in  response  to  the  economic  crises.        

  Examples  of  the  problems  within  the  department  were  mostly  seen  in  large  projects  

(i.e.>10  mln  Euro.)  One  large  project  failed.  Another  large  project  was  put  on  hold  late  2013.  As  a   result,  the  operations  department  did  not  receive  according  to  contract.  Their  needs  where   unfulfilled  and  the  relation  between  the  IMO  and  operations  department  was  damaged.  IS  and   IMO  were  having  discussions  about  tasks  and  responsibilities  that  belong  to  either  of  the  two   departments.  What  was  mainly  visible,  and  also  mentioned  by  the  external  consultancy   company,  in  all  the  problems  at  the  department  was  the  lack  of  a  good  working  team.  

  Moreover,  the  need  for  change  had  been  shown  and  a  change  program  was  introduced  to  

tackle  several  issues  within  the  process  of  the  department  at  the  same  time.  Given  the  problems   with  both  partners  (i.e.  operations  department  and  IS),  the  IMO  was  losing  its  reason  for  

Airline  Company  

Passenger  Service  

Department   Cargo  Service  Department   Engineering  &  Maintenance   Department  

Operations  

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existence.  The  MT  asked  all  70  employees  to  participate  in  the  change  program  in  order  to  ‘make  

it  everyone’s  party’.  Within  the  program,  eleven  different  project  teams  were  established  of  

which  three  were  researched  within  this  research.  All  project  teams  had  a  different  focus.  

Employees  were  all  asked  by  the  department’s  management  team  to  join  a  project  team  of  their   choice.  To  ensure  representativeness  however,  the  project  teams  had  to  be  composed  of  

employees  with  different  roles  and  functions  from  both  levels  of  the  department.  No  intervening   in  the  application  process  was  needed  to  establish  this.        

  Figure  2  shows  an  overview  of  the  change  program.  It  shows  the  time-­‐scale,  the  different   process  steps  and  it  provides  information  about  the  time  that  the  researcher  was  present  at  the   site.    

 

Figure  2  –  Change  program  overview.  Time-­‐scale,  process  steps  and  phases  in  which  research  was  conducted.  

Moreover,  at  the  end  of  February,  eleven  cross-­‐functional  project  teams  were  

established.  All  eleven  teams  had  a  different  focus  to  contribute  to  the  overall  program.    This   study  focused  on  three  of  these  eleven  teams  within  the  program.  Participation  from  the   employees  was  considered  highly  important  within  the  change  program.      

3.3.     Data  collection  

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1989,  p.  538).      

3.3.1.     Observations  

There  are  different  forms  of  observations.  Structured  and  unstructured  observations  are  found   to  be  at  the  ends  of  a  continuum.  Structured  observations  use  pre-­‐coding  and  the  observations   focuses  on  when,  how  often,  or  for  how  long  pre-­‐coded  behaviors  occur  (Jupp,  2006).  In   contrast,  unstructured  observation  focuses  on  behaviors  without  using  a  clear  theoretical   framework  (Jupp,  2006).  For  this  research  a  less-­‐structured  observations  method  was  used.   According  to  Sapsford  and  Jupp,  (2006)  ‘Less  structured  observations  are  characterized  by   flexibility  and  a  minimum  of  prestructuring’  (Sapsford  &  Jupp,  2006,  p.  62).  This  allows  the   researcher  to  ‘produce  detailed,  qualitative  descriptions  of  human  behavior;  focusing  on  social   meanings  and  shared  culture  ‘  (Sapsford  &  Jupp,  2006,  p.  62).  Observations  involve  spending   long  periods  of  time  in  the  field.  Relationships  can  be  built  and  participation  means  interactions   with  subjects  (Sapsford  &  Jupp,  2006).  Moreover,  the  production  of  detailed  data  on  the  

behavior  of  a  particular  group  in  a  particular  setting  is  possible  due  to  observations  (Sapsford  &  

Jupp,  2006).                      

  The  researcher  used  the  method  of  participant  observations,  ‘participant  observations  

connects  the  researcher  to  the  most  basic  of  human  experiences,  discovering  through  immersion   and  participation  the  how’s  and  why’s  of  human  behavior  in  a  particular  context’  (Guest,  Namey,   Mitchell,  2013,  p75).  Observations  were  collected  in  field  notes.  The  field  notes  were  taken   throughout  the  day.  It  describes  both  at  which  event,  activity  or  meeting  the  notes  were  taken;   as  well  as  the  ideas  that  the  researcher  had  while  observing;  at  last  the  field  notes  also  contain   information  about  the  context  of  the  event  or  behavior  that  was  shown  (Creswell,  2006).  To   overcome  the  issue  of  distortion  in  memories,  which  can  be  a  threat  to  the  validity  of  the   research  (Sapsford  &  Jupp,  2006),  notes  were  taken  during  the  day,  as  well  as  at  the  end  of  the  

day.                        

  Guest,  Namey  &  Mitchell  (2013)  refers  to  different  categories  a  researcher  can  focus  on   during  observations.  Table  1  explains  the  categories  that  were  the  focus  of  this  research:  (1)  the   appearance,  (2)  physical  behavior  and  gestures,  (3)  personal  space  and  (4)  people  who  stand   out  (Guest,  Namey  &  Mitchell,  2013,  p.  91-­‐92)  

Category   Includes   Explanation  

Appearance   Clothing,  age,  gender,  physical   appearance  

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Physical  behavior  and  gestures   What  people  do,  who  does  what,  who   interacts  with  whom,  who  is  not   interacting  

How  people  us  their  bodies  and   voices  to  communicate  different   emotions,  what  people’s  behaviors   indicate  about  their  feelings  toward   one  another,  their  social  rank,  or   their  profession.  

Personal  space   How  close  people  stand  to  one   another  

What  people’s  preferences   concerning  personal  space  suggest   about  their  relationships.  

People  who  stand  out   Identification  of  people  who  receive   a  lot  of  attention  from  others  

These  people’s  characteristics  what   differentiates  them  from  others,   where  people  consult  them  or  they   approach  other  people,  whether  they   seem  to  be  strangers  or  well-­‐known   by  others  present.  

Table  1  –  Four  categories  as  identified  by  Guest,  Namey,  Mitchell  (2013,  p.  91-­‐92),  this  research  will  focus  on.  

3.3.2.    Interviews    

In  addition  to  the  observations;  the  researcher  conducted  interviews.  From  three  project  teams,   a  total  of  16  team  members  were  interviewed  face-­‐to-­‐face.  Interviews  were  held  individually   within  a  room  in  which  others  could  not  hear  the  conversation.  The  interviews  were  semi-­‐ structured.  Standardized  interview  protocols  were  used  (see  Appendix  A).  This  combination   leaves  enough  space  for  exploring  issues  that  arise  during  an  interview  but  also  focuses  

specifically  an  amount  of  pre  stated  questions  (Van  Aken  et  al.,  2012).  Using  a  protocol  avoids  an   overflow  of  information,  which  could  decrease  efficiency  and  power  of  analysis  (Miles  &  

Huberman,  1994).                      

  Three  projects  teams  were  interviewed.  Two  project  teams  consisted  of  5  employees,  

and  one  team  consisted  of  6  employees  (see  table  2).  All  16  team  members  were  interviewed   within  a  two-­‐week  period  in  May  2014.  The  interviews  were  held  in  the  office  building  in  a   closed  environment  such  that  no  other  people  could  hear  the  conversation.  To  ensure  the  quality   of  data  collected,  the  researcher  chose  to  interview  three  complete  teams.  Interviews  took   between  40  -­‐  60  minutes.  At  the  start  of  every  interview,  as  part  of  the  protocol  (see  Appendix   A),  interviewees  were  informed  about  the  anonymity  of  the  interviews,  as  well  as  the  

confidentiality  of  the  interviews.  For  transcription  purposes  the  interviewees  were  asked  for   permission  to  record  the  interviews.  The  measures  in  the  standardized  interview  protocol  (see  

Appendix  A)  were  divided  into  three  areas  of  interest:          

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phase,  satisfaction  and  enthusiasm  with  regard  to  the  change  were  enquired.       Faultlines.  Questions  were  focused  on  gaining  insights  in  the  faultline  trigger  that   caused  the  activation  of  faultlines.  The  critical  incidence  method  (Chrobot-­‐Mason  et  al.,  2009)   was  used  to  establish  these  questions.  One  of  the  questions  that  is  aiming  to  provide  insights   was:  “Could  you  tell  me  something  about  a  certain  event  or  situation  in  which  you  became  aware  of  

differences  between  yourself  and  others?”  Other  questions  were  focused  on  the  faultline  bases:   “Which  differences  did  you  become  aware  of  in  this  specific  event  or  situation?”  

  Group  interaction.  In  order  to  find  out  more  about  the  participation  of  the  team  

members  in  the  newly  composed  teams,  questions  regarding  the  group  interaction  were  linked   to  how  employees  participate:  “How  would  you  describe  the  group  interaction  within  this  group?  

How  does  this  influence  your  participation?”  Sub  questions  were  focused  on  how  the  interviewee  

feels  about  being  part  of  the  team.  Also  it  was  asked  what  the  collaboration  does  to  team   members  an  individual  and  for  the  group.  Mainly,  the  three  aspects  of  team  effectiveness  were   indirectly  asked  for.  

 

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3.3.3.     Questionnaire.    

A  questionnaire  was  used  to  gather  demographic  data  of  the  respondents.  The  questionnaire   was  filled  in  directly  after  the  interview.  Interviewees  were  given  a  short  explanation,  after   which  they  filled  in  the  questionnaire  by  themselves.  Table  3  shows  the  demographic  data   gathered  by  the  questionnaire.  Ordered  case  by  case  it  shows  information  regarding  the  

function,  gender,  age,  level  of  education,  field  of  education  and  the  tenure  with  the  organization,   function  and  group  of  the  interviewees.    

Table  3–  Demographic  data  gathered  from  the  questionnaire.  Per  case,  it  shows  the  function,  gender,  age,  level  of  education,  field  of   education  and  tenure  per  interviewee.    (*Per  year.  **  Per  month.)  

 

 

 

 

 

 

 

 

 

 

3.3.4.     Documentation  

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about  their  attendance  and  provided  the  researcher  with  information  about  the  progress  of  the   different  projects.  Moreover,  they  were  analyzed  mostly  to  generate  an  even  richer  picture   besides  observations  and  interviews  (Myers,  2013).  The  researcher  was  able  to  use  the  intranet.   According  to  Myers  (2013),  having  access  to  the  company’s  intranet  is  a  way  to  reach  richer   data.    

3.3.5.     Role  of  researcher  

During  a  six-­‐month  period,  the  researcher  was  active  as  an  intern  within  the  company.  During   this  internship,  the  researcher  had  other  activities  (i.e.  communicating  the  need  for  change;   communicating  the  status  of  the  change;  communicating  through  posters,  flyers  and  

newsletters).  These  activities  allowed  him  to  gain  in  depth  knowledge  about  the  organization   and  to  build  a  relationship  with  the  subjects.  The  researcher  was  present  on  a  daily  basis;  for  40   hours  a  week  and  could  perform  his  own  activities  besides  the  internship  related  activities  

there.                        

  From  the  early  start  of  the  internship  (i.e.  February  2014)  the  researcher  was  introduced   as  an  intern,  who  would  also  conduct  research  within  the  department.  It  was  not  told  that  this   would  involve  observations  or  interviews.  It  was  chosen  not  to  tell  the  subjects  about  the   observations  or  the  interviews.  Sapsford  and  Jupp  (2006)  show  that  people  may,  consciously  or   unconsciously,  change  their  behavior  due  to  the  observations.  This  might  intervene  with  regular,   more  naturally  representations  of  behavior,  potentially  threatening  the  validity  of  the  research.   Guest,  Namey  and  Mitchell  (2013,  p.  89)  show  a  two  axis  grid  in  which  x-­‐axis  is  the  degree  of   participation  relative  to  the  degree  of  observation,  while  the  y-­‐axis  is  the  degree  of  relevant  or  

concealment  of  the  researcher  role.                  

  Taken  figure  3  in  account;  it  can  be  stated  that  while  doing  the  observations,  the  

researcher’s  role  was  less  visible  and  the  researcher  was  highly  observational.  This  means  that   as  Zahle  (2012,  p.  54)  states:  ‘intervention  was  as  little  as  possible  by  remaining  fairly  

unobtrusive  or  non-­‐disruptive  in  the  setting  being  studied’.  Because  the  researcher  was  also  a   co-­‐worker,  it  was  possible  to  have  casual  conversations,  to  act  as  an  audience  member  in   meetings  and  work  closely  together  with  members,  without  having  the  researcher  role  visible.   The  researcher  role  became  more  apparent  when  the  researcher  sent  the  invitations  for  the   interviews.  This  was  not  until  mid-­‐may.  Therefore  the  researcher  had  enough  time  and   possibilities  to  be  participatory  within  the  department  with  a  researcher  role  that  was  less  

visible.                          

  Thus,  the  researcher  was  an  intern  within  the  department  and  because  his  researcher  

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information  was  written  down  on  field  notes  during  and  at  the  end  of  the  day.    This  makes  the   information  that  was  gathered  more  rich  and  trustworthy.    

 

Figure  3–  In  line  with  Guest,  Namey  and  Mitchell,  (2013),  the  different  roles  and  visibility  a  researcher  can  show.    

3.4.     Data  Analysis  

The  sixteen  conducted  interviews  were  all  voice  recorded  and  subsequently  transcribed.  This   resulted  in  interview  transcripts.  Additionally,  field  notes  were  produced.  Both  the  

transcriptions,  as  well  as  the  field  notes  were  used  together  in  the  analysis  of  data  (Moser  &   Kalton,  1972).  The  coding  of  the  transcripts  was  employed  with  a  mixture  of  deductive  and   inductive  coding  strategies  (Miles  &  Huberman,  1994).  At  first,  a  deductive  a  priori  template  of   codes  was  created.    After  which  data  driven  inductive  coding  was  generated.  This  allowed  the   researcher  to  find  emerging  concepts  within  the  framework  that  acted  as  a  basis  (Miles  &   Huberman,  1994).    

Thomas  (2006)  states  that  for  inductive  coding,  an  analyst  has  to  be  more  open-­‐minded   and  to  be  sensitive  for  the  context  in  which  data  is  collected.  Inductive  codes  are  valuable:   participants  raise  issues  they  find  important;  this  can  differ  from  what  researchers  think  of  in   advance.  Examples  of  such  inductive  data  are  knowledge  sharing  and  need  for  knowledge  

coordination  system.  

The  coding  procedure  was  done  in  Word.  Miles  and  Huberman  (1994)  refer  to  intra-­‐ coding:  the  double  coding  of  all  transcripts  by  the  research,  as  well  as  to  parallel  coding:  one  of   every  sort  of  interview  is  double-­‐coded  by  a  fellow  researcher.  Both  intra-­‐coding  as  well  as   independent  parallel  coding  ensure  higher  level  of  reliability  of  the  coding  process.  A  second   assessor  coded  two  interview  transcripts.  Differences  in  coding  were  discussed  and  the  code  list   plus  coding  was  adjusted  accordingly.    

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4.  RESULTS  

 

 

This  section  provides  the  results  of  the  analysis  of  three  teams  that  are  part  of  a  change  process.   In  Appendix  B,  you  can  find  the  coding  scheme,  including  quotes  from  respondents.    

All  three  teams  were  newly  composed  in  February  2014  as  part  of  a  change  process.   What  distinguishes  the  three  teams  is  the  specific  topic  they  were  focused  on  as  part  of  the   change  process.  All  teams  were  part  of  the  same  department  and  located  in  the  same  office   building.  Team  members  could  decide  to  join  a  project  team  voluntarily  and  assign  to  a  specific   topic  they  were  interested  in.  If  a  team  member  made  the  commitment  to  be  part  of  a  project   team,  4  hours  a  week  was  made  available  per  employee  within  his  or  her  resource  claims.  When   employees  signed  up  for  a  specific  topic,  a  mixture  of  different  team  members  per  team  

appeared.  This  happened  naturally.  There  was  no  intervention  needed  to  have  a  normal   distribution  of  employees  from  different  levels,  roles  or  backgrounds  to  be  part  of  the  team.   Moreover,  teams  consisted  of  members  that  were  located  on  different  levels  of  the  office   building  and  had  different  expertise,  roles  and  functions  within  the  department.  

This  results  section  is  structured  in  a  way  that  first  the  group  intervention  is  discussed,   followed  by  within  case  analyses  of  three  project  teams.  Subsequently  the  results  show  that  the   context  had  a  strong  influence  on  the  existence  of  activated  faultlines  within  the  department.   The  different  inducted  events  from  the  coding  process  adding  to  this  context  are  all  elaborated   on,  and  an  illustrative  model  combines  them  in  an  overview.  Finally  a  description  of  the  cross-­‐ case  analysis  will  follow.  

4.1.     Group  intervention  

The  newly  composed  project  teams  are  a  new  and  unique  way  of  cross-­‐functional  working  for   this  department.  The  members  work  on  topics  that  are  outside  of  their  normal  work  and  they   get  to  work  with  people  they  have  little  or  no  contact  with  normally.  By  making  these  project   teams  part  of  a  change  process,  a  group  intervention  takes  place.  The  difference  between  the   project  teams  is  the  subject  focus.  However  all  project  teams  are  focused  on  the  same  

overarching  goal:  to  improve  the  organization’s  effectiveness  in  different  areas.    

4.2.   Team  1  

Focus:  Professionalize  Project  Management   4.2.1.     Change  

All  five  members  of  this  team  refer  to  the  change  mostly  in  a  similar  way.  One  member  reflects   the  overall  thought  about  the  change:  “The  reason  is  clear  to  me,  within  a  business  process  there  

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reasons:  “This  department  needs  to  align  the  process  between  Business  and  IT,  the  IT  projects  are  

not  completed  sufficiently,  that  is  one.  (…)  The  second  is:  if  people  do  not  know  why  they  are  here  in   the  organization  or  what  they  are  here  for,  it  is  never  possible  to  lead  to  great  products  efficient   and  effectively.  This  is  not  beneficial  for  organizations.”  (VP1).  Another  member  refers  to  

“Leadership  behavior”,  “structured  working”  and    “stopping  throwing  things  over  the  wall”  (BA1)   as  very  specific  goals  for  the  change  in  order  to  “improve  the  business  process”.    

Overall,  the  goal  of  the  change  is  to  become  more  efficient  and  save  money.  All  members   are  equally  enthusiastic,  however,  all  also  state  that  it  is  early  in  the  process  and  that  it  is  hard  to   not  be  enthusiastic  as  it’s  a  voluntary  choice  to  be  part  of  the  team.  The  impact  of  the  change  is   considered  low,  as  the  change  only  recently  started  and  is  ongoing.  Four  members  refer  to  the   phase  as  ‘early  analysis  phase’  (PM1,  BA1,  FAM1-­‐FAM2),  however  one  member  refers  to  the   ‘implementation  phase’  (VP1)  taking  in  account  the  overall  program.    

4.2.2.     Perceived/Activated  Faultlines      

Bezrukova  et  al.,  (2009)  speak  about  two  ways  in  particular,  in  which  a  subjective  experience   can  split  a  group  into  relatively  homogenous  subgroups.  One  is  based  on  members’  alignment  on   social  category  demographic  characteristics  (e.g.  gender,  age,  marital  status).  The  other  is  based   on  members’  alignment  on  informational  characteristics  (e.g.  work  experience,  tenure,  

functional  knowledge).    Within  this  team,  only  one  member  referred  to  age  once  as  a  reason  for   the  group  to  split  into  homogenous  subgroups.    The  alignment  based  on  informational  

characteristics  was  far  more  apparent.  Over  20  times  and  mentioned  by  all  group  members,  a   difference  in  functional  background  and  expertise  was  mentioned  as  a  reason  for  subgroups  to   occur:    “the  division  can  be  seen  if  you  take  your  work  task  into  account”  (FAM1)  and  “[the  

division]  has  to  do  with  functional  background’  (BA1).  Two  main  work  tasks  can  be  distinguished  

within  the  department  (i.e.  innovation  and  continuity).  Each  task  is  located  at  a  different  level  of   the  office  building.  All  members  refer  to  the  location  of  this  level,  if  they  talk  about  the  perceived   subgroups  present  in  the  department:  “I  am  purely  working  with  the  business  in  mind,  as  all  the  

others  in  my  division;  we  are  all  located  on  the  third  floor.  And  then  there  is  the  seventh  [floor].   Information  Managers,  Business  Analysts  and  who  else  are  located  over  there.  I  speak  to  them  some   times,  but  a  lot  less.”  (FAM2).  It  is  visible  that  the  office  layout  helps  to  make  the  distinction  

between  functional  backgrounds.  It  is  ‘”those  on  the  seventh  floor”  or  “those  on  the  third  floor”.    

4.2.3.   Group  intervention    

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program  that  is  also  focused  on  making  this  department  ‘a  good  working  team’,  being  part  the   team  is  considered  to  be  a  group  intervention  from  a  management’s  point  of  view.  Moreover  this   composed  team  is  a  unique  way  of  cross-­‐functional  working.  All  five  members  of  this  group  see   their  working  in  this  group  the  same  as  member  BA1  describes  it:  “I  like  it.  It  gives  me  a  great  

feeling”  (BA1).    

4.2.4.     Project  team  effectiveness.  

During  the  observations  of  this  team  at  their  weekly  meetings,  it  seemed,  that  his  team  

functioned  really  well.  Meetings  were  structured  well,  led  by  a  team  leader,  which  was  able  to  be   both  the  team  leader  as  well  as  a  real  part  of  the  team.  The  team  worked  cohesive,  was  able  to   deliver  outputs  of  a  high  standard.  Project  members  seemed  to  like  each  other  and  get  to  know   each  other  more  and  moreover  time.  This  very  short  summary  of  what  as  observed  is  found  to   be  the  same  by  all  five  project  members.  While  interviewing  them  they  referred  all  in  the  same   way  to  the  teams  outputs  and  the  consequences  that  team  participation  has  on  its  members.  For   example  FAM1  comes  with  a  more  general  view:  “Because  there  are  more  groups  of  different  

parts  of  department  working  cross  functionally,  people  finally  get  to  know  each  other  a  bit  more  I   would  say.  [..]  This  makes  the  bond  a  more  normal  one.”  (FAM1).  Member  BA1  as  a  reaction  to  the  

question  what  participation  in  this  team  does  to  BA1:  “You  are  together  as  a  group  with  different  

members.  Although  there  are  other  views,  or  you  look  at  things  from  different  perspectives.  (...)  We   can  all  learn  from  each  other.  In  my  opinion,  this  works  well,  the  way  we  do  it.  This  makes  it  fun.  It   makes  me  happy  to  be  part  of.”  (BA1).  Team  member  FAM2  answers  to  the  question  what  his  

participation  with  this  group  does  to  him  as:  “  It’s  great  to  see  how  the  interaction  between,  well,   division  of  labor,  getting  back  together,  and  still  produce  an  end  product  at  a  certain  moment.”   (FAM2)  Early  July,  the  internal  client  was  very  explicit  about  the  output  produced  by  the  team  in   an  informal  talk  with  the  researcher:  “great  quality”  and  “useful”  is  what  he  referred  to.  At  last,   the  participation  influenced  member  VP1  in  a  way  that  he  felt  “mentally  part  of  this  group.  That  

is  what  happened.”  (VP1).   4.2.5.   Knowledge  sharing  

Knowledge  sharing  is  an  inductive  theme  that  was  recognized  while  analyzing  the  interview   data.  Four  team  members  discussed  knowledge  sharing.  All  these  four  team  members  

acknowledged  that  each  and  every  employee  working  in  the  department  had  a  very  distinct  level   of  knowledge.  Observations  from  the  researcher  made  it  clear  that  his  group  was  strongly  using   its  own  strengths,  mostly  with  knowledge  from  previous  jobs  or  functions.    As  FAM2  recons:  “  

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