Especially made for you!
Citation for published version (APA):
van der Heijden, A. J., Hennink, A. E., Kistemaker, N. J., & Hummels, C. (2005). Especially made for you! In S. G. Wensveen (Ed.), Proceedings of the conference designing pleasurable products and interfaces, 24-27 October 2005, Technische Universiteit Eindhoven, the Netherlands (pp. 478-479). Technische Universiteit Eindhoven.
Document status and date: Published: 01/10/2005 Document Version:
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rr;'\ifferences between people are often underexposed during the design process,
L!::::) especially in the area of digital products. If you want to buy a new PDA,
DVD-player or microwave there is not much difference between them on an experiential and interaction level. The Interactive Technology Design course at the faculty of Industrial Design Engineering TU Delft focused on obtaining diversity in design, more specifically music players. In this project designs were made and research was carried out to explore if it is possible to design for personality. Using the MBTI type indicator, 16 music player concepts were designed and tested. The results indicate that it is feasible to design for personality.
MBTI TYPE INDICATOR
To classify the different personalities of users, the MBTI typology index of C. Jung, K.C. Briggs, and
I.Briggs Myers [1] was used.The theory today is that every individual has a primary mode ofoperation
within four categories. Each personality type consists of four letters corresponding with one of the
modes within a category:
Extroversion vs. Introversion. Our flow of THE PROCESSO;_s; of,:,;-,>sn•psior,s c· energy defines how a person receives
the essential part of his or her stimulation, from within or from external sources. /Ntuition vs. Sensing. Does a person take in Information using the five senses or does he or she rely on instincts?
Feeling vs. Thinking. How does a person
prefers to make decisions, based on
personal subjective value systems or based
on logic and objective consideration? Judging vs. Perceiving. How does a person deal with the dallyworld,in an organised and structured way or is he or she flexible
and likes alternation?
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Delft
DESIGNS f,li \Jlay.:rs v-1er~ d1ff2ter1l ir! kr::-tr;:_.cticn .. funrrivnaHty and opp~Jr:H)ce. Hov,;f-\tt:r_. --.iv<:. air,"'!cd f,1r deur siITiiltri~:i-~:>
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2xt-~;.;st:'d irn.ero.c.f1_,r:s_, c,;:,po,:;!te l0 li1e-f";.;:2-iir)9~t:yp2s ,--.,~10 c.:·e b0!k:·v,:d to p:(::fer rr1c-1.: pt,yfui 2nd <::~<pressive \i-h<":l'actions.
·t12 :;qu;~1-e fig!/2 sLrAi•:i,-1~.' th,? ,~£::f!Ctpt c<11 ,:s shock{ br-1·~·)r1r:p2d ont0 n 1J1:-oi"1ut ,-r, dc:t2ct 1J-:c~ r-~~l~t!O"i b:t.\'1..:~e.n th-e pi~vers.
So l;'1::: •i·o;-, ,: 1Kl bvrtoiTi t:ire (cnPC(i"£:·d. as v\·c~II ~~s <:·h::. i0:fr ,~nd i"ight ~)lc:,_vGrs, l:vei"y ,~djacenf 1Aay~·:r difrc:rs on~ G,~tegory froffi ;·\iS r)1.;qh~JOl..ff, lY!<' ,:·2it:.:'.90i'iC.S t\it';?I'\
i:h~-:i ·:: l~; 01 !f r;Lr.r.:r ir• l:><:~1·\;·1ecr: u1-1til
;:our o;-t-29orits
~1,1ay ,is possl,le.
JOUf
FIRST TEST The aim of this test was to evaluate
the concepts and determine if people have
E
a significant preference for products that
are designed for their personality. Nineteen
participants joined this test; they differed E
in age, sex, profession, and personality type,
which was established with a MBTI personality
test. The concept cards were given to the
subjects in order to make an assessment using
fourteen bipolar scales. Moreover, they had to
select those designs that fit them as a person
and that they you would really like to possess.
Finally, they had to choose one design that
they considered to be the best fit and prefered
to have.
RESULTS Four out of nineteen participants
preferred the music player that was designed
for them. The calculated probability (p~0.022)
showed a significant preference for products
that are designed for personality.This tendency
is supported when looking at the choices of
the remaining fifteen subjects that selected a
'wrong' player. Almost half of them (7) selected
a player with only one divergent category. Five
subjects selected a player with two similar
categories and only three subjects selected a player with only one similar category in
relation to their own personality type. No
subjects selected the player for the opposite
type (0 similarities).
p J J p
CONCLUSION
The results clearly underlines that it is possible to design for
personality. However, we should add one comment. Within
the ITD course, there were eight teams participating. Only three teams obtained a similar result, which means that
not all designers are able to design for personality; yet!
The results of this experiment will be further analysed and hopefully lead to insight in the salient aspects of this relationship, in order to support all designers to obtain personalised designs.
ACKNOWLEDGEMENTS \Ve !ii1 . .-.; to th::11L A~d;tn ·,:(Ji r;.2i t~-2iin ,:u:l Roi.; i :_: ~<2:: fer d12i; e .. U:!:,Jtkmai
[pi'';\,. i :-'<~ i!I! rr~r~icipaun9 ~ld<k:1·1t.. 1:1ho P1ii.6C ,hi> p1--::,j.::r1: ,1 S1<:C.<,'.',
Annemlett van der Heliden
a.J.vande,h'1.yden@swdent.t1.1delft.nl a.e.heAnnet Hennlnk nnin~t.tuoelft.nl n.j,ki!itNeele Klstemat<er emaker~studeni tudelft.nl c.c.m.hummelsCaroline tlummels @io.-tudelft.nl
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